A business you run with AI

Start a Pay-Per-Lead Site and Earn a Fee for Every Lead You Send

Pick a trade niche and a city. Actionist builds the site, gets it ranking for local searches, captures the enquiries from homeowners, and helps you deliver each qualified lead to a business that pays per lead.

Actionist builds the site, runs the SEO, and delivers leads to buyers. You take the one call that closes the first deal.

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Your AI workforce

$50+per lead, you set it

$18,000a year at 30 leads a month

6phases Actionist runs

Actionist operatesActionist App Store

A pay-per-lead site is a local service page you own and rank. When a homeowner searches for a plumber, a roofer or an HVAC company in their area, your page catches them, the contact form captures their details, and you sell that lead to a local business that wants more customers. Starting a pay-per-lead business used to mean building the site yourself, learning local SEO, writing all the content, finding buyers, and managing the whole delivery pipeline. Actionist does the bulk of that in the background while you keep your day job.

Actionist is an AI agent that operates real apps the way a person would. It builds the site in WordPress, writes the service pages, sets up the lead capture form, researches local businesses in your niche, drafts the outreach to potential buyers, qualifies each incoming lead, delivers it to the right buyer, and invoices per lead delivered. You approve what matters and take the one call only you can take: agreeing the lead price and qualifying criteria with the first buyer.

start a pay-per-lead businesslocal lead generation siteAI lead gen businessrank and sell leads onlinemake money selling leads

Your opportunity

The opportunity

Why this works

Every city has thousands of homeowners searching for local tradespeople every month, and most searches go to whoever ranks at the top of Google. A well-built niche site in plumbing, roofing, HVAC, pest control or dozens of other trades can capture a consistent share of that search traffic and turn it into a fee.

Because Actionist builds and runs the site in the background, you can manage multiple niches or cities from one laptop, without a team or a technical background, around a full-time job.

What matters to you

High-value niches
Trades like HVAC, roofing and legal services pay $50 to $200 per qualified lead, because a single job is worth thousands to the buyer.
Recurring search demand
Local homeowners search for tradespeople every day. A ranking page captures leads continuously without ongoing ad spend.
Low competition in many markets
Smaller cities and specific trade niches still have few quality lead sites, leaving room to rank without a large backlink profile.
No service delivery on your end
You are the referral layer. You never touch the job itself. The buyer does the work and you earn the fee.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per lead

$50

leads a month

Per month

$1,500

Per year

$18,000

Illustrative, based on the numbers you enter. Lead price varies by niche, city size and buyer competition.

Getting started

What it actually takes to start

Building a lead generation business used to mean learning SEO, coding a site, and running the outreach manually. Actionist handles the technical work, so the real barrier to start is much lower than most people assume.

What you don't need

A background in SEO or web development
Actionist builds the site and handles the on-page optimisation.
A team or employees
Your agents cover every role from building to invoicing.
A large upfront budget
The main costs are a domain, hosting and the tools Actionist operates.
Expertise in the trade you pick
You capture leads, not do the plumbing or roofing.
To quit your current job
The whole pipeline runs in the background around your schedule.

What you bring

A niche and a city to target
Pick a trade with solid local search volume and a few willing buyers.
Time for a weekly check-in and one early call
The call closes the first buyer. Approvals after that take minutes.
A laptop and Actionist
That is the full setup.

If you can name a trade and a city, Actionist can build the site and find the buyers.

How Actionist works

How it works

How Actionist builds the business

You pick the niche; Actionist plans every task and works through them while you keep your day job. Here is how it runs, applied to a pay-per-lead site: you set the direction, the agent maps the work, and you step in for the handful of moves that only you can make.

01
You pick the niche and set your terms
You choose the trade, the city, and the lead price range you want to charge. That sets the direction for everything that follows. Actionist researches demand, competition and what similar sites charge in the market, and brings you a brief to agree on.
A clear niche brief and price range to build against.
02
Actionist builds and launches the site
Actionist sets up a WordPress site, writes the service and location pages, adds the lead capture form, and gets the SEO basics in place. Once the site is ready, it queues it for your review before publishing.
A live lead capture site, reviewed and published.
03
It ranks the site in local search
Actionist researches local keywords, builds citations in relevant directories, sets up Google Search Console and monitors how the site is performing each week. It flags any ranking moves that need your attention.
Steady rankings and a growing stream of organic enquiries.
04
It finds and signs lead buyers
Actionist researches local businesses in the trade, drafts the outreach pitch, and sends it once you approve. You take one call to agree the lead price and qualifying criteria with the first buyer. Actionist sets up the delivery process after that.
A signed buyer agreement and a delivery process ready to run.
05
It delivers leads and invoices per lead
When a homeowner fills in the form, Actionist checks the lead against the buyer's criteria and queues it for your approval before delivery. Once you approve, it sends the lead details to the buyer and raises the per-lead invoice in Stripe.
Leads delivered and invoiced, with your approval before each send.
06
You check in and let it scale
You review a short weekly summary over Telegram or Slack, approve the outreach to new buyers, and let Actionist run the pipeline. As volume builds you can add a second niche or location using the same setup.
A growing pipeline that runs around your schedule.

