A business you run with AI

Start a UGC creator agency while you keep your day job

Brands need fresh UGC video for paid social every week. You manage the creator relationships. Actionist matches them to briefs, handles the logistics and tracks every deliverable from first draft to approved file.

Actionist does the matching, briefing and chasing. You handle the calls and the approvals that count.

Get a Free Demo See all ideas

Your AI workforce

$2,000+per campaign, you set it

$72,000a year at 3 campaigns a month

6phases Actionist runs

Actionist operatesActionist App Store

Brands running paid social on TikTok and Instagram need a constant supply of authentic UGC video and few agencies can source, brief and deliver reliably. Starting a UGC creator agency used to mean juggling creator threads, brand briefs and delivery trackers all day. Actionist is an AI agent that operates real apps the way a person does, so it can search your creator roster in Airtable, match the right creator to each brief, send outreach via Gmail, track every draft submission and flag anything that needs your eye, all while you keep your day job.

You do not need production experience or a giant network to start a UGC agency with AI. You bring the creator relationships and the taste to spot a good creative match. Actionist does the matching, briefing, chasing and tracking in the background. You approve the outreach before it goes out and review each deliverable before it reaches the brand.

start a UGC agencyUGC creator agency with AImake money with a UGC agencyUGC video ad agencyAI creator matchmaking

Your opportunity

The opportunity

Why this works

Performance advertisers running TikTok and Instagram campaigns need dozens of authentic creator videos a month. The brands are there, the budgets are real, and the supply of agencies that can source, brief and deliver reliably is thin.

Because Actionist tracks every creator, every deliverable and every revision round in the background, you can run more active campaigns than a solo operator ever could, without missing a brief or a deadline.

What matters to you

Growing demand from D2C brands
Performance advertisers need fresh UGC video every month and struggle to find agencies that deliver consistently.
Creators want steady paid work
Most UGC creators take any brief they can get. A reliable agency with regular brand work is exactly what they look for.
Strong margins on matchmaking
Agencies mark up the creator fee by 20 to 50 percent for sourcing, briefing and delivery management.
Repeat campaigns are the norm
A brand that gets strong UGC from you once will commission monthly. Retainer briefs grow revenue without growing the workload.

Your projection

Run your own numbers

Your projection

Set the numbers, see the picture

Price per campaign

$2,000

campaigns a month

Per month

$6,000

Per year

$72,000

Illustrative, based on the numbers you enter. Many brands run monthly retainers once they trust you.

Getting started

What it actually takes to start

Running a creator agency sounds like a full operation. Actionist does the tracking, matching and chasing, so the real requirements are far smaller than most people assume.

What you don't need

A production team or studio
Creators shoot and edit the content. You brief and approve.
Brand-side advertising experience
Actionist drafts the briefs from the brand's own product details.
A large creator roster on day one
Start with ten creators you already know and build from there.
A full-time commitment
Actionist tracks deliverables so you stay in the loop, not in the thick of it.
An office or agency overheads

What you bring

A handful of creators you trust
Your network is the product.
The taste to spot a good match
Which creator suits this brief is a human call.
A few evenings a week
For approvals and the occasional brand call.

If you can describe the brand and the brief, Actionist can run the matchmaking and keep the campaign on track.

How Actionist works

How it works

How Actionist builds the business

You do not run the day to day of this business, Actionist does. Here is how it works on any business idea, applied to a UGC creator agency: you pick it, the agent plans every task, then works through them and brings you the few that need a human.

01
You set the brief and your limits
You describe the agency niche, the creator types you want to roster and how many active campaigns you can take at once. That is the only brief you write. Everything after this, Actionist plans and runs around your schedule.
A clear brief the agent can plan and act against.
02
Actionist maps every task in the campaign
Actionist breaks the agency into a full task plan: roster building, brand outreach, deal closing, briefing and delivery tracking. You see every stage and every subtask before the work starts.
A complete task plan for launching and running the agency.
03
It schedules the work and works through it
Actionist schedules the tasks and works through them one by one, around the clock, reaching out to brands, onboarding creators and chasing submissions so the campaigns move forward while you are at your job.
Steady campaign progress without you driving it.
04
It assigns you the decisions only you can make
Some decisions only you can make: which creator joins the roster, which video passes your quality bar, or a tricky negotiation call with a brand. Actionist assigns those to you with everything you need, then continues.
A short, clear list of decisions, just for you.
05
It asks before anything reaches a brand or creator
Before Actionist sends a pitch, shares a brief or raises an invoice, it stops and asks you to approve. You choose how hands-on to be per task, from approving every message to letting routine follow-ups run.
You stay in control of every client-facing move.
06
You keep your day job and check in
You run this around your job. Check the board when it suits you, approve what is waiting and message Actionist over Telegram or Slack to nudge or change anything. The campaigns move forward between your check-ins.
An agency that grows around your existing schedule.

