A business you run with AI

Start a Chatbot Setup business for websites and SaaS teams

Website owners and SaaS teams pay to have a chatbot trained on their own content and installed on their site. Actionist crawls their pages, trains the bot and gets it ready. You approve before anything goes live.

Actionist does the research, training and installation. You handle the calls and the approvals.

Get a Free Demo See all ideas

Your AI workforce

$1,200+per chatbot, you set it

$43,200a year at 3 setups a month

6phases Actionist runs

Actionist operatesActionist App Store

Most websites field the same visitor questions again and again, and owners have no way to answer them around the clock. Starting a chatbot setup business to fix that normally means crawling content, training AI models, configuring platforms and embedding widgets on client sites. Actionist does all of that by operating tools like Intercom, Zendesk and Chatbase the way a person would, so you can build and run this service around your day job without writing a line of code.

You do not need to be an AI engineer or a developer. You bring the sales instinct and the client relationship, and Actionist reads the client site, builds the training data from their FAQs and documentation, configures the chatbot platform, and installs the widget. You approve before anything goes live on a client domain.

start a chatbot businessAI chatbot setup servicechatbot installation for websitessell chatbot serviceschatbot setup with AI

Your opportunity

The opportunity

Why this works

Millions of websites still send every visitor question to an inbox. A properly trained chatbot, built on the site's own content, is an easy sell once owners see how many questions it deflects.

Because Actionist does the content crawl, the training and the install in the background, you can take on more clients than a solo consultant ever could without burning your evenings or hiring a team.

What matters to you

Every website has unanswered questions
Visitors leave sites that cannot answer them. Owners know the problem; they just lack someone to fix it.
A setup fee plus a monthly retainer
Chatbot content changes as businesses evolve, turning each install into a recurring retraining retainer without extra selling.
Sell to almost anyone
SaaS docs, local services, ecommerce, professional services: anyone whose inbox fills with the same questions is a fit.
No AI expertise required
Actionist operates the chatbot platforms and the AI tools, so you sell the result without needing to understand how it works under the hood.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per chatbot

$1,200

setups a month

Per month

$3,600

Per year

$43,200

Illustrative, based on the numbers you enter. Plus a monthly retraining retainer per active client.

Getting started

What it actually takes to start

Setting up an AI chatbot for a client used to mean hiring engineers and paying for expensive consultants. Actionist handles every technical step, so the bar to start this business is far lower than people expect.

What you don't need

A background in AI or machine learning
Actionist operates the AI training tools so you do not need to.
Any coding or web development skills
Actionist installs the chatbot widget on WordPress, Wix and more.
Knowledge of any specific chatbot platform
Actionist works Intercom, Zendesk and Chatbase like a person would.
An agency team or expensive contractors
To quit your day job
Actionist works through each client engagement in the background.

What you bring

An interest in how websites and businesses
The kind of instinct that spots a good prospect.
A few evenings a week
Mostly calls, reviews and quick approvals.
A laptop and Actionist
That is the whole setup.

If you can describe a website owner's support problem, Actionist can build the solution for them.

How Actionist works

How it works

How Actionist builds the business

You do not build every chatbot by hand. Actionist runs the whole engagement. Here is how it works on any business idea, applied to chatbot setup: you pick the offer, the agent plans every task, then works through the build and brings you the few steps that need a person.

01
You define the offer and your limits
You set the types of chatbot you will build, the platforms you support, your setup fee and your monthly retainer price. That is the only heavy thinking you do. Everything after this Actionist plans and runs around your schedule.
A clear offer Actionist can plan and price against.
02
Actionist maps every task to deliver it
Actionist breaks each client engagement into a plan: the steps to audit their site content, set up the chatbot platform, train the bot, install the widget and hand it over. You see the full scope before anything is built.
A complete task plan for every client.
03
It schedules the work and works through it
Actionist schedules the tasks and works through them in the background, crawling the client site, importing content into the training data, configuring the bot and getting it ready for your review, all while you are at your job.
Steady progress without you driving it.
04
It assigns you the human-only tasks
Some tasks need a person: the discovery call, the tone and persona decision, the final handover. Actionist assigns those to you with everything prepared, then carries on with the rest of the plan once you are done.
A short clear list, just for you.
05
It asks before anything touches a client site
Before Actionist installs anything on a client website or sends them a message, it stops and asks for your approval. Nothing goes live on a client domain without your yes.
You stay in control of every client-facing move.
06
You keep your day job and check in
You run this around your job. Check the board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge or change anything. The work moves forward between your check-ins.
A business that grows around your schedule.

