Part of our Sales agents

AI workforce for Real Estate Sales

AI agents for sales teams in real estate

Actionist is an AI automation tool whose agents operate the apps your real estate sales team already uses, from a portal enquiry sitting unread on a viewing day, to every lead scored and answered within about a minute.

Every portal enquiry scored on budget, area, and chain position, and answered within about a minute, even during your busiest viewing day.

Your AI workforce
26 hrssaved on avg per person / month
$910avg saved per person / month
27avg scheduled jobs a week
Operates your stackActionist App Store
How it works

AI Employees for Real Estate Sales in 4 simple steps

  1. Manual Time

    We'll go over where you currently waste your time doing manual tasks.

  2. Actionist Automations

    We'll show you exactly how Actionist can automate these manual tasks.

  3. Your Benefits

    How much time and money you'll save by onboarding AI agents.

  4. Easy to use

    We'll show you how easy it is to enable AI across your business.

01

Where you spend your time

Why Real Estate Sales teams switch

We know how your week actually goes

What matters to you
  • Every portal lead scored and answered fast
    Rightmove, Zillow, and website enquiries are scored on budget and area and answered within about a minute.
  • Viewings booked without the diary tennis
    The right negotiator's calendar is checked and two open slots go out, so a viewing is confirmed in one exchange.
  • No-shows rescued the same day
    A missed viewing gets a fresh rebooking offer before the buyer drifts to a rival agency's listing.
  • The pipeline reflects the real chain
    Offers, counters, and chain moves are logged to the CRM the moment they happen, not from memory at the Monday meeting.
  • New instructions sourced, not just waited
    Expired listings and off-market landlord leads are scored and queued as outreach ready for a negotiator's approval.
  • Built around your sales desk
    These are examples of what a real estate sales agent can do. Build a custom agent for whatever your negotiators repeat.

And hundreds of other tasks you do manually..

An agent can take a lot off your team's plate. Take a look below to see the time and cost you could save by adding AI agents to your Real Estate Sales team's day.

The problem

Where the hours go

  • A Rightmove or Zillow enquiry lands while you are mid-viewing, and by the time you read it and type a reply, the buyer has already messaged the next agency on the list.

    An agent reads every portal and website enquiry, scores it against your budget and area criteria, and replies with two open viewing slots within about a minute, queued for your approval.

  • A missed viewing just sits there as a gap in the diary until someone notices, and by then the buyer has usually booked with a rival.

    An agent watches every booked slot, and when one passes with no negotiator note, it drafts a same-day rebooking offer with two fresh times before the buyer drifts away.

  • Offers and counters get relayed by phone and text and only make it into the CRM the following morning, so the pipeline never matches what is actually happening on a deal.

    An agent logs every offer, counter, and chain move to the CRM the moment it is reported, so the deal stage a negotiator sees is the deal stage that is real.

  • Building the weekly pipeline and commission projection means pulling every open deal from the CRM by hand and formatting it the night before the sales meeting.

    An agent assembles the pipeline and projected-commission report from live CRM data on a schedule and posts it to the sales channel before the meeting starts.

02

Actionist Will Automate

Anatomy of an automation

What one automation looks like

Trigger·Whenever a new buyer enquiry lands on a portal listing or the website contact form
Trigger
Step 1
Actionist
A new portal enquiry lands on Zillow, Rightmove, or the website contact form
Confirmation
Step 5
Human
The negotiator reviews the score and the drafted reply, and approves it before it reaches the buyer
Saved per run
20 min
Runs / week
~1×
Every portal lead gets a scored, useful reply within about a minute instead of sitting unread through a viewing day
A week in the life

A week with your Real Estate Sales agents

27Scheduled jobs
6Agents at work
24/7Always on
Agents
Wed–Fri
Wed
Thu
Fri
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Apps

Some of the apps for your Real Estate Sales team

Some of the real estate sales apps your agent operates for you. Hundreds more are in the Actionist App Store.

Triggers

Your Agent wakes up Automatically whenever something happens

Your agents watch the apps you already use and act the moment something happens, usually within about a minute, handle it based on your instructions, 24/7.

WhenA new portal or website enquiry landsfires within about a minute
The agent automatically

The reply reaches the negotiator's approval queue within about a minute of the enquiry landing, whether it is the first of the day or the tenth.

03

Your benefits

Manual vs agent

Where the time goes back

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    240 min / week
    Scoring portal leads by hand

    Reading each Rightmove or Zillow enquiry between viewings and typing a reply whenever there is a spare minute, so the fastest-replying agency usually wins the buyer.

    Sales Agent
    0 min
    An agent scores and replies within about a minute

    Every enquiry is scored against your budget and area criteria and a reply with two open slots is drafted for approval, whether it is the first lead of the day or the tenth.

  • Sales
    150 min / week
    Booking a viewing by email tennis

    Checking whose patch a listing sits in, whose diary is free, and sending four emails back and forth before a time actually sticks.

    Sales Agent
    0 min
    An agent offers slots from the live diary

    The right negotiator's calendar is checked and two open times go out, so a viewing gets confirmed in one exchange and both sides get an invite.

  • Sales
    90 min / week
    Noticing a missed viewing days later

    A no-show sits as an unnoticed gap in the diary until someone happens to spot it, by which point the buyer has often booked elsewhere.

    Sales Agent
    0 min
    An agent drafts a same-day rebooking offer

    A missed slot is caught the same day and a warm rebooking message with two fresh times is queued for approval before the buyer drifts away.

