A business you run with AI

Start an Influencer Brokerage while you keep your day job

You know the creators and the brands. Actionist researches the matches, drafts the briefs, tracks every deliverable and handles the invoicing in the background. You approve the moves that matter and keep your day job.

Actionist runs the campaigns in the background. You close the deals and protect the relationships.

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Your AI workforce

$1,500+per campaign brokered, you set it

$54,000a year at 3 campaigns a month

6phases Actionist runs

Actionist operatesActionist App Store

Starting an influencer brokerage business normally means hours of creator research, brief writing, contract chasing and campaign reporting stacking up. Actionist changes that. It is an AI agent that operates real apps the way a person does, so it can search for creator fits in Airtable and Instagram, draft pitches to brands in Gmail, write the campaign brief in Notion and track every deliverable in a spreadsheet, working through each campaign in the background while you keep your day job.

You do not need a marketing agency background or a full team. You bring the relationships on both sides of the market, and Actionist does the matching, the admin and the follow-through. You approve the outreach before it sends, the brief before it goes to the creator, and the invoice before it charges anyone, so start an influencer brokerage business with the network you already have.

start an influencer brokerage businessinfluencer marketing agency with AImake money influencer brokerageinfluencer matchmaking servicecreator brand deals with AI

Your opportunity

The opportunity

Why this works

Brand marketing teams run dozens of campaigns a year and spend days finding the right creators for each brief. A broker with a trusted, vetted roster solves that instantly. Creators on the other side want professional deals without chasing brands for a response.

Because Actionist handles the research, briefs and coordination in the background, you can manage more active campaigns than any solo operator could by hand, and still run the business around a full-time job without hiring staff.

What matters to you

Both sides need you
Brands need a trusted creator roster they did not have to build. Creators need professional deals without the chase.
Earn on every campaign
Brokers typically take 15 to 25 percent of the total deal value, recurring on every repeat campaign from the same brand.
A market that keeps growing
Brands keep shifting budgets from traditional advertising toward creator campaigns, so demand for trusted brokers rises each year.
Low overhead to start
No studio, no production costs, no team. You need your contacts, a laptop and Actionist doing the legwork.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per campaign brokered

$1,500

campaigns a month

Per month

$4,500

Per year

$54,000

Illustrative, based on the numbers you enter. Plus repeat campaigns from returning brands.

Getting started

What it actually takes to start

Starting a brokerage used to mean an agency, a full staff and months of setup. With Actionist handling the research and admin, the real list of what you need is much shorter than people assume.

What you don't need

A marketing agency background
You bring the relationships; Actionist handles brief writing and reporting.
A team or employees
Your agents cover research, outreach and campaign admin on their own.
An office or upfront costs
No production overhead. You need a laptop and Actionist.
A huge creator roster to begin
Even 10 to 20 creators in one niche is enough to close a first brand deal.
To quit your day job
The admin runs in the background so you stay employed while you build this.

What you bring

A roster of creators or brand contacts
Even a small list in one niche is the right place to start.
A few evenings a week
Mostly approvals and the occasional brand call.
A laptop and Actionist
That is the whole setup.

If you can describe the niche and make the introduction on both sides, Actionist can do the deal-running from there.

How Actionist works

How it works

How Actionist builds the business

You do not run the day-to-day of this business, Actionist does. Here is how it works on any business idea, applied to influencer brokerage: you pick it, the agent plans every task, then works through them and brings you the few that need a human.

