A business you run with AI

Start a paid ads agency business while you keep your day job

Most businesses need someone to build their paid campaigns, check the numbers daily and explain the results each week. Actionist does all of that in the background. You land the clients and approve what counts.

Actionist builds the campaigns, monitors the spend and writes the reports. You approve what counts.

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Your AI workforce

$1,500+per client, you set it

$54,000a year at 3 clients

6phases Actionist runs

Actionist operatesActionist App Store

Paid advertising is one of the fastest ways any small business can get customers, and most of them know it but do not have the expertise or the hours to run it well. Starting a paid ads agency business to serve them normally means learning every platform, checking dashboards all day, and writing weekly reports while trying to sign your next client. Actionist changes that. It is an AI agent that operates real apps the way a person does, so it can build the campaign structure in Google Ads, monitor spend and results each day, refresh the audience lists, and compile the weekly report, working through the whole plan in the background while you keep your day job.

You do not need to be certified in every ad platform, and you do not need to quit your job. You bring the relationships and the drive to win new clients, and Actionist handles the setup, the daily monitoring and the reporting. You approve each campaign before it goes live and each report before it reaches the client, and the agents handle everything in between.

start a paid ads agency businesspaid ads agency with AIgoogle ads management servicefacebook ads agency businessmake money running paid ads

Your opportunity

The opportunity

Why this works

Almost every business that sells something wants more customers from paid ads. Most owners know ads work but cannot run them properly or watch the numbers every day. That gap is a genuine business.

Because Actionist monitors the platforms and writes the reports in the background, you can carry more clients than a solo operator ever could, without hiring a team or giving up your current job.

What matters to you

Every business is a potential client
Any business selling a product or service is a candidate. The addressable market is almost every SMB that exists.
Performance is measurable
Clients pay because ads produce results they can see: clicks, leads and sales with numbers attached to every pound spent.
High monthly retainers
Paid ads management commands monthly fees well above most service businesses, because results compound and clients stay when campaigns are winning.
Recurring, sticky income
Once a client's campaigns are working, they keep paying month after month. The business builds a reliable recurring revenue base fast.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per client

$1,500

clients

Per month

$4,500

Per year

$54,000

Illustrative, based on the numbers you enter. Retainer income, billed monthly per client.

Getting started

What it actually takes to start

Starting a paid ads agency used to mean knowing every platform inside out, hiring account managers, and spending months before landing your first client. Actionist monitors the campaigns and writes the reports, so the bar to start is far lower than you think.

What you don't need

To be certified on every ad platform
Actionist monitors the platforms and surfaces the numbers that matter.
A team of account managers
Your agents cover prospecting, campaign management, reporting and client comms.
An ad agency background or degree
Your clients' ad budgets
Clients bring their own spend. You charge for the management.
To quit your day job
The agents work the plan in the background while you are at work.

What you bring

A genuine interest in what makes an ad work
Enough to describe a business goal and a target customer to Actionist.
A few evenings a week
Mostly approvals and the occasional discovery call.
A laptop and Actionist
That is the whole setup.

If you can explain what a business sells and who they want to reach, Actionist can do the campaign-building and the monitoring from there.

How Actionist works

How it works

How Actionist builds the business

You do not run the day-to-day of this agency, Actionist does. Here is how it works on any business idea, applied to paid ads: you pick it, the agent plans every task, then works through them and brings you the few that need a human.

01
You set the niche and your limits
You choose the types of business you will target, the platforms you will run ads on, your management fee, and how much time you can give each week. That is the only heavy thinking you do. Everything after this, Actionist plans and runs around your schedule.
A clear brief the agent can plan against.
02
Actionist maps every task and subtask
Actionist breaks the whole agency into a plan: the stages to launch, the tasks under each stage, and the subtasks under each task. You see the full scope in one place, from registering the business to sending monthly reports.
A complete task plan for the agency.
03
It schedules the work and works through it
Actionist schedules the tasks and works through them one by one, so progress continues while you are at your job. It picks up the next task as soon as the one before it is done and keeps your board up to date.
Steady progress without you driving it.
04
It assigns you the human-only tasks
Some tasks only you can do, like taking the client call or opening a business bank account. Actionist assigns those to you with everything you need, then carries on with the rest of the plan once they are done.
A short, clear list of tasks just for you.
05
It asks before anything that matters
Before Actionist launches a campaign, sends a report, or changes a budget, it stops and asks you to approve. You choose how hands-on to be per task, from approving every move to letting routine checks run.
You stay in control of every client-facing move.
06
You keep your day job and check in
You run this around your job. Check the board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge or change anything. The agency moves forward between your check-ins.
An agency that grows around your schedule.

