Part of our Sales agents

AI workforce for Event Planning Sales

AI agents for sales teams in event planning

Actionist is an AI automation tool whose agents operate the apps your event sales team already uses, from scoring RFPs by hand, to an agent triaging every enquiry and drafting the proposal before the client shops around.

Event sales teams get back the hours lost to RFP triage, hold chasing, and proposal drafting.

Your AI workforce
30 hrssaved on avg per person / month
$1,140avg saved per person / month
27avg scheduled jobs a week
Operates your stackActionist App Store
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Salesforce logo
Close logo
Insightly logo
PandaDoc logo
Acuity Scheduling logo
Jotform logo
Eventbrite logo
Xero logo
HoneyBook logo
Salesforce logo
Close logo
Insightly logo
PandaDoc logo
Acuity Scheduling logo
Jotform logo
Eventbrite logo
Xero logo
How it works

AI Employees for Event Planning Sales in 4 simple steps

  1. Manual Time

    We'll go over where you currently waste your time doing manual tasks.

  2. Actionist Automations

    We'll show you exactly how Actionist can automate these manual tasks.

  3. Your Benefits

    How much time and money you'll save by onboarding AI agents.

  4. Easy to use

    We'll show you how easy it is to enable AI across your business.

01

Where you spend your time

Why Event Planning Sales teams switch

We know how your week actually goes

What matters to you
  • Every RFP scored and answered fast
    New enquiries are checked against your date, budget, and headcount rules and get a first reply within about a minute.
  • Venue holds chased before they lapse
    Every tentative hold's expiry is tracked, so the follow-up goes out before the venue releases the date.
  • Proposals move without a backlog
    Venue options, budget, and run-of-show assemble into a proposal, and a signed one moves into a contract.
  • Sponsorship deals stay off the spreadsheet
    Sponsor prospects, pricing, and stage are tracked so a signed package hands off to marketing with no gap.
  • Quiet leads get a nudge before it's too late
    A proposal gone quiet for a few days gets a follow-up drafted for you, before the client books elsewhere.
  • Built around your sales stack
    These are examples of what an event sales agent can do. Build a custom agent for whatever your team repeats.

And hundreds of other tasks you do manually..

An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Event Planning Sales team's day.

The problem

Where the hours go

  • RFPs pile up in the inbox between site visits and client calls, and the studio that replies first with a real proposal usually wins the brief, but scoring every enquiry against your date, budget, and headcount by hand is the first thing that slips.

    An agent reads each new RFP within about a minute, checks it against your criteria, and drafts a first reply for approval, so speed to enquiry stops depending on who is free that afternoon.

  • A venue hold sits in someone's notebook with an expiry date nobody is watching, and the first anyone hears about it is the venue calling to say another client wants the date.

    An agent tracks every hold's expiry and sends the extension or confirmation request before the date lapses, so a forgotten follow-up never costs a booking.

  • Building a proposal means pulling venue quotes, a rough budget, and a run-of-show outline from three different places and typing it into a document from scratch, every single time.

    An agent assembles the venue options, a first-pass budget, and the run-of-show outline into a proposal document ready for review, so drafting starts from something, not a blank page.

  • A sponsorship prospect goes quiet after the first call and nobody circles back until the event is two months out, by which point the best packages are already gone.

    An agent tracks every sponsorship prospect's stage and drafts the follow-up the moment a deal has gone quiet, so a warm sponsor lead never just goes cold.

02

Actionist Will Automate

Anatomy of an automation

What one automation looks like

Trigger·A new RFP comes in through the enquiry form
Trigger
Step 1
Actionist
A new RFP is submitted through the enquiry form
Confirmation
Step 5
Human
You review the qualification and approve the first-reply draft to send
Saved per run
25 min
Runs / week
~1×
The first reply goes out within about a minute of the RFP landing, instead of whenever someone next clears the inbox
A week in the life

A week with your Event Planning Sales agents

27Scheduled jobs
6Agents at work
24/7Always on
Agents
Wed–Fri
Wed
Thu
Fri
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Apps

Some of the apps for your Event Planning Sales team

Some of the event sales apps your agent operates for you. Hundreds more are in the Actionist App Store.