01
You pick the niche and set the rules
You choose the creator category (beauty, fitness, gaming, food, tech), set your minimum campaign size, define the rate floors for your roster and name the types of brands you want to work with. That framing is the only heavy thinking you do.
A clear brief Actionist can plan and research against.
02
Actionist maps every task and subtask
Actionist breaks the whole brokerage into a plan: vetting and onboarding creators, building the brand pipeline, writing brief templates, setting up contracts and tracking deliverables. You see the full scope before a single outreach goes out.
A complete task plan for the business, stage by stage.
03
It schedules the work and works through it
Actionist schedules the tasks and works through them around the clock, so creator research and brand outreach progress while you are at your job. It picks up the next task as soon as the one before it is done and keeps the campaign board current.
Steady progress on every active campaign without you driving it.
04
It assigns you the human-only tasks
Some tasks only you can do: the brand call to close the deal, the rate decision when a creator pushes back, the relationship call with a creator who is unhappy. Actionist assigns those to you with context, then carries on once they are done.
A short to-do list of the decisions only you can make.
05
It asks before anything that matters
Before Actionist sends a pitch to a brand, delivers a brief to a creator, or prepares an invoice, it stops and asks you to approve. You choose how hands-on to be per campaign, from approving every message to letting routine check-ins run.
You stay in control of every client-facing and money-moving step.
06
You keep your day job and check in
You run this around your existing schedule. Check the campaign board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge or redirect anything. The brokerage moves forward between your check-ins.
A business that grows around the hours you already work.

Your agent team

Actionist is your whole team

You are one person. Actionist is the whole team. Here is every role it plays to build and run the brokerage, and the one part of each that stays with you.

~54 hrs/week of work by hand, run by your agents instead

Grow the creator roster

finding and vetting new creators

Sales Agent

Your sales agent finds creators in your niche whose engagement and audience fit the brands you are pitching, and builds a database you can sell from.

If you did this by hand

Scroll feeds to find creators in the nicheCheck engagement rates and audience demographicsReach out to each creator individuallyTrack who said yes and who is still consideringChase creators who did not respondUpdate the roster when someone is no longer active

~8 hrs/ week

manually researching, vetting and contacting creators.≈ 4 days a month you do not have, handled for you.

What your agent does

Vettedcreators with engagement and audience data

Databaseof roster contacts ready to pitch

Find relevant creators
Searches Instagram and YouTube by niche and audience size, pulling engagement data for each candidate.
Vet the shortlist
Checks follower quality, brand safety and rate benchmarks against your niche standards.
Draft the creator outreach
Writes a personalised pitch asking the creator to join the roster, ready for your approval before it sends.

Your part

You approve the outreach list before anything goes to a creator. Nothing joins the roster without your yes.

Apps your agent could useSee full Actionist App Store →

Win brand clients

brand pipeline and outreach

CRM Agent

Your CRM agent keeps the brand pipeline moving, drafts outreach to marketing managers and follows up on warm leads so no deal goes cold.

If you did this by hand

Research which brands run influencer campaignsFind the right marketing contact at each brandWrite every cold pitch from scratchTrack who you sent to and whenFollow up on every non-replyKeep deal stages updated in the CRM

~9 hrs/ week

researching brands, writing pitches and chasing replies.≈ 5 days a month you do not have, handled for you.

What your agent does

Pipelineof brands by stage and value

Draftedoutreach ready for your approval

Build the brand list
Researches brands that spend on influencer campaigns in your niche and logs each contact in HubSpot.
Draft the pitch
Writes a short proposal showing your creator roster and what a campaign with you looks like.
Follow up on warm leads
Sends the polite nudge to brands that have not replied, so no interested party goes cold.

Your part

You approve pitches before they go to any brand. The CRM tracks everything; you focus on the relationships.

Apps your agent could useSee full Actionist App Store →

Book the calls

qualifying and scheduling brand meetings

Reception Agent

When a brand replies or books through your link, your receptionist qualifies them and slots the call into your calendar with everything you need to close.

If you did this by hand

Reply to every brand enquiryAnswer the same qualifying questions againOffer time slots that suit you bothSend calendar invites and remindersReschedule the no-shows

~3 hrs/ week

handling brand enquiries and arranging discovery calls.≈ 2 days a month you do not have, handled for you.

