Part of our Marketing agents
AI agents for marketing teams in hospitality
Actionist is an AI automation tool whose agents operate the apps your hospitality marketing team already uses: OTA rate checks done by hand become a parity alert, and a blank social queue becomes a scheduled week.
Get the OTA rate watch, the upsell campaign, and the social queue off your plate and onto a schedule.
AI Employees for Hospitality Marketing in 4 simple steps
Manual Time
We'll go over where you currently waste your time doing manual tasks.
Actionist Automations
We'll show you exactly how Actionist can automate these manual tasks.
Your Benefits
How much time and money you'll save by onboarding AI agents.
Easy to use
We'll show you how easy it is to enable AI across your business.
Where you spend your time
We know how your week actually goes
- Direct bookings win on rate parityOTA rates get checked against your own site daily, so a stale price never sends a booking to a competitor.
- Every stay gets its upsell momentPre-arrival emails go out personalised to the room type and length of stay, not one blast to everyone.
- The social queue never runs drySeasonal photos, local guides, and event posts stay scheduled across Instagram and Facebook weeks ahead.
- Five-star reviews become marketingYour best reviews get pulled into social posts and the website instead of sitting unused on a review profile.
- Gap dates fill before they go emptyLow-occupancy dates trigger a targeted promotion to your past-guest list before the date arrives unsold.
- Built around your propertyThese are examples of what a hospitality marketing agent can do. Build a custom agent for whatever your team repeats.
And hundreds of other tasks you do manually..
An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Hospitality Marketing team's day.
Where the hours go
Nobody has time to check the rate on every OTA against your own site every day, so a stale listing quietly undercuts your direct booking page for weeks before anyone notices.
An agent checks your rate against every listed OTA each morning and flags a mismatch to the marketing channel before it costs you another direct booking.
Pre-arrival upsell emails either go out as one generic blast to every guest or do not go out at all, because writing a personalised offer for each stay takes longer than the day allows.
An agent reads each upcoming reservation and drafts a personalised upsell offer matched to the room type and length of stay, queued for approval before it sends.
The social queue runs dry the moment things get busy on the floor, so the feed goes quiet for a week and then gets a rushed catch-up post with whatever photo was on hand.
An agent schedules the week's social posts from your seasonal content calendar in advance, so the feed keeps posting even when nobody has time to think about it.
A gap date sits unsold because nobody checked the booking calendar far enough ahead to build and send a targeted promotion before the date became yesterday's problem.
An agent flags any date running below your occupancy threshold weeks out and drafts a targeted promotion to your past-guest list in time to actually fill it.
Actionist Will Automate
What one automation looks like
A week with your Hospitality Marketing agents
Some of the apps for your Hospitality Marketing team
Some of the hospitality marketing apps your agent operates for you. Hundreds more are in the Actionist App Store.
Your Agent wakes up Automatically whenever something happens
Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.
When the channel manager shows a rate on an OTA listing that does not match your direct booking engine, the agent flags the mismatch within about a minute with the date range and the size of the gap, so it can be corrected before another booking goes to the wrong channel.
Your benefits
Where the time goes back
What you do manually today
What your agent runs for you
- OTA rate parity150 min / weekChecking every OTA listing against your own site by hand
Someone opens each OTA one tab at a time, compares the price against the booking engine, and hopes to catch a mismatch before it has been live for days undercutting direct bookings.
OTA rate parity Agent0 minAgent checks every listing daily and flags a mismatchAn agent checks your rate against every OTA each morning through the channel manager and posts a mismatch to the marketing channel the same day it appears.
- Pre-arrival upsells180 min / weekSending one generic upsell blast to every guest
Writing a personalised offer for each upcoming stay takes longer than the day allows, so the team sends one blanket email or skips the upsell entirely for most stays.
Pre-arrival upsells Agent0 minAgent drafts a personalised offer for every eligible stayAn agent reads each upcoming reservation and drafts a personalised upsell matched to the room type and length of stay, queued for approval before it sends.
- Social content scheduling120 min / weekPosting whatever photo is on hand when the feed goes quiet
The social calendar gets built in theory but rarely followed, so a busy week means the feed goes silent, then gets a rushed catch-up post that does not match the seasonal theme.
Social content scheduling Agent0 minAgent schedules the week's queue from the content calendarAn agent builds and schedules the week's posts from the seasonal content calendar every Monday, so the feed keeps posting through the busiest service week.
- Gap-date promotions90 min / weekNoticing a low-occupancy date after it has already arrived
Nobody checks the booking calendar far enough ahead, so a date running under threshold only gets flagged once it is a day or two out, too late to build and send a real promotion.
Gap-date promotions Agent0 minAgent flags the gap weeks out and drafts the promotionAn agent flags any date running below your occupancy threshold weeks ahead and drafts a targeted promotion to the past-guest list in time to actually fill it.
- Competitor rate tracking100 min / weekChecking competitor rates whenever someone remembers to
Competitor pricing gets checked in a scramble before a rate decision, using whatever numbers someone can pull together that afternoon, rather than a consistent daily record.
Competitor rate tracking Agent0 minAgent logs the competitor set's rates every weekdayAn agent checks the current rate at your named competitor set across their booking sites each weekday and logs the comparison, so pricing decisions start from a real trend.
What that's worth
Calculate what your team saves
Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~6 hrs / person / week of admin work automated.
How easy it is to use
We'll do all the heavy lifting for you.
From entering your website address to having a working AI team, no effort from you.
- Step 1
Enter your website
- We'll research your business
- Automatically configure everything for you
- Step 2
Actionist Auto
Optional- Watches you work
- Creates your agents, workflows and schedules
- Step 3
Marketplace
- Hundreds of apps, plus agents and workflows
- Pre-configured by other users
- Step 4
Invite your team
- We'll automatically onboard them too
- Focus on the things that matter
Enter your website URL for a personalised demo
See exactly what Actionist would automate for your business.
You stay in control
Your guest data, your brand voice, and every campaign send stay under your control. Nothing reaches a guest or an OTA until you have approved it.
Booking and guest profile data pulled from your property system stays inside your own marketing tools and is never used to train a shared model.
A pre-arrival upsell, a loyalty offer, or a social reply only goes out once you approve it, unless you widen that autonomy yourself through Approval Modes.
You coach the agent on tone the same way you would a junior copywriter, and it drafts every campaign, caption, and reply to match it.
Computer use on the desktop reads and clicks through your channel manager, booking engine, and OTA extranets the way a person would, even without a supported integration.
More Hospitality teams
More use cases for Hospitality Marketing teams
Frequently asked questions
Does our marketing team need to be technical to run this?
How do we get started?
Can we build a custom agent around how our property markets itself?
How quickly can we get this set up?
Is our guest data safe when it is used to build a campaign?
We run a channel manager and OTA extranets that nothing else integrates with. Will it work with those?
Will it send a campaign or reply to a review without anyone checking first?
What happens during a fully booked peak season when nobody has time to review every draft?
Does the rate-parity and social watch run overnight or over a weekend?
See an agent draft a pre-arrival upsell from your live reservation data
Book a free demo and watch an Actionist agent check OTA rate parity, draft a personalised upsell email, and schedule a week of social posts, end to end.
24/7 operation requires a hosted cloud runtime or your own server, included with eligible plans.