Actionist
A business you run with AI

Start a Google Business Profile management service

Local businesses pay a monthly retainer for a Google profile with fresh posts, photos and replied reviews. Actionist handles the routine while you keep your day job. You approve what goes public.

Actionist posts, monitors reviews and reports every month. You approve the moves and take the client calls.

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Your AI workforce
$150+per client, you set it
$14,400a year at 8 clients a month
6phases Actionist runs
Actionist operatesActionist App Store
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Most local businesses have a Google Business Profile that sits untouched: no recent posts, old photos and unanswered reviews pushing them down Google Maps. Owners know their profile matters but never find the time to keep it current. Starting a service to fix that normally means learning every profile field, chasing clients for content, writing posts by hand and spending hours each week on small recurring tasks across many accounts. Actionist changes that. It is an AI agent that operates real apps the way a person does, so it can post weekly updates on Google Business Profile, upload photos, draft review replies and compile monthly reports in the background while you keep your day job.

You bring the client relationships and the local contacts. Actionist handles the repetitive tasks that fill a GBP manager's week, from the first profile audit on day one to the monthly performance email that keeps clients renewing. You approve the moves that go public on a client's profile and the messages that land in their inbox, and Actionist does the rest.

Google Business Profile managementGBP management servicemanage Google profiles for local businessesstart a profile management agencyGoogle My Business management with AI
01

Your opportunity

The opportunity

Why this works

Almost every local business depends on Google to attract walk-in and call-in customers, yet most profiles are incomplete, rarely updated and have reviews sitting unanswered. A managed service fixes that and clients pay month after month to keep it running.

Because Actionist handles the posting routine, the review monitoring and the monthly reports in the background, you can manage far more clients than a solo freelancer ever could, without hiring anyone or working every evening.

What matters to you
  • Every high street, every town
    Restaurants, salons, dentists, gyms and tradespeople all need a current Google profile to compete locally.
  • Recurring monthly income
    Clients pay a retainer each month. One good onboarding conversation locks in revenue you collect automatically.
  • Reviews need a quick reply
    Google rewards timely review responses. Clients who cannot keep up will pay you to stay on top of it.
  • Scale without a team
    The posting and monitoring tasks are identical across every client. Actionist runs the same routine for 5 or 50 profiles.
Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per client
$150
clients a month
8
Per month
$1,200
Per year
$14,400

Illustrative, based on the numbers you enter. Fully recurring. Clients pay the same retainer monthly.

Getting started

What it actually takes to start

Managing Google Business Profiles used to mean keeping a personal tab open for every client, writing posts by hand and checking for reviews every morning. Actionist handles the repetitive work, so the bar to start is far lower than it looks.

What you don't need
  • Google or SEO expertise
    Actionist audits the profile and handles the technical fields.
  • A marketing background
  • A team or employees
    Your agents cover every service role.
  • An office or upfront tools budget
  • To quit your day job
    The service runs around your existing hours.
What you bring
  • A few local business contacts
    The starting pipeline you build from your town.
  • A couple of hours a week
    Mostly approvals and one or two client calls.
  • A laptop and Actionist
    That is the whole setup.

If you can name the local businesses you want to help, Actionist can build the service around them.

02

How Actionist works

How it works

How Actionist builds the business

You decide who the clients are and what you charge. Actionist plans every task, works through them in the background and brings you the few that need a human call or a final sign-off. Here is how that applies to a Google Business Profile management service.

  1. 01

    You set the offer and the clients

    You choose the kinds of local business you want to serve, the niche and area you know, and the monthly price for each tier. That is the only strategic call you make upfront. Actionist takes that brief and builds the whole service plan from it.

    A clear brief Actionist can plan and run against.
  2. 02

    Actionist maps every task and schedules the work

    Actionist breaks the service into a full plan: the stages to launch, the tasks to onboard each client and the recurring monthly routine. Every step, from the first outreach email to the twelfth monthly report, is mapped before you spend an hour on it.

