A business you run with AI

Start a lead-list building business while you keep your day job

Sales teams pay per list. Actionist reads the brief, finds the companies, enriches every contact, verifies the emails and formats the delivery. You approve the sample and the final list before it goes out.

Actionist does the research, enrichment and delivery. You approve the key moments and keep all the client relationships.

Get a Free Demo See all ideas

Your AI workforce

$400+per list, you set it

$38,400a year at 8 lists a month

6phases Actionist runs

Actionist operatesActionist App Store

Sales teams and agencies spend hours every week hunting for the right contacts, only to end up with lists full of wrong emails and outdated job titles. Starting a lead-list building business used to mean expensive data subscriptions, hours of manual research and the grind of verifying hundreds of rows in a spreadsheet. Actionist changes that: it reads a client brief, searches Apollo and LinkedIn for matching companies and decision-makers, enriches every contact through Clay and Clearbit, verifies each email with Hunter, and delivers a clean, formatted list in Google Sheets, all in the background while you keep your day job.

You do not need to be a data analyst or buy enterprise database licences to get started. You need a clear brief intake process, the right tools, and Actionist doing the data work in the background. You step in to approve the targeting approach and the final deliverable, and the agent handles everything in between.

start a lead list building businesslead list service with AIB2B prospect list businesssell prospect lists to sales teamsstart a data research business

Your opportunity

The opportunity

Why this works

Every sales team needs fresh, verified lists, and almost none of them want to spend their week building them. It is unglamorous, time-consuming work that gets handed off the moment there is someone to hand it to.

Because Actionist does the research and enrichment in the background, you can serve far more clients than a solo researcher and deliver faster, without hiring anyone or buying an enterprise data subscription.

What matters to you

A job every sales team needs done
No sales rep wants to spend their day scraping LinkedIn and verifying emails. They pay to hand it off to someone who can do it reliably.
Recurring demand
Teams need fresh lists each month as they move into new territories, verticals or personas. One client often becomes a monthly retainer.
A premium for accuracy
A verified list with a low bounce rate commands a meaningful price premium over a raw scrape. Quality is the product.
Low marginal cost per list
Once the pipeline is set up, the cost of running one more brief through Actionist is small. Margin grows as volume does.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per list

$400

lists a month

Per month

$3,200

Per year

$38,400

Illustrative, based on the numbers you enter. Many clients return monthly as they expand into new

Getting started

What it actually takes to start

Building prospect lists for sales teams used to mean a ZoomInfo licence, a VA, and hours of your own time. Actionist does the sourcing and enrichment, so the bar to start is far lower than most people expect.

What you don't need

An enterprise data subscription
Actionist works with tools you can start for free or at low cost.
A background in data or research
You set the brief; the agent does the data work.
A team of VAs
Your agents cover prospecting, enrichment and delivery on their own.
A sales background
You just need to understand what a client wants and deliver it clean.
To quit your day job
Actionist works through orders in the background while you are at work.

What you bring

An eye for a clear brief
You need to ask the right questions before the agent starts.
A laptop and a few evenings a week
Mostly approvals and the occasional client call.
Actionist and a small tool stack
Apollo, Clay, Hunter and Google Sheets cover most jobs.

If you can describe the kind of company a client wants to reach, Actionist can find, enrich and verify the list.

How Actionist works

How it works

How Actionist builds the business

You do not build the lists by hand. Actionist does. Here is how it works on any client brief: you take the order, the agent plans the data run, executes it, and brings you the moments that need a human decision.

