Actionist·Yelp Leads
Yelp Leads

Yelp Leads

· #239 most-used

Respond to high-intent Yelp leads before your competitors do

CRMSalesMarketingCommunicationAutomationLead Generation

Yelp Leads is the B2B lead management API from Yelp for Business, giving partner platforms access to every consumer inquiry your listed businesses receive on Yelp. Connect it to Actionist and your agents can monitor inbound leads via webhook triggers, read full lead and interaction details, reply to consumers, mark conversations as read or replied, and look up business profiles — all without anyone logging into the Yelp dashboard. Turn Yelp's consumer demand signals into fast, tracked, measurable sales responses across your CRM, messaging stack, and operations tooling.

Try Yelp Leads with ActionistVisit Yelp Leads
Average time saved
10 hours
per person · per month
≈ 1 workdays back

Eliminates manual work. Agents eliminate the manual cycle of monitoring the Yelp inbox, copying lead details into the CRM, composing and sending replies, marking leads as read or replied, and assembling weekly lead volume reports by hand.

Schedule

What your Yelp Leads agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

Yelp Leads × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
5Apps spanned
~35 hrsSaved / week
6Personas served
For sales
Featured3 apps

New Yelp lead to CRM deal in under 2 minutes

Every new Yelp lead is automatically converted to a CRM deal, the consumer receives an immediate reply, and the assigned rep gets an instant Slack notification with the full context — all within about two minutes of the consumer's inquiry, before competitors have even seen the request.

~12 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new Yelp lead arrives for any subscribed business location
Trigger
Step 1
Yelp Leads
New Lead fires with consumer details and service request
read
Step 2
Yelp Leads
Get Lead Details to retrieve full consumer information and service description
write
Step 3
HubSpot
Create Contact and Deal pre-populated with consumer name, email, service type, and Yelp lead ID
write
Step 4
Yelp Leads
Create Message to send an immediate acknowledgment reply to the consumer
write
Step 5
Slack
Post lead summary and CRM deal link to the assigned rep's Slack channel
write
Step 6
Yelp Leads
Mark Lead as Replied to keep Yelp status accurate
Result
Create Contact and Deal pre-populated with consumer name, email, service type, and Yelp lead IDCreate Message to send an immediate acknowledgment reply to the consumerPost lead summary and CRM deal link to the assigned rep's Slack channelMark Lead as Replied to keep Yelp status accurate
The win
Saved per run
18 min
Runs / week
~40×
Zero Yelp leads slip through without a reply or a CRM record
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    90 min / week
    Manual Yelp inbox monitoring

    Reps check the Yelp business dashboard manually throughout the day, copy lead details into the CRM by hand, and reply within hours — often after a competitor has already responded.

    Sales Agent
    0 min
    Agent handles lead-to-CRM in under 2 minutes

    When a New Lead fires, the agent retrieves full lead details, creates the CRM deal, sends an acknowledgment reply, and alerts the rep via Slack — all within about two minutes of the consumer's inquiry.

  • Marketing
    45 min / week
    Manual Yelp lead volume tracking

    The marketing team exports Yelp lead data monthly, pastes it into a spreadsheet, and manually correlates it with campaign spend — a multi-hour exercise that often produces stale numbers.

    Marketing Agent
    0 min
    Agent tracks lead volume and attribution automatically

    The agent calls Get Lead Count daily per business, feeds volume data into the attribution model, and delivers a Yelp-specific ROI report before every budget review — no manual exports needed.

  • Customer Support
    60 min / week
    Support team manually monitors Yelp threads

    Support staff check the Yelp inbox periodically, copy consumer follow-up messages into the ticketing system, and log CRM notes by hand — creating gaps when no one is watching the inbox.

    Customer Support Agent
    0 min
    Agent routes and logs every consumer message automatically

    When a New Consumer Message fires, the agent retrieves the conversation history, logs an activity note in the CRM, and routes the message to the right team member — all within about a minute of receipt.

  • Human Resources
    30 min / week
    Manual response time reporting for coaching

    HR pulls Yelp response time data from each location manager's self-report, reconciles inconsistencies, and compiles coaching data in a spreadsheet — a weekly process that relies on managers remembering to log accurately.

    Human Resources Agent
    0 min
    Agent calculates response times automatically per location

    The agent calculates time-to-first-reply for every Yelp lead using interaction event timestamps, writes the per-location averages to the coaching dashboard, and flags locations below the SLA threshold — no self-reporting needed.

  • Finance
    30 min / week
    Quarterly Yelp ROI estimate from anecdote

    Finance reconciles Yelp advertising spend with revenue quarterly using rough closed-deal estimates from the sales team — the lead-to-revenue attribution is approximate and rarely defended with data.

    Finance Agent
    0 min
    Agent produces monthly lead-to-revenue attribution

    The Finance Agent calculates cost-per-lead, conversion rate, and attributed revenue per Yelp-listed location every month, writing the results to the finance model before the budget review — making ad spend decisions data-driven.

  • Operations
    120 min / week
    Weekly manual lead pipeline review

    Operations managers contact each location to request lead numbers, compile the responses into a summary, and chase down missing data — a process that takes hours and still produces incomplete results.

    Operations Agent
    0 min
    Agent produces cross-location lead report every Monday

    Every Monday, the Operations Agent pulls lead volume, reply rates, and response times for all managed Yelp business IDs and posts the complete summary to the #operations Slack channel — no location manager input required.

