Part of our Sales agents

AI workforce for Marketing Agency Sales

AI agents for sales teams in marketing agencies

Actionist is an AI automation tool whose agents operate the apps your marketing agency sales team already uses, from rebuilding a proposal from last pitch's doc to a scoped SOW drafted from the discovery call notes.

Business development teams at marketing agencies get back the hours lost to RFP triage, discovery prep, and proposal drafting.

Your AI workforce
26 hrssaved on avg per person / month
$1,248avg saved per person / month
30avg scheduled jobs a week
Operates your stackActionist App Store
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Docusign logo
Salesforce logo
LeadConnector logo
Attio logo
Crunchbase logo
Phantombuster logo
PandaDoc logo
Google Forms logo
monday.com logo
How it works

AI Employees for Marketing Agency Sales in 4 simple steps

  1. Manual Time

    We'll go over where you currently waste your time doing manual tasks.

  2. Actionist Automations

    We'll show you exactly how Actionist can automate these manual tasks.

  3. Your Benefits

    How much time and money you'll save by onboarding AI agents.

  4. Easy to use

    We'll show you how easy it is to enable AI across your business.

01

Where you spend your time

Why Marketing Agency Sales teams switch

We know how your week actually goes

What matters to you
  • Every RFP and brief triaged fast
    Inbound briefs and RFPs are scored against your ideal client profile within about a minute.
  • Discovery calls walk in prepped
    Each prospect's site, socials, and current agency land in a brief before every seat is booked.
  • Proposals draft from the deal record
    Scope, deliverables, and pricing pull from discovery notes and the rate card, case studies attached.
  • Pipeline stays true to reality
    Every prospect's stage, next step, and win odds stay current, so Monday's report is not rebuilt from memory.
  • No warm prospect goes quiet unnoticed
    A stalled thread gets its next touch drafted the day it cools, and lost pitches get a quarterly win-back pass.
  • Built around how your agency pitches
    These are examples of what a new-business agent can do. Build a custom agent for your own pitch process.

And hundreds of other tasks you do manually..

An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Marketing Agency Sales team's day.

The problem

Where the hours go

  • Inbound briefs and RFPs pile up in a shared inbox where nobody is sure who has already replied, so a promising prospect with real budget waits two days for a first response while a faster-moving pitch team calls back the same day.

    An agent reads every inbound brief the moment it lands, scores it against the agency's ideal client profile, and drafts a same-day first reply for approval, so no live prospect goes cold in a shared inbox.

  • Every proposal gets rebuilt from whichever old SOW someone can find on a laptop, with the pricing re-keyed line by line and a previous client's name still buried in a header from the last edit.

    An agent drafts the proposal from the discovery notes and the current rate card, pulls in the case studies that match this prospect's vertical, and queues the SOW for a partner's sign-off before it risks going out with the wrong name on it.

  • The new business pipeline is only as current as the last time someone remembered to update it after a call, so the Monday forecast is really a guess about which prospects are still actually warm.

    An agent updates each prospect's stage, next step, and notes the same day a call happens, so the pipeline reflects real activity and Monday's forecast is built on what happened, not on memory.

  • Researching a prospect's current agency and market position before a pitch means someone spends an evening scrolling LinkedIn and the prospect's own case study page, research that rarely survives past the one pitch it was built for.

    An agent researches the prospect's incumbent agency, recent campaigns, and market position ahead of the call, and assembles the case studies that make the strongest argument for this prospect, ready before the discovery brief goes out.

02

Actionist Will Automate

Anatomy of an automation

What one automation looks like

Trigger·Every weekday morning, for new briefs and RFPs received since the last run
Trigger
Step 1
Actionist
Daily schedule fires each weekday morning for the new business inbox
Confirmation
Step 5
Human
The business development lead reviews the ranked list and approves the first-reply drafts
Saved per run
40 min
Runs / week
~1×
Every RFP gets a scored, same-day reply instead of sitting in a shared inbox until someone has time
A week in the life

A week with your Marketing Agency Sales agents

30Scheduled jobs
6Agents at work
24/7Always on
Agents
Wed–Fri
Wed
Thu
Fri
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Apps

Some of the apps for your Marketing Agency Sales team

Some of the marketing agency sales apps your agent operates for you. Hundreds more are in the Actionist App Store.