Your agent team

Actionist is your whole team

You own the site and the buyer relationships. Actionist is the whole team that builds, ranks, captures, qualifies and delivers. Here is every role it plays, and the one part of each that stays with you.

~54 hrs/week of work by hand, run by your agents instead

Plan the business

research and niche strategy

Executive Agent

Your assistant researches the niche and city you choose, checks the demand and competition, and turns your idea into a plan you can act on.

If you did this by hand

Research local search demand by handAssess competitor lead sites in your chosen nichePrice-check what buyers pay per lead in the marketBuild a tracker for every niche and site you runRe-plan when a niche slows down or competition

~4 hrs/ week

researching demand, mapping the plan and keeping the strategy current.≈ 2 days a month you do not have, handled for you.

What your agent does

One planper niche, from research to launch

Before launchdemand and competition verified

Research niche demand
Checks local search volume for trade terms in your chosen city and flags where real buyer demand exists.
Map the task plan
Breaks the launch into stages and tasks so nothing is skipped, from domain registration to first lead delivered.
Keep the plan current
Adjusts priorities as rankings shift or a niche stops performing as expected.

Your part

You choose the trade and the city. That direction is yours. Everything after that, the agent plans.

Apps your agent could useSee full Actionist App Store →

Find lead buyers

buyer prospecting and outreach

Sales Agent

Your sales agent finds local businesses in the trade that want more enquiries, drafts the pitch, and sends it once you approve.

If you did this by hand

Search for local businesses in the niche one by oneWork out which ones are likely to buy leadsFind the right contact at each businessWrite the outreach pitch from scratchTrack who replied and who needs a follow-up

~9 hrs/ week

prospecting, drafting outreach and chasing replies.≈ 5 days a month you do not have, handled for you.

What your agent does

A pipelineof local businesses ready to buy leads

Draftedoutreach ready for your approval

Build the buyer list
Finds local plumbers, roofers or HVAC companies in your city and notes which are likely to pay for enquiries.
Draft the pitch
Writes a short, specific outreach that explains what a lead is worth to them and how you deliver it.
Follow up
Sends a polite nudge to prospects who have not replied, so warm buyers do not go cold.

Your part

The outreach waits for your yes before it sends. You see every message before it leaves your account.

Apps your agent could useSee full Actionist App Store →

Book buyer calls

first contact and scheduling

Reception Agent

When a prospect replies, your receptionist handles their questions, qualifies them as a potential buyer, and books the call straight into your calendar.

If you did this by hand

Reply to every interested business owner by handAnswer the same questions about what a lead isOffer times and send calendar invitesReschedule no-shows manuallyConfirm each call the day before

~3 hrs/ week

answering buyer enquiries and scheduling sales calls.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredevery reply in your tone

Bookedcalls on your real calendar

Handle the reply
Responds to interested buyers, answers routine questions about lead quality and delivery, and keeps them warm.
Book the call
Offers available slots from your calendar and sends the confirmed invite to both sides.
Rescue no-shows
Spots the missed call and drafts a same-day reschedule before the buyer drifts.

Your part

You take the call. The agent makes sure it is in your diary with the buyer's details ready for you.

Apps your agent could useSee full Actionist App Store →

Build the niche site

site build and lead forms

Developer Agent

Your developer agent builds each niche site on WordPress, adds the lead form, and gets it ready for you to review and publish.

If you did this by hand

Set up a WordPress install and configure the themeWrite and lay out service and location pagesBuild and embed the lead capture formMake it fast and clean on mobileFix small issues before the site goes live

~12 hrs/ week

building and finishing the niche site from scratch.≈ 6 days a month you do not have, handled for you.

What your agent does

Per nichea finished site with form, ready to rank

Readyto publish on your approval

Build the site
Sets up the WordPress install, installs the theme and structures the pages and navigation.
Set up the lead form
Embeds a Squarespace or Typeform lead capture form with all the fields the buyer needs.
Finish for launch
Checks the site on mobile, fixes speed issues and prepares it for your review.

