Zillow Tech Connect
· #426 most-usedTurn every Zillow inquiry into a followed-up, pipeline-ready lead
Zillow Tech Connect is the lead routing API that powers Zillow Premier Agent — it delivers buyer and seller inquiries from Zillow, Trulia, HotPads, RealEstate.com, and StreetEasy directly into the tools your team already uses. Connect it to Actionist and your agents can receive new leads within about a minute of submission, create and enrich CRM contacts automatically, route buyers to the right territory agent, send immediate acknowledgements, run DNC compliance checks, and pull weekly attribution data by source platform — all without anyone logging into the Zillow dashboard.
Eliminates manual work. Agents eliminate manual lead triage, CRM data entry, platform attribution reporting, and compliance checks that real estate teams currently handle by hand across multiple dashboards.
What your Zillow Tech Connect agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Zillow Tech Connect × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
New Zillow lead routed, logged, and acknowledged in under two minutes
When a Zillow inquiry arrives, the agent creates the CRM contact, tags the buyer segment, assigns to the right territory agent, notifies that agent in Slack, and sends the buyer an acknowledgement — all within about a minute of the inquiry being submitted. The assigned agent never has to check the Zillow dashboard to know they have a new lead.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales60 min / weekManual lead triage from the Zillow dashboard
Agents check the Zillow Premier Agent dashboard manually, copy contact details into the CRM, assign a follow-up task, and notify the territory agent — one lead at a time, multiple times a day.
Sales Agent0 minAgent routes every lead in about a minute of arrivalWhen an inquiry arrives, the agent creates the CRM contact, assigns to the territory agent, sends an acknowledgement, and notifies the team in Slack — before anyone opens the dashboard.
- Marketing45 min / weekManual weekly platform attribution report
The marketing manager manually pulls lead counts by platform from Zillow, calculates cost-per-lead in a spreadsheet, and formats the report — taking 45 minutes each Monday before the planning meeting.
Marketing Agent0 minAgent writes the attribution report automatically every MondayThe agent retrieves the weekly source breakdown, calculates CPL by platform, writes it to Google Sheets, and posts the digest to Slack — complete before the team opens their laptops.
- Customer Support30 min / weekBuyers wait hours or days for a response
When an agent misses a Zillow notification or goes on leave, buyer inquiries sit unanswered — often for more than 48 hours — while the buyer contacts competing brokerages.
Customer Support Agent0 minAgent sends acknowledgements and escalates non-responses automaticallyEvery lead receives an acknowledgement within about a minute of arrival. Any lead with no contact activity after 48 hours triggers an escalation task and a second buyer acknowledgement.
- Human Resources20 min / weekAgent capacity mismatches discovered after the fact
Team leads manually check whether new agents are in the routing pool and whether load is balanced — catching mismatches only after agents complain about too many or too few leads.
Human Resources Agent0 minAgent audits routing and capacity weekly before imbalances growEvery Thursday the agent compares each agent's assigned lead count to their capacity setting and flags over- and under-allocation before it affects pipeline performance or morale.
- Finance30 min / weekPremier Agent ROI calculated manually once a month
Finance waits until the end of the month to pull Zillow lead counts, match them to closed deals, and calculate ROI — by which time the data is too stale to influence the current month's spend.
Finance Agent0 minAgent updates cost-per-lead and pipeline value every weekEvery Friday the agent calculates CPL by platform from the weekly volume report and writes it to the finance sheet. When leads qualify, listing value is fetched and added to the pipeline tracker in real time.
- Operations15 min / weekWebhook gaps discovered when a deal is lost
Lead routing failures and webhook misconfigurations are not noticed until an agent asks why they have not received leads this week — by which time several buyer opportunities may have been missed.
Operations Agent0 minAgent reconciles lead delivery every Monday before work startsEvery Monday the agent compares CRM lead counts to Zillow's weekly report, flags any discrepancy as a potential webhook gap, and creates a diagnostic task — catching failures before they cost the team a close.
- Legal10 min / weekDNC compliance relies on agents checking manually before each call
Without an automated check, agents are expected to manually verify each new lead against the DNC list before calling — a step that is routinely skipped under time pressure, creating regulatory exposure.
Legal Agent0 minAgent runs a DNC check on every new lead automatically at creationWhen a new Zillow contact is created, the agent immediately cross-references the phone and email against the DNC list and sets any match to Opt-Out before any outbound activity can occur.
Calculate what your team saves
Based on Zillow Tech Connect's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Zillow Tech Connect into Actionist
Pick the connection method that suits your environment.
Zillow Tech Connect delivers leads via a webhook push. Actionist generates a secure endpoint token — paste it into your Zillow Premier Agent App Integrations settings and Zillow will push every new lead directly to your Actionist agent within about a minute of the buyer submitting their inquiry.
In the Actionist Apps tab, find Zillow Tech Connect and click Connect. Copy the webhook endpoint URL and token that Actionist generates.
Log in to your Zillow Premier Agent account. Navigate to Settings > App Integrations. Select 'Add Integration', choose the webhook option, and paste the Actionist endpoint URL and token.
Use Zillow's 'Send Test Lead' button in the App Integrations settings to push a test payload to Actionist. Confirm the test contact appears in your Actionist agent run log before going live.
15 actions your agent can call
Read and write operations available to your Actionist agent.
1 event your agent can react to
Events your agent watches for, and the actions it kicks off in response.
MCP servers that work with Zillow Tech Connect
Connect Actionist to MCP servers built for or around this app.
Remote MCP server providing structured data APIs including Zillow property data, enabling agents to fetch listing details and property information alongside Zillow Tech Connect lead management.