Triggers

Your Agent wakes up Automatically whenever something happens

Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.

WhenA new RFP or pitch brief lands in the inboxfires within about a minute
The agent automatically

When a new brief, RFP, or contact-form submission lands, the agent reads it within about a minute, scores it against the agency's ideal client profile, logs it to the CRM, and drafts a warm first reply with a discovery call slot, queued for approval before it sends.

Receives this trigger from
03

Your benefits

Manual vs agent

Where the time goes back

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    140 min / week
    Triaging inbound RFPs and pitch briefs

    Someone reads each brief as it lands, guesses whether it fits the agency's sweet spot, and often replies two days later once there is a free hour.

    Sales Agent
    0 min
    Agent scores and drafts the reply within about a minute

    An agent reads each inbound brief the moment it lands, scores it against the ideal client profile, and drafts a same-day reply queued for approval.

  • Sales
    100 min / week
    Building the discovery call brief

    Someone spends the morning before a call scrolling the prospect's site and socials, then types up notes from memory just before the call starts.

    Sales Agent
    0 min
    Agent assembles the brief before the call is booked

    An agent researches the prospect's site, socials, and current agency and drops a one-page brief into the deal record before anyone has to ask.

  • Sales
    150 min / week
    Drafting the proposal and SOW

    Someone opens the last similar deal's document, re-keys the pricing, swaps the client's name, and hopes nothing from the old scope survived the edit.

    Sales Agent
    0 min
    Agent drafts the proposal from the deal record

    An agent builds the scope and pricing from the discovery notes and the current rate card, attaches matching case studies, and queues it for sign-off.

  • Sales
    90 min / week
    Keeping the pipeline current in the CRM

    Someone updates deal stages in a batch on Friday afternoon, reconstructing a week's worth of calls from memory and a few scattered notes.

    Sales Agent
    0 min
    Agent updates the pipeline the day a call happens

    An agent updates each deal's stage, next step, and notes the same day the call happens, so the pipeline reflects reality, not Friday's guesswork.

  • Sales
    60 min / week
    Researching a prospect's incumbent agency

    Someone spends an evening scrolling LinkedIn and case study pages to work out who currently handles the account and what that agency is known for.

    Sales Agent
    0 min
    Agent researches the incumbent before the pitch

    An agent researches the prospect's current agency, recent campaigns, and market position, and drops the findings into the pitch deck ahead of the call.

+ 100s of other automations
Average monthly
24 hrs / person / month
ROI

What that's worth

Calculator

Calculate what your team saves

Team size
3 people
Hourly rate
$48 / hr
Hours saved / week
18
Hours saved / year
900
Annual ROI
$43,200

Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~6 hrs / person / week of admin work automated.

04

How easy it is to use

Automatic onboarding

We'll do all the heavy lifting for you.

From entering your website address to having a working AI team, no effort from you.

  1. Step 1

    Enter your website

    • We'll research your business
    • Automatically configure everything for you
    Try the demo
  2. Step 2

    Actionist Auto

    Optional
    • Watches you work
    • Creates your agents, workflows and schedules
    Get the extension
  3. Step 3

    Marketplace

    • Hundreds of apps, plus agents and workflows
    • Pre-configured by other users
    Browse the App Store
  4. Step 4

    Invite your team

    • We'll automatically onboard them too
    • Focus on the things that matter
    Open Actionist

Enter your website URL for a personalised demo

See exactly what Actionist would automate for your business.

Trust & control

You stay in control

An agent touching your pipeline, prospect research, and pitch materials only earns trust if you stay in control. Actionist shows you everything it drafted and holds anything that reaches a prospect for your approval first.

