A business you run with AI

Start a Travel Planning business while you keep your day job

Couples planning honeymoons, families booking group trips and executives all want a bespoke plan. Actionist researches the options, builds the full day-by-day itinerary and handles the admin. You bring the taste.

Actionist does the research and the build. You curate the choices and approve before anything reaches a client.

Get a Free Demo See all ideas

Your AI workforce

$500+per itinerary, you set it

$24,000a year at 4 itineraries a month

6phases Actionist runs

Actionist operatesActionist App Store

Starting a travel planning business used to mean expensive GDS software, a travel agent licence and years learning the trade. None of that is true today. Actionist is an AI agent that operates real apps the way a person does, so it can research destinations, compare hotels and activities, compile the options into a Google Sheets table and build the full day-by-day itinerary in Google Docs or Notion, working through each client brief in the background while you keep your day job. You bring the taste, the client relationships and the final judgement. Actionist brings the hours of research.

You do not need industry connections or a qualification to run a travel planning concierge. You need a genuine love of travel and an eye for what makes a trip great. Clients pay for your curation and recommendations, and Actionist does the legwork to make those recommendations well-grounded. The result is a business where every itinerary carries your personal stamp, and you are not buried in spreadsheets to produce it.

start a travel planning businesstravel planning business with AImake money planning travelcustom itinerary servicebespoke travel conciergetravel planning side business

Your opportunity

The opportunity

Why this works

Cookie-cutter package holidays are everywhere. A growing number of travelers want something built around them: the right neighbourhood, the right restaurants, the right pace. They will pay a planning fee for someone who gets it right.

Because Actionist handles the research and the document work, you can take on more clients than any solo planner could by hand, and your recommendations stay just as personal. There is no inventory to manage and no supplier partnerships to maintain before you start.

What matters to you

Clients who pay for curation
Travelers who want a bespoke trip know generic itineraries waste their holiday. A planning fee for someone who gets it right is an easy yes.
Honeymoons, groups and corporate trips
Couples, families, friend groups and executives all need the same thing: a well-researched plan they can trust. That is a wide market for one service.
Repeat business every year
Happy travelers book again the following year and send their friends. A small client base can become a reliable annual income.
No inventory, no overhead
You are selling research and taste, not flights or hotel rooms. No supplier accounts and no stock to manage before you take your first client.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per itinerary

$500

itineraries a month

Per month

$2,000

Per year

$24,000

Illustrative, based on the numbers you enter. Plus optional retainer to monitor the live trip.

Getting started

What it actually takes to start

Most people assume starting a travel planning business means a travel agent qualification, expensive industry software and a network of hotel contacts. Actionist handles the research work, so the real bar to start is much lower than that.

What you don't need

A travel agent licence
You are selling itinerary curation, not booking tickets on behalf of clients.
GDS or booking software
Actionist compares options the same way your clients would, just faster.
Hotel or supplier partnerships
Clients book direct. Relationships with suppliers come over time.
To have visited every destination
Research skills and taste matter more than visiting every destination.
To quit your day job
Discovery calls fit into evenings. Actionist runs research in the background.

What you bring

A genuine love of travel and great trips
Your taste is what clients are paying for. That is not something Actionist replaces.
A few evenings a week for calls and approvals
Most of your time is discovery calls and reading each itinerary before it goes out.
A laptop and Actionist
That is the whole setup.

If you can describe what a great trip looks like for a specific kind of traveler, Actionist can do the research to back it up.

How Actionist works

How it works

How Actionist builds the business

You do not run the day to day of this business; Actionist does. Here is how it works on any business idea, applied to a travel planning service: you pick it, the agent plans every task, works through the research and itinerary build, and brings you the few moments that need a human.

01
You pick the business and your limits
You choose the types of trips you want to plan, your pricing tiers and how many clients you can take each month. That is the only heavy thinking you do before Actionist maps out everything else.
A clear brief Actionist can plan against.
02
Actionist maps every task and subtask
Actionist breaks the whole business into a staged plan: the steps to set up, the intake and discovery process, the research phases and the delivery workflow for each itinerary.
A complete task plan for the business.
03
It schedules the work and works through it
Actionist picks up each task as soon as the last one is done: researching destinations, comparing hotels in a comparison table, drafting the day-by-day plan and building the itinerary document in Google Docs.
Steady progress on every client brief without you driving it.
04
It assigns you the human-only tasks
Some steps only you can do: taking the discovery call, adding your personal recommendations and fielding a question that needs your judgement. Actionist assigns those to you with everything prepared, then carries on once they are done.
A short, clear list of the moments that need you.
05
It asks before anything reaches a client
Before Actionist sends an itinerary, an invoice or any message to a client, it stops and waits for your approval. You decide how hands-on to be per task, from reviewing every draft to letting routine follow-ups run.
You stay in control of every client-facing move.
06
You keep your day job and check in
You run this around your existing schedule. Check the board when it suits you, approve what is waiting, and message Actionist over Telegram or Slack to nudge or adjust anything. Client briefs keep moving forward between your check-ins.
A business that grows around your schedule.