Your agent team

Actionist is your whole team

You are one person. Actionist is the whole team. Here is every role it plays to build and run the agency, and the one part of each that stays with you.

~49 hrs/week of work by hand, run by your agents instead

Plan the agency

strategy, positioning and business setup

Executive Agent

Before a single campaign goes live, your assistant maps the business: the niche, the offer, the pricing, and the full plan from day one to a client roster.

If you did this by hand

Research how to price paid ads managementDecide which platforms to focus on firstWrite up the offer and service scopeBuild a tracker to follow everythingRe-plan when things change

~5 hrs/ week

researching the setup and building the business plan from scratch.≈ 3 days a month you do not have, handled for you.

What your agent does

One planevery stage and task before you spend a penny

Day onescoped so you know exactly what comes next

Map the launch steps
Breaks the agency into stages from registration to first paying client, so nothing is missed.
Sequence the work
Orders the tasks so each one starts as soon as the one before it is done.
Keep the plan live
Re-plans around your schedule and updates the board as things move.

Your part

You set the niche, the platforms and the fee you will charge. That is the only strategic decision you make on day one.

Apps your agent could useSee full Actionist App Store →

Win new clients

prospecting and outreach

Sales Agent

Your sales agent finds businesses that are running weak ads or no ads at all, and drafts the outreach that starts the conversation.

If you did this by hand

Search for businesses in your niche by handCheck whether each one is running paid adsFind the right person to contactWrite every cold pitchTrack who you contactedChase prospects who went quiet

~8 hrs/ week

prospecting, writing outreach and following up by hand.≈ 4 days a month you do not have, handled for you.

What your agent does

A pipelineof warm prospects ready to pitch

Draftedoutreach ready for your approval

Build the prospect list
Finds businesses in your niche whose ads look weak or dated and notes why each one is a fit.
Draft the outreach
Writes the first message in your voice, naming the specific gap in their current ads.
Follow up
Sends the polite nudge to prospects who did not reply, so warm leads do not go cold.

Your part

Outreach waits for your yes before it sends. You approve the list and the message every time.

Apps your agent could useSee full Actionist App Store →

Onboard new clients

kick-off calls and account access

Reception Agent

When a prospect says yes, your receptionist books the kick-off, collects the account access, and gets the client set up so campaigns can start.

If you did this by hand

Reply to every interested leadSchedule the kick-off callSend the intake formChase missing account credentialsSet up the shared reporting folder

~4 hrs/ week

coordinating kick-off calls and collecting what is needed to start.≈ 2 days a month you do not have, handled for you.

What your agent does

Bookedkick-off call in your calendar

Collectedbrief and account access before campaigns start

Book the call
Offers times from your calendar and sends the confirmed invite so the kick-off is in both diaries.
Send the intake form
Delivers the onboarding questionnaire and chases anything missing before the campaign brief is complete.
Log the access
Saves the ad account credentials and relevant links to the client file so nothing gets lost.

Your part

You take the kick-off call itself. The agent makes sure it is in your diary with everything you need to run it.

Apps your agent could useSee full Actionist App Store →

Build and launch campaigns

campaign structure, copy and targeting

Developer Agent

Your campaign builder sets up each client's ad account, writes the first ad copy, builds the audience targeting, and gets every campaign ready to launch.

If you did this by hand

Set up the campaign structure from scratchWrite headlines and ad copy for each ad setResearch and build the audience targetingConnect the conversion trackingSet budgets and schedules

~10 hrs/ week

building campaign structures and writing ad copy by hand for every client.≈ 5 days a month you do not have, handled for you.

What your agent does

Per clientfull campaign structure ready to launch

Readyto go live on your approval

Build the campaign
Operates Google Ads and Meta Ads on the desktop to set up campaigns, ad sets and individual ads the way a media buyer would.
Write the copy
Drafts headlines, descriptions and call-to-action text from the client brief and the target audience.
Set the targeting
Builds audiences, exclusions and bid strategies suited to the client's goal, from lead generation to ecommerce conversions.

Your part

You give the final approval before any campaign goes live. Nothing launches without your yes.

Apps your agent could useSee full Actionist App Store →

Track performance

analytics, conversion tracking and measurement

Technical Agent

Your analytics lead sets up the conversion tracking so every ad knows what it produced, and pulls the performance data that drives the weekly reports.

If you did this by hand

Install conversion pixels by handSet up conversion eventsTest that tracking is firingPull data from each ad platformCalculate ROAS and CPC for every campaign

~7 hrs/ week

setting up tracking infrastructure and pulling performance data for every client.≈ 4 days a month you do not have, handled for you.

