A business you run with AI

Start a Citation Building Service while you keep your day job

Local businesses need their name, address and phone listed consistently across the directories that drive local search. Actionist submits their details, tracks every listing and flags the ones that need attention. You

Actionist does the directory submissions and the tracking. You handle the pitches and the client calls.

Your AI workforce
$400+per campaign, you set it
$28,800a year at 6 campaigns a month
6phases Actionist runs
Actionist operatesActionist App Store

Every local business, from plumbers and dentists to restaurants and nail salons, needs its name, address and phone number listed accurately across Google Business Profile, Yelp, Facebook and dozens of other directories to show up in local search. A citation building service fixes that gap. Starting one normally means hundreds of manual submissions and follow-ups you do not have time for. Actionist changes that. It is an AI agent that operates real apps the way a person does, so it can open each directory, fill in the business details from an intake form, submit the listing, and log the result in a tracker, working through the directory list in the background while you keep your day job.

You do not need to be an SEO expert, and you do not need to quit your job. You collect the client's business details, approve the outreach before it sends, and take the occasional call. Actionist handles the submissions, the tracking and the client updates.

start a citation building servicelocal SEO citation businesscitation building business with AImake money submitting business listingscitation management businesslocal directory submission service
01

Your opportunity

The opportunity

Why this works

Almost every local business has incomplete or inconsistent citations across the main directories, and most owners have no idea how much that is costing them in local search visibility.

Because Actionist does the submissions and the tracking in the background, you can run this around a full-time job and serve far more clients than you could ever manage manually.

What matters to you
  • A market that does not know it needs fixing
    Most local businesses have NAP inconsistencies across directories and have never checked. The problem sells itself once you show them.
  • Simple, repeatable work for every client
    Each campaign follows the same structured process: collect details, submit to directories, verify, report. Actionist runs it the same way every time.
  • A monthly retainer bolt-on
    Once a client is listed, they need monitoring and updates when hours or details change. That becomes a recurring revenue stream Actionist handles.
  • No technical background needed
    You are an organiser, not an SEO expert. The directories are forms, and the value is completeness and consistency across all of them.
Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per campaign
$400
campaigns a month
6
Per month
$2,400
Per year
$28,800

Illustrative, based on the numbers you enter. Plus optional monthly monitoring retainer per client.

Getting started

What it actually takes to start

Running a citation service used to mean hours of manual directory work per client. Actionist does the submissions and the tracking, so the bar to start is far lower than it looks.

What you don't need
  • SEO certifications or deep technical knowledge
    You need to understand what a citation is, not how Google's full algorithm
  • A team of data entry staff
    Actionist fills and submits each directory the way a person would.
  • Expensive citation-building software
  • An office or upfront agency costs
  • To quit your day job
    The submissions run in the background while you are at work.
What you bring
  • An eye for accuracy
    NAP consistency is the whole product, so precision matters more than speed.
  • A few evenings a week
    Mostly reviewing results and approving outreach.
  • A laptop and Actionist
    That is the whole setup.

If you can follow a checklist and talk to a local business owner, you can run this service. Actionist does the repetitive submission work for you.

02

How Actionist works

How it works

How Actionist builds the business

You do not manually click through directories or chase down every login. Actionist does. Here is how it works on any business idea, applied to a citation service: you pick the niche, the agent plans every task, works through the submissions, brings you the moments that need a person, asks before anything reaches a

  1. 01

    You pick the niche and set the offer

    Choose the type of local businesses you will target, set your campaign price and a monthly monitoring option, and decide how many clients you want to carry. That is the only strategic thinking you do up front. Everything after this, Actionist plans and runs.

    A clear offer Actionist can pitch and execute against.
  2. 02

    Actionist maps every task and directory

    Actionist breaks each citation campaign into stages and tasks: which directories to hit, in what order, what to collect from the client, how to track each submission, and when to follow up on pending verifications.

    A complete submission plan for each client campaign.
  3. 03

    It schedules and works through the submissions

    Actionist opens each directory, fills in the business details from your intake form, submits the listing, and logs the result. It works through the directory list and picks up the next one as soon as the previous is done.

    Steady listing progress without you clicking through directories.
  4. 04

    It assigns you the human-only tasks

    Some steps only a person can do, like taking a Google verification call or reviewing a client's disputed listing. Actionist flags those to you with everything you need, then carries on with the rest of the plan.

    A short, clear list of genuine human tasks, only for you.
  5. 05

    It asks before anything reaches a client

    Before Actionist sends a pitch, a progress report or an invoice, it stops and asks for your approval. You choose how much oversight you want per client, from reviewing every message to letting routine updates go out.

    You stay in control of every client-facing moment.
  6. 06

    You keep your day job and check in

    Run this around your existing job. Check the board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge a campaign or update a detail. The submissions continue between your check-ins.

