Part of our Marketing agents

AI workforce for Home Services Marketing

AI agents for marketing teams in home services

Actionist is an AI automation tool whose agents operate the apps your home services marketing already uses, from posting job photos whenever someone finds ten minutes to a week of drafts waiting for your yes.

Home services marketers get back the hours lost to review chasing, profile upkeep, and posting from the truck.

Your AI workforce
22 hrssaved on avg per person / month
$748avg saved per person / month
28avg scheduled jobs a week
Operates your stackActionist App Store
How it works

AI Employees for Home Services Marketing in 4 simple steps

  1. Manual Time

    We'll go over where you currently waste your time doing manual tasks.

  2. Actionist Automations

    We'll show you exactly how Actionist can automate these manual tasks.

  3. Your Benefits

    How much time and money you'll save by onboarding AI agents.

  4. Easy to use

    We'll show you how easy it is to enable AI across your business.

01

Where you spend your time

Why Home Services Marketing teams switch

We know how your week actually goes

What matters to you
  • A review asked for after every good job
    A draft request is ready while the customer still remembers the technician, so your star count keeps climbing.
  • A Google profile that is always accurate
    Holiday hours, service areas, photos, and posts stay current without anyone logging in on a Sunday.
  • Job photos turned into posts
    Before-and-after shots from finished jobs become draft posts, so the feed does not go quiet during peak season.
  • Past customers hear from you twice a year
    Your list is kept clean, segmented by trade and last visit, and a newsletter draft waits each month.
  • Paid leads checked for waste
    Wrong-service and out-of-area leads from paid channels are documented so you can ask for the credit.
  • Built around your trade
    These are examples. Build a custom agent for any marketing routine your team repeats.

And hundreds of other tasks you do manually..

An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Home Services Marketing team's day.

The problem

Where the hours go

  • Reviews are asked for only when someone remembers, so a brilliant week of installs produces three new stars, and a quiet competitor with a pushier follow-up process keeps overtaking you in the local map results.

    An agent drafts a review request for every closed job within a day, replies to each new review in your voice, and queues all of it for your approval so the habit never depends on memory.

  • The Google Business Profile, the website banner, and the opening hours drift out of date because nobody owns them between call-outs, and a wrong holiday time or a missing service town costs jobs you never see.

    An agent checks the profile and site against your real hours and service area on a schedule, drafts the edits or posts that are needed, and holds each change for your approval.

  • Great before-and-after photos sit on technicians' phones, so the social feeds go quiet in the busy season, exactly when homeowners are searching for someone to trust with their boiler or roof.

    An agent collects the usable photos from closed jobs, drafts a caption for each, and builds a week of posts for you to approve and schedule, leaving the crew to keep working.

  • Paid lead channels send wrong-service calls and out-of-area enquiries, and proving it for a credit means digging through call logs and settings screens that nobody has the time to open.

    An agent reviews the lead list, collects the evidence for each questionable lead, and prepares the dispute for you to review and submit before the window closes.

02

Actionist Will Automate

Anatomy of an automation

What one automation looks like

Trigger·A five-star review lands on the Google Business Profile
Trigger
Step 1
Actionist
A new five-star review appears on the Google Business Profile
Confirmation
Step 5
Human
You read the draft, adjust the tone, and confirm the referral offer is one you want to honor
Saved per run
14 min
Runs / week
~1×
Every good review gets a specific, same-week reply and a referral ask without anyone hunting for the job details
A week in the life

A week with your Home Services Marketing agents

28Scheduled jobs
6Agents at work
24/7Always on
Agents
Mon–Wed
Mon
Tue
Wed
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Apps

Some of the apps for your Home Services Marketing team

Some of the marketing apps your agent operates for you. Hundreds more are in the Actionist App Store.

Triggers

Your Agent wakes up Automatically whenever something happens

Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.

WhenA review under three stars is postedfires within about a minute
The agent automatically

When a review of one or two stars appears, the agent reads it within about a minute, finds the matching job, and prepares a calm reply that thanks the reviewer and offers a call. You receive the job notes next to the draft, so you decide how to respond, and nothing is published until you approve it.

03

Your benefits

Manual vs agent

Where the time goes back

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Marketing
    150 min / week
    Asking for and replying to reviews

    Someone remembers to message a few customers after a good week and answers reviews on Google, Yelp, and Facebook one platform at a time, when they find the time.

    Marketing Agent
    0 min
    Agent drafts every ask and reply

    An agent drafts the request for each closed job and a specific reply for each new review, and you approve them in one pass.

  • Marketing
    90 min / week
    Keeping the Google profile and site accurate

    Hours change for a holiday, a new town joins the service area, and the profile and website are updated whenever somebody notices, sometimes weeks later.

    Marketing Agent
    0 min
    Agent checks and drafts the edits

    An agent compares the profile and site with your real hours and areas on a schedule, drafts the edits, and holds them for your approval.

  • Marketing
    120 min / week
    Turning job photos into posts

    Photos pile up on technicians' phones, and a post goes out only when the owner finds a spare evening to sort images and write captions.

    Marketing Agent
    0 min
    Agent shortlists photos and writes captions

    An agent pairs the before and after images, drafts a caption for each, and queues a week of posts for your approval.