  • Legal
    20 min / week
    No systematic audit of Yelp consumer interactions

    Legal has no visibility into Yelp lead conversations unless a dispute arises — at which point reconstructing the interaction history from Yelp exports and rep recollection is time-consuming and often incomplete.

    Legal Agent
    0 min
    Agent logs every interaction to a compliance audit trail

    Every inbound and outbound Yelp message is automatically appended to a timestamped audit log, with regulated-claim messages flagged for legal review — giving legal a complete, searchable record of every consumer interaction.

+ 100s of other Yelp Leads automations
Average time saved
40 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
13
Hours saved / year
625
Annual ROI
$46,875

Based on Yelp Leads's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Yelp Leads into Actionist

Pick the connection method that suits your environment.

Authenticate with your Yelp Fusion API key. Generate one in the Yelp Developer portal under your app settings. The same key is used for both the Leads API and Yelp Business API endpoints.

1
Open the Yelp Developer portal

Go to https://www.yelp.com/developers and sign in with your Yelp Business account. Navigate to Manage App.

2
Copy your API Key

Under your app listing, copy the API Key shown on the credentials page. If you don't have an app, click Create New App and fill in the required fields.

3
Paste into Actionist

In the Actionist Apps tab, find Yelp Leads, click Connect, and paste your API Key. Actionist runs a test call to confirm the key is valid before saving.

Credentials you'll need
API Key*
Yelp Developer → Manage App → your app's API Key
Actions

12 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

4 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about Yelp Leads + Actionist

How does Actionist connect to Yelp Leads?
Go to the Apps tab, find Yelp Leads, and click Connect. You'll need a Yelp Fusion API key, which you generate in the Yelp Developer portal under your app's credentials page. Paste the key into Actionist and the agent runs a test call to verify the connection. For webhook-based triggers (New Lead, New Consumer Message), Actionist also sets up the webhook subscription on your behalf for each business ID you specify, so lead events begin flowing within about a minute of a consumer submitting an inquiry.
What permissions does the agent need on my Yelp account?
You need a Yelp Fusion API key associated with an application that has been approved for Leads API access. The Leads API is a partner programme — you need to apply for access through Yelp for Business or the developer portal and be approved before your key will work with lead endpoints. Standard Yelp Fusion keys give access to the business search and business details endpoints without additional approval. Once you have Leads API access, the same API key covers all read and write operations: getting leads, creating messages, marking leads as read or replied, and managing webhook subscriptions.
How quickly do Yelp Leads triggers fire after a consumer submits an inquiry?
Yelp aims to deliver lead webhook events within about a minute of the consumer's submission, with a target of 99% of webhooks delivered within 100 seconds. In practice, most events arrive within 30–60 seconds of the consumer action on Yelp. Actionist processes the webhook and begins the agent's scheduled agent task within about a minute of receipt. For time-sensitive workflows like auto-reply on new leads, this means consumers typically receive an acknowledgment within two to three minutes of submitting their inquiry.
Can I use Yelp Leads with multiple business locations?
Yes. The Yelp Leads API is designed for multi-location management. Each Yelp business has a unique business ID, and you can subscribe any number of business IDs to webhook notifications. In Actionist, you can configure the agent to listen across all your managed business IDs and route each incoming lead to the correct CRM record, regional sales team, or location-specific workflow based on the business ID that generated the lead. The List Leads for Business and Get Lead Count actions also operate per-business-ID, making cross-location reporting straightforward.
What happens if I reply to a Yelp lead through my CRM instead of through Yelp directly?
If you reply to a consumer outside of Yelp — via email, phone, or your CRM — the lead will still show as unreplied in the Yelp dashboard unless you explicitly update it. Use the Mark Lead as Replied action in Actionist to sync the reply status back to Yelp after any off-platform response. This keeps your Yelp response rate metrics accurate, prevents the Yelp system from flagging the lead as unresponded, and ensures your business's average response time statistics reflect actual performance rather than showing every off-platform reply as a miss.
Can the agent automatically reply to Yelp leads on behalf of my business?
Yes, with your Approval Modes settings in Actionist. You can configure the Sales Agent or Support Agent to draft a reply to every incoming Yelp lead and either send it automatically (auto-approve mode) or present it to a team member for one-click approval before it goes out. Auto-reply works well for after-hours acknowledgments and standard service inquiry responses. For complex or high-value leads, a human-in-the-loop approval step ensures the reply is reviewed before the consumer receives it. All replies are sent via the Create Message action and appear in the Yelp lead thread as official business messages.
Does Actionist support the Yelp Leads API phone number feature?
Yes. As of April 2026, Yelp provides real, unmasked phone numbers via the phone_number field in lead data with no expiration. Actionist's Get Phone Availability action retrieves the current phone number for any Yelp-listed business, and the Phone Availability webhook trigger fires within about a minute when a phone number becomes available or changes. Agents can use this to populate CRM contact records with current phone numbers, trigger click-to-call tasks for reps, or keep internal contact directories up to date without any manual checking of Yelp profiles.
What are the rate limits for Yelp Leads API calls?
All Yelp Leads API endpoints have a default rate limit of 5 requests per second per client per endpoint. For most Actionist agent scheduled agent tasks — which run on weekly or daily schedules rather than continuous polling — this limit is rarely approached. If you manage a large number of business locations and run bulk operations (like a weekly sweep of all leads across 50+ locations), Actionist's agent will space the calls automatically to stay within the rate limit. If you need higher throughput for enterprise-scale deployments, contact Yelp's partner team to discuss elevated rate limits under your Leads API agreement.