    A service that grows around your schedule.
Your agent team

Actionist is your whole team

You are one person running this agency. Actionist plays every role to run the campaigns and keep clients happy. Here is each role and the one part that stays with you.

~47 hrs/week of work by hand, run by your agents instead

Plan the campaigns

turns each client into a submission plan

Before a single directory is touched, your assistant maps each campaign into stages, tasks and a directory list, so every submission is tracked from the start.

If you did this by hand
Build a directory list for each business typeDecide the submission orderCreate a per-client trackerRe-plan when a directory rejects a listingCoordinate the full campaign calendar
~5 hrs/ week
planning the campaign structure and directory order from scratch.3 days a month you do not have, handled for you.
What your agent does
One planper client, every directory mapped
Day onefull scope before you submit anything
  • Map the directory list
    Picks the right directories for the business type and orders them by priority and ease of submission.
  • Build the tracker
    Sets up a Google Sheet or Airtable base to log each directory, its status and any notes per submission.
  • Keep the plan live
    Updates the tracker as submissions complete, rejections come in or the client changes a detail.
Your part

You set the niche, the price and which directories to include in the standard package. That brief is all Actionist needs.

Apps your agent could useSee full Actionist App Store →
03

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch and run the campaign service: every stage, task and subtask. It works through the submissions and client management in the background and flags the handful of moments that genuinely need you.

26 tasks·84 subtasks
Actionist 22You 1Approval 3Actionist handles ~85%
Done
Executive Agent
List the core directories for your niche
Done
Set a standard campaign price and a retainer option
Done
Write a one-paragraph service description
Done
Done
Operations Agent
Add fields for business name, address and phone
Done
Add fields for opening hours, categories and website
Done
Add a photo upload section
Done
Test the form end to end
Done
Done
Operations Agent
To do
You
Done
Operations Agent

An example plan Actionist builds for a citation campaign service. Yours adapts to the directories you cover, your pricing and your client mix.

Under the hood

What one automation looks like

Trigger·You mark a client's citation campaign as complete in your tracker.
Confirmation
Step 3
Human
You review the audit and the report draft, then approve both to send
Saved per run
~1 hrs
Runs / week
~4×
Campaign closed and invoiced in one approved step.
04

The payoff

Your week

All it asks of you

Here is what a week looks like once the service is running. Your agents submit listings, check verifications and handle client updates every day. You step in for a handful of moments, the ones that are genuinely yours, and the rest of the week stays intact.

You
A couple of hours

across the whole week, mostly approvals and one call

5 touchpoints · about 80 min all week

Your agents
Every day

submitting directories, auditing listings and following up in the background

7 jobs running in the background

Your team
Your full team runs in the background, every day.
  • Approve this week's outreach batch10 min
    mon · A quick read of the drafted pitches before they send.
  • Take one discovery call30 min
    tue · The agent booked it; you show up.
  • Approve a campaign report15 min
    thu · Check the numbers before it sends.
  • Review two invoices before they go out10 min
    fri · A quick check before the payment links send.
  • Skim the weekly submission summary15 min
    sun · What went live, what is pending, what is next.
Your team, every day
  • SA
    Sales Agent
    Researches local businesses with weak listings and drafts personalised outreach
  • DA
    Developer Agent
    Opens directories and fills in business details from the master NAP record
  • OA
    Operations Agent
    Sends intake forms, chases missing details and keeps the master record current
  • TA
    Technical Agent
    Audits live listings for accuracy and flags anything that has drifted from the
  • RA
    Reception Agent
    Answers prospect replies and books discovery calls into your calendar
  • SA
    Support Agent
    Sends progress updates to clients and answers questions about their campaign
  • CA
    CRM Agent
    Raises invoices, chases overdue payments and pitches monthly monitoring
The payoff

What you walk away with

  • No copy-paste grind
    The submissions are handled
    Actionist fills each directory form from the master NAP record, so you never manually type a business address into a platform again.
  • Around your job
    Run it while employed
    Actionist works through the directory list in the background, so you can grow this without quitting your day job.
  • Monthly
    Recurring retainer income
    Monthly audits and corrections become a retainer Actionist handles, so revenue is not only one-off campaigns.
Before and after

Doing it alone vs with Actionist

On your own
~29h / week
every job below lands on you
With Actionist
minutes to review
it runs all 9 in the background
  • 1Submitting to directories
    8h/wk
    Hours of copy-paste per client

    You log in to each directory separately, fill in the NAP by hand and deal with rejections and captchas for every listing.

    ActionistOff your plate
    Submitted from the master record

    Actionist fills each directory form from your verified NAP sheet and logs the result, ready for the campaign report.

  • 2Finding clients
    4h/wk
    Searching maps by hand

    You comb Google Maps and search results category by category to find businesses with weak or missing listings.