Your agent team

Actionist is your whole team

You are one person. Actionist is the whole team. Here is every role it plays to build and run the agency, and the one part of each that stays with you.

~53 hrs/week of work by hand, run by your agents instead

Build the creator roster

creator sourcing and onboarding

Executive Agent

Before you can match a single creator to a brand, your roster has to exist. Your executive agent builds it from scratch and keeps it current, so you always know exactly who is available and what they cover.

If you did this by hand

Research creators by niche and content styleCheck engagement rates and recent content qualitySend onboarding emails to each creator one by oneCollect media kits and rate cardsTrack who is available and who is already booked

~7 hrs/ week

building and maintaining the creator database from scratch.≈ 4 days a month you do not have, handled for you.

What your agent does

One sourceof truth for every creator on the roster

Day onescoped before you approach a single brand

Build creator profiles
Sets up a structured creator record in Airtable for every creator you approve, with niche, rate and availability.
Send onboarding forms
Delivers the Typeform intake to each creator and collects their media kit, rate card and content samples.
Keep the roster live
Updates availability, adds new creators as you find them and flags anyone who has gone quiet.

Your part

You decide who joins the roster. Every creator is someone you have personally approved.

Apps your agent could useSee full Actionist App Store →

Find brand clients

brand prospecting and outreach

Sales Agent

Your sales agent researches D2C brands running paid social and writes the personalised pitch that starts the conversation, so you have a pipeline of interested brands without spending your evenings on cold emails.

If you did this by hand

Research D2C brands running paid social adsFind the right marketing contact at each brandWrite and personalise every cold pitch from scratchTrack who you contacted and when you followed upWrite polite follow-up messages for every non-reply

~8 hrs/ week

researching brands, writing personalised pitches and chasing replies.≈ 4 days a month you do not have, handled for you.

What your agent does

A pipelineof researched brands ready to approach

Draftedpersonalised pitches ready for your approval

Research the brand
Checks the brand's paid creative footprint on TikTok and Instagram to confirm they are buying UGC-style ads.
Draft the pitch
Writes a short personalised email explaining why UGC works for their product category and what you can deliver.
Follow up on silence
Sends a polite nudge to brands that did not reply, so warm prospects do not drift to a competitor.

Your part

Outreach only goes out after you approve the pitch. Nothing lands in a brand inbox without your yes.

Apps your agent could useSee full Actionist App Store →

Book brand calls

discovery calls and scheduling

Reception Agent

When a brand replies with interest, your receptionist takes over: it answers the routine questions, offers the times that suit you and books the discovery call, so every warm lead lands in your diary.

If you did this by hand

Reply to every interested brand emailAnswer the same questions about your processOffer times that work for both sidesSend the calendar invite and a Zoom linkChase any no-shows and rebook manually

~3 hrs/ week

answering enquiries and booking discovery calls with brand clients.≈ 2 days a month you do not have, handled for you.

What your agent does

Answeredevery reply, in your tone

Bookedinto your real calendar

Handle the reply
Responds to interested brand contacts, answers routine questions about your process and keeps them warm.
Book the call
Offers available times from your Calendly and sends the confirmed invite with a Zoom link attached.
Recover no-shows
Spots a missed slot and drafts a rebooking message before the lead goes cold.

Your part

You take the call. The agent makes sure it is in your diary with a brand brief prepared before it starts.

Apps your agent could useSee full Actionist App Store →

Match creators to briefs

creator selection and brief matching

CRM Agent

Matching the right creator to a brand brief is the core skill of a UGC agency. Your CRM agent searches your Airtable roster by niche, content style and availability, then puts together a shortlist for your review.

