Start a Citation Building Service while you keep your day job
Local businesses need their name, address and phone listed consistently across the directories that drive local search. Actionist submits their details, tracks every listing and flags the ones that need attention. You
Actionist does the directory submissions and the tracking. You handle the pitches and the client calls.
Every local business, from plumbers and dentists to restaurants and nail salons, needs its name, address and phone number listed accurately across Google Business Profile, Yelp, Facebook and dozens of other directories to show up in local search. A citation building service fixes that gap. Starting one normally means hundreds of manual submissions and follow-ups you do not have time for. Actionist changes that. It is an AI agent that operates real apps the way a person does, so it can open each directory, fill in the business details from an intake form, submit the listing, and log the result in a tracker, working through the directory list in the background while you keep your day job.
You do not need to be an SEO expert, and you do not need to quit your job. You collect the client's business details, approve the outreach before it sends, and take the occasional call. Actionist handles the submissions, the tracking and the client updates.
Your opportunity
Why this works
Almost every local business has incomplete or inconsistent citations across the main directories, and most owners have no idea how much that is costing them in local search visibility.
Because Actionist does the submissions and the tracking in the background, you can run this around a full-time job and serve far more clients than you could ever manage manually.
- A market that does not know it needs fixingMost local businesses have NAP inconsistencies across directories and have never checked. The problem sells itself once you show them.
- Simple, repeatable work for every clientEach campaign follows the same structured process: collect details, submit to directories, verify, report. Actionist runs it the same way every time.
- A monthly retainer bolt-onOnce a client is listed, they need monitoring and updates when hours or details change. That becomes a recurring revenue stream Actionist handles.
- No technical background neededYou are an organiser, not an SEO expert. The directories are forms, and the value is completeness and consistency across all of them.
Run your own numbers
Set the numbers, see the picture
Illustrative, based on the numbers you enter. Plus optional monthly monitoring retainer per client.
What it actually takes to start
Running a citation service used to mean hours of manual directory work per client. Actionist does the submissions and the tracking, so the bar to start is far lower than it looks.
- SEO certifications or deep technical knowledgeYou need to understand what a citation is, not how Google's full algorithm
- A team of data entry staffActionist fills and submits each directory the way a person would.
- Expensive citation-building software
- An office or upfront agency costs
- To quit your day jobThe submissions run in the background while you are at work.
- An eye for accuracyNAP consistency is the whole product, so precision matters more than speed.
- A few evenings a weekMostly reviewing results and approving outreach.
- A laptop and ActionistThat is the whole setup.
If you can follow a checklist and talk to a local business owner, you can run this service. Actionist does the repetitive submission work for you.
How Actionist works
How Actionist builds the business
You do not manually click through directories or chase down every login. Actionist does. Here is how it works on any business idea, applied to a citation service: you pick the niche, the agent plans every task, works through the submissions, brings you the moments that need a person, asks before anything reaches a
- 01
You pick the niche and set the offer
Choose the type of local businesses you will target, set your campaign price and a monthly monitoring option, and decide how many clients you want to carry. That is the only strategic thinking you do up front. Everything after this, Actionist plans and runs.
A clear offer Actionist can pitch and execute against. - 02
Actionist maps every task and directory
Actionist breaks each citation campaign into stages and tasks: which directories to hit, in what order, what to collect from the client, how to track each submission, and when to follow up on pending verifications.
A complete submission plan for each client campaign. - 03
It schedules and works through the submissions
Actionist opens each directory, fills in the business details from your intake form, submits the listing, and logs the result. It works through the directory list and picks up the next one as soon as the previous is done.

Steady listing progress without you clicking through directories. - 04
It assigns you the human-only tasks
Some steps only a person can do, like taking a Google verification call or reviewing a client's disputed listing. Actionist flags those to you with everything you need, then carries on with the rest of the plan.
A short, clear list of genuine human tasks, only for you. - 05
It asks before anything reaches a client
Before Actionist sends a pitch, a progress report or an invoice, it stops and asks for your approval. You choose how much oversight you want per client, from reviewing every message to letting routine updates go out.
You stay in control of every client-facing moment. - 06
You keep your day job and check in
Run this around your existing job. Check the board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge a campaign or update a detail. The submissions continue between your check-ins.
A service that grows around your schedule.
Actionist is your whole team
You are one person running this agency. Actionist plays every role to run the campaigns and keep clients happy. Here is each role and the one part that stays with you.
