Part of our Marketing agents
AI agents for marketing in wholesale distribution
Actionist is an AI automation tool whose agents operate the apps your wholesale marketing team uses, from hand-building every price list send to an agent that drafts each tier's campaign for your approval.
Distributor marketing teams get back the hours lost to list sends, catalog cleanup, and co-op paperwork.
AI Employees for Wholesale Distribution Marketing in 4 simple steps
Manual Time
We'll go over where you currently waste your time doing manual tasks.
Actionist Automations
We'll show you exactly how Actionist can automate these manual tasks.
Your Benefits
How much time and money you'll save by onboarding AI agents.
Easy to use
We'll show you how easy it is to enable AI across your business.
Where you spend your time
We know how your week actually goes
- Every tier gets its own price listDealers, contractors, and retailers see their own prices, drafted per segment, never one list sent to all.
- A catalog buyers can trustNew supplier SKUs arrive with specs and images, not blank fields that stall a quote.
- Show leads worked while they are warmBadge scans become tagged contacts with follow-ups drafted before the booth is packed away.
- Co-op dollars claimed, not lostSupplier funds expire at the quarterly deadline, so proof of performance is gathered in good time.
- Quiet accounts brought backLapsed buyers get a drafted nudge matched to what they used to order, ready for your sign-off.
- Time for the work only you can doThe sends and clean-up are drafted, so you decide the offers, the pricing message, and the strategy.
And hundreds of other tasks you do manually..
An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Wholesale Distribution Marketing team's day.
Where the hours go
A supplier increase takes effect on the first of the month, and someone spends a day splitting the account list by price tier and building separate sends, then rereads the opens a week later to see who ignored it.
An agent drafts one campaign per price tier from the ERP levels, holds them unsent for your approval, and lists the accounts that never opened the list so sales can nudge them.
New supplier items arrive in the ERP with a name and a price but no spec fields or images, so reps cannot quote them and the website shows blank tiles until someone fills them in line by line.
An agent finds each new item with empty fields, matches it to the supplier's data sheet, drafts the entries and image names, and queues them for a person to approve before they go live.
A trade show produces three hundred badge scans, and by the time they are keyed into the CRM and followed up, the contacts have met two rival distributors and moved on.
An agent turns the scanner export into tagged CRM contacts the same evening and drafts a follow-up per interest group, ready for your approval while the show is still fresh.
Supplier co-op funds disappear at the quarterly deadline because the ads, mailers, and invoices that prove spend are scattered, so the claim is never filed and the money goes back.
An agent collects the proof of performance as campaigns run, fills the supplier's claim form, and flags missing evidence ahead of the deadline so you can approve and submit.
Actionist Will Automate
What one automation looks like
A week with your Wholesale Distribution Marketing agents
Some of the apps for your Wholesale Distribution Marketing team
Some of the marketing apps your wholesale agent operates for you. Hundreds more are in the Actionist App Store.
Your Agent wakes up Automatically whenever something happens
Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.
When sales leadership marks a price list approved, the agent reads the changed levels for each tier in the ERP, pulls the accounts in each tier, and builds a separate unsent campaign for each. It also drafts a short summary of what moved. Nothing is sent until your team approves each tier.
Your benefits
Where the time goes back
What you do manually today
What your agent runs for you
- Marketing180 min / weekSending the price list by tier
Someone exports each tier's accounts, builds a separate email for each, checks the figures against the ERP, and sends them one at a time.
Marketing Agent0 minAgent drafts a campaign per tierAn agent reads the ERP levels, builds one unsent campaign per tier, and holds each for your approval before anything is sent.
- Marketing190 min / weekFilling new SKU data
A coordinator opens each new item, chases the supplier rep for specs and images, and types the answers in field by field.
Marketing Agent0 minAgent matches data and queues entriesAn agent finds each gap, drafts the supplier request, and prepares the entries from the data sheet for a person to approve.
- Marketing180 min / weekWorking trade show leads
Badge scans are exported, cleaned, tagged, and keyed into the CRM over several evenings, and follow-up goes out a week late.
Marketing Agent0 minAgent tags leads the same eveningAn agent turns the export into tagged CRM contacts and drafts a follow-up per interest group while the show is still fresh.
- Marketing120 min / weekFiling a co-op claim
Ads, mailers, and invoices are hunted down from three shared drives in the last week before the supplier's deadline.
Marketing Agent0 minAgent builds the claim file as the quarter runsAn agent files evidence as campaigns run, fills the claim form, and flags missing proof so you can submit in time.
- Marketing150 min / weekChecking competitor prices
Someone browses rival sites for the top lines, copies prices into a sheet, and misses the ones that changed after the first pass.
Marketing Agent0 minAgent logs rival prices monthlyAn agent checks the same pages each month, records the gaps by line, and posts the digest for your sales director.
What that's worth
Calculate what your team saves
Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~6 hrs / person / week of admin work automated.
How easy it is to use
We'll do all the heavy lifting for you.
From entering your website address to having a working AI team, no effort from you.
- Step 1
Enter your website
- We'll research your business
- Automatically configure everything for you
- Step 2
Actionist Auto
Optional- Watches you work
- Creates your agents, workflows and schedules
- Step 3
Marketplace
- Hundreds of apps, plus agents and workflows
- Pre-configured by other users
- Step 4
Invite your team
- We'll automatically onboard them too
- Focus on the things that matter
Enter your website URL for a personalised demo
See exactly what Actionist would automate for your business.
You stay in control
A marketing agent that talks to your accounts and your suppliers only earns trust if you stay in control. Actionist drafts, you decide, and every record it touches is logged.
Price lists, announcements, and follow-ups are built as drafts and held unsent. You approve each one, and you can widen autonomy later through Approval Modes.
The agent reads price levels and prepares the message. People decide the prices, the discounts, and the promotions, and what is claimed from a supplier.
Each CRM change, catalog correction, and prepared draft is logged with a timestamp, so you can see what the agent saw and what it proposed.
Customer lists, price levels, and supplier terms are encrypted and never used to train a model. Self-host Actionist if you need it all on your own servers.
More Wholesale Distribution teams
More use cases for Wholesale Distribution Marketing teams
Frequently asked questions
Does my distribution marketing team need to be technical to use Actionist?
How do I get started with a marketing agent for my distributor?
How do I make customised AI agents for how my marketing team works?
How quickly can I set Actionist up for wholesale marketing?
Will the agent email my customers or suppliers on its own?
How does an agent fill product data in a catalog without an API?
Who decides prices, offers, and what we claim from suppliers?
Could an agent send the wrong price list to the wrong tier?
Where does our account and supplier data live, and is it used to train AI?
See an agent draft your next price list send for every customer tier
Book a free demo and watch an Actionist agent read the price levels in your ERP, build a campaign per tier, and hold it for your approval, end to end.