What your agent does

Trackedconversions across every platform and client

Pulledweekly performance data ready for the report

Set up conversion tracking
Installs the pixel, configures conversion events and tests that each action is recording correctly before ads go live.
Pull the weekly data
Collects spend, clicks, conversions and ROAS from each platform and drops it into the reporting sheet.
Flag the anomalies
Spots campaigns that are over-spending or under-delivering and surfaces them for your attention before the week is out.

Your part

You decide which results to highlight to the client and what the strategic recommendation should be.

Apps your agent could useSee full Actionist App Store →

Handle client questions

client communications and updates

Support Agent

Your support agent keeps each client informed and answers the questions that would otherwise land on you between weekly calls.

If you did this by hand

Reply to every client messageExplain why a metric changedSend update notes mid-weekPass on requests for ad changesKeep everyone calm when results dip

~5 hrs/ week

answering client questions and sending progress updates throughout the week.≈ 3 days a month you do not have, handled for you.

What your agent does

Answeredclient questions with context from the live data

In the loopclients updated without you writing each one

Answer the routine questions
Handles the why-did-spend-increase and can-we-try-a-new-headline questions from your notes and the live campaign data.
Send mid-week updates
Tells clients when a campaign milestone is reached so they never have to ask what is happening.
Flag the real ones
Routes questions that need your judgment to you over Telegram or Slack, with the full thread so you have context.

Your part

You handle the judgment calls and the relationship. The agent handles the repetition.

Apps your agent could useSee full Actionist App Store →

Keep clients and grow accounts

retention, renewals and upsells

CRM Agent

Your CRM agent tracks every client relationship so you know who is happy, who is at risk and who is ready for a bigger engagement.

If you did this by hand

Remember every client's contract datesTrack who is satisfied and who is quietWrite the renewal proposalAsk happy clients for referralsSpot upsell opportunities

~4 hrs/ week

tracking client satisfaction, renewal dates and upsell timing.≈ 2 days a month you do not have, handled for you.

What your agent does

Trackedevery client, results and renewal dates

Timedrenewal and referral asks at the right moment

Watch the relationships
Logs each client's satisfaction signals, last contact and upcoming contract dates so nothing slips.
Draft the renewal
Prepares the renewal proposal with the quarter's results and a recommendation for the next period.
Ask for referrals
Spots the clients with strong results and drafts the referral ask at the right moment, for your approval.

Your part

You approve every renewal and referral message before it goes out. Client relationships are yours to manage.

Apps your agent could useSee full Actionist App Store →

Run the back office

invoicing, contracts and admin

Operations Agent

Your operations agent handles the contracts, the invoices and the admin so the paperwork never piles up between campaigns.

If you did this by hand

Draft and send every contractRaise and chase each invoiceTrack which clients have paidMaintain the client and spend trackerHandle the month-end admin

~6 hrs/ week

contracts, invoicing and back-office admin for every client.≈ 3 days a month you do not have, handled for you.

What your agent does

Invoicedon time, every month, for every client

Trackedpayments and outstanding balances in one place

Prepare the contract
Drafts the service agreement from your template, ready for you to approve and send to the new client.
Raise the invoice
Creates each monthly invoice at the agreed fee and sends it with a payment link on your approval.
Chase what is overdue
Flags unpaid invoices after the due date and drafts a polite payment reminder for your sign-off.

Your part

You approve every contract and invoice before it goes to a client. Money never moves without you.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch the agency: every stage, task and subtask. The work is split across your Actionist agents, from finding clients to launching campaigns and writing reports. Only a handful of tasks and approvals are left to you.

30 tasks·93 subtasks

Actionist 24You 2Approval 4Actionist handles ~80%

TaskStatusAssignee

Done

Executive Agent

Research common paid ads niches and margins

Done

Pick 2 to 3 types of business to target first

Done

Set your management fee and minimum ad spend

Done

Operations Agent

Check the business name is free

Done

File the registration paperwork

Done

Save the certificate to your tracker

Done

To do

You

Done

Operations Agent

In progress

Operations Agent

An example plan Actionist builds for this business. Yours adapts to your niche, your platforms and your pace.

Under the hood

What one automation looks like

Trigger·A client's weekly reporting day falls due.

read

Step 1

Google Ads

Pull the week's campaign metrics: spend, clicks, conversions and ROAS for every ad set

read

Step 2

Facebook Lead Ads

Pull the equivalent data from the client's Meta Ads account for the same period

write

Step 3

Google Sheets

Build the weekly performance summary with all figures, commentary and a one-line recommendation

Confirmation

Step 4

Human

You review the numbers, add a note if anything stands out, and approve the report to send

write

Step 5

Gmail

Send the approved report to the client

Saved per run

~2 hrs

Runs / week

~4×

Every client gets a consistent, accurate report without you pulling a single number.

