SimpleTexting

SimpleTexting

· #264 most-used

Send, receive, and automate SMS campaigns at scale

SalesMarketingCommunicationAutomationEmail MarketingLead Generation

SimpleTexting is an SMS and MMS marketing platform trusted by over 17,000 businesses to reach their audiences directly in the text inbox. From mass campaigns and two-way conversations to keyword autoresponders, list segmentation, and drip sequences, SimpleTexting handles the full messaging lifecycle. Connect it to Actionist and your agents can create and update contacts, send targeted campaigns, fire messages based on CRM events, and act on incoming replies — all without anyone touching the SimpleTexting dashboard.

Average time saved
6 hours
per person · per month
≈ 1 workdays back

Eliminates manual work. Agents eliminate manual list imports, campaign scheduling, delivery-failure scrubbing, opt-out reconciliation, and inbox monitoring that would otherwise consume several hours per week across the marketing, support, and operations teams.

Schedule

What your SimpleTexting agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
TueThu
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Thu
7a
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10a
11a
12p
1p
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5p
6p
Multi-app workflows

SimpleTexting × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
6Apps spanned
~24 hrsSaved / week
6Personas served
For sales
Featured3 apps

New CRM lead enrolled in SMS welcome sequence

When a new lead lands in HubSpot, the Sales Agent checks whether their phone number is already on the SimpleTexting welcome list. If not, it creates the contact with custom fields (first name, lead source, sales rep) and queues a personalised welcome text. The rep receives a Slack notification confirming the lead is enrolled. Within about a minute of the lead appearing in the CRM, they receive a text that feels hand-crafted.

~8 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new lead is created in HubSpot
Result
Create/Update a Contact with first name, lead source, and rep custom fieldsSend a Message — personalised welcome text referencing the lead's first nameNotify the owning rep that the lead has been enrolled and messaged
The win
Saved per run
15 min
Runs / week
~30×
Every new lead receives a personal welcome text within about a minute of entering the CRM
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    60 min / week
    Manual lead-to-list import

    Reps export new leads from the CRM, format a CSV, import it into SimpleTexting, and manually send an initial text — a 15-minute task per batch that happens days after the lead arrives.

    Sales Agent
    0 min
    Agent enrolls new leads in the SMS welcome sequence automatically

    When a new HubSpot lead includes a phone number, the agent creates the SimpleTexting contact and sends a personalised welcome text within about a minute — no rep touches the SMS platform.

  • Marketing
    100 min / week
    Manual campaign scheduling

    The marketing manager logs into SimpleTexting each time a campaign is approved, re-enters the message body, selects the list, sets the send time, and confirms — 20 minutes per campaign, every week.

    Marketing Agent
    0 min
    Agent schedules the week's campaigns from the content calendar

    When a campaign row is approved in Notion, the agent reads the message body, list, and send time and calls Schedule a Campaign before anyone opens the SimpleTexting dashboard.

  • Customer Support
    90 min / week
    Manual inbox monitoring and routing

    Support staff check the SimpleTexting two-way inbox periodically, read each reply, decide how to route it, and copy-paste the message into the CRM or forward it to the relevant colleague.

    Customer Support Agent
    0 min
    Agent routes inbound replies to the right team within about a minute

    When a subscriber replies to a campaign, the agent classifies intent and routes the conversation to the HubSpot queue, the rep's Slack, or the suppression workflow — no one monitors the SMS inbox manually.

  • Human Resources
    30 min / week
    Manual staff list management

    HR manually adds new hires' phone numbers to the SimpleTexting onboarding list each week and remembers to remove leavers — a process that frequently has a 1-2 week lag on both ends.

    Human Resources Agent
    0 min
    Agent enrolls new hires and removes leavers automatically

    New starters are added to the onboarding list with custom fields on their first day; offboarded employees are removed and unsubscribed the same afternoon — without HR touching SimpleTexting.

  • Finance
    20 min / week
    Reactive credit monitoring

    Finance discovers credit shortfalls only when a campaign fails to send — requiring an emergency top-up, campaign reschedule, and post-mortem on why the balance wasn't monitored proactively.

    Finance Agent
    0 min
    Agent monitors credit balance and alerts before campaigns fire

    Every Monday and Thursday the agent checks remaining credits, projects weekly burn rate, and alerts the billing team if a top-up is needed before scheduled campaigns consume the balance.

  • Operations
    45 min / week
    Manual list hygiene from delivery reports

    Ops exports delivery failure reports weekly, cross-references against the contact list, manually removes failed numbers, and re-imports the cleaned list — a 45-minute task per week that still misses mid-week failures.

    Operations Agent
    0 min
    Agent suppresses invalid numbers on the third failure automatically

    Non-delivery reports trigger the agent to log, then remove, then globally unsubscribe numbers with repeated failures — lists stay clean without anyone reviewing a delivery report.

  • Legal
    40 min / week
    Weekly manual opt-out reconciliation

    Legal exports the SimpleTexting opt-out list weekly, cross-references against the CRM, and manually adds suppression entries to the compliance tracker — a process with a multi-day lag that fails TCPA's required timely processing.