01
You take the brief and set the scope
A client fills in your intake form with their ideal customer profile: industry, company size, geography, persona and how many contacts they need. You read it, confirm it makes sense, and set any constraints. That is the only heavy thinking you do before the run starts.
A clear brief Actionist can execute against.
02
Actionist builds the raw match list
Actionist searches Apollo and LinkedIn for companies and contacts that match the targeting criteria. It uses Phantombuster to pull profile data at scale, logs every row in a working sheet, and deduplicates the pull before moving on.
A raw list of companies and contacts that fit the brief.
03
It enriches every contact
Actionist runs the raw list through Clay to add verified job titles, company size, LinkedIn URLs and industry codes. It fills any gaps with Clearbit and Dropcontact, then flags any contacts that fall below the quality threshold you set.
C
A rich, structured dataset ready for verification.
04
It verifies and cleans the list
Actionist runs every email address through Hunter to check it is live and not a role-based catch-all. It removes bounces, deduplicates against any previous lists you have delivered, and scores each contact so the best rows sit at the top.
A clean, verified list with low bounce risk.
05
It formats the deliverable and asks your approval
Actionist exports the list into Google Sheets in your agreed format, adds a short summary cover note, and sends you the sample for review. You check a representative slice, approve it, and the agent handles sending the delivery to your client.
A polished deliverable, ready to send on your say-so.
06
You invoice and set up the retainer
Actionist raises the invoice at the agreed price, sends it through Stripe once you approve, and logs the completed order. It then drafts a short pitch for the client's next list or a monthly retainer, so the relationship keeps going without you having to chase.
Payment collected and the next order already in motion.

Your agent team

Actionist is your whole team

You are one person taking orders and keeping clients happy. Actionist is the whole data team behind you. Here is every role it plays, and the one part of each that stays with you.

~53 hrs/week of work by hand, run by your agents instead

Plan each order

turns the client brief into a data run plan

Executive Agent

Before any searching starts, your assistant reads the intake form, pulls out the targeting parameters, and builds the run plan that all the other agents work from.

If you did this by hand

Read every brief and extract the key criteriaDecide which tools to use for this nicheSet the quality threshold for this orderWrite the run plan and sequence the stepsUpdate the plan if the scope changes mid-run

~5 hrs/ week

reading briefs and planning the data run from scratch.≈ 3 days a month you do not have, handled for you.

What your agent does

One planper order, before any searching starts

Scopedto the client's exact criteria

Parse the brief
Reads the intake form and extracts the ICP, volume, geography and persona so the run has a precise target.
Build the run plan
Sequences the steps, picks the tools for this niche, and sets the quality bar before any searching starts.
Keep the plan live
Re-plans if the client changes scope mid-run and keeps the other agents in sync.

Your part

You confirm the brief makes sense and set any constraints before the run starts. That is the only planning you do.

Apps your agent could useSee full Actionist App Store →

Win new clients

outreach and pitching

Sales Agent

Your sales agent finds sales teams and agencies that buy prospect lists and drafts the outreach that starts the conversation.

If you did this by hand

Identify the companies that buy lists regularlyFind the right person to contact at each oneWrite every cold pitch from scratchFollow up the ones who go quietTrack which pitches got a reply

~6 hrs/ week

writing outreach and chasing replies to win list orders.≈ 3 days a month you do not have, handled for you.

What your agent does

A pipelineof prospects who buy lists regularly

Draftedoutreach ready for your approval

Find buyers
Identifies SDR managers, heads of sales and growth agencies who regularly commission prospect lists.
Draft the pitch
Writes a short, concrete pitch in your voice that leads with turnaround time and accuracy.
Follow up
Sends the polite nudge to warm prospects who have not replied yet, so leads do not go cold.

Your part

Outreach waits for your yes before it sends. You approve the list and the message before anything goes out.

Apps your agent could useSee full Actionist App Store →

Onboard new clients

intake and kick-off calls

Reception Agent

When a new client comes in, your receptionist sends the intake form, answers the standard questions and books the kick-off call into your diary.

If you did this by hand

Reply to every new enquirySend the intake form to each new clientAnswer the same questions about format andOffer call times that suit youSend the calendar invite and a reminder

~3 hrs/ week

answering enquiries and booking kick-off calls.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredevery enquiry, in your tone

Bookedinto your live calendar with context

Send the intake form
Fires the brief template to every new client so their targeting criteria are captured before any work starts.
Book the call
Offers times from your real calendar and confirms the invite to both sides.
Handle the standard questions
Answers turnaround, format and pricing questions so you only join the call that matters.