What your agent does

Qualifiedevery brand before the call

Bookedinto your live calendar

Answer the enquiry
Responds to interested brands, handles the qualifying questions and keeps them warm until the call.
Book the slot
Offers times from your real calendar and sends the confirmed invite with a short agenda.
Rescue no-shows
Spots a missed call and drafts a same-day rebooking before the lead goes cold.

Your part

You take the brand call itself. The agent makes sure it is in your diary and the brand is qualified first.

Apps your agent could useSee full Actionist App Store →

Write the campaign briefs

matching and briefing creators

Executive Agent

Your executive assistant matches the brand brief to the right creators from your roster and drafts the full campaign SOW before the creator ever sees it.

If you did this by hand

Read each brand brief carefullyMatch requirements to creators in your headWrite a bespoke brief for each creatorInclude deliverables, timelines and ratesRevise the brief when the brand changes scopeTrack which brief went to which creator

~7 hrs/ week

reading briefs, matching creators and drafting campaign documents.≈ 4 days a month you do not have, handled for you.

What your agent does

Matchedcreators to each brand brief

DraftedSOW ready for your review

Match creators to the brief
Reads the brand requirements and pulls the best-fit creators from your Airtable roster by niche, audience and rate.
Draft the campaign brief
Writes a clear brief with deliverables, timelines, usage rights and payment terms for the creator to review.
Prepare the SOW document
Turns the agreed brief into a formal statement of work in Notion ready for contract.

Your part

You review the brief and the creator shortlist before anything goes to the creator. You set the final rate.

Apps your agent could useSee full Actionist App Store →

Coordinate campaigns

deliverable tracking and deadline management

Operations Agent

Your operations agent watches every active campaign, tracks each deliverable against its deadline and flags anything that is falling behind before it becomes a problem.

If you did this by hand

Check each creator manually for posted contentUpdate the tracker spreadsheet each daySpot which campaigns are running lateChase creators who are behind scheduleRelay brand revision requests to creatorsKeep the brand updated on progress

~10 hrs/ week

manually tracking deliverables, chasing creators and updating brands per campaign.≈ 5 days a month you do not have, handled for you.

What your agent does

Trackedevery deliverable and deadline

Flaggedanything late before it escalates

Track deliverables
Monitors each campaign's due dates and checks whether creators have delivered on schedule.
Chase late deliverables
Sends a polite reminder to creators who are behind, so you never have to nag manually.
Update the brand
Sends a brief status note to the brand when a deliverable lands or when timeline changes are needed.

Your part

You handle the difficult conversations when a creator is significantly late or a brand pushes back on content.

Apps your agent could useSee full Actionist App Store →

Support creators

creator questions and revision coordination

Support Agent

Your support agent answers creator questions about the brief, handles revision requests from brands and keeps both sides informed without the messages landing on you.

If you did this by hand

Reply to every creator question about the briefRelay revision requests from brands to creatorsExplain usage rights and payment terms againKeep both sides posted on status changesHandle creator complaints about brief clarity

~5 hrs/ week

answering creator questions and shuttling messages between brands and creators.≈ 3 days a month you do not have, handled for you.

What your agent does

Answeredcreator questions with context

Relayedbrand feedback without delays

Answer brief questions
Handles creator queries about deliverables, timelines and usage rights from the campaign brief.
Relay brand feedback
Passes revision notes from the brand to the creator clearly and logs what was asked.
Flag the real ones
Routes the disputes or judgement calls to you over Telegram with the full message thread.

Your part

You handle the relationship-level conversations. The agent handles the information flow between both sides.

Apps your agent could useSee full Actionist App Store →

Handle contracts and payment

contracts, invoicing and financial tracking

Developer Agent

Your agent prepares every creator agreement and brand invoice, tracking what has been paid and what is overdue so the money side of the brokerage never falls through the cracks.