  • Marketing
    80 min / week
    Writing to past customers

    A newsletter written from a blank page every few months, sent to a list nobody has cleaned since the last one, with the opt-outs handled in only one tool.

    Marketing Agent
    0 min
    Agent cleans the list and drafts the email

    An agent keeps the list clean and segmented by trade and last visit and drafts the monthly email, so you edit instead of starting over.

  • Marketing
    110 min / week
    Policing paid lead channels

    Local Services Ads leads, search terms, and Facebook forms are checked rarely, so wrong-service calls cost money and the credit request is never filed.

    Marketing Agent
    0 min
    Agent flags the waste and gathers evidence

    An agent reads the lead list, search terms, and call logs weekly, proposes negatives, and prepares each dispute for you to submit.

+ 100s of other automations
Average monthly
20 hrs / person / month
ROI

What that's worth

Calculator

Calculate what your team saves

Team size
2 people
Hourly rate
$34 / hr
Hours saved / week
10
Hours saved / year
500
Annual ROI
$17,000

Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~5 hrs / person / week of admin work automated.

04

How easy it is to use

Automatic onboarding

We'll do all the heavy lifting for you.

From entering your website address to having a working AI team, no effort from you.

  1. Step 1

    Enter your website

    • We'll research your business
    • Automatically configure everything for you
    Try the demo
  2. Step 2

    Actionist Auto

    Optional
    • Watches you work
    • Creates your agents, workflows and schedules
    Get the extension
  3. Step 3

    Marketplace

    • Hundreds of apps, plus agents and workflows
    • Pre-configured by other users
    Browse the App Store
  4. Step 4

    Invite your team

    • We'll automatically onboard them too
    • Focus on the things that matter
    Open Actionist

Enter your website URL for a personalised demo

See exactly what Actionist would automate for your business.

Trust & control

You stay in control

An agent that writes in your name only earns trust if you stay in control of what goes public. Actionist is built so you see every draft, approve anything that reaches a customer or the web, and own the record of what it did.

Nothing goes public without your approval

Review replies, review requests, posts, and newsletters are drafted and queued for a yes. The agent does not publish or send to a customer unless you widen that autonomy for steps you trust.

Only photos your team marked usable are used

The agent works from the approved image folder and sets aside shots that show a face or a house number, so you judge them before any post is drafted.

A record of every draft and every change

Each reply, post, and edit to a profile is logged with a timestamp, so you can see what the agent prepared, what you approved, and what went live.

Your customer list stays yours

Contacts, job history, and photos are encrypted and never used to train any model, and opt-outs are honored across every list. Actionist can also be self-hosted on a VPS.

Home Services

More Home Services teams

More to automate

More use cases for Home Services Marketing teams

FAQ

Frequently asked questions

Does our home services marketing need a technical person to use AI agents?
No. Actionist is built for owners and office managers, not developers. You describe the routine in plain words, such as ask for a review after each closed job or draft the weekly profile post, and connect the apps you already use. Most tools need no API or code, because the agent operates them the way a person would.
How do I get started with a marketing agent for my home services business?
Book a free demo and an Actionist team member will pick the marketing job that costs you the most hours, often review requests or the weekly posts, and set up a working example with your own jobs and profile. Many teams have a first agent running within a day of the demo.
How do I make customised AI agents for how we market our trade?
You describe the agent's role, the apps it opens, and the approval rule for each action. For reviews you give it your tone and the jobs that should be skipped; for the newsletter you give it the segments and the offers. It follows those rules on every run and you adjust them as your services change.
How quickly can I set up a marketing agent?
A basic agent, such as one that drafts a review request for each closed job and posts it to Slack for approval, can be running within hours of your demo. Routines across several tools, like the monthly pack or lead dispute evidence, usually take a few days to tune. You test against your own data first.
Will a review reply or a post ever go out without me reading it?
Not by default. Every reply, request, post, and email is drafted and queued for approval in Slack or your inbox, and it is published only after you confirm. You can widen autonomy for low-risk steps through Approval Modes, but anything customer-facing starts as a draft.
Does the agent ask only happy customers for reviews?
No, and it should not. It drafts a request for every eligible closed job, and skips customers with an open complaint or an unpaid balance so you can sort that out first. You approve each request, which keeps you in line with the rules of the review platforms.
We use Yelp, Facebook, and Google Business Profile, and some have no API. Can it still work across them?
Yes. The agent opens each platform's screen the way you would, reads what is shown, and drafts the reply or edit. That means it can handle Yelp messages or a Business Profile screen without a built-in integration, while you approve anything before it is published.
Can the agent file a Local Services Ads lead dispute for us?
It prepares the case: the lead details, the call log from CallRail, and your service-area settings, plus the dispute wording. You review it and decide whether to submit, because a credit request is your account's action and the decision belongs to you.
Where does our customer list and photo library live, and is it used to train AI?
Your customer contacts, job history, and photos stay yours. Everything the agent reads and writes is encrypted, none of it trains a model, and every action is recorded in an audit trail. If you need the data on your own infrastructure, Actionist can be self-hosted on a VPS.
Get started

See an agent turn a closed job into a review request and a post

Book a free demo and watch an Actionist agent read one of your finished jobs, draft the review request, and prepare the before-and-after post for your approval.