Your part

You give the nod before the site goes live. Nothing publishes without your approval.

Apps your agent could useSee full Actionist App Store →

Rank the site

SEO and local visibility

Technical Agent

Your technical lead sets up each site to rank in local search so leads come in without you running ads.

If you did this by hand

Research local keywords for the tradeWrite title tags and meta descriptions for everySubmit the site to Google Search ConsoleBuild citations across local directories one by oneCheck rankings and spot drops

~8 hrs/ week

keyword research, on-page SEO and citation building.≈ 4 days a month you do not have, handled for you.

What your agent does

Search-readypages with titles, structure and citations

Submittedso Google can index the site

Optimise each page
Writes the titles, headings and structured data each page needs to rank for local trade searches.
Build local citations
Adds the business to the relevant local directories and checks that the details are consistent.
Monitor and flag
Tracks ranking positions weekly and alerts you when something changes or needs attention.

Your part

You decide which niches to expand into next. The agent prepares the ranking case for each one.

Apps your agent could useSee full Actionist App Store →

Support lead buyers

buyer queries and disputes

Support Agent

Your support agent keeps each buyer informed and handles the questions and disputes that would otherwise land on you.

If you did this by hand

Reply to every buyer question about lead qualityHandle disputes about whether a lead qualifiesSend updates on delivery volumes manuallyExplain the lead criteria each time someone asksPass real complaints on to you to resolve

~5 hrs/ week

answering buyer questions and managing delivery queries.≈ 3 days a month you do not have, handled for you.

What your agent does

Answeredbuyer questions, with context

In the loopbuyers updated on volumes and delivery

Answer quality questions
Handles the whether-this-qualifies and where-is-my-lead questions using the agreed buyer criteria.
Send delivery updates
Tells buyers when a new batch has been delivered so they never have to ask.
Flag real disputes
Routes credit requests and genuine complaints to you over Telegram or Slack with the full thread.

Your part

You make the call on any dispute that could affect the buyer relationship. The agent handles the repetition.

Apps your agent could useSee full Actionist App Store →

Track leads and buyers

pipeline and CRM

CRM Agent

Your CRM agent tracks every lead from arrival to delivery and every buyer from first pitch to active account.

If you did this by hand

Log every new lead as it comes inCheck each one against the buyer's criteriaNote who was sent what and whenKeep buyer records accurate and up to dateSpot which buyers are going quiet

~7 hrs/ week

logging leads, tracking buyers and keeping the CRM current.≈ 4 days a month you do not have, handled for you.

What your agent does

Trackedevery lead and buyer in one place

Timedfollow-ups before buyers go quiet

Log every lead
Records each incoming form submission in the CRM with all the details the buyer needs for a decision.
Keep buyer records current
Updates each buyer's profile after every delivery so the history is always accurate.
Flag quiet buyers
Spots accounts that have not received a lead or replied recently and drafts the check-in message.

Your part

You approve messages that go to buyers you have a direct relationship with. The agent never sends behind your back.

Apps your agent could useSee full Actionist App Store →

Invoice and collect

billing and admin

Operations Agent

Your operations agent raises the per-lead invoice, tracks what is owed, and chases any late payers before they forget.

If you did this by hand

Raise a manual invoice for every lead deliveredSend it and track whether it was paidChase late payers yourselfKeep the books straight across multiple buyersMatch each payment to the right leads

~6 hrs/ week

invoicing per lead, chasing late payments and keeping the books.≈ 3 days a month you do not have, handled for you.

What your agent does

Invoicedper lead, on delivery

Chasedlate payers before they forget

Raise the invoice
Prepares a per-lead invoice in Stripe or Xero at the agreed rate immediately after delivery.
Send and track
Sends the invoice and marks it paid when the money arrives, flagging anything overdue.
Chase late payers
Sends a polite reminder to buyers who are overdue so income does not slip through.

Your part

You approve each invoice before it goes out. Money never moves without your sign-off.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch and run the business: every stage, task and subtask. The work is split across your Actionist agents, from building the site to delivering leads and collecting payment. Only one task and a handful of approvals are left to you.

30 tasks·91 subtasks

Actionist 24You 1Approval 5Actionist handles ~80%

TaskStatusAssignee

Done

Executive Agent

Check monthly search volume for the trade in your target city

Done

Review competitor lead sites and note their domain authority

Done

Record what local buyers pay per lead in this niche

Done

Operations Agent

Suggest a short, keyword-rich domain name for the niche

Done

Set up a WordPress hosting account

Done

Operations Agent

In progress

Sales Agent

Done

Executive Agent

An example plan Actionist builds for this business. Yours adapts to your niche, your city and your lead price.