  • Sales
    180 min / week
    Updating the CRM after a phone call

    Offers and counters get relayed by phone or text and only make it into the CRM whenever a negotiator remembers, so the pipeline never quite matches reality.

    Sales Agent
    0 min
    An agent logs the deal the day it moves

    Every reported offer, counter, and chain position update is logged to the deal record as it happens, so the pipeline reflects the real negotiation.

  • Sales
    120 min / week
    Building the forecast the night before

    Pulling every open deal from the CRM by hand and formatting a pipeline table and commission projection late on a Thursday for a Friday meeting.

    Sales Agent
    0 min
    An agent assembles it on schedule

    The pipeline pull, commission projection, and stalled-deal flags are built from live CRM data and posted to the sales channel before the meeting starts.

+ 100s of other automations
Average monthly
24 hrs / person / month
ROI

What that's worth

Calculator

Calculate what your team saves

Team size
6 people
Hourly rate
$35 / hr
Hours saved / week
36
Hours saved / year
1,800
Annual ROI
$63,000

Based on typical team usage: the visible tasks plus a few other automations the agent runs: ~6 hrs / person / week of admin work automated.

04

How easy it is to use

Automatic onboarding

We'll do all the heavy lifting for you.

From entering your website address to having a working AI team, no effort from you.

  1. Step 1

    Enter your website

    • We'll research your business
    • Automatically configure everything for you
    Try the demo
  2. Step 2

    Actionist Auto

    Optional
    • Watches you work
    • Creates your agents, workflows and schedules
    Get the extension
  3. Step 3

    Marketplace

    • Hundreds of apps, plus agents and workflows
    • Pre-configured by other users
    Browse the App Store
  4. Step 4

    Invite your team

    • We'll automatically onboard them too
    • Focus on the things that matter
    Open Actionist

Enter your website URL for a personalised demo

See exactly what Actionist would automate for your business.

Trust & control

You stay in control

An agent talking to your buyers and vendors only earns trust if you stay in control of what it sends and how it handles their data. Actionist is built so a negotiator decides what goes out, sees everything the agent did, and owns every record.

You approve what reaches a buyer or vendor

By default every reply, rebooking offer, and prospecting message is drafted and waits for a negotiator's sign-off. You widen autonomy only where the agent has consistently gotten it right.

Negotiation and price decisions stay yours

The agent scores leads, logs offers, and drafts messages. It never accepts, rejects, or negotiates a price, and it never tells a buyer or vendor what to do next.

Buyer and vendor data stays yours

Enquiries, viewing history, and deal records stay in your CRM and calendar systems. You control what an agent can read and write, and you can keep it to your own infrastructure.

Every action leaves a trail

Every score, reply, log entry, and rebooking offer is recorded, so a negotiator can see exactly what the agent did and why, on any deal, at any time.

Real Estate

More Real Estate teams

More to automate

More use cases for Real Estate Sales teams

FAQ

Frequently asked questions

Does my sales team need to be technical to set this up?
No. You describe the jobs your negotiators repeat, portal leads, viewing bookings, follow-ups, the weekly forecast, and the agent is set up in plain language against the tools your office already uses. No negotiator needs to write a line of code or learn a new platform.
How do I get started with an agent for my sales desk?
Book a free demo and connect the apps your negotiators already use, your CRM, your calendar, your inbox. From there you pick the first job to hand over, usually portal lead scoring or viewing booking, and review how the agent handles it before widening what it does.
How do I make a customised AI agent for how our office actually works?
The jobs on this page are examples, not the limit. You can build a custom agent around anything your sales desk repeats, chasing a specific vendor renewal cadence, watching a niche portal, or formatting your office's own report layout, and it operates the same apps your negotiators already log into.
How quickly can we get a real estate sales agent set up?
Most offices have their first agent, usually portal lead scoring and reply, running the same day the CRM and inbox are connected. Drafts stay queued for a negotiator's approval from day one, so the team can see exactly what it would send before trusting it further.
Where does our buyer and vendor data live, and is it used to train AI models?
Enquiries, viewing history, and deal notes stay in the CRM and calendar systems you already use; Actionist reads and writes them there rather than pulling your data into a separate store. Your buyer and vendor data is not used to train shared models.
We run Follow Up Boss and a portal back office that nothing else connects to. Will it still work?
Where a direct integration exists, the agent uses it. Where a CRM screen or portal has no usable API, the agent operates the desktop the way a negotiator would, opening the page, reading the lead, and typing the update, the same computer use capability that lets it work across Zillow or any tool your office logs into every day.
Will it message a buyer or vendor without a negotiator seeing it first?
Not by default. Every reply, rebooking offer, and prospecting message is drafted and waits for a negotiator's approval before it reaches a buyer or vendor. You can widen autonomy for low-risk sends, like a routine viewing confirmation, through Approval Modes if your office decides that is right.
Can it keep up during a busy spring market when lead volume spikes?
Scoring and reply drafting happen the same way whether five leads land in a day or fifty, so a busy weekend does not mean a slower reply or a negotiator staying late re-answering the same questions. Every hot lead still gets routed for a negotiator's call rather than the agent trying to close it alone.
Could an agent do something that puts a listing agreement or our compliance at risk?
The agent scores, drafts, and logs. It never accepts an offer, agrees a price, or signs anything on your office's behalf, and any message that reaches a buyer or vendor waits for a negotiator's sign-off, so nothing goes out that could put an instruction or a compliance record at risk.
Get started

See an agent score a portal lead and book the viewing

Book a free demo and watch an Actionist agent read a Rightmove or Zillow enquiry, score it against your criteria, and offer two open viewing slots from a live negotiator calendar, end to end.