Triggers

Your Agent wakes up Automatically whenever something happens

Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.

WhenA new RFP is submitted through the enquiry formfires within about a minute
The agent automatically

When a new RFP lands, the agent checks it against your qualification rules within about a minute, logs it to the pipeline with a score, and drafts a first reply with a venue shortlist, ready for you to approve and send.

Receives this trigger from
What it automates

Use cases for this team

03

Your benefits

Manual vs agent

Where the time goes back

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    180 min / week
    Scoring every RFP against date, budget, and headcount

    Someone opens each enquiry, checks it against the venue calendar and minimum spend by hand, and decides whether it is worth a reply, often hours after it landed.

    Sales Agent
    0 min
    Agent scores it and drafts a reply within about a minute

    An agent checks every new RFP against your criteria and drafts a first reply within about a minute, queued for your approval before you have even seen the enquiry.

  • Sales
    90 min / week
    Chasing venue holds before they lapse

    Someone keeps hold expiry dates in a notebook or their memory, and the first sign a date slipped is the venue calling to say another client wants it.

    Sales Agent
    0 min
    Agent tracks every hold and drafts the chase in time

    An agent tracks every hold's expiry and drafts an extension or confirmation request before the deadline, so a date never quietly goes to someone else.

  • Sales
    150 min / week
    Assembling a proposal from scratch for every RFP

    Someone pulls venue quotes, builds a budget, and drafts a run-of-show outline into a document by hand, starting from a blank page every single time.

    Sales Agent
    0 min
    Agent assembles the draft from confirmed data

    An agent pulls the venue options, a first-pass budget, and the run-of-show outline into the branded proposal template, ready for your review instead of a blank page.

  • Sales
    70 min / week
    Tracking sponsorship prospects by stage

    Someone updates a spreadsheet after a call if they remember to, so it is never clear which sponsor prospects are actually close to signing without checking three separate email threads.

    Sales Agent
    0 min
    Agent keeps every sponsor prospect's stage current

    An agent updates the sponsor pipeline stage after every call and email, so the sponsorship forecast reflects where deals really stand, not the last update someone remembered to make.

  • Sales
    60 min / week
    Following up a proposal that has gone quiet

    Someone has to remember which proposals went unanswered and manually draft a check-in, which usually happens well after the client has already booked somewhere else.

    Sales Agent
    0 min
    Agent flags it and drafts the follow-up for you

    An agent watches every sent proposal and drafts a check-in referencing the exact date and details the moment it has gone quiet for a few days, before the date is lost.

+ 100s of other automations
Average monthly
28 hrs / person / month
ROI

What that's worth

Calculator

Calculate what your team saves

Team size
3 people
Hourly rate
$38 / hr
Hours saved / week
21
Hours saved / year
1,050
Annual ROI
$39,900

Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~7 hrs / person / week of admin work automated.

04

How easy it is to use

Automatic onboarding

We'll do all the heavy lifting for you.

From entering your website address to having a working AI team, no effort from you.

  1. Step 1

    Enter your website

    • We'll research your business
    • Automatically configure everything for you
    Try the demo
  2. Step 2

    Actionist Auto

    Optional
    • Watches you work
    • Creates your agents, workflows and schedules
    Get the extension
  3. Step 3

    Marketplace

    • Hundreds of apps, plus agents and workflows
    • Pre-configured by other users
    Browse the App Store
  4. Step 4

    Invite your team

    • We'll automatically onboard them too
    • Focus on the things that matter
    Open Actionist

Enter your website URL for a personalised demo

See exactly what Actionist would automate for your business.

Trust & control

You stay in control

An agent touching RFPs, venue relationships, and signed contracts only earns its place if you stay in control of what goes out. Actionist is built so every client and venue message waits for you, and every deal record stays exactly as accurate as what you approved.