Your agent team

Actionist is your whole team

You are one person. Actionist is the whole team. Here is every role it plays to build and run the travel planning business, and the one part of each that stays with you.

~51 hrs/week of work by hand, run by your agents instead

Plan the business

turns your idea into a staged task plan

Executive Agent

Before any client takes a brief, your assistant maps the full business: every stage, task and subtask from setup to first delivery.

If you did this by hand

Research how to structure the serviceList every step to set up and launchDecide pricing tiers and package scopeBuild a tracker to follow the whole launchRe-prioritise as things change

~6 hrs/ week

researching the steps and building the plan from scratch.≈ 3 days a month you do not have, handled for you.

What your agent does

One planevery stage, task and subtask

Day onescoped before you spend a penny

Map every task
Breaks the business into stages and tasks, from registering to delivering the first client itinerary.
Set the order
Sequences the work so each task starts as soon as the one before it is done.
Keep the plan live
Re-plans around your schedule and updates the board as the business progresses.

Your part

You set the trip types you want to plan, your pricing and the hours you can give each week.

Apps your agent could useSee full Actionist App Store →

Find clients

prospecting and outreach

Sales Agent

Your sales agent identifies travelers and referrers who are a fit for your service, and drafts the outreach that starts the conversation.

If you did this by hand

Search your network for potential clientsWrite a personal introduction messageTrack who you contacted and whenChase the ones who go quietFollow up after each conversationKeep the prospect list up to date

~7 hrs/ week

prospecting, writing outreach and chasing replies.≈ 4 days a month you do not have, handled for you.

What your agent does

A pipelineof warm contacts and referrers

Draftedoutreach ready for your approval

Build the prospect list
Identifies couples, families and corporate contacts in your network who are likely to want a bespoke travel plan.
Draft the outreach
Writes a short personal introduction in your voice, explaining what the service is and what makes it different from a package holiday.
Follow up
Sends a polite nudge to prospects who did not reply, so warm leads do not go cold while you are at work.

Your part

Outreach waits for your yes before it sends. You approve the message and the list.

Apps your agent could useSee full Actionist App Store →

Book discovery calls

first contact and scheduling

Reception Agent

When someone shows interest, your receptionist answers, qualifies them and books the discovery call straight into your calendar.

If you did this by hand

Reply to every interested enquiryAnswer the same questions about the serviceOffer times that suit youSend the calendar inviteReschedule no-shows by hand

~4 hrs/ week

answering enquiries and arranging calls.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredevery reply, in your tone

Bookedinto your live calendar

Answer the reply
Responds to interested leads, handles the questions about the service and keeps them warm until the call.
Book the call
Offers times from your real calendar and sends the confirmed invite to both sides.
Rescue no-shows
Spots a missed slot and drafts a same-day rebooking message before the lead drifts.

Your part

You take the discovery call itself. The agent makes sure it is in your diary with the client brief ready to read.

Apps your agent could useSee full Actionist App Store →

Research destinations

destination and activity research

Technical Agent

Your research agent digs into every client brief: destinations, accommodation, activities and restaurants, compiled into a structured comparison ready for your curation.

If you did this by hand

Research destination options at the right budgetCompare hotels and their neighbourhoodsFind the best activities for the style of tripCompile everything into a readable documentCheck what needs advance booking

~10 hrs/ week

researching and comparing destinations, hotels and experiences for each brief.≈ 5 days a month you do not have, handled for you.

What your agent does

Per briefa structured comparison table

Readyfor your curation and sign-off

Compare the destinations
Researches three to five destination options that match the client brief and budget, with a pros and cons note for each.
Find accommodation
Compiles hotel and apartment options per destination, ranked by fit for the style of trip.
Source activities and restaurants
Adds the best experiences, day trips and restaurant recommendations for the chosen area, noting what needs booking ahead.

Your part

You review the research and pick the options that fit your taste and the client. That curation is what they are paying for.

Apps your agent could useSee full Actionist App Store →

Build the itineraries

itinerary writing and document production

Developer Agent

Your developer agent takes the research and your curation choices and assembles the full day-by-day itinerary document, formatted and ready for the client.