If you did this by hand

Build a contract for each creator from the templateSend it for signature and chase unsigned onesRaise the brand invoice after each campaignTrack which invoices are paid and which are lateChase overdue payments without awkwardnessReconcile incoming payments against campaigns

~6 hrs/ week

building contracts, raising invoices and chasing payments manually.≈ 3 days a month you do not have, handled for you.

What your agent does

Contractedevery creator before the campaign

Invoicedon delivery, then chased if late

Prepare the contract
Fills the creator agreement template with campaign terms, rates and usage rights, ready for DocuSign.
Raise the brand invoice
Prepares the invoice in Stripe at the agreed campaign fee and presents it for your approval.
Chase outstanding amounts
Drafts a polite payment reminder to any brand or creator past their due date.

Your part

You approve every contract and invoice before it goes out. No agreement is signed and no money is charged without your yes.

Apps your agent could useSee full Actionist App Store →

Report results to brands

analytics compilation and brand reporting

Technical Agent

Your technical agent compiles campaign performance from the creator posts and your tracker, then builds a clean report the brand can actually read and act on.

If you did this by hand

Screenshot every creator post and its statsPull reach, engagement and click data manuallyCompile all of it into a slide deckWrite the summary and the interpretationSend the report and wait for questionsDraft the renewal pitch off the back of it

~6 hrs/ week

manually pulling stats, assembling decks and writing campaign summaries.≈ 3 days a month you do not have, handled for you.

What your agent does

Compiledperformance data per campaign

Readyfor brand review and renewal

Pull campaign metrics
Reads post engagement, reach and click data from the tracker and each platform and organises them by deliverable.
Build the report
Fills the report template in Google Sheets with the performance data and a short summary for the brand.
Flag the renewal moment
Spots when results are strong enough to pitch the next campaign and drafts the follow-up for your approval.

Your part

You review the report before it goes to the brand and decide whether to pitch the renewal.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch the brokerage: every stage, task and subtask. The work is split across your Actionist agents, from scouting creators to closing brand deals to getting you paid. Only a handful of tasks and approvals sit with you.

29 tasks·84 subtasks

Actionist 21You 2Approval 6Actionist handles ~72%

TaskStatusAssignee

Done

Executive Agent

Choose the creator category you will specialise in

Done

Set minimum campaign budgets you will accept

Done

Research going rates for creators in the niche

Done

Operations Agent

Check the business name is available

Done

File the registration

Done

Save the certificate to the tracker

Done

To do

You

In progress

Developer Agent

Done

Operations Agent

An example plan Actionist builds for this business. Yours adapts to your niche, your roster size and your target campaign volume.

Under the hood

What one automation looks like

Trigger·A creator marks their content as published in the campaign tracker.

read

Step 1

Instagram for Business

Check the post is live and meets the brief requirements

read

Step 2

Airtable

Pull the campaign metrics from the deliverable tracker

write

Step 3

Google Sheets

Compile the performance snapshot into the brand report template

write

Step 4

Stripe

Prepare the invoice for the brand at the agreed campaign fee

Confirmation

Step 5

Human

You review the performance report and approve the invoice

write

Step 6

Gmail

Send the performance report and invoice to the brand together

Saved per run

~1 hrs

Runs / week

~4×

Campaign wrapped and invoice sent in one approved step.

The payoff

Your week

All it asks of you

Here is what a week looks like once the brokerage is running. Your agents keep every campaign moving every day. You step in for a handful of moments, all on your own schedule, and the rest of your week stays yours.