If you did this by hand

Cross-check every brief against your roster by handCheck each creator's content for tone and styleNote who is already booked or on another campaignBuild the shortlist and write up the rationaleUpdate the roster when a creator finishes a campaign

~9 hrs/ week

cross-referencing briefs against the roster and tracking every creator assignment.≈ 5 days a month you do not have, handled for you.

What your agent does

Per briefa shortlist of matched creators in minutes

Trackedevery creator assignment and contract status

Search the roster
Scans the Airtable creator database against the brief's niche, tone and product category and pulls the matching profiles.
Build the shortlist
Prepares a ranked list of three to five creators with their rate, availability and a note on the fit for your review.
Keep records current
Updates each creator's record as briefs are assigned, contracts are signed and campaigns are completed.

Your part

You make the final call on which creators to brief. The agent finds the options and prepares the case.

Apps your agent could useSee full Actionist App Store →

Track campaign deliverables

delivery management and creator chasing

Operations Agent

The hardest part of running a UGC agency by hand is keeping track of who submitted what, who is late and which revision is still outstanding. Your operations agent watches every campaign row in Airtable and handles the chasing so nothing slips.

If you did this by hand

Update each creator's delivery status each dayMessage creators individually to chase late draftsCoordinate revision rounds between brand and creatorPackage and send approved videos to the brandKeep the tracker accurate across five campaigns

~10 hrs/ week

tracking submissions, chasing late creators and coordinating deliveries.≈ 5 days a month you do not have, handled for you.

What your agent does

Every draftlogged and tracked from submission to approval

Nothingslips past a deadline without a flag

Log every submission
Records each creator video as it arrives in Dropbox and updates the campaign row in Airtable immediately.
Chase the late ones
Messages creators via Gmail 48 hours before a deadline and again on the day if no submission has arrived.
Coordinate revisions
Routes the brand's feedback to the right creator, tracks the revised submission and logs the updated status.

Your part

You decide when to escalate a repeatedly late creator. The agent flags the problem and drafts the message.

Apps your agent could useSee full Actionist App Store →

Review creator content

quality checks and brief compliance

Technical Agent

Before any creator video reaches a brand, it has to be checked against the brief: the right format, the right length, the right messaging. Your technical agent runs the pre-flight so only compliant content goes forward.

If you did this by hand

Watch every submitted video against the brief specCheck aspect ratio, duration and file formatNote whether the creator hit the key messagesWrite up revision notes for each failed checkRe-check revised submissions before re-delivery

~6 hrs/ week

checking every video submission against brief specs before each delivery.≈ 3 days a month you do not have, handled for you.

What your agent does

Every videochecked against the brief before moving forward

Fewer roundsof brand revision when specs are right first

Run the brief check
Reviews each submitted file in Dropbox against the brief specs: format, duration, aspect ratio and key messages.
Write revision notes
Prepares a clear revision brief for any submission that does not pass, so the creator knows exactly what to fix.
Flag for human review
Routes borderline cases to you with the brief and the submission side by side so you can make the call quickly.

Your part

You watch the videos the agent flags as borderline. Clear passes and clear fails the agent handles.

Apps your agent could useSee full Actionist App Store →

Handle brand and creator comms

client updates and creator questions

Support Agent

Brands want to know where their campaign is. Creators have questions about the brief. Your support agent answers both sides, so your inbox does not fill up with the same questions while you are at work.

If you did this by hand

Answer every brand question about campaign statusRespond to creator questions about brief detailsSend progress updates to each brand clientRelay brand revision notes to each creatorHandle the same questions from both sides repeatedly

~5 hrs/ week

answering questions from brands and creators throughout each active campaign.≈ 3 days a month you do not have, handled for you.

What your agent does

Answeredall brand and creator questions handled

In the loopevery client updated as the campaign moves

Update the brand
Sends a status note to the brand when a submission arrives, a revision is complete or a delivery is on its way.
Answer creator questions
Handles brief clarification questions from creators using the original brief document and your standard responses.
Escalate what needs you
Routes complaints, scope disputes and anything outside the brief to you via Telegram with the full thread.

Your part

You handle the relationship decisions: a difficult brand, a creator dispute, a renegotiation. The agent handles the repetition.