If you did this by hand

Write the day-by-day plan from notesFormat the document for the clientAdd intro, tips and practical informationExport a polished PDF to sendMake edits after the client review

~9 hrs/ week

writing and formatting the full itinerary document for each client.≈ 5 days a month you do not have, handled for you.

What your agent does

Per clienta polished, complete itinerary

Readyto send on your approval

Write the day-by-day plan
Assembles the approved research into a full narrative itinerary in Google Docs, from arrival day to departure.
Add the practical detail
Fills in transport legs, check-in times, restaurant reservation notes and anything that needs booking in advance.
Export and package
Produces a clean PDF version of the finished itinerary and saves it to the client folder in Google Drive.

Your part

You give the final nod before any itinerary reaches a client. Nothing sends without your read-through.

Apps your agent could useSee full Actionist App Store →

Handle clients

client communication and updates

Support Agent

Your support agent keeps every client informed throughout the planning process and fields the questions that would otherwise interrupt your day.

If you did this by hand

Reply to every client questionSend progress updatesExplain the same things to different clientsPass on what needs a callKeep everyone calm during the planning stage

~6 hrs/ week

answering client questions and sending updates through the planning process.≈ 3 days a month you do not have, handled for you.

What your agent does

Answeredclient questions, with full context

In the loopclients updated at every stage

Answer the questions
Handles where-is-my-itinerary and can-we-change-the-dates questions using the notes and the live brief.
Send progress updates
Tells clients when research is complete, when the draft is ready for review and when the final is on its way.
Flag the ones that need you
Routes client questions that need your personal judgement over Telegram or Slack, with the full thread attached.

Your part

You handle the calls and the relationship moments. The agent handles the repetitive back-and-forth.

Apps your agent could useSee full Actionist App Store →

Keep clients coming back

retention and referrals

CRM Agent

Your CRM agent tracks every past client, notes what they loved, and drafts the check-ins that bring them back next year and send their friends your way.

If you did this by hand

Remember every client and what they bookedNote when to follow upWrite the check-in messageAsk happy clients for referralsTrack who owes a reply

~4 hrs/ week

following up and keeping past clients warm between trips.≈ 2 days a month you do not have, handled for you.

What your agent does

Trackedevery client and trip in your database

Timedfollow-ups that actually go out

Keep the record
Logs every client, their trip, their preferences and the right time to check back in, so nobody slips through.
Send the check-in
Drafts the post-trip message and the annual teaser that brings repeat bookings in before competitors do.
Ask for referrals
Spots the happy clients at the right moment and drafts the referral ask so warm word-of-mouth actually turns into enquiries.

Your part

You approve the messages that go to people you know personally. The agent never sends behind your back.

Apps your agent could useSee full Actionist App Store →

Run the back office

intake, invoicing and admin

Operations Agent

Your operations agent runs the intake forms, the trackers and the invoicing so the admin never piles up between client projects.

If you did this by hand

Build and send the trip brief formChase clients for missing detailsWrite up each proposalRaise and send invoicesChase the ones left unpaidKeep the books straight

~5 hrs/ week

intake forms, proposals, invoicing and admin across all client projects.≈ 3 days a month you do not have, handled for you.

What your agent does

Collectedclient brief details, without the chase

Invoicedon delivery, then chased if late

Run intake
Sends the trip brief questionnaire and chases any missing answers so research can start without delay.
Draft proposals
Turns the discovery call notes into a clear scope and fee summary, ready for you to approve and send.
Handle invoicing
Raises the invoice on delivery, sends the payment link via Stripe and follows up on anything unpaid.

Your part

You approve every proposal and invoice before it goes out. Money never moves without you.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch and run the travel planning business: every stage, task and subtask. The work is split across your Actionist agents, from setting up the service to delivering each itinerary and keeping clients coming back. Only a handful of tasks and approvals stay with you.

29 tasks·89 subtasks

Actionist 24You 1Approval 4Actionist handles ~83%

TaskStatusAssignee

Done

Executive Agent

Pick the trip types you will plan (honeymoons, group trips, corporate)

Done

Set your pricing tiers and what each package includes

Done

Write a one-line offer to use in pitches and introductions

Done

Research what similar planning services charge in your area

Done

Operations Agent

Check the business name is free

Done

File the registration paperwork

Done

Save the certificate to your records tracker

Done

To do

You

Done

Operations Agent

Waiting

You

An example plan Actionist builds for this business. Yours adapts to your trip types, your pricing and your pace.

