Actionist

Real estate marketing, automated

New reviews answered, the vendor reports your sellers keep asking for written for you, and rival listings watched in your patch, so your reputation and your instructions both stay healthy.

Part of our Real Estate Marketing agents

The playbook

What these agents do

  • Google and Zillow review monitoring with drafted replies

    An agency lives and dies on its Google and Zillow reviews (the first thing a vendor checks before deciding who to instruct. An agent monitors your review profiles on a schedule, catches every new review the day it lands, and drafts a reply in your voice) a warm thank-you for the five-star ones, a measured, on-brand response for the difficult ones, ready for you to approve before it posts. The reviews that used to sit unanswered for weeks, quietly costing you instructions, get handled while they still matter. Where a review site has no API, the agent reads it on the desktop with computer use, the way a person would.

  • Vendor and seller reports that assemble themselves

    Sellers want to know what's happening with their property, and the report that keeps them instructed always slips to 'when I get a minute' because there's one more valuation to run. A weekly agent task assembles a vendor report for every active seller (viewings booked and held, buyer feedback, portal interest and views, and where the sale stands) writes each one in your voice, and queues them for approval before they go out. Your sellers hear from you every week without an agent losing an evening to it, and a well-updated vendor is a vendor who doesn't switch agencies.

  • Rival listing and price-change watch in your patch

    Knowing what the competition has listed, and what they've just reduced, is half of winning the next valuation. Using computer use on the desktop, an agent watches rival agents' listings and price changes across the portals in your patch on a schedule, diffs them against what it saw last time, and posts the changes to Slack, new instructions, price drops, properties gone under offer. You walk into the next valuation already knowing the live comparables and what the competition is doing on price, instead of scrambling through Rightmove the night before.

Apps

The apps your agents operate

Gmail

Your inbox, automated — send, label, and reply on autopilot

Slack

Your team's nerve center — now with an agent inside

Google Drive

Your files, everywhere — your agent handles the rest

FAQ

Frequently asked questions

Will it post review replies on its own?
Not unless you let it. By default it drafts every reply (the thank-yous and the responses to critical reviews alike) and waits for your approval before anything posts publicly. You can widen its autonomy on simple five-star thank-yous through Approval Modes if you choose, but anything that needs a careful, brand-safe tone stays on approval.
How does it watch rival listings if the portals have no API?
Through computer use on the desktop. The agent operates the portal the way a person would (opening the search, reading the listings, noting the price changes) and remembers what it saw last time so it can report only what's new. We're honest that this is screen operation on a schedule, not a portal data feed.
Where does the vendor report get delivered?
The agent assembles each report and queues it for your approval; once you approve, it sends to the seller by email in your voice. The week's review activity and competitor changes land in Slack, where your team already watches and where you can direct the agent from your phone.
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