The payoff

Your week

All it asks of you

Here is what a week actually looks like once the agency is running. Your agents monitor campaigns, pull data and chase replies every day. You step in for a handful of moments, the ones worth your judgment, and the rest of your week stays yours.

You

A couple of evenings

across the whole week, around your day job

5 touchpoints · about 70 min all week

Your agents

Every day

monitoring spend, optimizing bids and compiling reports in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's outreach batch

On shift

DASAOASATA

13 tasks today

Builds and adjusts ad campaigns across Google Ads and Meta Ads

Answers client questions and collects briefs for new campaigns

Tue

Your part

20 min

Review a new client brief

On shift

CAEADASAOASA

16 tasks today

Tracks client renewal dates and flags referral opportunities at the right moment

Keeps the agency plan current and monitors the client pipeline

Wed

Your part

All handled

On shift

SATACAEADA

15 tasks today

Finds prospects with weak ads and drafts outreach for your approval

Monitors daily campaign performance and compiles weekly results per client

Thu

Your part

15 min

Approve client reports before they go out

On shift

SAOASATACAEA

15 tasks today

Answers client questions and collects briefs for new campaigns

Prepares monthly invoices and chases any that are overdue

Fri

Your part

10 min

Approve the invoice batch

On shift

EADASAOASA

14 tasks today

Keeps the agency plan current and monitors the client pipeline

Builds and adjusts ad campaigns across Google Ads and Meta Ads

Sat

Your part

All handled

On shift

TACAEADASAOA

17 tasks today

Monitors daily campaign performance and compiles weekly results per client

Tracks client renewal dates and flags referral opportunities at the right moment

Sun

Your part

15 min

Skim the week's highlights and any alerts

On shift

OASATACAEA

13 tasks today

Prepares monthly invoices and chases any that are overdue

Finds prospects with weak ads and drafts outreach for your approval

Your full team runs in the background, every day.

Approve this week's outreach batch10 min
mon · A quick yes before the agent sends.
Review a new client brief20 min
tue · Read what the agent collected and confirm it is complete.
Approve client reports before they go out15 min
thu · Check the numbers and send.
Approve the invoice batch10 min
fri · One look, then Stripe sends the links.
Skim the week's highlights and any alerts15 min
sun · What shipped, what is next.

Your team, every day

SA
Sales Agent
Finds prospects with weak ads and drafts outreach for your approval
DA
Developer Agent
Builds and adjusts ad campaigns across Google Ads and Meta Ads
TA
Technical Agent
Monitors daily campaign performance and compiles weekly results per client
SA
Support Agent
Answers client questions and collects briefs for new campaigns
CA
CRM Agent
Tracks client renewal dates and flags referral opportunities at the right moment
OA
Operations Agent
Prepares monthly invoices and chases any that are overdue
EA
Executive Agent
Keeps the agency plan current and monitors the client pipeline

The payoff

What you walk away with

No dashboards
You never spend your evenings watching ad platforms
Actionist monitors spend, clicks and ROAS daily for every client and only surfaces what needs your attention.
Around your job
Run it while you are still employed
Actionist builds the campaigns and pulls the data in the background, so you can grow this without quitting first.
Monthly retainers
Recurring income, not project fees
Clients pay every month while their campaigns run. The revenue is predictable and compounds as your client list grows.

Before and after

Doing it alone vs with Actionist

On your own

~38h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Finding and pitching clients
5h/wk
Hours of manual prospecting
You comb LinkedIn, ad libraries and directories by hand to find businesses running weak ads, then write every pitch yourself.
ActionistOff your plate
A ranked list of warm prospects
Actionist researches businesses with weak or missing paid ads and hands you a scored list and a drafted pitch to approve.
2Building ad campaigns
8h/wk
Days of setup per client
You build each campaign structure from scratch: account setup, ad groups, copy variants, audience targeting and bid strategy.
ActionistOff your plate
Campaign structure built for review
Actionist builds the full campaign in Google Ads or Meta Ads, ready for your final approval before it goes live.
3Daily performance monitoring
6h/wk
Platform dashboards all day
You check each client's ad spend, click rate and conversion count every morning, across multiple platforms and accounts.
ActionistOff your plate
Alerts on what actually needs you
Actionist checks every campaign daily and only surfaces the ones that are overspending or underperforming.
4Writing weekly reports
5h/wk
Pulling data and writing commentary
You export the numbers from each platform, drop them into a spreadsheet and write a summary for every client, every week.
ActionistOff your plate
A report compiled and ready to approve
Actionist pulls the data, builds the summary and adds the commentary. You review and send.
5Writing ad copy and creative briefs
3.5h/wk
Every headline from a blank page
You write all the headlines, descriptions and call-to-action text for every ad set, for every client.
ActionistOff your plate
First-draft copy ready to review
Actionist drafts the ad copy from the client brief and the target audience profile so you only refine it.

