Part of our Marketing agents

AI workforce for Real Estate Marketing

AI agents for marketing teams in real estate

Actionist is an AI automation tool whose agents operate the apps your real estate marketing team already uses, from a review sitting unanswered for days, to every profile watched and a reply drafted in your tone.

Every Google and Zillow review watched and drafted a reply in your tone, so reputation never waits on someone remembering to check.

Your AI workforce
22 hrssaved on avg per person / month
$880avg saved per person / month
27avg scheduled jobs a week
Operates your stackActionist App Store
How it works

AI Employees for Real Estate Marketing in 4 simple steps

  1. Manual Time

    We'll go over where you currently waste your time doing manual tasks.

  2. Actionist Automations

    We'll show you exactly how Actionist can automate these manual tasks.

  3. Your Benefits

    How much time and money you'll save by onboarding AI agents.

  4. Easy to use

    We'll show you how easy it is to enable AI across your business.

01

Where you spend your time

Why Real Estate Marketing teams switch

We know how your week actually goes

What matters to you
  • Every review watched and answered
    Google and Zillow profiles are checked on a schedule, and a reply in your tone is drafted for approval the same day.
  • Vendors kept updated every week
    Viewings, feedback, and portal interest are pulled into the seller report before a vendor has to ask.
  • The competition watched, not guessed at
    Rival listings and price changes in your patch are tracked before every valuation, not the morning of.
  • New listings reach the right buyers fast
    A fresh instruction is matched against your applicant list and the launch campaign fires the day it goes live.
  • Local mentions surfaced before they spread
    Community groups and local threads are watched for your agency's name, so nothing reaches you last.
  • Built around your marketing desk
    These are examples of what a real estate marketing agent can do. Build a custom agent for what your team repeats.

And hundreds of other tasks you do manually..

An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Real Estate Marketing team's day.

The problem

Where the hours go

  • A new review lands on Google or Zillow and sits unanswered for days because nobody has time to check the profile between valuations and viewings.

    An agent watches every review profile on a schedule and drafts a reply in your tone the same day, ready for a one-pass approval.

  • Building the weekly seller report means pulling viewings, feedback, and portal stats together by hand, and it is always the task that slips to Friday.

    An agent assembles each vendor's report from live viewing and portal data on a schedule, so the update goes out before a seller has to ask.

  • Knowing what a rival agency just listed or reduced in your patch means checking their site by hand before every valuation, and half the time there is no time to check.

    Using computer use in the cloud, an agent tracks rival listings and price changes in your patch and has the comparables ready before you walk in.

  • A fresh instruction goes live and the applicants who would actually buy it are sitting in your database, but matching them by hand takes long enough that a rival gets there first.

    An agent matches the new listing against your applicant list by budget and area and fires the launch email and social post the same day it goes live.

02

Actionist Will Automate

Anatomy of an automation

What one automation looks like

Trigger·Every week, for each vendor with an active listing
Trigger
Step 1
Actionist
The weekly vendor-report schedule fires for every active listing
Confirmation
Step 5
Human
The marketing lead reviews the draft and adds any context before it reaches the vendor
Saved per run
40 min
Runs / week
~1×
Every vendor gets a report before they have to ask, and no listing goes a week without an update
A week in the life

A week with your Real Estate Marketing agents

27Scheduled jobs
6Agents at work
24/7Always on
Agents
Mon–Wed
Mon
Tue
Wed
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Apps

Some of the apps for your Real Estate Marketing team

Some of the real estate marketing apps your agent operates for you. Hundreds more are in the Actionist App Store.

Triggers

Your Agent wakes up Automatically whenever something happens

Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.

WhenA new review is posted on Google or Trustpilotfires within about a minute
The agent automatically

The draft is ready within about a minute of the review appearing, whether it is glowing or critical.

03

Your benefits

Manual vs agent

Where the time goes back

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Marketing
    60 min / week
    Checking review profiles when someone remembers

    Google and Trustpilot are checked whenever someone has a spare minute between valuations, so a new review can sit unanswered for days.

    Marketing Agent
    0 min
    An agent watches every profile on a schedule

    A new review is caught on a schedule and a reply in your tone is drafted for approval the same day, whatever it says.

  • Marketing
    150 min / week
    Building the seller report by hand

    Pulling viewings, feedback, and portal stats together and formatting the update the vendor keeps asking for, usually late on a Friday.

    Marketing Agent
    0 min
    An agent assembles it on schedule

    Viewings, feedback, and portal interest are pulled from the CRM and turned into the report and narrative, ready for a one-pass approval.

  • Marketing
    90 min / week
    Checking rival listings the morning of a valuation

    Scrolling rival agency sites and portals for comparable listings and price changes with barely enough time before walking in the door.

    Marketing Agent
    0 min
    An agent tracks it before the valuation is booked

    Rival listings and price changes in your patch are logged to a running comparables sheet, ready whenever a valuation comes up.

  • Marketing
    75 min / week
    Matching applicants to a new listing by hand

    Scrolling the applicant database for anyone whose budget and area fit a fresh instruction, hoping nobody gets missed.