    Legal Agent
    0 min
    Agent logs every opt-out to the TCPA tracker within about a minute

    The Unsubscribe Report trigger fires the agent, which updates the CRM opt-out field and appends a timestamped entry to the compliance log — an auditable record exists before the next business second.

+ 100s of other SimpleTexting automations
Average time saved
39 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
8
Hours saved / year
375
Annual ROI
$28,125

Based on SimpleTexting's typical team usage — the visible tasks plus a few other automations the agent runs: ~1.5 hrs / person / week of admin work automated.

Connect

How to plug SimpleTexting into Actionist

Pick the connection method that suits your environment.

Use your SimpleTexting API token to give Actionist agents access to your contacts, campaigns, and messaging. The token is account-scoped and grants full API access.

1
Open the SimpleTexting dashboard

Log in to SimpleTexting, then go to Integrations → API & Webhooks from the left-hand menu.

2
Copy your API token

Your API token is displayed under Developer Tools. Copy it and treat it like a password — do not share it or commit it to source control.

3
Paste into Actionist

In the Actionist Apps library, find SimpleTexting and click Connect. Paste the token into the API Token field and click Test connection. Actionist sends a read-only call to confirm the handshake.

Credentials you'll need
API Token*
SimpleTexting dashboard → Integrations → API & Webhooks → copy your API token
Actions

14 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

5 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about SimpleTexting + Actionist

How does Actionist connect to SimpleTexting?
Go to the Apps tab in Actionist, find SimpleTexting, and click Connect. Paste your SimpleTexting API token into the API Token field. You can find the token in the SimpleTexting dashboard under Integrations → API & Webhooks. Actionist runs a read-only test call to confirm the connection before any actions run. The token is account-scoped, so the agent gains access to your contacts, lists, campaigns, and keywords.
What permissions does the agent need on my SimpleTexting account?
The SimpleTexting API token inherits the permissions of the account that generated it. For read-only actions (List Contacts, Get Contact, List Campaigns, Check Remaining Credits), the token needs no additional configuration. For write actions (Send a Message, Send a Campaign, Create/Update a Contact, Remove a Contact, Schedule a Campaign), the account must be on a plan that includes API access — all paid plans include this. Verify your plan includes API access under Integrations → API & Webhooks in the dashboard.
How quickly do SimpleTexting triggers fire in Actionist?
SimpleTexting triggers — New Incoming Message, Outgoing Message Delivery Report, Non Delivered Report, Unsubscribe Report — fire via webhook and are processed by Actionist within about a minute of the event occurring in SimpleTexting. They are not instantaneous; there is typically a short processing delay between the event and the agent task running. Plan automations around this — for time-critical flows, the within-a-minute window is reliable for most business use cases.
Can I connect SimpleTexting to other apps in the same workflow?
Yes — SimpleTexting is most powerful when combined with your CRM, calendar, spreadsheet, and support tools. Common combinations: sync new HubSpot leads to SimpleTexting lists; fire transactional texts when a Stripe payment succeeds; route inbound replies to HubSpot or a Slack channel; log opt-outs to a Google Sheets compliance tracker; schedule campaigns from a Notion content calendar. Any of Actionist's connected apps can send or receive data alongside SimpleTexting in the same workflow.
What happens when a contact texts STOP? Does Actionist handle it automatically?
SimpleTexting handles STOP replies natively — the number is added to the unsubscribed list and will not receive further messages from your account, regardless of what Actionist does. The Unsubscribe Report webhook trigger in Actionist fires within about a minute of the opt-out, giving the agent the opportunity to sync the suppression to downstream systems like your CRM, a compliance log, or a cross-channel suppression sheet. The actual SMS-level opt-out is enforced by SimpleTexting itself.
How do I avoid sending a campaign to a list that already received a message today?
Before scheduling a campaign, call List Campaigns to retrieve all scheduled and sent campaigns for the target list on that date. If a same-day send already exists, the agent can surface a warning and suggest an alternative time. You can build this conflict-check into any campaign-scheduling workflow as a mandatory gate — for example, after a Notion approval triggers a Schedule a Campaign action, the agent checks List Campaigns first and only proceeds if no same-day send is queued for the same list.
Can I use SimpleTexting for one-to-one transactional messages, not just mass campaigns?
Yes. The Send a Message action sends a single SMS to one phone number and is designed for transactional and triggered messages — order confirmations, appointment reminders, shift alerts, hot-lead follow-ups, or any notification that targets a specific individual. It consumes one credit per message, just like a campaign send. Use Send a Message for individual triggers; use Send a Campaign or Schedule a Campaign for list-level sends.
How do I handle GDPR and TCPA compliance when using Actionist with SimpleTexting?
For TCPA compliance, use the Unsubscribe Report trigger to sync every STOP event to your CRM and compliance log within about a minute. For non-SMS opt-out requests (email, web form, phone call), use the Add Contact to Unsubscribed List action to suppress the number immediately. For GDPR erasure requests, combine Remove a Contact (from all lists) with Add Contact to Unsubscribed List and log both actions with a timestamp to your audit trail. Actionist can automate the processing and logging of suppression requests, but you remain responsible for maintaining the underlying compliance framework.