Your agent team

Actionist is your whole team

You are one person. Actionist is the whole team. Here is every role it plays to win clients, build chatbots and keep them earning, and the one part of each that stays with you.

~44 hrs/week of work by hand, run by your agents instead

Plan the service

service design and pricing

Executive Agent

Before the first client is approached, your assistant maps the whole service: the platforms you support, the pricing model and the delivery steps for every engagement.

If you did this by hand

Research which chatbot platforms to supportDecide a pricing structure for setup and retainerWrite up a service descriptionBuild a delivery checklist to follow every timeRe-plan as scope and pricing evolves

~5 hrs/ week

researching platforms and building the service from scratch.≈ 3 days a month you do not have, handled for you.

What your agent does

One planevery step from pitch to handover

Day onescoped before you approach anyone

Design the service offer
Maps the platforms, scope and price points into a clear offer you can repeat for every client.
Build the delivery checklist
Breaks each client engagement into the exact steps from content audit to install, so nothing is missed.
Keep the plan current
Re-plans around scope changes and new platforms as the service evolves.

Your part

You set the platforms you want to support, the prices and the time you can give each week. That is the only strategic call you make.

Apps your agent could useSee full Actionist App Store →

Find chatbot clients

prospecting and outreach

Sales Agent

Your sales agent finds website owners and SaaS teams whose support inboxes overflow with repetitive questions, and drafts the outreach that starts the conversation.

If you did this by hand

Search directories and LinkedIn for prospectsCheck each site for a poor or missing self-serviceFind the right contact to pitchWrite every first message from scratchTrack who you contactedChase the ones who go quiet

~7 hrs/ week

prospecting, writing outreach and chasing replies.≈ 4 days a month you do not have, handled for you.

What your agent does

A pipelineof warm website and SaaS prospects

Draftedoutreach ready for your approval

Build the prospect list
Finds website owners and SaaS teams whose support load suggests a chatbot would pay for itself quickly.
Draft the outreach
Writes the first message in your voice, tailored to the gap in their current support setup.
Follow up
Sends polite nudges to prospects who did not reply, so warm leads do not go cold.

Your part

Outreach waits for your yes before it sends. You approve the prospect list and the message.

Apps your agent could useSee full Actionist App Store →

Book the calls

first contact and scheduling

Reception Agent

When a prospect replies, your receptionist answers the common questions, qualifies them, and books a discovery call straight into your calendar.

If you did this by hand

Reply to every interested prospectAnswer the same platform questions againOffer available times from memorySend the invite by handReschedule no-shows

~3 hrs/ week

answering enquiries and arranging discovery calls.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredevery reply, in your tone

Bookedstraight into your live calendar

Answer the reply
Responds to interested prospects, handles the routine questions and keeps them warm until the call.
Book the call
Offers times from your real calendar and sends the confirmed invite to both sides.
Handle no-shows
Spots a missed slot and drafts a same-day rebooking before the lead drifts away.

Your part

You take the discovery call itself. The agent makes sure it is in your diary with the prospect's notes ready.

Apps your agent could useSee full Actionist App Store →

Build and train the chatbot

content crawl, training and configuration

Technical Agent

Your technical lead crawls the client site, builds the training data from their real content, and configures the chatbot so it answers visitor questions accurately.

If you did this by hand

Read through every page of the client siteWrite and organise the training contentSet up the chatbot platform accountImport content into the training pipelineConfigure the escalation and fallback pathsTest every answer against real questions

~10 hrs/ week

reading client content, training the bot and configuring the platform.≈ 5 days a month you do not have, handled for you.

What your agent does

Trainedon the client's real site content

Configuredto escalate what it cannot answer

Crawl and catalog the content
Reads the client's FAQs, product pages and documentation to build a complete picture of what the chatbot must know.
Train the chatbot
Uses OpenAI and the chosen chatbot platform to import the content and tune the responses so they match the client's real product.
Configure escalation paths
Sets up the flows that hand a visitor off to a human when the bot reaches its limits, so no question is dropped.

Your part

You decide the tone and persona for each chatbot. The agent prepares everything; you approve the result.

Apps your agent could useSee full Actionist App Store →

Install the chatbot

widget install and launch

Developer Agent

Your developer agent installs the trained chatbot widget on the client's platform, tests it end to end and gets it ready for your final approval before it goes live.