    A complete task plan for the whole service.
  3. 03

    It finds and pitches local prospects

    Actionist researches local businesses whose Google profiles are weak, outdated or missing posts and review replies. It drafts a personalised pitch for each prospect and queues them for your approval before anything goes out.

    A prospect list and ready-to-send pitches, approved by you.
  4. 04

    It audits and sets up each new client profile

    Once a client signs, Actionist runs a full audit of their Google Business Profile: missing categories, incomplete services, no photos, unanswered reviews. It fills in every section, uploads a starter photo set and schedules the first four weekly posts.

    A fully optimised profile ready for the monthly routine.
  5. 05

    It runs the posting and review routine every month

    Actionist posts weekly updates to each client's profile via Buffer, monitors new reviews within about a minute of them appearing, drafts a tailored reply for each one and queues it for your approval before posting. It also handles Q and A questions and uploads fresh photos.

    Active profiles and replied reviews across every client, every month.
  6. 06

    It reports back and keeps clients renewing

    Each month Actionist compiles the performance numbers: posts sent, photos added, reviews replied to and any rating change. It drafts the client report and queues it for you to approve and send. It also tracks renewal dates and drafts the check-in message before a client goes quiet.

    Clients who see results and stay on retainer.
Your agent team

Actionist is your whole team

You are one person managing the service. Actionist is the whole team running it. Here is every role it plays to win clients, deliver the service and keep them paying month after month.

~49 hrs/week of work by hand, run by your agents instead

Plan the service

turns your brief into a full delivery plan

Before a single profile is touched, your assistant breaks the whole service into stages, tasks and a recurring monthly routine so every client gets the same quality.

If you did this by hand
Map every step to launch the servicePlan the onboarding sequenceDesign the monthly delivery routineBuild trackers for every clientRe-plan as clients join or leave
~5 hrs/ week
planning the service, building the trackers and keeping the schedule live.≈ 3 days a month you do not have, handled for you.
What your agent does
One plancovers every client and every month
Day onethe full routine is scoped before you start
  • Map every service task
    Breaks the GBP management service into stages and the tasks under each, from first outreach to month twelve.
  • Keep the plan live
    Re-plans around client joins and departures and keeps the board current as work moves.
  • Draft the service schedule
    Times the monthly routine so posts, reviews and reports always go out on schedule.
Your part

You set the service tiers and the price. The assistant plans the rest.

Apps your agent could useSee full Actionist App Store →
03

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch and run the business: every stage, task and subtask. The work is split across your agents, from finding clients to auditing profiles and replying to reviews. Only a handful of tasks and approvals stay with you.

29 tasks·88 subtasks
Actionist 23You 1Approval 5Actionist handles ~79%
Done
Executive Agent
Define the basic and premium tier
Done
Set the monthly retainer price for each tier
Done
Write a one-line offer you can pitch in 30 seconds
Done
Done
Operations Agent
Build a prospects sheet with status columns
Done
Build a client board with renewal dates
Done
Add columns for monthly post count and review count
Done
Done
Operations Agent
In progress
Operations Agent

An example plan Actionist builds for this service. Yours adapts to your client types, your area and your monthly targets.

Under the hood

What one automation looks like

Trigger·A new review appears on a client's Google Business Profile.
read
Step 1
Google Business Profile
Read the review text, star rating and reviewer name
write
Step 2
Google Sheets
Log the review in the client report tracker
write
Step 3
Gmail
Draft a tailored reply matching the tone of the review
Confirmation
Step 4
Human
You read the draft and approve it before posting
write
Step 5
Google Business Profile
Post the approved reply to the live Google profile
Saved per run
18 min
Runs / week
~12×
Every review replied to, every client, without missing one.
04

The payoff

Your week

All it asks of you

Here is what a week actually looks like once the service is running across eight or ten clients. Your agents manage every profile every day. You step in for a handful of approvals and one client call, and the rest of your week stays yours.