1Audience and targeting research
2.5h/wk
Manual audience research per campaign
You research job titles, interests and lookalike audiences for every new campaign before you can even start building.
ActionistOff your plate
Audience sets built from the brief
Actionist builds audience targeting and exclusion lists from the client brief and the platform's best practices.
2Invoicing and payment chasing
1.5h/wk
Invoices you forget to send
You raise monthly invoices late and only chase late payments when you remember they are overdue.
ActionistOff your plate
Invoices raised on time every month
Actionist prepares each invoice at month end and sends it via Stripe on your approval, then chases anything unpaid.
3Client questions and change requests
3h/wk
Questions at all hours
Clients message you directly when a result looks odd or they want a change, and you answer each one yourself.
ActionistOff your plate
Answered, with context
Actionist handles the routine client questions from the live campaign data and only forwards the ones that need your judgment.
4Conversion tracking and pixel setup
2h/wk
Manual pixel installs per client
You install conversion pixels, configure events and test them for every new client before any data flows.
ActionistOff your plate
Tracking set up and tested
Actionist installs the pixel, configures the events and verifies they are firing correctly before campaigns launch.
5Client retention and renewals
1.5h/wk
Renewals you almost miss
You lose track of contract end dates and only remember to send the renewal proposal when a client asks what happens next.
ActionistOff your plate
Renewals drafted two weeks early
Actionist watches every contract date and drafts the renewal proposal in advance for your approval.

That is roughly 38 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

Already run this business?

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Trust and control

You stay in control

This is your agency and your clients' money. Actionist asks before it launches any campaign, changes any budget or sends any report, and it keeps a record of every action so you can see exactly what happened.

You approve before anything launches

Launching a campaign, changing a budget or sending a client report always waits for your yes.

Everything is logged

Each action the agent takes is recorded, so you can review and trust the work done on each client account.

Your accounts, your access

Actionist works inside your own ad platform logins. You keep full ownership of every client's campaigns and data.

Choose how hands-on it is

Pick approval modes per task, from approving every ad variation to letting routine daily checks run without asking.

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FAQ

Questions about this idea

Do I need to be an expert in Google Ads or Meta Ads to run this?

No. Actionist builds the campaign structure, writes the first draft of the ad copy and monitors performance on the desktop. You bring the client relationships and approve the work before it goes live. To start a paid ads agency business with Actionist, you need to understand what a business wants to achieve, not how every platform setting works.

How does Actionist actually manage ad campaigns?

Actionist is a desktop AI agent that operates real apps the way a person does. It opens Google Ads or Meta Ads on the screen, sets up the campaign structure, writes the copy, adjusts bids and pulls the results, just like a human media buyer would, without needing any API connection.

Will Actionist spend my clients' ad budgets without my approval?

No. Actionist never launches a campaign or changes a budget without stopping to ask you first. You approve before anything goes live. Routine daily monitoring runs without interrupting you, but any change to a live campaign or any new launch waits for your yes.

How many clients can I realistically handle?

A solo operator typically manages 3 to 5 clients by hand. With Actionist doing the daily monitoring, report-writing and optimization, many operators find they can carry more without sacrificing quality, because the repetitive work is handled in the background.

How do clients receive their weekly reports?

Actionist compiles the report, you review and approve it, and then Actionist sends it to the client via Gmail. The client gets a consistent, well-structured update every week without you having to pull a single number from the platforms.

How do I get paid?

Actionist prepares the monthly invoice in Stripe at your agreed management fee and, once you approve, sends the client a payment link. Invoicing happens at month end, on schedule, without you having to remember to raise it.

Can I run this alongside a full-time job?

Yes. Actionist monitors campaigns and pulls data during the day while you are at work. Your part is a handful of evening approvals and the occasional client call. You check in when it suits you, and the agency keeps running between your check-ins.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You set the niche and your limits

Actionist maps every task and subtask

It schedules the work and works through it

It assigns you the human-only tasks

It asks before anything that matters

You keep your day job and check in

Actionist is your whole team

Plan the agency

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.