    Marketing Agent
    0 min
    An agent matches and launches the same day

    The listing is checked against every applicant automatically, and a launch email and social posts are drafted for approval.

  • Marketing
    45 min / week
    Finding out about local chatter weeks later

    A mention in a local group or forum circulates for weeks before anyone at the office happens to see it, good or bad.

    Marketing Agent
    0 min
    An agent scans and flags it the same day

    Local groups and forums are scanned on a schedule and a mention worth a response reaches the marketing channel fast.

+ 100s of other automations
Average monthly
20 hrs / person / month
ROI

What that's worth

Calculator

Calculate what your team saves

Team size
2 people
Hourly rate
$40 / hr
Hours saved / week
10
Hours saved / year
500
Annual ROI
$20,000

Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~5 hrs / person / week of admin work automated.

04

How easy it is to use

Automatic onboarding

We'll do all the heavy lifting for you.

From entering your website address to having a working AI team, no effort from you.

  1. Step 1

    Enter your website

    • We'll research your business
    • Automatically configure everything for you
    Try the demo
  2. Step 2

    Actionist Auto

    Optional
    • Watches you work
    • Creates your agents, workflows and schedules
    Get the extension
  3. Step 3

    Marketplace

    • Hundreds of apps, plus agents and workflows
    • Pre-configured by other users
    Browse the App Store
  4. Step 4

    Invite your team

    • We'll automatically onboard them too
    • Focus on the things that matter
    Open Actionist

Enter your website URL for a personalised demo

See exactly what Actionist would automate for your business.

Trust & control

You stay in control

An agent posting and replying in your agency's name only earns trust if the marketing lead stays in control. Actionist is built so you decide what goes out, see everything the agent did, and own every draft.

You approve what goes public

By default a review reply, a vendor report, and a launch campaign are drafted and wait for approval. You widen autonomy only where the agent has consistently gotten it right.

Brand voice stays consistent

Reply and content templates are built from your agency's real language, the same way you would coach a junior marketing hire, not a generic tone.

Buyer and vendor data stays yours

Applicant lists, viewing feedback, and portal data stay in the CRM and marketing tools you already use, read and written there, not pulled into a separate store.

Every draft leaves a trail

Every review reply, report, and launch campaign is recorded, so the marketing lead can see exactly what the agent drafted and when, on any listing.

Real Estate

More Real Estate teams

More to automate

More use cases for Real Estate Marketing teams

FAQ

Frequently asked questions

Does my marketing team need to be technical to set this up?
No. You describe the jobs your marketing desk repeats, review monitoring, seller reports, rival watch, listing launches, and the agent is set up in plain language against the tools you already use. Nobody needs to write code or learn a new platform.
How do I get started with an agent for my marketing desk?
Book a free demo and connect the apps you already use, your review profiles, your CRM, your email platform. From there you pick the first job to hand over, usually review monitoring or the weekly seller report, and review how the agent handles it before widening what it does.
How do I make a customised AI agent for how our marketing actually works?
The jobs on this page are examples, not the limit. You can build a custom agent for anything your marketing desk repeats, a specific local publication watch, your office's own report format, or a niche portal only your patch uses, operating the same apps you already log into.
How quickly can we get a real estate marketing agent set up?
Most offices have their first agent, usually review monitoring or the weekly seller report, running the same day the review profiles and CRM are connected. Drafts stay queued for the marketing lead's approval from day one, so the team can see exactly what it would post before trusting it further.
Where does our applicant and vendor data live, and is it used to train AI models?
Applicant matches, viewing feedback, and vendor report data stay in the CRM and marketing tools you already use; Actionist reads and writes them there rather than pulling your data into a separate store. Your data is not used to train shared models.
How does an agent watch reviews and rival listings without an API for every portal?
Where a direct integration exists, the agent uses it. Where a review profile or a rival's portal page has no usable API, the agent operates the screen the way a marketing coordinator would, opening the page, reading it, and logging what changed, the same computer use capability that lets it track any site your office already checks by hand.
Will it post or reply to a review without me seeing it first?
Not by default. Every review reply, vendor report, and launch campaign is drafted and waits for the marketing lead's approval before it goes public. You can widen autonomy for low-risk sends, like a routine five-star reply, through Approval Modes if your office decides that is right.
Can it keep up during a busy spring market when listings and launches spike?
Review monitoring, applicant matching, and report assembly happen the same way whether one listing launches a week or five, so a busy season does not mean a slower reply or a marketing lead staying late to catch up. Nothing launches or posts publicly without a person's sign-off, however many instructions land at once.
Could it post something that misrepresents a listing or breaches advertising rules?
The agent drafts from what is actually in the listing record and your notes, and any public post, a review reply, a launch email, a social caption, waits for the marketing lead's approval before it goes out, so nothing publishes without a person checking it reads accurately.
Get started

See an agent draft the weekly seller report

Book a free demo and watch an Actionist agent pull a listing's viewings and feedback from your CRM, build the report, and draft the narrative, ready for your review, end to end.