    ActionistOff your plate
    A ranked prospect list

    Actionist searches your chosen niche, checks each business's listing quality and hands you a prioritised list to approach.

  • 3Pitching the service
    3h/wk
    Writing every pitch from scratch

    You draft a personalised cold message for every prospect and struggle to track who you have already contacted.

    ActionistOff your plate
    Drafted pitches, ready to approve

    Actionist writes a message that names the specific gap in their listings, and you approve before it sends.

  • 4Collecting business details
    2.5h/wk
    Back-and-forth emails per client

    You email the client a list of questions, wait for replies and chase the ones with missing photos or unclear hours.

    ActionistOff your plate
    Intake form, chased automatically

    Actionist sends the Typeform, chases missing fields and builds the master NAP record ready to submit.

  • 5Auditing citation accuracy
    3.5h/wk
    Spot-checking listings by eye

    You open each directory individually and compare the live listing to your notes, hoping you catch every discrepancy.

    ActionistOff your plate
    A consistency check before the report

    Actionist compares every live listing against the master NAP and flags any field that does not match before the report goes out.

  • 1Campaign reporting
    2h/wk
    A report built from scattered notes

    You pull the data from your tracker, write a summary email and manually count how many are live versus pending.

    ActionistOff your plate
    A report drafted and ready to send

    Actionist pulls the submission counts, writes the summary and prepares the report for your approval before it sends.

  • 2Invoicing and payment chasing
    1.5h/wk
    Invoices you raise late

    You raise invoices when you remember, forget to follow up on overdue ones and lose track of who owes what.

    ActionistOff your plate
    Invoices raised and chased on time

    Actionist prepares the invoice when a campaign completes and follows up automatically on anything unpaid.

  • 3Winning monthly retainers
    1.5h/wk
    Retainer pitches you never get to

    You mean to pitch every finished-campaign client a monthly monitoring plan but never find the right moment.

    ActionistOff your plate
    A retainer pitch at the right moment

    Actionist drafts the retainer offer after each campaign closes and queues the follow-up if the client does not reply.

  • 4Monthly listing monitoring
    2.5h/wk
    Checks you get to eventually

    Retainer clients' listings drift or go down and you only notice when they call to ask why their ranking dropped.

    ActionistOff your plate
    A monthly audit on schedule

    Actionist checks every retainer client's listings for accuracy each month and flags anything that needs correcting before the client notices.

That is roughly 29 hours of work handed off every week, while you keep your day job
The tools

The apps Actionist operates

05

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Trust and control

You stay in control

These are your clients and your reputation. Actionist asks for your approval before any pitch, report or invoice reaches a client, and it keeps a full record of every submission so you can always show exactly what was done and when.

You approve every client-facing message

A pitch, a progress report or an invoice always waits for your yes before it leaves. No client ever hears from the agent without your sign-off.

Every submission is logged with a timestamp

Each directory the agent touches is recorded in your tracker, so you can show a client exactly which listings are live and when they were submitted.

Your accounts, your client data

Actionist works inside your own directory logins and your own Google Sheet. You keep full ownership of every client's master NAP record.

Choose how hands-on it is

Set approval modes per task, from reviewing every message to letting routine status updates go out without a check-in as you build trust.

FAQ

Questions about this idea

Do I need to be an SEO expert to run a citation building service?
No. You need to understand what a citation is, your business name, address and phone listed consistently across directories, and be able to explain it to a local business owner. Actionist handles the technical submissions and consistency checks.
How does Actionist actually submit to directories without API access?
Actionist operates directories the way a person does, by opening the platform on the desktop, navigating to the business listing form and filling in the details from your master NAP record. It does not need an API or a third-party integration to do the work.
How many directories does a standard campaign cover?
That is your decision and your product. A typical local citation campaign targets 30 to 80 directories. You decide which ones to include in your package and Actionist works through the list systematically.
Will Actionist contact my clients without me seeing the message first?
No. Every outreach pitch, every campaign report and every invoice waits for your approval before it sends. You can also choose to let routine progress updates go out without a check-in once you are comfortable with how the agent writes.
What happens when a directory requires a phone verification call?
Actionist flags that in the tracker and alerts you over Telegram or Slack within about a minute. Some verifications need the business owner to take a call directly, and those are marked for your follow-up with the client.
Can I run a citation building service alongside a full-time job?
Yes. Actionist works through the submission list and the client updates in the background while you are at work. Your part is a handful of approvals in the evenings and one discovery call a week. You can build a citation building service without quitting your day job.
How do I get paid?
Actionist prepares the invoice when a campaign is complete and, once you approve it, sends the client a payment link. You set the price; Actionist raises the invoice, sends it, and follows up if payment is late.
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