Apps your agent could useSee full Actionist App Store →

Set up campaign systems

tools, databases and intake flows

Developer Agent

A UGC agency lives in its spreadsheets, databases and forms. Your developer agent builds and maintains the campaign infrastructure in Airtable and Notion, so the whole operation runs on a solid base from day one.

If you did this by hand

Build the creator roster database from scratchSet up a campaign tracker with the right columnsCreate intake forms for creator onboardingBuild a brief template library you can reuseConnect the tracker to the invoicing flow by hand

~5 hrs/ week

setting up and maintaining the tools the agency runs on.≈ 3 days a month you do not have, handled for you.

What your agent does

Day onea working roster, tracker and intake system

Zeromanual setup for each new campaign

Build the Airtable bases
Creates and links the creator roster and campaign tracker bases so every record is connected and searchable.
Create brief templates
Builds reusable brief templates in Notion for each brand category so briefs are consistent and quick to fill.
Set up intake flows
Creates the Typeform creator onboarding and brief submission forms and connects them to the Airtable tracker.

Your part

You tell the agent which fields matter most and which brands need a custom brief layout. The structure builds itself.

Apps your agent could useSee full Actionist App Store →

Your task plan

The task centre

Every task it takes, and who does it

This is the plan Actionist builds to launch and run the agency: every stage, task and subtask. The work is split across your Actionist agents, from building your creator roster and winning your first brand to running campaigns and getting you paid. Only a few tasks and approvals are left to you.

29 tasks·88 subtasks

Actionist 22You 2Approval 5Actionist handles ~76%

TaskStatusAssignee

Done

Executive Agent

Pick the brand categories to focus on

Done

Define minimum creator criteria for engagement and content style

Done

Write a one-line agency pitch you can repeat

Done

Operations Agent

Outline payment terms and content usage rights

Done

Add revision rounds and exclusivity clauses

Done

Save the template in DocuSign for reuse

Done

Operations Agent

To do

You

In progress

Developer Agent

An example plan Actionist builds for this business. Yours adapts to your creator niche, your target brands and your pace.

Under the hood

What one automation looks like

Trigger·A new UGC brief arrives from a brand in your Gmail.

read

Step 1

Gmail

Read the incoming brief and pull out the key requirements, format specs and deadline

write

Step 2

Airtable

Log the new campaign row with the brief details, brand name and deadline

read

Step 3

Airtable

Search the creator roster for creators matching the brief niche, tone and content style

Confirmation

Step 4

Human

You review the creator shortlist and select which creators to brief

write

Step 5

Gmail

Send the brief to the selected creators with the deadline and format specs

write

Step 6

Airtable

Update each creator's record with the brief assignment, agreed deadline and delivery reminder

Saved per run

45 min

Runs / week

~4×

Every brief matched and tracked without a manual roster lookup.

The payoff

Your week

All it asks of you

Here is what a week actually looks like once the agency is running. Your agents manage creator outreach, brief delivery and campaign tracking every day. You step in for a handful of moments, the ones worth your judgment, and the rest of your week stays yours.

You

About 80 minutes

across the whole week, mostly approvals and one brand call

5 touchpoints · about 80 min all week

Your agents

Every day

matching creators, briefing, chasing and tracking campaigns in the background

7 jobs running in the background

Your team

Mon

Your part

10 min

Approve this week's brand outreach

On shift

SACAOAEARA

13 tasks today

Researches D2C brands and writes personalised pitch emails for your approval

Matches creators to new briefs and tracks contract and campaign status

Tue

Your part

All handled

On shift

SATASACAOAEA

16 tasks today

Handles brand questions and routes creator revision requests

Checks submitted video files against brief specs before flagging for delivery

Wed

Your part

30 min

Take a brand discovery call

On shift

EARASATASA

15 tasks today

Builds campaign briefs and updates the creator roster in Airtable

Books discovery calls and sends confirmation emails to brand contacts

Thu

Your part

20 min

Review two creator video drafts

On shift

CAOAEARASATA

15 tasks today

Matches creators to new briefs and tracks contract and campaign status

Chases late creator submissions and prepares invoices for your review

Fri

Your part

5 min

Approve a campaign invoice before it sends

On shift

TASACAOAEA

14 tasks today

Checks submitted video files against brief specs before flagging for delivery

Researches D2C brands and writes personalised pitch emails for your approval

Sat

Your part

15 min

Skim the weekly campaign status

On shift

RASATASACAOA

17 tasks today

Books discovery calls and sends confirmation emails to brand contacts

Handles brand questions and routes creator revision requests

Sun

Your part

All handled

On shift

OAEARASATA

13 tasks today

Chases late creator submissions and prepares invoices for your review

Builds campaign briefs and updates the creator roster in Airtable

Your full team runs in the background, every day.