Under the hood

What one automation looks like

Trigger·A client confirms they want to go ahead after reading your proposal.

read

Step 1

Typeform

Read the completed trip brief from the intake form

write

Step 2

Google Sheets

Research and compile destination, hotel and activity options into a comparison table

write

Step 3

Google Docs

Build the full day-by-day itinerary draft with all sections and practical detail

Confirmation

Step 4

Human

You read through the research and the draft, add your personal recommendations and approve it to send

write

Step 5

Gmail

Send the approved itinerary and covering note to the client

write

Step 6

Stripe

Prepare and send the invoice with a payment link

Saved per run

~4 hrs

Runs / week

~4×

A polished itinerary and invoice delivered in one approved step.

The payoff

Your week

All it asks of you

Here is what a week actually looks like once the service is running. Your agents handle the research and the admin every day. You step in for a handful of moments, the ones worth your personal judgement, and the rest of your week stays yours.

You

A couple of hours

across the whole week, on your own time

5 touchpoints · about 80 min all week

Your agents

Every day

researching destinations, building itineraries and keeping past clients warm

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve the outreach batch

On shift

TARACASADA

13 tasks today

Researches destinations, hotels and activities for each active client brief

Books and confirms discovery calls with interested enquiries

Tue

Your part

30 min

Take a discovery call

On shift

SAOATARACASA

16 tasks today

Answers client questions and sends progress updates during planning

Sends the intake forms, prepares invoices and tracks what is owed

Wed

Your part

All handled

On shift

SADASAOATA

15 tasks today

Researches potential clients and drafts the outreach for your review

Builds and formats the day-by-day itinerary documents

Thu

Your part

20 min

Review a client itinerary before sending

On shift

RACASADASAOA

15 tasks today

Books and confirms discovery calls with interested enquiries

Keeps past clients warm and drafts the follow-up messages for next year

Fri

Your part

5 min

Approve the invoice

On shift

OATARACASA

14 tasks today

Sends the intake forms, prepares invoices and tracks what is owed

Researches destinations, hotels and activities for each active client brief

Sat

Your part

All handled

On shift

DASAOATARACA

17 tasks today

Builds and formats the day-by-day itinerary documents

Answers client questions and sends progress updates during planning

Sun

Your part

15 min

Skim the weekly summary

On shift

CASADASAOA

13 tasks today

Keeps past clients warm and drafts the follow-up messages for next year

Researches potential clients and drafts the outreach for your review

Your full team runs in the background, every day.

Approve the outreach batch10 min
mon · A quick yes before the agent sends.
Take a discovery call30 min
tue · The agent briefed you; you show up.
Review a client itinerary before sending20 min
thu · Add your personal recommendations.
Approve the invoice5 min
fri · One click before it goes to the client.
Skim the weekly summary15 min
sun · What shipped, what is next.

Your team, every day

SA
Sales Agent
Researches potential clients and drafts the outreach for your review
TA
Technical Agent
Researches destinations, hotels and activities for each active client brief
DA
Developer Agent
Builds and formats the day-by-day itinerary documents
P
RA
Reception Agent
Books and confirms discovery calls with interested enquiries
SA
Support Agent
Answers client questions and sends progress updates during planning
CA
CRM Agent
Keeps past clients warm and drafts the follow-up messages for next year
OA
Operations Agent
Sends the intake forms, prepares invoices and tracks what is owed

The payoff

What you walk away with

No inventory
Zero overhead to start
You sell research and curation, not flights or hotel rooms. No supplier accounts, no commission splits and no stock before you take your first client.
Recurring
Clients who come back each year
Happy travelers book again the following year and refer their friends. A small client base becomes a steady annual income with very little fresh outreach.
Your taste
Every itinerary carries your recommendation
Actionist does the research hours. You curate the final choices and add the personal touches clients are actually paying for.
Evenings only
Runs around your day job
Discovery calls and itinerary approvals fit into evenings and weekends. Actionist handles the research in the background so the business grows without you clearing your calendar.

Before and after

Doing it alone vs with Actionist

On your own

~33h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Destination research
8h/wk
Hours of manual searching
You comb review sites, travel forums and blogs by hand to compare destinations for every client brief.
ActionistOff your plate
A structured comparison table
Actionist researches destinations, hotels and activities and compiles a comparison table in Google Sheets for you to curate.
2Building the itinerary
6h/wk
Days per client
You write the full day-by-day plan from notes, then format and proof the document yourself.
ActionistOff your plate
A draft document ready to personalise
Actionist assembles the day-by-day itinerary in Google Docs from the approved research, ready for your personal touches.
3Client communication
4h/wk
Back-and-forth all week
Clients message at all hours with questions on progress, changes and what to expect next.
ActionistOff your plate
Updates sent as milestones land
Actionist sends progress updates at each stage and handles routine questions so you only handle the calls that need your judgement.
4Finding clients
3.5h/wk
Messages you never quite get around to
Writing personal outreach to potential clients and referrers is easy to defer when client work fills the week.
ActionistOff your plate
Drafted outreach ready to approve
Actionist drafts the introduction messages and follow-ups; you approve before anything sends.
5Writing recommendations
3h/wk
A blank page for every trip
You write the restaurant picks, activity summaries and practical tips from scratch for each itinerary.
ActionistOff your plate
First-draft copy in place
Actionist writes the recommendation sections from the research so you refine rather than start from nothing.