Your part

You take the kick-off call itself. The agent makes sure it is in your diary with the brief already filled in.

Apps your agent could useSee full Actionist App Store →

Run the data pipeline

prospecting and scraping

Developer Agent

Your developer agent runs the searches, pulls the raw contact data from Apollo and LinkedIn, and manages the data flow through the enrichment tools.

If you did this by hand

Search Apollo for matching companies and contactsPull LinkedIn profile data for each oneRun the list through Clay and ClearbitExport everything into the working sheetFix any rows that error during the run

~12 hrs/ week

running every search and data pull for active client orders.≈ 6 days a month you do not have, handled for you.

What your agent does

Per ordera complete raw pull matched to the brief

Enrichedand ready for verification

Search and scrape
Runs targeted searches on Apollo and uses Phantombuster to pull profile data at the volume the brief calls for.
Push through enrichment
Passes every raw row through Clay to add titles, company size, LinkedIn URLs and any other fields the client needs.
Keep the sheet clean
Logs each row to the working sheet, deduplicates as it goes, and flags any that fail to enrich.

Your part

You set the quality threshold at brief time. The agent stops and flags anything that falls below it.

Apps your agent could useSee full Actionist App Store →

Enrich and verify

data quality and email verification

Technical Agent

Your technical lead fills the gaps in each contact record and checks that every email address is live before the list reaches your client.

If you did this by hand

Look up missing emails one by oneVerify each address manuallyRemove obvious catch-alls and role addressesCheck company firmographics in a browserScore each row for quality

~10 hrs/ week

enriching contact data and verifying emails across every order.≈ 5 days a month you do not have, handled for you.

What your agent does

Verifiedevery email before it reaches a client

Scoredso the best contacts sit at the top

Find missing emails
Uses Hunter and Dropcontact to surface verified emails for any contact that came through without one.
Verify every address
Runs the full list through Hunter to check each email is live, reachable and not a role-based catch-all.
Score and rank
Assigns a quality score to each row so clients see the highest-confidence contacts first.

Your part

You set the minimum confidence score at brief time. The agent removes anything that does not meet it.

Apps your agent could useSee full Actionist App Store →

Keep clients informed

updates and questions

Support Agent

Your support agent keeps each client updated on their order and answers the questions that would otherwise land on you.

If you did this by hand

Reply to every client status questionExplain what the current step isHandle change requests mid-runSend the delivery confirmation yourselfChase clients for missing brief details

~4 hrs/ week

answering client questions and sending order updates.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredclient questions with context from the live

In the loopclients updated as each stage completes

Send status updates
Tells clients where their order is as each stage completes, so they never have to chase you.
Handle change requests
Takes any mid-run scope change from the client, updates the brief, and flags it to the run agents.
Flag the real ones
Routes anything that needs your judgement to you over Telegram or Slack, with the full thread.

Your part

You handle the relationship moments: the kick-off call, any unhappy client, the upsell conversation.

Apps your agent could useSee full Actionist App Store →

Keep clients coming back

pipeline and follow-up

CRM Agent

Your CRM agent tracks every client and order, logs what each client has received, and queues the follow-up for the next list before the current one is even delivered.

If you did this by hand

Remember what each client has ordered beforeNote when to follow up for the next runWrite the re-order outreachTrack who has paid and who has notSpot clients going quiet before they churn

~5 hrs/ week

tracking every client relationship and timing the follow-up.≈ 3 days a month you do not have, handled for you.

What your agent does

Trackedevery client order and what is next for them

Timedfollow-ups that actually go out

Log every order
Records each delivery: what was built, what niche, what volume, and when to check in again.
Queue the re-order pitch
Drafts a short message at the right moment to offer the next list or a monthly retainer.
Flag at-risk clients
Spots clients who have gone quiet after a delivery and surfaces them before the relationship drifts.

