Trustpilot
· #290 most-usedCollect, manage, and act on customer reviews at scale
Trustpilot is the world's leading open review platform, trusted by more than 300,000 businesses and read by more than 150 million consumers each month. Its API lets your agents send service and product review invitations, retrieve and respond to reviews, monitor rating changes, manage business units, and integrate customer feedback directly into CRM, support, and marketing workflows — closing the loop between what customers say and how your team acts.
Eliminates manual work. Agents eliminate manual review triage, invitation dispatch, CRM sentiment updates, and weekly report assembly — replacing four recurring tasks that collectively consume several hours of staff time per week.
What your Trustpilot agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Trustpilot × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Negative review acknowledged and escalated within the hour
Every negative review triggers an automatic acknowledgement reply posted within about a minute, the reviewer's contact record is updated in HubSpot so the account manager has context, and the support lead receives a prioritised Slack alert — transforming a passive complaint into an active case before anyone manually opens the Trustpilot dashboard.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales25 min / weekManual review-to-CRM update
Reps periodically check the Trustpilot dashboard, manually search for reviewer names or emails in HubSpot, and copy sentiment notes into the contact record — a process that happens at best weekly and often not at all.
Sales Agent0 minAgent enriches CRM from every reviewWhen a review arrives, the agent matches the reviewer's email to the HubSpot contact within about a minute and appends the star rating and review text as a note — every account record reflects current sentiment without any rep action.
- Marketing20 min / weekManual post-campaign review invitation
After each campaign concludes, a marketing manager exports the participant list, uploads it to Trustpilot's business dashboard, and schedules the invitation batch — typically 3–5 days after the campaign closes, when enthusiasm has cooled.
Marketing Agent0 minAgent dispatches invitations the moment campaigns closeThe Marketing Agent detects campaign completions and sends review invitations to all participants within about a minute — capturing sentiment at peak satisfaction without any manual list exports or dashboard visits.
- Customer Support30 min / weekPeriodic negative review check
Support teams check Trustpilot manually once or twice a day, scan for unanswered negative reviews, and write replies individually — some 1-star reviews wait 12–24 hours before getting a response.
Customer Support Agent0 minAgent replies within about a minute and escalates to SlackEvery 1- or 2-star review triggers an automatic acknowledgement reply and a Slack alert to the support lead within about a minute — no negative review waits more than a few minutes for an initial response.
- Human Resources0 min / weekUnmonitored employer review signals
HR rarely monitors Trustpilot customer reviews for internal culture signals — the correlation between customer-facing sentiment and team performance is never quantified.
Human Resources Agent0 minAgent surfaces culture themes from customer reviews weeklyThe HR Agent scans weekly reviews for mentions of employee-related themes — service quality, staff knowledge, onboarding — and maps them to team areas, providing an external feedback signal that internal surveys alone miss.
- Finance0 min / weekReview data absent from financial models
Finance teams rarely connect Trustpilot rating movements to revenue or return-rate data — the impact of a TrustScore change on conversion rate is never quantified and reorder decisions ignore product review signals.
Finance Agent0 minAgent correlates TrustScore and product reviews with financial metricsThe Finance Agent logs TrustScore changes alongside conversion rates weekly and flags below-threshold product SKUs before reorder decisions — quantifying the revenue impact of review performance in the same financial model as other KPIs.
- Operations30 min / weekManual SLA tracking on review responses
Operations teams either don't track review response time at all, or maintain a manual spreadsheet that relies on someone checking Trustpilot and recording timestamps by hand — a process that falls behind quickly.
Operations Agent0 minAgent tracks response SLA automatically and reports weeklyThe Operations Agent calculates time-to-reply for every review each Monday, updates the SLA dashboard, and flags teams that missed the 4-hour negative-review SLA — without anyone logging into Trustpilot or updating a spreadsheet.
- Legal15 min / weekOccasional manual fake-review checks
Legal only investigates suspected fake reviews when manually alerted by the marketing team — by which time a fraudulent rating spike may have already affected the TrustScore for days.
Legal Agent0 minAgent scans and reports suspected fakes within about a minuteThe Legal Agent checks every incoming review against fraud patterns and files a Trustpilot report within about a minute for any that trigger multiple signals — protecting the TrustScore continuously without manual triage.
Calculate what your team saves
Based on Trustpilot's typical team usage — the visible tasks plus a few other automations the agent runs: ~1.8 hrs / person / week of admin work automated.
How to plug Trustpilot into Actionist
Pick the connection method that suits your environment.
The recommended path. Trustpilot's OAuth 2.0 flow grants scoped access to your business account — no API key management required.
Find Trustpilot in the Apps library and click Connect. OAuth is the recommended path for business accounts.
A Trustpilot OAuth window opens — sign in with your business account credentials and grant Actionist permission to read reviews, send invitations, and post replies on your behalf.
Actionist runs a test call to fetch your Business Unit ID and confirms the handshake before any actions run.
15 actions your agent can call
Read and write operations available to your Actionist agent.
5 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
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