Client and venue messages wait for your approval

A proposal reply, a hold extension request, or a follow-up to a quiet lead is drafted and queued for your sign-off. Nothing reaches a client or a venue on its own unless you widen that autonomy yourself.

Contracts never go out without a human check

Every converted contract and sponsorship agreement is drafted for your review before it goes out for signature, so the first thing a client or sponsor sees from Actionist has already been checked by you.

A full record of every pipeline change

Every stage update, hold chased, and forecast figure is logged with a timestamp, so you can see exactly what changed, when, and why the pipeline looks the way it does.

Your client and contract data stays yours

RFP details, deal terms, and signed contracts are encrypted and never used to train any model. Self-host on a VPS if your studio needs everything on its own infrastructure.

Event Planning

More Event Planning teams

More to automate

More use cases for Event Planning Sales teams

FAQ

Frequently asked questions

Does my event sales team need to be technical to use this?
No. Actionist is built for event planners and sales reps, not developers. You describe how your studio scores an RFP, chases a venue hold, or builds a proposal in plain language, connect the apps you already use, and the agent handles the rest. There is no code to write and nothing to configure through an API for most tools.
How do I get started with a sales agent for my event studio?
Book a free demo and an Actionist team member will walk through your biggest sales pain point, whether that is RFP triage, venue hold chasing, or proposal drafting, and set up a working example against your real pipeline. Most studios have a first agent running within a day of the demo.
How do I make a customised AI agent for the way our studio actually sells?
In Actionist you describe the agent's role, the apps it uses, and the approval rules for each type of action. For RFP scoring, you set the date, budget, and headcount rules; for hold chasing, you set how many days before expiry it should flag. The agent applies those rules every time and you adjust them as your process changes.
How quickly can I set an event sales agent up?
A basic agent, one that reads new RFPs and drafts a first-reply score, can be running within hours of your demo. Workflows that span several tools, like converting a signed proposal into a contract and tracking it through signature, typically take one to three days of iteration to get right.
Where does our RFP, client, and contract data live, and is it used to train AI models?
Your RFP details, client information, and signed contracts stay yours. Everything the agent reads and writes is encrypted, and none of it is used to train any AI model. Every action it takes, from a scored RFP to a drafted contract, is logged in a full audit trail. You can self-host Actionist on a VPS if everything needs to stay on your own infrastructure.
We run our booking through a venue portal and a CRM with no public API. Will it still work?
Yes. Actionist's desktop agent uses computer use: it opens your venue booking portal or CRM the way you do, reads what is on the screen, and clicks through an update the same way a person would. That means it can check a hold or log a deal in a tool with no supported integration, because it is operating the actual interface, not calling an API that may not exist.
Will it email a client, a venue, or a sponsor without me seeing it first?
By default, anything that reaches a client, a venue, or a sponsor, a proposal reply, a hold request, a contract, waits for your approval. The agent drafts it, queues it in Slack or your inbox, and only sends once you confirm. You can widen that autonomy for steps you trust, but outbound client and venue messages always ask first.
Is this replacing event sales reps or planners?
No. The agent handles the repetitive parts, scoring RFPs, chasing holds, assembling first drafts, so your sales reps spend their time on the calls, the relationships, and the judgment calls that actually win a brief. Deciding pricing strategy, negotiating terms, and closing the deal stay with your team.
RFPs land on weekends and evenings when nobody is checking the inbox, what happens then?
The scheduled checks that score RFPs and chase venue holds can run outside normal business hours on Actionist's hosted cloud runtime, which is a separate plan from the desktop app. That means a weekend RFP gets scored and a draft reply prepared before Monday morning, rather than sitting untouched until someone is back at their desk.
Get started

See an agent score an RFP and draft the proposal

Book a free demo and watch an Actionist agent read a new RFP, check it against your date and budget rules, chase a venue hold, and draft the proposal, end to end.

24/7 operation requires a hosted cloud runtime or your own server, included with eligible plans.