SimpleTexting
· #264 most-usedSend, receive, and automate SMS campaigns at scale
SimpleTexting is an SMS and MMS marketing platform trusted by over 17,000 businesses to reach their audiences directly in the text inbox. From mass campaigns and two-way conversations to keyword autoresponders, list segmentation, and drip sequences, SimpleTexting handles the full messaging lifecycle. Connect it to Actionist and your agents can create and update contacts, send targeted campaigns, fire messages based on CRM events, and act on incoming replies — all without anyone touching the SimpleTexting dashboard.
Eliminates manual work. Agents eliminate manual list imports, campaign scheduling, delivery-failure scrubbing, opt-out reconciliation, and inbox monitoring that would otherwise consume several hours per week across the marketing, support, and operations teams.
What your SimpleTexting agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
SimpleTexting × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
New CRM lead enrolled in SMS welcome sequence
When a new lead lands in HubSpot, the Sales Agent checks whether their phone number is already on the SimpleTexting welcome list. If not, it creates the contact with custom fields (first name, lead source, sales rep) and queues a personalised welcome text. The rep receives a Slack notification confirming the lead is enrolled. Within about a minute of the lead appearing in the CRM, they receive a text that feels hand-crafted.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales60 min / weekManual lead-to-list import
Reps export new leads from the CRM, format a CSV, import it into SimpleTexting, and manually send an initial text — a 15-minute task per batch that happens days after the lead arrives.
Sales Agent0 minAgent enrolls new leads in the SMS welcome sequence automaticallyWhen a new HubSpot lead includes a phone number, the agent creates the SimpleTexting contact and sends a personalised welcome text within about a minute — no rep touches the SMS platform.
- Marketing100 min / weekManual campaign scheduling
The marketing manager logs into SimpleTexting each time a campaign is approved, re-enters the message body, selects the list, sets the send time, and confirms — 20 minutes per campaign, every week.
Marketing Agent0 minAgent schedules the week's campaigns from the content calendarWhen a campaign row is approved in Notion, the agent reads the message body, list, and send time and calls Schedule a Campaign before anyone opens the SimpleTexting dashboard.
- Customer Support90 min / weekManual inbox monitoring and routing
Support staff check the SimpleTexting two-way inbox periodically, read each reply, decide how to route it, and copy-paste the message into the CRM or forward it to the relevant colleague.
Customer Support Agent0 minAgent routes inbound replies to the right team within about a minuteWhen a subscriber replies to a campaign, the agent classifies intent and routes the conversation to the HubSpot queue, the rep's Slack, or the suppression workflow — no one monitors the SMS inbox manually.
- Human Resources30 min / weekManual staff list management
HR manually adds new hires' phone numbers to the SimpleTexting onboarding list each week and remembers to remove leavers — a process that frequently has a 1-2 week lag on both ends.
Human Resources Agent0 minAgent enrolls new hires and removes leavers automaticallyNew starters are added to the onboarding list with custom fields on their first day; offboarded employees are removed and unsubscribed the same afternoon — without HR touching SimpleTexting.
- Finance20 min / weekReactive credit monitoring
Finance discovers credit shortfalls only when a campaign fails to send — requiring an emergency top-up, campaign reschedule, and post-mortem on why the balance wasn't monitored proactively.
Finance Agent0 minAgent monitors credit balance and alerts before campaigns fireEvery Monday and Thursday the agent checks remaining credits, projects weekly burn rate, and alerts the billing team if a top-up is needed before scheduled campaigns consume the balance.
- Operations45 min / weekManual list hygiene from delivery reports
Ops exports delivery failure reports weekly, cross-references against the contact list, manually removes failed numbers, and re-imports the cleaned list — a 45-minute task per week that still misses mid-week failures.
Operations Agent0 minAgent suppresses invalid numbers on the third failure automaticallyNon-delivery reports trigger the agent to log, then remove, then globally unsubscribe numbers with repeated failures — lists stay clean without anyone reviewing a delivery report.
- Legal40 min / weekWeekly manual opt-out reconciliation
Legal exports the SimpleTexting opt-out list weekly, cross-references against the CRM, and manually adds suppression entries to the compliance tracker — a process with a multi-day lag that fails TCPA's required timely processing.
Legal Agent0 minAgent logs every opt-out to the TCPA tracker within about a minuteThe Unsubscribe Report trigger fires the agent, which updates the CRM opt-out field and appends a timestamped entry to the compliance log — an auditable record exists before the next business second.
Calculate what your team saves
Based on SimpleTexting's typical team usage — the visible tasks plus a few other automations the agent runs: ~1.5 hrs / person / week of admin work automated.
How to plug SimpleTexting into Actionist
Pick the connection method that suits your environment.
Use your SimpleTexting API token to give Actionist agents access to your contacts, campaigns, and messaging. The token is account-scoped and grants full API access.
Log in to SimpleTexting, then go to Integrations → API & Webhooks from the left-hand menu.
Your API token is displayed under Developer Tools. Copy it and treat it like a password — do not share it or commit it to source control.
In the Actionist Apps library, find SimpleTexting and click Connect. Paste the token into the API Token field and click Test connection. Actionist sends a read-only call to confirm the handshake.
14 actions your agent can call
Read and write operations available to your Actionist agent.
5 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.