Your part

You approve the re-order messages before they go out. The agent never sends behind your back.

Apps your agent could useSee full Actionist App Store →

Deliver and invoice

formatting, delivery and invoicing

Operations Agent

Your operations agent formats the finished list, packages the deliverable, raises the invoice and chases anything unpaid so the admin never backs up.

If you did this by hand

Format the list in the client's agreed templateWrite the delivery cover noteRaise and send the invoiceChase overdue paymentsKeep the revenue tracker current

~8 hrs/ week

formatting deliverables, sending invoices and keeping the books clean.≈ 4 days a month you do not have, handled for you.

What your agent does

Formattedper the client's agreed template, every time

Invoicedon delivery, then chased if late

Package the deliverable
Exports the list into the client's agreed Google Sheets template and writes a short cover note with the key stats.
Raise the invoice
Prepares the invoice in Stripe at the agreed price and sends it once you approve.
Chase overdue payment
Sends a polite follow-up to any client whose invoice is past due, so you are not chasing money yourself.

Your part

You approve every invoice before it goes out. Money never moves without your say-so.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist runs to deliver each client order: every stage, task and subtask. From reading the brief to verifying emails to formatting the deliverable, the work is split across your agents. Only the kick-off call and the key approvals stay with you.

30 tasks·90 subtasks

Actionist 25You 1Approval 4Actionist handles ~83%

TaskStatusAssignee

Done

Reception Agent

Fire the brief template by email

Done

Set a 48-hour deadline on the form

Done

Chase if the form is not returned in time

Done

Executive Agent

Pull the ICP: industry, size, geography and persona

Done

Note the volume and format the client needs

Done

Flag any ambiguous criteria for the kick-off call

Done

To do

You

Done

Operations Agent

In progress

Executive Agent

An example plan Actionist runs for a typical order of 500 verified B2B contacts. Your plan adapts to the client's niche, volume and format requirements.

Under the hood

What one automation looks like

Trigger·A completed client brief comes in through the intake form.

read

Step 1

Typeform

Read the brief and extract the ICP criteria, volume and format requirements

read

Step 2

Apollo

Search for companies and contacts that match the targeting profile

write

Step 3

Clay

Enrich each contact with verified title, company size and LinkedIn URL

read

Step 4

Hunter

Verify every email address and flag low-confidence ones for removal

Confirmation

Step 5

Human

You review the enriched sample of 20 contacts and approve for full delivery

write

Step 6

Google Sheets

Export the complete verified list in the client's agreed column format

write

Step 7

Gmail

Send the delivery confirmation with the Google Sheets link and cover note

Saved per run

~3 hrs

Runs / week

~6×

A verified, formatted list delivered in one approved step.

The payoff

Your week

All it asks of you

Once an order is running, here is what a week actually looks like. Your agents are doing the data work every day. You step in for a handful of moments, the ones only you can handle, and the rest of your week stays yours.

You

A couple of hours

across the whole week, mostly approvals you can do from your phone

5 touchpoints · about 60 min all week

Your agents

Every day

searching, enriching, verifying and packaging lists in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's outreach to new clients

On shift

TASACADAOA

13 tasks today

Verifies emails through Hunter and enriches contacts via Clearbit and

Pitches monthly retainers to clients who have received a list

Tue

Your part

All handled

On shift

SARATASACADA

16 tasks today

Answers client questions about delivery times and formats

Books kick-off calls for new enquiries and sends intake forms

Wed

Your part

15 min

Review an enriched sample before the full

On shift

DAOASARATA

15 tasks today

Runs prospect searches on Apollo and pulls LinkedIn data for active orders

Formats deliverables in Google Sheets and raises invoices for completed orders

Thu

Your part

10 min

Approve the final list before delivery

On shift

SACADAOASARA

15 tasks today

Pitches monthly retainers to clients who have received a list

Tracks every client order and queues follow-ups for repeat business

Fri

Your part

10 min

Handle a client question about a delivery

On shift

RATASACADA

14 tasks today

Books kick-off calls for new enquiries and sends intake forms

Verifies emails through Hunter and enriches contacts via Clearbit and

Sat

Your part

All handled

On shift

OASARATASACA

17 tasks today

Formats deliverables in Google Sheets and raises invoices for completed orders

Answers client questions about delivery times and formats

Sun

Your part

15 min

Skim the weekly order and revenue summary

On shift

CADAOASARA

13 tasks today

Tracks every client order and queues follow-ups for repeat business

Runs prospect searches on Apollo and pulls LinkedIn data for active orders

Your full team runs in the background, every day.