~47 hrs/week of work by hand, run by your agents instead
Plan the campaigns
turns each client into a submission plan
Before a single directory is touched, your assistant maps each campaign into stages, tasks and a directory list, so every submission is tracked from the start.
- Map the directory listPicks the right directories for the business type and orders them by priority and ease of submission.
- Build the trackerSets up a Google Sheet or Airtable base to log each directory, its status and any notes per submission.
- Keep the plan liveUpdates the tracker as submissions complete, rejections come in or the client changes a detail.
You set the niche, the price and which directories to include in the standard package. That brief is all Actionist needs.
Your task plan
Every task it takes, and who does it
This is the plan Actionist builds to launch and run the campaign service: every stage, task and subtask. It works through the submissions and client management in the background and flags the handful of moments that genuinely need you.
An example plan Actionist builds for a citation campaign service. Yours adapts to the directories you cover, your pricing and your client mix.
What one automation looks like
The payoff
All it asks of you
Here is what a week looks like once the service is running. Your agents submit listings, check verifications and handle client updates every day. You step in for a handful of moments, the ones that are genuinely yours, and the rest of the week stays intact.
across the whole week, mostly approvals and one call
5 touchpoints · about 80 min all week
submitting directories, auditing listings and following up in the background
7 jobs running in the background
- Approve this week's outreach batch10 minmon · A quick read of the drafted pitches before they send.
- Take one discovery call30 mintue · The agent booked it; you show up.
- Approve a campaign report15 minthu · Check the numbers before it sends.
- Review two invoices before they go out10 minfri · A quick check before the payment links send.
- Skim the weekly submission summary15 minsun · What went live, what is pending, what is next.
- SA
- DA
- OA
- TA
- RA
- SA
- CA
What you walk away with
- No copy-paste grindThe submissions are handledActionist fills each directory form from the master NAP record, so you never manually type a business address into a platform again.
- Around your jobRun it while employedActionist works through the directory list in the background, so you can grow this without quitting your day job.
- MonthlyRecurring retainer incomeMonthly audits and corrections become a retainer Actionist handles, so revenue is not only one-off campaigns.
Doing it alone vs with Actionist
- 1Submitting to directories8h/wkHours of copy-paste per client
You log in to each directory separately, fill in the NAP by hand and deal with rejections and captchas for every listing.
ActionistOff your plateSubmitted from the master recordActionist fills each directory form from your verified NAP sheet and logs the result, ready for the campaign report.
- 2Finding clients4h/wkSearching maps by hand
You comb Google Maps and search results category by category to find businesses with weak or missing listings.
ActionistOff your plateA ranked prospect listActionist searches your chosen niche, checks each business's listing quality and hands you a prioritised list to approach.
- 3Pitching the service3h/wkWriting every pitch from scratch
You draft a personalised cold message for every prospect and struggle to track who you have already contacted.
ActionistOff your plateDrafted pitches, ready to approveActionist writes a message that names the specific gap in their listings, and you approve before it sends.
- 4Collecting business details2.5h/wkBack-and-forth emails per client
You email the client a list of questions, wait for replies and chase the ones with missing photos or unclear hours.
ActionistOff your plateIntake form, chased automaticallyActionist sends the Typeform, chases missing fields and builds the master NAP record ready to submit.
- 5Auditing citation accuracy3.5h/wkSpot-checking listings by eye
You open each directory individually and compare the live listing to your notes, hoping you catch every discrepancy.
ActionistOff your plateA consistency check before the reportActionist compares every live listing against the master NAP and flags any field that does not match before the report goes out.
The apps Actionist operates
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You stay in control
These are your clients and your reputation. Actionist asks for your approval before any pitch, report or invoice reaches a client, and it keeps a full record of every submission so you can always show exactly what was done and when.
A pitch, a progress report or an invoice always waits for your yes before it leaves. No client ever hears from the agent without your sign-off.
Each directory the agent touches is recorded in your tracker, so you can show a client exactly which listings are live and when they were submitted.
Actionist works inside your own directory logins and your own Google Sheet. You keep full ownership of every client's master NAP record.
Set approval modes per task, from reviewing every message to letting routine status updates go out without a check-in as you build trust.
Questions about this idea
Do I need to be an SEO expert to run a citation building service?
How does Actionist actually submit to directories without API access?
How many directories does a standard campaign cover?
Will Actionist contact my clients without me seeing the message first?
What happens when a directory requires a phone verification call?
Can I run a citation building service alongside a full-time job?
How do I get paid?
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