Part of our Sales agents
AI agents for sales teams in media and publishing
Actionist is an AI automation tool whose agents operate the apps your media and publishing sales team already uses, from rate cards re-typed by hand to insertion orders and renewals drafted on schedule.
Every insertion order drafted from the signed CRM deal, every renewal flagged before the flight ends.
AI Employees for Media & Publishing Sales in 4 simple steps
Manual Time
We'll go over where you currently waste your time doing manual tasks.
Actionist Automations
We'll show you exactly how Actionist can automate these manual tasks.
Your Benefits
How much time and money you'll save by onboarding AI agents.
Easy to use
We'll show you how easy it is to enable AI across your business.
Where you spend your time
We know how your week actually goes
- Rate cards become quotes, not re-typingEnquiries get a quote draft using approved unit and seasonal rates; the rep checks the package before sending.
- Insertion orders ready for sign-offFlight dates and agreed rates feed the insertion-order draft, held for your review before advertiser delivery.
- Pacing gets checked before advertisers askEvery live campaign's delivery is checked against the ad server on a schedule, not whenever someone remembers to look.
- Renewals get offered two weeks outCampaigns nearing their flight end are flagged early enough to draft the renewal before the advertiser has to ask.
- Unpaid ad invoices get chased on scheduleOverdue invoices are flagged and a follow-up drafted before a slow payer quietly becomes a write-off.
- Branded briefs carry the agreed scopeSponsor-approved messages and delivery dates become an internal creative brief for the account owner to check.
And hundreds of other tasks you do manually..
An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Media & Publishing Sales team's day.
Where the hours go
Every insertion order gets drafted line by line from the last one you can find, re-typing the flight dates, the ad unit, and the rate off a rate card that lives in someone's head, while the advertiser waits for paperwork on a deal that already closed.
On the next deal check, an agent reads the agreed rate, ad unit, and flight dates from the CRM and prepares an insertion-order draft. You verify the terms and approve it before it reaches the advertiser.
Nobody checks a campaign's actual delivery against what was sold until the advertiser emails asking why their impressions look light, and by then the flight is half over and there is nothing left to fix.
On the next scheduled pacing check, the agent compares the ad-server export with the sold flight and flags the shortfall to the account owner. A person decides the response and approves any advertiser message or make-good offer.
Renewal decisions get missed because nobody is tracking which flights end this month until the campaign has already lapsed and the advertiser has quietly moved the budget to a competitor's title.
At the scheduled check, the agent lists flights ending within two weeks and drafts renewal options using the delivery report and approved rate card. The rep chooses the terms and approves any advertiser message.
Unpaid ad invoices sit in a spreadsheet nobody opens until month-end close, so a sponsor that went sixty days quiet keeps running new campaigns on credit nobody approved.
The agent reviews recorded overdue balances, drafts payment follow-ups for your approval, and flags credit questions for finance before the desk proposes another campaign.
Actionist Will Automate
What one automation looks like
A week with your Media & Publishing Sales agents
Some of the apps for your Media & Publishing Sales team
Some of the media and publishing sales apps your agent operates for you. Hundreds more are in the Actionist App Store.
Your Agent wakes up Automatically whenever something happens
Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.
Within about a minute of the deal stage changing, the agent pulls the rate, ad unit, and flight dates from the CRM record, checks them against the rate card, and drafts the insertion order so it never sits waiting for someone to find time.
Your benefits
Where the time goes back
What you do manually today
What your agent runs for you
- Sales150 min / weekDrafting the insertion order
Someone re-types the ad unit, flight dates, and rate off the last order they can find, cross-checking against the rate card by hand while the advertiser waits on paperwork for a deal that already closed.
Sales Agent0 minAgent drafts it from the closed deal recordAn agent reads the agreed rate and flight dates from the Closed Won record and prepares an insertion-order draft for your review before advertiser delivery.
- Sales100 min / weekChecking campaign delivery against the ad server
Nobody checks a flight's actual pacing until the advertiser emails asking why impressions look light, by which point the campaign is half over and there is little left to fix.
Sales Agent0 minAgent checks pacing daily and flags the gapAn agent checks every live campaign's delivery against pace each day and flags it to the ops channel while there is still flight left to correct it.
- Sales90 min / weekTracking which flights end this month
Renewal decisions get missed because nobody is watching flight end dates, and by the time someone notices the campaign has lapsed and the budget has quietly moved elsewhere.
Sales Agent0 minAgent flags flights ending and drafts the offerThe agent lists flights ending within two weeks and drafts renewal options from recorded results and approved terms. The rep approves the offer before it sends.
- Sales80 min / weekChasing unpaid ad invoices
Unpaid invoices sit in a spreadsheet nobody opens until month-end close, so an advertiser that has gone sixty days quiet keeps running campaigns on credit nobody actually approved.
Sales Agent0 minAgent checks the AR list and drafts the chaseAt the scheduled billing check, the agent drafts follow-ups for overdue balances and holds them for approval. Finance decides credit holds and changes to terms.
- Sales70 min / weekTurning a signed sponsorship into a brief
The sales desk emails the creative team a summary of what was sold, editorial asks a round of clarifying questions, and the sponsor's key messages get re-explained from memory a week after the call.
Sales Agent0 minAgent drafts the brief the day the deal signsAn agent pulls the sponsor's key messages from the deal notes and drafts a working brief the same day the order is countersigned, so editorial starts from a document, not a memory.
What that's worth
Calculate what your team saves
Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~6 hrs / person / week of admin work automated.
How easy it is to use
We'll do all the heavy lifting for you.
From entering your website address to having a working AI team, no effort from you.
- Step 1
Enter your website
- We'll research your business
- Automatically configure everything for you
- Step 2
Actionist Auto
Optional- Watches you work
- Creates your agents, workflows and schedules
- Step 3
Marketplace
- Hundreds of apps, plus agents and workflows
- Pre-configured by other users
- Step 4
Invite your team
- We'll automatically onboard them too
- Focus on the things that matter
Enter your website URL for a personalised demo
See exactly what Actionist would automate for your business.
You stay in control
An agent touching your rate card, your advertiser relationships, and their invoices only earns trust if you stay in control. Actionist is built so you see everything it drafted, approve anything that reaches an advertiser, and own every record it creates.
An insertion order, a renewal offer, a payment follow-up, or anything else that reaches an advertiser's inbox is drafted and queued for your sign-off. Nothing goes out on its own unless you widen that autonomy yourself.
Give the agent your approved rate card and exception rules. It prepares quotes from those records and flags missing or conflicting terms for a manager. The manager authorizes discounts and contractual commitments.
Ask for campaign IDs and source links in each draft. Review the agent run alongside CRM, signing-tool, and email records to confirm the proposed terms and the actual send or signature status.
Limit the agent to the CRM fields, rate cards, and billing status needed for this desk. Use the Credentials Vault for secrets and review the connected apps and model provider before sharing confidential terms.
More use cases for Media & Publishing Sales teams
Frequently asked questions
Does my ad sales desk need to be technical to use Actionist?
How do I get started?
How do I make a customised AI agent for our sales desk?
How quickly can I set Actionist up for my sales team?
Is our rate card and advertiser payment data safe?
Our ad server has no API. Can an agent still check delivery against it?
Will an agent ever send something to an advertiser without me seeing it first?
Can it keep pace during a Q4 or seasonal ad sales crunch?
Is this replacing our sales reps?
See an agent draft your next insertion order
Book a free demo and watch an Actionist agent pull a deal's rate and flight dates, draft the insertion order, and flag a renewal before the flight ends, end to end.
24/7 operation requires a hosted cloud runtime or your own server, included with eligible plans.