You

A couple of hours

across the whole week, on your own time

5 touchpoints · about 85 min all week

Your agents

Every day

scouting creators, chasing deliverables and preparing reports in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's brand outreach

On shift

CAOADASAEA

13 tasks today

Builds the brand pipeline and drafts outreach for warm leads

Tracks deliverable deadlines across all active campaigns

Tue

Your part

All handled

On shift

SATACAOADASA

16 tasks today

Answers creator questions and relays brand revision notes

Compiles campaign metrics and builds the performance report for each brand

Wed

Your part

15 min

Review a creator brief before it goes out

On shift

SAEASATACA

15 tasks today

Scouts creators in the niche and pulls their engagement rates

Matches creator profiles to brand briefs and drafts the campaign SOW

Thu

Your part

30 min

Take a brand discovery call

On shift

OADASAEASATA

15 tasks today

Tracks deliverable deadlines across all active campaigns

Prepares creator contracts and brand invoices for each confirmed deal

Fri

Your part

15 min

Approve campaign reports for brands

On shift

TACAOADASA

14 tasks today

Compiles campaign metrics and builds the performance report for each brand

Builds the brand pipeline and drafts outreach for warm leads

Sat

Your part

All handled

On shift

EASATACAOADA

17 tasks today

Matches creator profiles to brand briefs and drafts the campaign SOW

Answers creator questions and relays brand revision notes

Sun

Your part

15 min

Skim the pipeline and campaign board

On shift

DASAEASATA

13 tasks today

Prepares creator contracts and brand invoices for each confirmed deal

Scouts creators in the niche and pulls their engagement rates

Your full team runs in the background, every day.

Approve this week's brand outreach10 min
mon · Quick yes before the agent sends.
Review a creator brief before it goes out15 min
wed · The agent drafted it; you clear it.
Take a brand discovery call30 min
thu · The agent booked it and qualified them first.
Approve campaign reports for brands15 min
fri · Final check before they go out.
Skim the pipeline and campaign board15 min
sun · What shipped this week, what is next.

Your team, every day

SA
Sales Agent
Scouts creators in the niche and pulls their engagement rates
CA
CRM Agent
Builds the brand pipeline and drafts outreach for warm leads
EA
Executive Agent
Matches creator profiles to brand briefs and drafts the campaign SOW
OA
Operations Agent
Tracks deliverable deadlines across all active campaigns
SA
Support Agent
Answers creator questions and relays brand revision notes
DA
Developer Agent
Prepares creator contracts and brand invoices for each confirmed deal
TA
Technical Agent
Compiles campaign metrics and builds the performance report for each brand

The payoff

What you walk away with

No agency
You never need to hire staff
Actionist handles research, briefs and campaign admin so you can manage multiple active deals without a team.
Around your job
Run it while employed
Actionist tracks every campaign in the background so approvals arrive in your evenings, not your working day.
Recurring
Brands that come back
Strong campaign results and a clean reporting process bring the same brands back for the next campaign.

Before and after

Doing it alone vs with Actionist

On your own

~29h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Scouting creators
4h/wk
Hours scrolling feeds by hand
You search Instagram and YouTube manually, check engagement on each profile and decide fit for yourself.
ActionistOff your plate
A vetted shortlist, ready to pitch
Actionist searches by niche and engagement criteria and hands you a scored shortlist with data attached.
2Brand outreach
5h/wk
Writing every pitch from scratch
You research the right contact at each brand and write a bespoke cold pitch, then track who you sent to.
ActionistOff your plate
Drafted pitches, ready to approve
Actionist builds the brand list, personalises each pitch and logs it in HubSpot. You approve before anything sends.
3Writing campaign briefs
3h/wk
A new brief for every campaign
You write each creator brief from scratch, covering deliverables, timelines, usage rights and payment terms.
ActionistOff your plate
Briefs drafted from the brand SOW
Actionist reads the brand brief and drafts the creator version with all terms included. You review before it goes out.
4Tracking deliverables
4h/wk
Manually checking every campaign
You check each creator account for posted content and update your spreadsheet by hand every few days.
ActionistOff your plate
Automated tracking, flagged when late
Actionist monitors the campaign tracker and flags anything behind schedule before you have to ask.
5Negotiating rates
2.5h/wk
Going back and forth manually
You negotiate between brand and creator on price with no reference data, just memory and instinct.
ActionistOff your plate
Rate research and draft terms ready
Actionist pulls market rate data and prepares the negotiation position for each side before you weigh in.