Approve this week's outreach to new clients10 min
mon · A quick yes before the agent sends.
Review an enriched sample before the full15 min
wed · Spot-check 20 rows to confirm the brief is on track.
Approve the final list before delivery10 min
thu · Last check on the finished deliverable.
Handle a client question about a delivery10 min
fri · The agent drafts the reply; you send it.
Skim the weekly order and revenue summary15 min
sun · What shipped, what is next, what is owed.

Your team, every day

DA
Developer Agent
Runs prospect searches on Apollo and pulls LinkedIn data for active orders
C
TA
Technical Agent
Verifies emails through Hunter and enriches contacts via Clearbit and
OA
Operations Agent
Formats deliverables in Google Sheets and raises invoices for completed orders
SA
Sales Agent
Pitches monthly retainers to clients who have received a list
SA
Support Agent
Answers client questions about delivery times and formats
CA
CRM Agent
Tracks every client order and queues follow-ups for repeat business
RA
Reception Agent
Books kick-off calls for new enquiries and sends intake forms

The payoff

What you walk away with

No database needed
Start without an enterprise data licence
Actionist uses Apollo, Clay and Hunter, tools with accessible entry plans, so you do not need ZoomInfo to get started.
Around your job
Run orders while employed
Actionist works through every search, enrichment and verification step in the background so you can deliver lists without leaving your desk job.
Monthly retainers
Turn one-off orders into recurring revenue
Clients who get a clean list come back next month for the next vertical. Actionist keeps the relationship warm so the order arrives before you have to ask.

Before and after

Doing it alone vs with Actionist

On your own

~21h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Brief intake
1.5h/wk
A call followed by emails back and forth
You take a rough verbal brief, then chase missing details over several email threads before you can start.
ActionistOff your plate
A structured form, read and parsed automatically
Actionist fires the intake form, reads the answers, and flags any gaps so the run starts with a precise target.
2Company prospecting
5h/wk
Hours filtering Apollo and LinkedIn by hand
You set the filters, scroll through pages of results, and copy companies row by row into a spreadsheet.
ActionistOff your plate
A targeted company pull from Apollo
Actionist runs the search in Apollo against the exact ICP and exports every matching company in one pass.
3Contact research
4h/wk
Opening every LinkedIn profile one at a time
You visit each company page, find the right persona, and note their title and URL manually.
ActionistOff your plate
Profiles pulled automatically from LinkedIn
Actionist uses Phantombuster to extract profile data for every matching contact in the company list.
4Data enrichment
3h/wk
Copy and paste from browser tabs
You look up each contact in a browser, copy their title, company size and email pattern, and paste it into the sheet one row at a time.
ActionistOff your plate
Enriched in Clay with one run
Actionist pushes every raw row through Clay and returns verified titles, company size and LinkedIn URLs for the whole list.
5Email verification
2h/wk
Manually checking addresses or hoping for the best
You either skip verification and accept the bounce risk, or paste addresses into a tool one batch at a time and check the results yourself.
ActionistOff your plate
Every address verified through Hunter
Actionist runs the full list through Hunter and removes any address that comes back invalid or risky before the list is packaged.