Approve this week's brand outreach10 min
mon · A quick yes before the agent sends the pitch batch.
Take a brand discovery call30 min
wed · The agent booked it and prepped the brief. You show up.
Review two creator video drafts20 min
thu · The agent flagged them. You watch and approve or note revisions.
Approve a campaign invoice before it sends5 min
fri · Numbers look right, you confirm and it sends.
Skim the weekly campaign status15 min
sat · What was delivered, what is still running, what is next.

Your team, every day

EA
Executive Agent
Builds campaign briefs and updates the creator roster in Airtable
SA
Sales Agent
Researches D2C brands and writes personalised pitch emails for your approval
RA
Reception Agent
Books discovery calls and sends confirmation emails to brand contacts
CA
CRM Agent
Matches creators to new briefs and tracks contract and campaign status
SA
Support Agent
Handles brand questions and routes creator revision requests
OA
Operations Agent
Chases late creator submissions and prepares invoices for your review
TA
Technical Agent
Checks submitted video files against brief specs before flagging for delivery

The payoff

What you walk away with

No production
You never shoot a single video
Creators handle all production. You write the brief, review the content and approve delivery. The creative work stays with people who do it every day.
Around your job
Run campaigns while still employed
Actionist tracks every deliverable and manages the back and forth during the day, so your involvement stays in the evenings when you are free.
Recurring revenue
Brands become monthly clients
A brand that gets strong UGC from you once will run monthly campaigns. Retainer work grows the agency without growing the workload.
Matched, not guessed
The right creator every time
Actionist searches your roster by niche, tone and availability for every brief, so the match is deliberate rather than whoever happens to be free.

Before and after

Doing it alone vs with Actionist

On your own

~32h / week

every job below lands on you

With Actionist

minutes to review

it runs all 10 in the background

1Creator matching
6h/wk
Cross-referencing by hand every time
You manually check your notes against the brief to decide which creator might fit, often re-reading old chats to check availability.
ActionistOff your plate
A shortlist pulled from your roster in minutes
Actionist searches the Airtable roster by niche, tone and availability and hands you a ranked shortlist for your call.
2Deliverable chasing
5h/wk
Messaging creators one by one
You remember to chase late creators yourself, often while at your day job, and lose track of who you already nudged.
ActionistOff your plate
Every creator chased and logged
Actionist watches the deadline column in Airtable and sends the reminder via Gmail 48 hours out, then again on the day.
3Brand pitching
4h/wk
Researching and writing every cold email
You find D2C brands by hand, look up the right contact and write a personalised pitch from scratch each time.
ActionistOff your plate
A pipeline of researched brands with drafted pitches
Actionist researches brands running UGC-style ads, finds the contact and writes the pitch. You approve before anything sends.
4Brief writing
3.5h/wk
Writing each brief from the brand's product details
You type up the creator brief from the brand's notes, reformatting and filling in the spec each time.
ActionistOff your plate
A consistent brief built from the brand's own info
Actionist fills the brief template from the brand record in Notion, checks the format specs and has it ready for your review.
5Creator onboarding
3.5h/wk
Emailing creators and chasing missing media kits
You send individual emails, follow up on missing kit and manually add each creator's details to a spreadsheet.
ActionistOff your plate
Onboarding forms sent and roster updated
Actionist sends the Typeform intake, chases any missing answers and logs the creator's profile and rate card in Airtable.