1Preparing contracts
2h/wk
Rebuilding each contract by hand
You edit your template for each new creator and brand, fill the terms and chase signatures yourself.
ActionistOff your plate
Contracts prepared and sent
Actionist fills the agreement with the campaign terms and sends via DocuSign. You countersign and it is done.
2Supporting creators
2h/wk
Every question lands on you
Creators email you with brief clarifications, revision questions and payment queries that interrupt your day.
ActionistOff your plate
Questions handled, exceptions escalated
Actionist answers creator queries from the brief and flags only the judgement calls to you over Telegram.
3Campaign reporting
3h/wk
Compiling decks by hand
You screenshot every post, pull the stats manually and write the brand summary from a blank page.
ActionistOff your plate
Performance report compiled and ready
Actionist pulls the metrics, fills the report template and writes a short summary. You review before it goes to the brand.
4Invoicing brands
1.5h/wk
Invoices raised late and chased manually
You raise the invoice after the campaign closes, often late, and chase overdue payments yourself.
ActionistOff your plate
Invoices raised on delivery
Actionist prepares the Stripe invoice when the post goes live and flags anything overdue for a reminder.
5Renewal outreach
2h/wk
Renewals you get around to eventually
Satisfied brands sit quiet for months because you forget to pitch the next campaign while managing current ones.
ActionistOff your plate
Renewal pitched at the right moment
Actionist spots when results are strong and drafts the renewal proposal for your approval before the moment passes.

That is roughly 29 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

Already run this business?

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Trust and control

You stay in control

These are real creator and brand relationships. Actionist asks before it contacts anyone on your behalf, and every invoice waits for your yes before it goes out.

You approve every outreach

Nothing goes to a brand or creator from your account without you seeing the message first.

Contracts wait for your sign-off

Actionist prepares the terms; you approve and send. No binding agreement forms without your signature.

Invoices need your yes

Money never moves until you have reviewed and approved the invoice. No campaign is charged without you.

Your accounts, your relationships

Actionist works inside your own app logins. Every creator and brand contact stays yours, not Actionist's.

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FAQ

Questions about this idea

Do I need influencer marketing experience to start an influencer brokerage business?

No formal experience is needed. You bring the relationships on one or both sides of the market. Actionist researches creator engagement, drafts the campaign brief and tracks the deliverables. The operator's job is to close the deal and manage the relationship.

Can I really run this alongside a full-time job?

Yes, that is the point. Actionist handles the research, admin and follow-up in the background. Your part is a handful of approvals and the occasional brand call, all done in the evenings around your existing schedule.

How does Actionist find creators for a brand brief?

You set the niche and criteria, and Actionist searches Instagram and YouTube and your Airtable roster database to find the best-fit creators, with engagement data and rate benchmarks for your review before anything goes to a creator.

Does it contact brands or creators without my approval?

No. Actionist drafts every outreach message and sends it only from Gmail after you approve it, so your relationships are never approached without your knowledge. The same applies to briefs and contracts.

How does payment work on both sides of the deal?

Actionist prepares the brand invoice in Stripe and the creator payment summary in Google Sheets. Both wait for your approval before anything moves. You set the rates on both sides; Actionist handles the paperwork.

What is a typical brokerage fee and how does the calculator work?

Most influencer brokers charge 15 to 25 percent of the total campaign fee. For a brand spending USD 6,000 on a campaign, the broker earns USD 900 to 1,500. The calculator above uses your own price and volume inputs to show what that looks like at scale. The figures are your own projection, not a promise.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You pick the niche and set the rules

Actionist maps every task and subtask

It schedules the work and works through it

It assigns you the human-only tasks

It asks before anything that matters

You keep your day job and check in

Actionist is your whole team

Grow the creator roster

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.