1Briefs and intake
2h/wk
Chasing incomplete information
Clients reply to brief questionnaires slowly and always miss something you need before you can start.
ActionistOff your plate
Brief collected and filed automatically
Actionist sends the Typeform intake questionnaire and chases missing answers so research starts without delay.
2Following up on enquiries
2.5h/wk
Leads that go cold
Interested enquiries stop hearing from you while you are working on a current client, and book elsewhere.
ActionistOff your plate
Timed follow-ups that go out
Actionist watches the pipeline and sends the polite nudge before a warm lead drifts.
3Invoicing and payment
1.5h/wk
Invoices you forget to send
You raise invoices late after delivery and chase unpaid amounts only when you notice them.
ActionistOff your plate
Invoices raised on delivery
Actionist prepares the invoice in Stripe and sends it once you approve, then flags anything overdue for a chase.
4Post-trip follow-up
1.5h/wk
No contact until they message you
Past clients hear from you only when they are already planning a trip, by which point they may have found someone else.
ActionistOff your plate
A check-in and a next-trip teaser
Actionist drafts a post-trip message and an annual teaser via Brevo to keep you front of mind for next year.
5Tracking client preferences
1.5h/wk
Scattered notes you cannot find
What each client loved, their dietary needs, their travel style: it lives in email threads and memory.
ActionistOff your plate
A searchable client database
Actionist logs trip details and preferences in Airtable so every follow-up and proposal is based on what you already know about them.

That is roughly 33 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

Already run this business?

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Trust and control

You stay in control

Your clients trust you with their holidays. Actionist asks before it sends anything to a client or moves any money, and keeps a clear record of every action so you can see exactly what happened.

You approve every client-facing move

Sending an itinerary, an invoice or any message to a client always waits for your yes.

Everything is logged

Each action the agent takes is recorded so you can review the work and stay confident in what went out.

Your accounts, your data

Actionist works inside your own Gmail, Google Drive and Stripe. You keep ownership of every client relationship and file.

Choose how hands-on it is

Pick approval modes per task, from reviewing every message to letting routine follow-ups run once you are confident.

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FAQ

Questions about this idea

Can I start a travel planning business without being a qualified travel agent?

Yes. You are selling itinerary planning and destination curation, not booking flights or hotels on behalf of clients. That is a research and advice service, not a regulated booking function. Clients make their own reservations from your recommendations.

Can I run this alongside a full-time job?

Yes, that is the point. Actionist works through each client brief in the background and only comes to you for a handful of human tasks: the discovery call, adding your personal recommendations to the itinerary draft and approving each delivery. The research hours happen around the clock, not in your lunch break.

How does Actionist research destinations and hotels?

Actionist operates real research tools and apps the way a person does, browsing and comparing options across the web without needing specialist travel software or API integrations. It compiles the results into a structured comparison table in Google Sheets for you to review and curate.

Does it send itineraries to clients without me reviewing them first?

No. Every itinerary waits for your approval before anything reaches a client. You read through the draft, add your personal recommendations and approve it to send. Actionist only delivers once you give the go-ahead.

How do I take payment from clients?

Actionist prepares the invoice in Stripe and, once you approve it, sends the client a payment link. You see and approve every invoice before it goes out, so no money moves without your sign-off.

What types of trips can I plan with this service?

Honeymoons, anniversary trips, family holidays, group travel, solo adventure trips and corporate multi-city itineraries all work with the same approach. You define the trip types you want to specialise in and Actionist researches to that brief.

How do I get my first clients?

Most travel planning concierges start with warm outreach to their existing network: friends planning big trips, colleagues who travel for work, people who have mentioned wanting to go somewhere special. Actionist drafts the introduction messages for your approval; you send to the people you already know.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You pick the business and your limits

Actionist maps every task and subtask

It schedules the work and works through it

It assigns you the human-only tasks

It asks before anything reaches a client

You keep your day job and check in

Actionist is your whole team

Plan the business

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.