You
Under two hours

across the whole week, on your own time

4 touchpoints · about 65 min all week

Your agents
Every day

posting, monitoring reviews and reporting across every client

7 jobs running in the background

Your team
Your full team runs in the background, every day.
  • Approve this week's review replies12 min
    mon · A quick read and yes before they post.
  • Approve a new client's first post8 min
    wed · First look before anything goes live.
  • Skim the weekly client summary15 min
    fri · What shipped, any issues to know about.
  • Take one new client onboarding call30 min
    sat · You guide the GBP access handover.
Your team, every day
  • SA
    Sales Agent
    Finds local businesses with a weak profile and drafts the pitch
  • TA
    Technical Agent
    Audits new client profiles and fills every missing field
  • DA
    Developer Agent
    Writes and schedules weekly Google Posts for every client
  • SA
    Support Agent
    Monitors reviews and drafts tailored replies across all profiles
  • CA
    CRM Agent
    Tracks client renewals and queues the monthly check-in
  • OA
    Operations Agent
    Raises monthly invoices and compiles each client's performance report
  • EA
    Executive Agent
    Keeps the service schedule and flags anything off track
The payoff

What you walk away with

  • No logging in
    You never touch the profiles
    Actionist operates Google Business Profile and Buffer directly, so you manage the service, not the tools.
  • Recurring
    Every client pays the same retainer monthly
    There is no new project to pitch. The same service renews automatically and the income compounds as you add clients.
  • Scalable
    Same effort for 5 or 50 clients
    Because the posting and review monitoring are templated per client, adding more clients adds retainer income without adding hours.
Before and after

Doing it alone vs with Actionist

On your own
~25h / week
every job below lands on you
With Actionist
minutes to review
it runs all 10 in the background
  • 1Profile setup and optimisation
    3h/wk
    A slow manual audit across 50 fields

    You open the profile and work through every field by hand, guessing the right categories and writing descriptions from scratch.

    ActionistOff your plate
    A complete, audited profile on day one

    Actionist runs the audit, fills every missing field and adds the right categories, services and attributes before the first post goes out.

  • 2Weekly Google Posts
    5h/wk
    Writing four posts per client by hand

    You stare at a blank editor for every client every week, and posts get skipped whenever you are busy.

    ActionistOff your plate
    Scheduled posts going out every week

    Actionist writes the copy, creates the graphic in Canva and schedules each post via Buffer so no client ever misses a week.

  • 3Photo management
    2h/wk
    Chasing clients for photos each month

    You ask for photos, wait for them, resize them manually and upload them one by one to the right section.

    ActionistOff your plate
    Photos uploaded and labelled on schedule

    Actionist pulls photos from the intake drive, labels them with the correct GBP category and uploads them every month.

  • 4Review monitoring
    2.5h/wk
    Checking every profile every morning

    You open ten or fifteen browser tabs each day hoping you have not missed a new review since yesterday.

    ActionistOff your plate
    Spotted within about a minute of appearing

    Actionist watches every client's profile and picks up each new review within about a minute, so nothing sits unanswered.

  • 5Drafting review replies
    3.5h/wk
    Writing every reply from scratch

    You read each review, choose your tone, write the reply and post it, and one difficult review can take fifteen minutes.

    ActionistOff your plate
    A tailored draft waiting for your approval

    Actionist drafts a personal reply for every review, matching the tone and the client's voice, and queues it for your yes before posting.

  • 1Q and A management
    1h/wk
    Questions that sit unanswered for weeks

    Google Q and A questions pile up unnoticed and damage the profile's credibility with no reply in sight.

    ActionistOff your plate
    Answered accurately and promptly

    Actionist monitors Q and A for each client, drafts accurate answers from the client's business information and posts them.

  • 2Monthly client reports
    4h/wk
    A report you put off until the last minute

    You tally the posts, photos and reviews by hand from memory and write a summary that takes an hour per client.

    ActionistOff your plate
    A formatted report ready to approve and send

    Actionist pulls the month's numbers from the tracker, formats the summary and queues the report for your approval, ready on the first of the month.