Prospect-facing messages wait for approval

A first reply, a follow-up, or a proposal draft is queued for your review before it reaches a prospect's inbox, unless you widen that autonomy yourself through Approval Modes.

Every CRM change stays in a visible record

Every deal stage update, note, and logged inquiry is timestamped, so you can see exactly what the agent changed and why, deal by deal.

Pricing and scope stay yours to approve

A proposal's numbers, deliverables, and SOW wording draft for review; nothing quotes a prospect on the agency's behalf without a partner's sign-off.

Prospect and client data stays yours

Everything the agent reads and drafts, from an RFP to a pitch deck, is encrypted and never used to train any model. Self-host on a VPS if it all needs to stay on your infrastructure.

Marketing & Social Media Agencies

More Marketing & Social Media Agencies teams

More to automate

More use cases for Marketing Agency Sales teams

FAQ

Frequently asked questions

Does my agency's sales team need to be technical to use Actionist?
No. Actionist is built for business development people, not developers. You describe how your agency qualifies leads, prices work, and follows up in plain language, connect the CRM and inbox you already use, and the agent handles the rest. There is nothing to code and no API to configure for most tools, because the agent operates the apps the way a person would.
How do I get started with a new business agent for my agency?
Book a free demo and an Actionist team member will walk through your biggest bottleneck, whether that is RFP triage, proposal drafting, or pipeline hygiene, and set up a working example against your real CRM and inbox. Most agencies have their first agent running within a day of the demo.
How do I make customised AI agents for how our agency actually pitches?
In Actionist you describe the agent's role, the apps it uses, and the approval rules for each action. For RFP scoring, you set the ideal client profile it checks against; for proposals, you give it the rate card and case study library to draw from. The agent applies those rules every run, and you adjust them as your pitch process changes.
How quickly can I set up an RFP triage and pipeline agent?
A basic agent, one that reads new briefs and scores them against your ideal client profile, can be running within hours of your demo. Workflows that span several tools, like a proposal that pulls from discovery notes, the rate card, and case study files, typically take one to three days of iteration. You test it against real deals before it touches a live prospect.
Where does our prospect and pipeline data live, and is it used to train AI models?
Your prospect research, pipeline notes, and pricing stay yours. Everything the agent reads and drafts is encrypted, and none of it is used to train any AI model. Every reply, CRM update, and proposal it drafts is logged in a full audit trail. If you need everything on your own infrastructure, you can self-host Actionist on a VPS.
How does an agent research a prospect or update our CRM without an API for every tool?
It uses computer use on the desktop: the agent opens your CRM, the prospect's website, or a scheduling tool the way you do, reads what is on screen, and clicks through the same steps a person would. That means it can research a prospect or log a lead into a CRM that has no supported integration, because it is operating the actual interface, not calling an API that may not exist.
Will the agent send a reply or a proposal to a prospect without me seeing it first?
By default, anything that reaches a prospect, a first reply, a follow-up, or a proposal, is drafted and queued for your approval before it sends. The agent shows you exactly what it wrote and waits for a partner's sign-off. You can widen that autonomy for steps you trust, but prospect-facing messages always ask first.
Will it write generic proposals that read like every other agency's pitch?
No. The agent drafts from your discovery call notes, your rate card, and case studies matched to the prospect's specific industry, so the scope and examples are theirs, not boilerplate. You review and edit every draft the same way you would coach a junior account manager writing their first proposal.
Can it handle an RFP that asks for something outside our usual service scope?
The agent flags anything that does not fit your standard service lines instead of guessing at a scope, and routes it to a partner to decide whether it is worth pursuing. It never commits the agency to a deliverable on its own; it prepares the qualification and lets a person make the call.
Get started

See an agent triage an RFP and draft the reply

Book a free demo and watch an Actionist agent read a new pitch brief, score it against your ideal client profile, and draft the first reply, end to end.