If you did this by hand

Log into the client's site backendAdd the embed code or plugin by handCheck it renders on every page it shouldTest on mobile and different browsersFix the small things before launch

~6 hrs/ week

embedding the widget and testing it across the client's site.≈ 3 days a month you do not have, handled for you.

What your agent does

Installedand tested across the site

Readyfor your approval to go live

Embed the widget
Installs the chatbot code or plugin on WordPress, Wix or whichever platform the client uses, positioning it per brief.
Test across the site
Checks the chatbot loads and works on the pages it should cover, including mobile and the most-visited entry points.
Prepare the launch checklist
Runs a final check of every configuration and flags anything that needs your eye before the bot is approved.

Your part

You give the go-ahead before the chatbot goes live on the client's domain. Nothing publishes without it.

Apps your agent could useSee full Actionist App Store →

Handle client questions

client communication during delivery

Support Agent

Your support agent keeps each client informed during the build and answers the questions that would otherwise land on you.

If you did this by hand

Reply to every client question mid-projectSend updates without being askedExplain the same platform details againRoute anything serious to youKeep clients calm when timelines shift

~4 hrs/ week

answering client questions and sending progress updates.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredclient questions mid-project

Updatedso clients are never in the dark

Answer the questions
Handles status checks and platform questions from the project notes so you are not interrupted every day.
Send progress updates
Tells the client when a milestone moves so they never need to ask where things stand.
Flag the real ones
Routes the questions that need your judgement to you over Telegram or Slack, with the full thread.

Your part

You handle the judgment calls and keep the relationship. The agent handles the repetition.

Apps your agent could useSee full Actionist App Store →

Win repeat work

renewals, retraining and referrals

CRM Agent

Your CRM agent tracks every active chatbot client, schedules the monthly retraining check-ins and spots the referral moments so you never have to chase.

If you did this by hand

Remember every client and their retainer dateNote when each chatbot needs retrainingWrite the monthly check-in messageAsk satisfied clients for referralsChase the ones who go quiet at renewal

~4 hrs/ week

tracking clients and scheduling monthly retraining follow-ups.≈ 2 days a month you do not have, handled for you.

What your agent does

Trackedevery client and their retainer status

Timedfollow-ups that actually go out

Keep the client record
Logs every client, their platform, content sources and the schedule for the next retraining check, so nothing slips.
Draft the monthly check-in
Writes the retraining update that keeps retainers alive and happy clients talking about their results.
Ask for referrals
Spots the clients who are getting the most value and drafts the referral ask at the right moment.

Your part

You approve the messages that go to people you know. The agent never reaches out on your behalf without your yes.

Apps your agent could useSee full Actionist App Store →

Run the back office

intake, invoicing and admin

Operations Agent

Your operations agent handles the intake forms, the project trackers and the invoicing, so the admin never piles up between client projects.

If you did this by hand

Build and send intake forms to each clientChase clients for their site accessWrite up every project proposalRaise invoices and track paymentChase anyone who has not paidKeep the project tracker updated

~5 hrs/ week

intake forms, proposals, invoicing and project admin.≈ 3 days a month you do not have, handled for you.

What your agent does

Collectedclient details without the chase

Invoicedon delivery, then chased if late

Run intake
Sends the form that collects the client's site access, platform details and content sources, and chases any missing items.
Draft the proposal
Turns the discovery call into a scoped proposal with your pricing, ready for you to approve and send.
Handle invoicing
Raises the invoice on delivery, sends it, and follows up on anything unpaid without you having to remember.

Your part

You approve every proposal and invoice before it goes out. Money never moves without you.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to deliver each chatbot engagement: every stage, task and subtask. The work is split across your Actionist agents, from finding the client to installing the bot and collecting the retainer. Only a handful of tasks and approvals are left to you.

28 tasks·84 subtasks

Actionist 21You 2Approval 5Actionist handles ~75%

TaskStatusAssignee

Done

Executive Agent

Pick the chatbot platforms you will support

Done

Write a one-line offer you can repeat to any website owner

Done

Set your setup fee and your monthly retainer price

Done

Executive Agent

Map every step from content audit to live install

Done

Document what you need from each client before starting

Done

Save the checklist so every engagement follows the same flow

Done

To do

You

Done

Operations Agent

Done

Operations Agent

An example plan Actionist builds for this business. Yours adapts to your platforms, your pricing and your clients.

