Part of our Marketing agents
AI agents for marketing teams in media and publishing
Actionist is an AI automation tool whose agents operate the apps your publishing marketing team already uses, from hand-building every newsletter to an agent staging it from the day's top stories.
Media marketers get back the hours lost to newsletter assembly, social crops, and Monday traffic memos.
AI Employees for Media & Publishing Marketing in 4 simple steps
Manual Time
We'll go over where you currently waste your time doing manual tasks.
Actionist Automations
We'll show you exactly how Actionist can automate these manual tasks.
Your Benefits
How much time and money you'll save by onboarding AI agents.
Easy to use
We'll show you how easy it is to enable AI across your business.
Where you spend your time
We know how your week actually goes
- Newsletter staged before the desk startsTop stories, two subject lines, and checked links wait in a draft for the editor's read, not built by hand each morning.
- Every story gets its own post per platformHeadline art is cropped and copy is written for each account, so nothing posts as one pasted link everywhere.
- Search slippage caught while it is fixableRanking stories that fall off page one are flagged with the before and after, not found in the next quarterly audit.
- Subscription promos launch on scheduleThe landing page, the offer sequence, and the lapsed-reader segment are drafted before the sale window opens.
- The Monday traffic memo writes itselfTop stories, newsletter clicks, and topic engagement are compiled before the editors' meeting, with the numbers checked.
- Built around your audience stackThese are examples of what a media marketing agent can do. Build a custom agent for whatever your team repeats.
And hundreds of other tasks you do manually..
An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Media & Publishing Marketing team's day.
Where the hours go
The daily newsletter gets rebuilt by hand every morning, copying headlines out of the CMS, hunting for a subject line, and clicking every link, which is why it slips past the send time on the days the desk is busiest.
An agent stages the newsletter from the day's top stories with two subject lines and a link check, so the editor reads and approves a finished draft instead of building one from a blank template.
Nobody notices a flagship story fell off page one until the next quarterly audit, by which point the traffic has gone and the headline that held it has long been rewritten by someone else.
A weekly agent pass compares rankings, flags every piece that slipped with its before and after, and lists the evergreen explainers worth refreshing, so the SEO editor picks which to fix.
Every Black Friday and new year subscription push is rebuilt from last year's pages, with a landing page cloned, offer emails rewritten, and the lapsed-reader list pulled by hand the week the sale is meant to open.
Agents draft the landing page copy, the offer sequence, and the lapsed-reader segment from last season's assets, and queue each for approval so the sale opens on its planned date.
The Monday traffic memo eats the first half of the morning, with numbers copied from analytics, the email tool, and the billing export into one document just before the editors sit down to plan the week.
An agent compiles the memo before the editors' meeting, with top stories, newsletter clicks, and topic engagement checked against the CMS count, leaving you to add the one thing you would change this week.
Actionist Will Automate
What one automation looks like
A week with your Media & Publishing Marketing agents
Some of the apps for your Media & Publishing Marketing team
Some of the marketing apps your agent operates for you. Hundreds more are in the Actionist App Store.
Your Agent wakes up Automatically whenever something happens
Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.
Your benefits
Where the time goes back
What you do manually today
What your agent runs for you
- Newsletter270 min / weekBuilding the morning edition by hand
Someone copies each headline and link from the CMS into the template, hunts for a subject line, and clicks every link, which is why the send time slips on a busy news day.
Newsletter Agent0 minAgent stages the edition for the editor's readAn agent builds the draft in beehiiv from the day's top stories with two subject lines and a checked link list, and holds it for the editor's approval.
- Social225 min / weekCropping art and queueing posts story by story
A social editor resizes the lead image four ways, rewrites the headline for each platform, and schedules every post by hand, often after the story has already peaked.
Social Agent0 minAgent fills the queue as draftsAn agent builds the crops, writes the copy per platform, and loads the day's posts into Buffer for the editor's approval.
- Search135 min / weekFinding slipping stories at the quarterly audit
Rankings are checked when someone remembers, so a flagship explainer can sit on page two for weeks before anyone sees it and the headline that held it has been changed.
Search Agent0 minAgent flags drops with the before and afterA weekly pass compares positions in AccuRanker, lists the stories that slipped, and drafts a refresh note for the SEO editor to approve.
- Subscriptions180 min / weekRebuilding the seasonal sale from last year's files
The landing page is cloned, the offer emails are rewritten, and the lapsed-reader list is pulled by hand the week the sale is meant to open.
Subscriptions Agent0 minAgent drafts the page, the sequence, and the segmentAn agent prepares the Unbounce page, the Klaviyo emails, and the win-back segment from last season's assets, and queues each for the growth lead.
- Reporting150 min / weekCompiling the Monday traffic memo
Numbers are copied from analytics, the email tool, and the billing export into one document, and the pageview total is rarely checked against the CMS count.
Reporting Agent0 minAgent writes the memo before the meetingAn agent assembles top stories, sources, and newsletter clicks in Google Docs, checks the totals, and leaves the audience editor to add the judgement.
What that's worth
Calculate what your team saves
Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~7 hrs / person / week of admin work automated.
How easy it is to use
We'll do all the heavy lifting for you.
From entering your website address to having a working AI team, no effort from you.
- Step 1
Enter your website
- We'll research your business
- Automatically configure everything for you
- Step 2
Actionist Auto
Optional- Watches you work
- Creates your agents, workflows and schedules
- Step 3
Marketplace
- Hundreds of apps, plus agents and workflows
- Pre-configured by other users
- Step 4
Invite your team
- We'll automatically onboard them too
- Focus on the things that matter
Enter your website URL for a personalised demo
See exactly what Actionist would automate for your business.
You stay in control
An agent that touches your newsletter, your social accounts, and your subscriber list only earns trust if you stay in control. Actionist is built so you see everything it touched, approve anything a reader will see, and own every record it created.
Editions, social posts, and win-back emails are drafted and queued for an editor's sign-off. Nothing reaches a subscriber or a platform on its own unless you widen that autonomy yourself.
Suppressing bounced or dormant addresses, moving segments, and exporting subscribers are listed with the reasons and held for a person to confirm before the list is touched.
Every story it pulled, every number it copied, and every draft it saved is logged with a timestamp, so you can trace a figure in the Monday memo back to its source.
Reader lists, billing exports, and analytics figures are encrypted and never used to train any model. Self-host on a VPS if everything must stay on your own infrastructure.
More Media & Publishing teams
More use cases for Media & Publishing Marketing teams
Frequently asked questions
Does my media marketing team need to be technical to use Actionist?
How do I get started with a newsletter or social agent?
How do I make customised AI agents for how my audience team works?
How quickly can I set Actionist up for a newsroom marketing team?
Where does our subscriber and traffic data live, and is it used to train AI models?
How does an agent pull numbers from a dashboard or search console that has no API?
Will the agent send a newsletter or publish a social post without an editor seeing it first?
Can an agent keep up on election night or when a big story breaks?
Will it write in our house voice and follow the style guide?
See an agent stage tomorrow's newsletter from today's top stories
Book a free demo and watch an Actionist agent draft the edition with two subject lines, check every link, and queue the social posts, end to end, for your approval.