Start a Lead-Magnet creation service while you keep your day job

You do not write and design every lead magnet yourself. Actionist does. Here is the method it follows on any content service, applied to this one: you land the client and set the brief, then Actionist plans the work, produces the asset and brings you the few moments that need a human.

1. 01

   You choose your niche and set your offer

   You decide what kinds of marketers you want to serve, what formats you will deliver (ebooks, checklists, guides, templates), and what you will charge per asset. That single decision shapes every client you pitch and every brief Actionist produces.

   →A clear offer you can pitch in one sentence.
2. 02

   Actionist maps every task and subtask

   For each new brief, Actionist breaks the work into a production plan: research stage, outline, first draft, design pass, revision round, and final delivery. You see every step in one place before production starts.

   →A complete production plan for every brief.
3. 03

   It researches, writes and designs the asset

   Actionist works through the plan in the background: it researches the topic and audience, drafts the content in Google Docs, and formats the layout in Canva. Progress continues around the clock so briefs do not sit waiting while you are at your day job.

   
   →A polished draft, ready for your review.
4. 04

   It assigns you the one task only you can do

   Some things only a person can handle: the initial call to understand the client's audience and tone. Actionist flags those moments and carries on with everything else once they are done.

   →A short, clear to-do list, just for you.
5. 05

   It asks before the asset goes to the client

   Before Actionist sends any draft or invoice, it stops and waits for your approval. You read the finished file, give the go-ahead, and Actionist handles the delivery. You stay in control of every client-facing moment.

   →Nothing reaches the client without your yes.
6. 06

   You keep your day job and check in

   The whole service runs around your schedule. You check the board when it suits you, approve what is waiting, and send a message over Telegram or Slack to nudge or change anything. Briefs move forward between your check-ins.

   →A service that grows around your existing hours.

This is the production plan Actionist builds to run the service: every stage, task and subtask from finding the first client to delivering the final file and getting paid. One task and a handful of approvals are left to you.

TaskStatusAssignee

›Set up the service5 tasks · 15 subtasksDone

EAOADA

›Define your offer and pricing

Done

EAExecutive Agent

Research what marketers pay for ebooks, checklists and guides

Done

Draft a three-tier menu: checklist, short guide, full ebook

Done

Set turnaround times and revision rounds per tier

Done

›Build your brief intake form

Done

OAOperations Agent

Add fields for topic, audience, tone and format

Done

Add a brand assets upload section for logos and colours

Done

Test the form end to end and confirm responses save correctly

Done

›Create a portfolio sample

Done

DADeveloper Agent

›Set up your client tracker

Done

OAOperations Agent

›Set up payment and delivery accounts

Done

OAOperations Agent

›Land your first clients5 tasks · 15 subtasksIn progress

SASARA🙂

›Gather the brief4 tasks · 12 subtasksTo do

OASA🙂

›Research and outline4 tasks · 12 subtasksIn review

TA🙂

›Write and design5 tasks · 15 subtasksScheduled

DATA🙂

›Deliver and get paid4 tasks · 12 subtasksScheduled

SAOACA🙂

An example plan Actionist builds for this service. Yours adapts to your formats, your prices and how many briefs you take on each month.

Here is what a week looks like once the service is running. Your agents work through the production queue every day. You step in for a handful of moments: the ones that genuinely need a human eye.

You are the one whose name goes on every asset and invoice. Actionist asks before anything goes to a client, logs every action, and keeps your accounts and your client files yours.