  • 3Quarterly profile refresh
    1.5h/wk
    Outdated info nobody caught

    Hours and seasonal services fall behind as you forget to check, and Google starts flagging the profile as incomplete.

    ActionistOff your plate
    Flagged and fixed before a client notices

    Actionist scans each profile monthly for stale information and adds the refresh to the next task cycle before anything shows as outdated.

  • 4Local competitor tracking
    1.5h/wk
    Checking rival profiles by hand

    You spot a competitor gaining reviews or adding new photos only by accident, never in time to react.

    ActionistOff your plate
    A monthly competitor snapshot per client

    Actionist pulls the key moves from nearby competitor profiles each month so you can recommend a timely response to each client.

  • 5Monthly invoicing
    1.5h/wk
    Invoices you send late and forget to chase

    You raise invoices on different days, forget to follow up on overdue ones and lose track of who has paid.

    ActionistOff your plate
    Invoices sent on the first, chased if late

    Actionist prepares each invoice at your agreed price, sends the payment link after you approve and flags anyone who has not paid within seven days.

That is roughly 25 hours of work handed off every week, while you keep your day job
The tools

The apps Actionist operates

View Actionist App Store
05

Stay in control and start

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Trust and control

You stay in control

These are your clients and their public Google profiles. Actionist asks for your approval before any reply goes live or any message reaches a client, and keeps a log of every action so you can see exactly what happened on each account.

You approve before anything posts publicly

Every review reply and Google Post waits for your yes before it appears on a client's live profile.

Every action is logged

Each post, reply and report is recorded so you can audit the full history for any client at any time.

Your access, your accounts

Actionist works inside the Google access the client granted you. You retain full manager rights and can revoke them at any time.

One-star reviews get escalated to you first

Any negative or sensitive review is flagged to you over Telegram or Slack within about a minute so you can decide on the response.

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FAQ

Questions about this idea

Do I need to know how Google Business Profile works?
No. Actionist handles the technical side: auditing the profile, selecting the right categories, filling in services and attributes and keeping everything current. You bring the client relationship and approve the moves that matter.
Can I really run this alongside a full-time job?
Yes. That is the design. Actionist posts, monitors reviews and compiles reports in the background. You spend a few minutes each evening approving replies and a short call at the weekend for any new client onboarding. The rest of the week is yours.
How does Actionist find local businesses to pitch?
You choose a business type and an area. Actionist searches Google Maps for profiles with weak signals, missing posts, no recent photos or unanswered reviews and builds you a ranked prospect list to work from.
Does Actionist reply to reviews without me seeing them first?
No. Actionist drafts each reply and queues it for your approval before posting anything to a live Google profile. You read the draft, approve it and Actionist publishes it. Nothing goes public without your yes.
How quickly does it catch a new review?
Actionist monitors each client's profile and picks up new reviews within about a minute of them appearing. For a one-star review it sends you an alert over Telegram or Slack straight away so nothing sits unanswered.
How do I get access to a client's Google Business Profile?
You take a short call with the client and walk them through adding you as a profile manager inside their Google account. That grants you posting and reply rights without needing their login credentials. This is the one task only you can do, and Actionist preps everything before the call so it takes under ten minutes.
Can I manage this across many clients without it becoming a full-time job?
Yes. The posting, review monitoring and reporting routine is identical for every client. Actionist runs the same sequence for each profile, so adding new clients adds retainer income without adding proportional hours on your end.
Does this replace a proper SEO or digital marketing agency?
It covers the Google Business Profile specifically: posts, photos, reviews, Q and A and the monthly report. It is not a full-service agency. For clients who want paid ads or website SEO as well, you can position those as separate add-ons and price accordingly.
How do I get paid by clients?
Actionist prepares the monthly invoice in Stripe and, once you approve, sends the client a payment link. It then monitors payment and flags anything overdue after seven days so you never have to chase manually.
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