Under the hood

What one automation looks like

Trigger·A retainer client sends you updated support documentation to add to their chatbot.

read

Step 1

Google Docs

Read the new support documents and catalog the updated information

write

Step 2

OpenAI

Process the content and prepare updated training data for the chatbot

write

Step 3

Chatbase

Retrain the chatbot knowledge base with the new content

Confirmation

Step 4

Human

You review the updated chatbot responses and approve the retrain

write

Step 5

Intercom

Push the retrained bot live to the client widget

Saved per run

~2 hrs

Runs / week

~2×

Chatbot updated and retrained in one approved step.

The payoff

Your week

All it asks of you

Here is what a week actually looks like once you have clients running. Your agents train, install and maintain chatbots every day. You step in for a handful of moments: the ones worth your judgment and your sign-off.

You

A couple of hours

across the whole week, on your own schedule

5 touchpoints · about 85 min all week

Your agents

Every day

crawling content, training bots and keeping clients updated in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's outreach

On shift

TARACASADA

13 tasks today

Crawls client sites and trains chatbots on their real content

Books discovery and handover calls straight into your calendar

Tue

Your part

30 min

Take a discovery call

On shift

SAOATARACASA

16 tasks today

Answers client questions mid-project and sends progress updates

Prepares invoices and chases any overdue setup or retainer payments

Wed

Your part

All handled

On shift

SADASAOATA

15 tasks today

Finds website owners whose support inbox overflows and drafts the outreach

Installs chatbot widgets on WordPress, Wix and other platforms

Thu

Your part

20 min

Review a trained chatbot

On shift

RACASADASAOA

15 tasks today

Books discovery and handover calls straight into your calendar

Tracks every client and schedules the monthly retraining check-ins

Fri

Your part

10 min

Approve a client report

On shift

OATARACASA

14 tasks today

Prepares invoices and chases any overdue setup or retainer payments

Crawls client sites and trains chatbots on their real content

Sat

Your part

All handled

On shift

DASAOATARACA

17 tasks today

Installs chatbot widgets on WordPress, Wix and other platforms

Answers client questions mid-project and sends progress updates

Sun

Your part

15 min

Skim the weekly summary

On shift

CASADASAOA

13 tasks today

Tracks every client and schedules the monthly retraining check-ins

Finds website owners whose support inbox overflows and drafts the outreach

Your full team runs in the background, every day.

Approve this week's outreach10 min
mon · A quick yes before the agent sends.
Take a discovery call30 min
tue · The agent booked it and prepped the notes.
Review a trained chatbot20 min
thu · Check the responses before it installs.
Approve a client report10 min
fri · A quick check before it goes out.
Skim the weekly summary15 min
sun · What shipped, what is next.

Your team, every day

SA
Sales Agent
Finds website owners whose support inbox overflows and drafts the outreach
TA
Technical Agent
Crawls client sites and trains chatbots on their real content
DA
Developer Agent
Installs chatbot widgets on WordPress, Wix and other platforms
RA
Reception Agent
Books discovery and handover calls straight into your calendar
SA
Support Agent
Answers client questions mid-project and sends progress updates
CA
CRM Agent
Tracks every client and schedules the monthly retraining check-ins
OA
Operations Agent
Prepares invoices and chases any overdue setup or retainer payments

The payoff

What you walk away with

No code needed
Anyone can sell this
Actionist handles every technical step, so you sell the result without needing to know how the AI or the platforms work under the hood.
Around your job
Run it while employed
Actionist works through each engagement in the background, so you can take on clients without quitting your day job.
Monthly
Recurring income per client
Chatbot content changes as businesses evolve, turning every setup into a monthly retraining retainer so revenue is not only one-off projects.

Before and after

Doing it alone vs with Actionist

On your own

~23h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Finding clients
4h/wk
Hours of manual searching
You comb LinkedIn and directories by hand looking for site owners whose support inbox overflows with the same questions.
ActionistOff your plate
A ranked list of warm prospects
Actionist researches website owners and SaaS teams whose support load makes them a strong fit, and hands you a scored list to approach.
2Auditing client content
3h/wk
Reading every page by hand
You manually read through each client's FAQ pages, product docs and help articles to figure out what the chatbot needs to know.
ActionistOff your plate
A full content map, ready to train on
Actionist crawls the client site and produces a catalog of all the content the chatbot needs to cover, including gaps that need filling.
3Training the chatbot
4h/wk
Hours of content wrangling
You write FAQs, import documents one by one and test responses manually until the bot is accurate enough to hand over.
ActionistOff your plate
Bot trained on real client content
Actionist imports the crawled content, runs the training pass and tests the responses, flagging any gaps before you review.
4Testing responses
2h/wk
Manual question-by-question testing
You ask every common support question yourself, check the answers, find the gaps and fix them before you dare show the client.
ActionistOff your plate
Gaps found and fixed before launch
Actionist runs the test suite against the trained bot, spots the weak responses and fixes them before you review the final result.
5Monthly retraining
2.5h/wk
Revisiting every client site each month
You re-read changed pages, update the training data and re-test responses for every active client on retainer.
ActionistOff your plate
Retraining scheduled and handled
Actionist checks for changed content, updates the training data and tests the result, ready for your approval before it goes live.