1Deduplication and cleaning
1h/wk
Finding and removing duplicates by hand
You use spreadsheet formulas to spot duplicate emails and cross-check against previous lists you have delivered, which takes time and is easy to miss.
ActionistOff your plate
Duplicates and past contacts removed automatically
Actionist deduplicates the list and removes any contact the client has already received in a previous delivery.
2Delivery formatting
1.5h/wk
Reformatting the sheet for each client
Every client has a slightly different template, so you rename columns, reorder rows and fix formatting every single time.
ActionistOff your plate
Formatted to the client's template automatically
Actionist applies the agreed column order and naming, sorts by match score, and locks the formatting before you send.
3Delivery and handover
45m/wk
Writing the delivery email yourself
You draft the email, attach or link the file, write a summary of what was built, and send it when you get around to it.
ActionistOff your plate
Delivery sent on your approval
Actionist drafts the cover note with the stats, sets up sharing on the Google Sheet, and sends the email once you give the go-ahead.
4Invoicing
1h/wk
Invoices sent late or forgotten
You raise the invoice when you remember, which is often after the client has moved on, and then have to chase payment yourself.
ActionistOff your plate
Invoiced on delivery, chased if late
Actionist raises the invoice the day the list is delivered and sends a follow-up if payment has not arrived within seven days.
5Repeat business
1h/wk
Hoping the client comes back
You deliver the list and wait. If the client wants another one next month, they either remember to contact you or they do not.
ActionistOff your plate
A retainer pitch, drafted and queued
Actionist drafts a re-order or retainer pitch for each client after delivery and queues it for your approval before it sends.

That is roughly 21 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

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Trust and control

You stay in control

This is your business and your clients. Actionist asks before it does anything that reaches a client or moves money, and it logs every step so you can see exactly what happened on every order.

You approve every client-facing move

Sending a deliverable, an outreach email or an invoice always waits for your yes. Nothing reaches a client without it.

Every step is logged

Each search, enrichment run and verification pass is recorded so you can audit any order and stand behind the work.

Your tools, your data

Actionist works inside your own Apollo, Clay and Hunter accounts. You keep ownership of every list and every client relationship.

Choose how hands-on you are

Set approval modes per task, from asking every time to letting routine steps run. You decide how much oversight each order needs.

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FAQ

Questions about this idea

Do I need an expensive data subscription like ZoomInfo to run this?

No. Actionist works with Apollo, Clay and Hunter, which all have accessible entry plans well below enterprise pricing. You can start a lead-list building business at a fraction of what a ZoomInfo licence costs and scale the tools as your order volume grows.

How does Actionist find email addresses without a built-in database?

Actionist uses Hunter to look up and verify professional emails by name and company domain, and Dropcontact to surface any that Hunter does not return. Both tools work without you needing a proprietary database.

How accurate are the verified email addresses?

Hunter checks each address against the live mail server and returns a confidence score. Actionist removes any address scored as invalid or risky before the list is packaged, so clients typically see bounce rates well below industry averages. The exact rate depends on the niche and the data sources available for that vertical.

What if a client wants a list of 5,000 contacts?

Actionist runs the search and enrichment in batches, so larger orders take longer to complete but follow the same pipeline. You set the turnaround expectation at brief time and the agent works through it in the background, updating you as each stage completes.

Can I start with just one or two clients and build from there?

Yes. The pipeline is the same whether you are running one order or twenty. Starting with a small number of clients lets you refine your brief intake and delivery format before scaling. The marginal cost of adding more clients once the workflow is set is small.

Will Actionist send the list to my client without me seeing it first?

No. The final deliverable always waits for your approval before it goes to the client. You review the formatted Google Sheet and the cover note, confirm it is right, and Actionist sends the delivery email only after you say yes.

How long does it typically take to deliver a list?

For a standard order of 200 to 500 verified contacts, Actionist can work through the search, enrichment and verification stages within a business day or two, depending on the complexity of the niche and the volume requested. Actionist keeps the client updated as each stage completes so they are not left wondering.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You take the brief and set the scope

Actionist builds the raw match list

It enriches every contact

It verifies and cleans the list

It formats the deliverable and asks your approval

You invoice and set up the retainer

Actionist is your whole team

Plan each order

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.