1Revision tracking
3h/wk
Tracking which drafts need changes and from which creator
You keep revision notes in a doc, message creators individually and check manually that the fixes were made.
ActionistOff your plate
Revision routes handled and re-deliveries logged
Actionist routes the brand's feedback to the right creator, tracks the revised file and updates the campaign row.
2Brand reporting
2.5h/wk
Building delivery summaries for each brand after the campaign
You assemble a what-was-delivered note by hand, pulling files and dates from notes and email threads.
ActionistOff your plate
A delivery note sent with every approved batch
Actionist sends the delivery summary to the brand via Gmail as soon as the approved files are packaged in Dropbox.
3Creator payouts
2h/wk
Calculating and executing creator payments by hand
You work out each creator's fee from the campaign notes and send individual transfers, remembering each one separately.
ActionistOff your plate
Payment batches calculated and ready for your approval
Actionist calculates each creator's payout from the campaign tracker and prepares the batch for a single approval from you.
4Campaign invoicing
1.5h/wk
Raising invoices after each delivery
You create each invoice manually in Stripe, remember the agreed price and send the link once the brand confirms receipt.
ActionistOff your plate
Invoices prepared and sent on delivery
Actionist prepares the invoice at the agreed campaign price and sends the payment link once you approve.
5Retainer follow-up
1.5h/wk
Remembering to pitch past brands for repeat work
Good brands slip away because you forget to follow up while you are busy running the current campaigns.
ActionistOff your plate
Monthly retainer pitches drafted and queued
Actionist identifies brands that delivered well and drafts a retainer proposal with volume pricing for your review.

That is roughly 32 hours of work handed off every week, while you keep your day job

The tools

The apps Actionist operates

View Actionist App Store

Stay in control and start

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Trust and control

You stay in control

Your creator roster and your brand relationships are yours. Actionist handles the logistics in the background, but nothing goes out to a brand or a creator without your yes on the decisions that count.

You approve every outreach before it sends

Actionist drafts each brand pitch and creator brief, but it only lands in an inbox after you have read and approved it.

Videos never reach a brand without your review

Each submitted creator video arrives in your Dropbox first. You watch it, mark it approved and only then does it go to the brand.

Your accounts and your contacts

Actionist works inside your own Gmail, Airtable and Stripe logins. Every creator and brand record is yours to keep.

Choose how hands-on to be

Set approval modes per task. Approve every message yourself, or let routine follow-ups and status updates run without you.

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FAQ

Questions about this idea

Do I need a big creator network to start a UGC agency?

No. Ten to fifteen creators you already know and trust is enough to take on your first brand. Actionist helps you grow and vet the roster from there, researching creators in each niche and running the onboarding for you.

How does Actionist match a creator to a brand brief?

You describe the brief in Airtable or Notion: the brand niche, the content tone and the product category. Actionist searches your creator roster for matching profiles and prepares a shortlist with rates and availability. You make the final call.

Will it send a brief to a creator without me seeing it first?

No. Actionist drafts the brief from the brand's product details and waits for your approval before sending anything to a creator. The brief only goes out once you have confirmed the creator selection.

How do brands pay me?

Actionist raises the campaign invoice in Stripe at the agreed price. Once you approve, the brand receives a payment link. Actionist then flags any overdue payments for a follow-up message.

How do I pay the creators?

Actionist calculates each creator's payout from the campaign tracker and prepares the payment batch. You approve the amounts and Actionist sends each payment via Wise, then logs the transfer against the creator's record.

Can I start a UGC agency while still working full time?

Yes. Actionist tracks every deliverable and manages the back and forth between brands and creators during the day. Your involvement comes down to a few evening approvals and the occasional brand call you book around your schedule.

What if a creator keeps missing deadlines?

Actionist flags any creator who has missed a deadline and drafts a message for your review. The decision on whether to keep that creator on the roster, or move a brief to someone else, is yours.

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Your opportunity

Why this works

Run your own numbers

Set the numbers, see the picture

What it actually takes to start

How Actionist works

How Actionist builds the business

You set the brief and your limits

Actionist maps every task in the campaign

It schedules the work and works through it

It assigns you the decisions only you can make

It asks before anything reaches a brand or creator

You keep your day job and check in

Actionist is your whole team

Build the creator roster

Your task plan

Every task it takes, and who does it

What one automation looks like

The payoff

All it asks of you

What you walk away with

Doing it alone vs with Actionist

The apps Actionist operates

Stay in control and start

Already run this business?

You stay in control

Questions about this idea

Start the business you keep thinking about.