1Chatbot platform setup
2h/wk
Manual account and config
You set up the platform account, configure escalation paths, style the widget and manage the settings for every client by hand.
ActionistOff your plate
Platform configured and ready
Actionist creates the client account, sets the escalation and fallback paths and styles the widget to match the client brand.
2Installing the widget
1h/wk
Editing code or plugins by hand
You log into each client's CMS or backend, paste the embed code or install the plugin, and test it across every page type.
ActionistOff your plate
Widget installed and live
Actionist embeds the widget on the client's platform and verifies it loads correctly on desktop and mobile before you sign off.
3Client reporting
1.5h/wk
Pulling stats by hand each month
You log into each platform, pull the conversation counts, copy the numbers into a summary and email the report to each client.
ActionistOff your plate
Monthly report drafted and ready
Actionist pulls the chatbot conversation stats and drafts a short report showing questions answered and escalations, ready for your approval.
4Renewal follow-up
1h/wk
Manually tracking every renewal date
You rely on your own memory or calendar reminders to chase retainer renewals and ask satisfied clients for referrals.
ActionistOff your plate
Renewals tracked and nudged on time
Actionist monitors every retainer renewal date and drafts the renewal message and referral ask at exactly the right moment.
5Mid-project client questions
1.5h/wk
Interruptions throughout the week
Every where-is-my-chatbot or can-you-change-the-colour message lands on you and breaks your focus at your day job.
ActionistOff your plate
Questions handled from the notes
Actionist answers status and platform questions from the project notes and only routes the ones that truly need your judgment to you.

That is roughly 23 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

Already run this business?

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Trust and control

You stay in control

These are your clients and their websites. Actionist prepares every move, but nothing goes live on a client domain without your approval, and every action is logged so you always know exactly what happened.

Nothing installs without your approval

Actionist trains and tests the chatbot, but never installs it on a client site without your explicit yes.

Every action is logged

Each step the agent takes is recorded, so you can review the full history of what was done and when for every client.

Your accounts, your data

Actionist works inside your own platform logins. You keep ownership of every client account and all their chatbot content.

Choose how hands-on you are

Set approval modes per task, from reviewing every content update to letting routine monthly retraining run on schedule.

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FAQ

Questions about this idea

Do I need to understand AI to run a chatbot setup business?

No. Actionist operates the AI training tools and the chatbot platforms like Intercom, Zendesk and Chatbase. You need to understand the client's support problem, and Actionist handles the technical work.

Which chatbot platforms can Actionist set up?

Actionist works platforms like Intercom, Zendesk, Chatbase and Tidio by operating them the way a person would, with no API integration required. If a platform has a web interface, Actionist can work it.

How does Actionist train a chatbot on a client's content?

Actionist crawls the client's website, reads their FAQs, docs and product pages, and uses OpenAI to build the training data. It then imports that data into the chatbot platform and tests the responses before you review the result.

Will it install the chatbot on the client's site automatically?

Actionist prepares the installation and runs the pre-launch checks, but it stops and asks for your approval before touching the client's live site. Nothing goes live on a client domain without your yes.

Can I really run a chatbot business alongside a full-time job?

Yes. That is the point. Actionist works through the content crawl, training and installation in the background while you are at your job, and only calls on you for discovery calls, tone decisions and approvals before anything goes to a client.

What do clients typically pay for this service?

Setup fees vary by scope and platform, typically from a few hundred to a few thousand for a full build. Monthly retraining retainers add recurring income as the client's content changes. The earnings calculator on this page is based on the numbers you enter.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You define the offer and your limits

Actionist maps every task to deliver it

It schedules the work and works through it

It assigns you the human-only tasks

It asks before anything touches a client site

You keep your day job and check in

Actionist is your whole team

Plan the service

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.