SMSAPI
#507 most-usedSend, personalize, and track every SMS at scale
SMSAPI is a professional SMS gateway that lets businesses send fully personalised text messages at scale, manage contact groups, and receive inbound replies. Connect it to Actionist and your agents can fire transactional alerts, broadcast announcements to segmented groups, log inbound SMS into your CRM, and keep contact lists in sync automatically — all without manual copy-pasting between systems.
Eliminates manual work. Agents eliminate manual contact list imports, individual message drafting, inbound inbox monitoring, opt-out processing, and delivery report compilation — tasks that collectively consume several hours a week across marketing, support, HR, and finance.
What your SMSAPI agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
SMSAPI × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Inbound SMS auto-creates CRM lead and replies with confirmation
When a prospect texts your SMSAPI number, the agent captures the sender number and message, checks HubSpot for an existing contact, creates a new lead record if none exists, and replies with a personalised confirmation SMS — the prospect gets an immediate response and the rep gets a fully formed lead record without lifting a finger.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales30 min / weekManual prospect SMS follow-ups
Reps copy phone numbers from the CRM into their phone and type follow-up messages manually — a five-minute task per prospect, repeated for every open deal.
Sales Agent0 minAgent sends personalised follow-ups automaticallyThe sales agent reads open deals, composes personalised SMS messages, and calls Send Text Message for each prospect — reps see a Slack digest of what was sent before their first call.
- Marketing45 min / weekManual CSV export and bulk upload for broadcasts
The marketing team exports a CRM segment, imports it into SMSAPI, drafts a message, and manually triggers the broadcast — 30 minutes of admin for every campaign.
Marketing Agent0 minAgent broadcasts campaigns to synced groups automaticallyWhen a campaign fires in HubSpot, the agent calls Send Text Message to Group on the pre-synced audience and retrieves the delivery report — zero manual SMSAPI steps.
- Customer Support40 min / weekManual inbox monitoring for inbound texts
Support staff log into SMSAPI periodically to check for new inbound messages, copy them into tickets by hand, and type individual replies — a slow, interruptive process.
Customer Support Agent0 minAgent converts inbound SMS to tickets automaticallyThe New Inbound SMS trigger fires within about a minute of a customer text, the agent creates a Zendesk ticket, and sends a confirmation reply — no manual SMSAPI dashboard visit needed.
- Human Resources25 min / weekManual SMS group updates for new hires and leavers
HR manually adds new hires to SMSAPI groups each Monday and removes leavers each Thursday — a 20-minute admin task that is frequently delayed or forgotten.
Human Resources Agent0 minAgent syncs new hires and leavers to SMS groups on scheduleThe HR agent creates contacts for new joiners and deletes leavers on a weekly schedule, keeping every broadcast list current without any manual SMSAPI access.
- Finance35 min / weekManual payment reminder calls and emails
The finance team manually identifies overdue invoices, phones customers, and sends reminder emails — a time-consuming process with inconsistent follow-up timing.
Finance Agent0 minAgent sends overdue payment SMS automaticallyWhen a Stripe invoice goes overdue, the agent sends a personalised SMS with the invoice reference and payment link within about a minute — no phone call or email draft required.
- Operations60 min / weekManual contact list reconciliation across systems
Ops manually exports CRM segments, compares them against SMSAPI group lists in a spreadsheet, and makes corrections by hand — a one-hour reconciliation exercise each week.
Operations Agent0 minAgent reconciles CRM and SMS lists automaticallyThe operations agent pulls both lists, adds qualifying contacts and removes disqualified ones, and logs a reconciliation summary — a 30-minute job done without a human touch.
- Legal20 min / weekManual opt-out scanning and deletion
Legal staff periodically scan inbound SMS messages for STOP keywords and manually delete contacts from SMSAPI groups — a tedious compliance task vulnerable to human error.
Legal Agent0 minAgent scans for opt-outs and removes contacts automaticallyThe legal agent scans every inbound SMS for opt-out keywords, calls Delete Contact for each match, and logs the action with a timestamp — full opt-out compliance without any manual check.
Calculate what your team saves
Based on SMSAPI's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.5 hrs / person / week of admin work automated.
How to plug SMSAPI into Actionist
Pick the connection method that suits your environment.
Connect using your SMSAPI API password. Generate it in your SMSAPI account under Settings and paste it into Actionist — the agent verifies the connection with a read-only balance check before any message is sent.
Go to app.smsapi.com and sign in. Navigate to Settings to find your API credentials.
In SMSAPI Settings, locate the API Password field. Copy the value — treat it like a password and do not share it.
Open the Actionist Apps tab, find SMSAPI, and paste your API Password. Click Test Connection — Actionist will verify the credentials are valid before saving.
14 actions your agent can call
Read and write operations available to your Actionist agent.
1 event your agent can react to
Events your agent watches for, and the actions it kicks off in response.