Under the hood

What one automation looks like

Trigger·A new form submission arrives on your niche site.

read

Step 1

Squarespace Forms

Read the lead submission details from the contact form

read

Step 2

LeadConnector

Check the lead against the buyer's qualifying criteria in the CRM

Confirmation

Step 3

Human

You review the lead summary and approve delivery

write

Step 4

Gmail

Send the qualified lead details to the buyer in the agreed format

write

Step 5

Stripe

Raise the per-lead invoice at the agreed rate

Saved per run

40 min

Runs / week

~15×

Each lead qualified, approved and invoiced without manual effort.

The payoff

Your week

All it asks of you

Here is what a week actually looks like once the first site is live and the first buyer is signed. Your agents run the pipeline every day. You step in for a few fast approvals and the occasional call.

You

Under an hour

across the whole week, on your own schedule

5 touchpoints · about 50 min all week

Your agents

Every day

building, ranking, delivering leads and invoicing in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's outreach batch

On shift

DACAOASATA

13 tasks today

Builds new location pages and tests form variants on the niche sites

Logs incoming leads, checks criteria and queues them for your approval

Tue

Your part

All handled

On shift

SARADACAOASA

16 tasks today

Handles buyer questions and sends delivery confirmations

Books calls with new buyer prospects onto your calendar

Wed

Your part

10 min

Approve the lead delivery batch

On shift

SATASARADA

15 tasks today

Prospects for new lead buyers and prepares outreach batches for your approval

Monitors rankings, builds citations and prepares the weekly ranking report

Thu

Your part

5 min

Reply to a buyer question

On shift

CAOASATASARA

15 tasks today

Logs incoming leads, checks criteria and queues them for your approval

Raises per-lead invoices and chases any late payers

Fri

Your part

10 min

Approve this week's invoices

On shift

RADACAOASA

14 tasks today

Books calls with new buyer prospects onto your calendar

Builds new location pages and tests form variants on the niche sites

Sat

Your part

All handled

On shift

TASARADACAOA

17 tasks today

Monitors rankings, builds citations and prepares the weekly ranking report

Handles buyer questions and sends delivery confirmations

Sun

Your part

15 min

Skim the weekly report

On shift

OASATASARA

13 tasks today

Raises per-lead invoices and chases any late payers

Prospects for new lead buyers and prepares outreach batches for your approval

Your full team runs in the background, every day.

Approve this week's outreach batch10 min
mon · A quick yes before the agent sends to new buyer prospects.
Approve the lead delivery batch10 min
wed · Review the week's qualified leads before they go to buyers.
Reply to a buyer question5 min
thu · The agent drafts the response; you send it.
Approve this week's invoices10 min
fri · Invoices wait for your sign-off before going out.
Skim the weekly report15 min
sun · Rankings, leads delivered and revenue this week.

Your team, every day

SA
Sales Agent
Prospects for new lead buyers and prepares outreach batches for your approval
DA
Developer Agent
Builds new location pages and tests form variants on the niche sites
TA
Technical Agent
Monitors rankings, builds citations and prepares the weekly ranking report
CA
CRM Agent
Logs incoming leads, checks criteria and queues them for your approval
SA
Support Agent
Handles buyer questions and sends delivery confirmations
OA
Operations Agent
Raises per-lead invoices and chases any late payers
RA
Reception Agent
Books calls with new buyer prospects onto your calendar

The payoff

What you walk away with

No trade skills
You sell the lead, not the service
You never need to know how to fix a boiler or lay a roof. Actionist runs the site and you earn the referral fee.
Around your job
Run it while employed
Actionist works through the plan in the background, so you can build this without quitting your day job.
Per lead
Paid for every qualified enquiry
Each lead that arrives, qualifies and goes to a buyer earns you a fee. More leads means more income, with no extra effort per lead.

Before and after

Doing it alone vs with Actionist

On your own

~41h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Building the site
10h/wk
Days of manual setup
You choose the platform, configure the theme, write all the pages and set up the form yourself.
ActionistOff your plate
A ready site, reviewed by you
Actionist builds the WordPress site and embeds the lead form, ready for your approval.
2Writing the content
5h/wk
Every page from a blank file
You research local keywords and write service, location and about copy for each page yourself.
ActionistOff your plate
Drafted content in place
Actionist writes the service and location pages with local keyword phrases already in the copy.
3Local SEO setup
4h/wk
Manual citation building
You submit the site to directories one by one and keep the details consistent across each listing.
ActionistOff your plate
Citations built and tracked
Actionist submits to the top directories in the niche and logs each one for future auditing.
4Monitoring rankings
2h/wk
Manual weekly checks
You log in to Search Console, check positions by hand and try to work out what changed.
ActionistOff your plate
Automatic weekly report
Actionist checks positions, notes changes and sends you a summary over Telegram.
5Finding lead buyers
6h/wk
Hours of searching
You look up local businesses, find the right contact and write each pitch from scratch.
ActionistOff your plate
A ranked prospect list
Actionist finds local businesses in the trade and drafts the outreach for your approval.

1Qualifying leads
2.5h/wk
Checking each one yourself
You read every form submission and decide whether it meets the buyer's criteria before forwarding.
ActionistOff your plate
Pre-checked and queued
Actionist checks each submission against the criteria and queues the qualified ones for your yes.
2Delivering leads
2h/wk
Manual copy-paste to buyers
You forward each lead by hand, format it how the buyer wants and track what you sent.
ActionistOff your plate
Formatted and sent on approval
Actionist formats the lead in the buyer's preferred layout and sends it after you approve.
3Invoicing buyers
1.5h/wk
Invoices you raise late
You raise each per-lead invoice manually and chase buyers who have not paid.
ActionistOff your plate
Invoiced on delivery
Actionist prepares the invoice at the agreed rate and sends it as soon as a lead is delivered.
4Keeping buyers engaged
1.5h/wk
Updates you forget to send
Buyers hear from you only when something goes wrong, so accounts quietly lapse.
ActionistOff your plate
Monthly check-in, ready to send
Actionist drafts a lead volume update for each active buyer to keep the relationship warm.
5Expanding to new niches
6.5h/wk
Starting from scratch each time
Each new niche means repeating the full site build, SEO work and buyer search from zero.
ActionistOff your plate
A reusable setup per niche
Actionist reuses the site structure, the outreach and the delivery process across every new niche you add.

That is roughly 41 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

Already run this business?

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Trust and control

You stay in control

This is your business and your buyers' clients. Actionist asks before it does anything that reaches a buyer or moves money, and it keeps a record of every action so you can see exactly what happened.

You approve every lead delivery

No lead reaches a buyer without your yes. Actionist queues each one and waits for your approval before sending.

You approve every invoice

Payment requests are prepared by Actionist and sent only after you sign off on the amount and the timing.

Everything is logged

Each lead received, qualified, delivered and invoiced is recorded, so you can audit the full history at any point.

Your accounts, your data

Actionist works inside your own logins to WordPress, Stripe and your CRM. You keep full ownership of the sites and the buyer relationships.

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FAQ

Questions about this idea

Do I need to know SEO to start a pay-per-lead business?

No. Actionist handles the keyword research, writes the on-page copy, builds the citations and monitors rankings. You choose the niche and the city; Actionist does the technical work to get the site ranking for local searches.

How do I find businesses willing to pay per lead?

Actionist researches local businesses in the trade you choose, finds the right contact at each one, and drafts the outreach. You approve the batch before it sends. Once a business replies, Actionist books the call and you close the deal. That first call is the one thing only you do.

What counts as a qualified lead and who decides?

You and the buyer agree the qualifying criteria on the call you take. Actionist logs those criteria and checks every form submission against them before queuing it for your approval. Anything that does not match is flagged and not forwarded.

Can I run more than one niche site at the same time?

Yes. The same site structure, outreach process and delivery pipeline applies to every niche. Actionist reuses them across each new site, so the work to launch a second niche is a fraction of the first.

How does the site get traffic without me running ads?

Actionist builds local SEO into the site from the start: keyword-targeted pages, properly structured meta tags, citations in local directories and a Google Search Console setup to track and improve rankings over time. You can add Google Ads for early traffic while the organic ranking builds.

What if a buyer disputes a lead?

Actionist handles the first-level query using the agreed criteria. If the buyer's dispute is valid, it flags it to you over Telegram or Slack with the full thread, so you can decide whether to credit the lead.

How does Actionist notify me when a new lead arrives?

When a form submission passes the initial criteria check, Actionist sends you a summary over Telegram within about a minute. You approve or decline from the message. If you approve, Actionist delivers the lead to the buyer and raises the invoice.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You pick the niche and set your terms

Actionist builds and launches the site

It ranks the site in local search

It finds and signs lead buyers

It delivers leads and invoices per lead

You check in and let it scale

Actionist is your whole team

Plan the business

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.