Actionist·SEMrush
SEMrush

SEMrush

· #457 most-used

Keep SEO audits moving

MarketingProductivityAnalyticsAutomationLead GenerationWebsite & CMSMonitoring & Alerts

Semrush is a marketing and search visibility platform for SEO, PPC, competitive research, content, and website health analysis. Connect it to Actionist so agents can create Site Audit campaigns, pull overview reports, request re-crawls, review invitation messages, and react when audits finish or new Site Audit tasks appear.

Try SEMrush with ActionistVisit SEMrush
Average time saved
12 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents reduce the repeated work of launching audits, waiting for crawls, checking overview reports, and routing Site Audit tasks to the right owner.

Schedule

What your SEMrush agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

SEMrush × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~29 hrsSaved / week
5Personas served
For sales
Featured3 apps

Prospect Site Audit Before Outreach

When a lead becomes sales-qualified, the agent creates a Semrush Site Audit campaign, waits for the audit completion trigger, pulls the overview report, and writes a short website-health brief back to the CRM. Reps get relevant SEO context without manually setting up each audit.

~11 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a HubSpot lead reaches sales-qualified status with a company domain
Trigger
Step 1
HubSpot
Detect sales-qualified lead with domain
write
Step 2
SEMrush
Create a New Site Audit Campaign
Trigger
Step 3
SEMrush
Completed Site Audit
read
Step 4
SEMrush
Get Overview Report
write
Step 5
HubSpot
Write audit brief to deal notes
write
Step 6
Slack
Notify account owner
Result
Create a New Site Audit CampaignWrite audit brief to deal notesNotify account owner
The win
Saved per run
35 min
Runs / week
~18×
Every qualified domain gets a consistent audit handoff
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    60 min / week
    Manual prospect audit setup

    Reps or specialists create Semrush campaigns and copy report notes into CRM by hand.

    Sales Agent
    0 min
    Agent prepares audit context

    The agent creates campaigns for qualified domains and writes overview summaries back to the deal record.

  • Marketing
    75 min / week
    Dashboard-by-dashboard checks

    Marketers open each Semrush campaign before standup to find changed site-health signals.

    Marketing Agent
    0 min
    Agent sends focused summaries

    The agent pulls overview reports and routes changed campaigns to the right launch or content owner.

  • Customer Support
    50 min / week
    Ticket evidence hunting

    Support agents search Semrush manually when customers ask whether technical SEO fixes landed.

    Customer Support Agent
    0 min
    Agent attaches current evidence

    The agent requests re-crawls, pulls overview reports, and updates tickets with source links.

  • Human Resources
    25 min / week
    Careers page spot checks

    Recruiting operations manually checks public hiring pages after content or microsite updates.

    Human Resources Agent
    0 min
    Agent monitors hiring pages

    The agent keeps careers-site campaigns covered and summarizes audit signals for recruiting.

  • Finance
    55 min / week
    Client report source gathering

    Finance and account teams copy Semrush inputs into reporting sheets before billing cycles.

    Finance Agent
    0 min
    Agent prepares source packs

    The agent pulls overview reports and writes source-linked inputs into reporting workbooks.

  • Operations
    90 min / week
    Portfolio audit maintenance

    Operations manually compares domain lists, audit campaign coverage, and release re-crawl needs.

    Operations Agent
    0 min
    Agent maintains coverage

    The agent creates missing campaigns, requests release re-crawls, and refreshes portfolio status.

  • Legal
    30 min / week
    Policy page validation chasing

    Legal operations asks web teams for proof that public policy pages stayed healthy after updates.

    Legal Agent
    0 min
    Agent records validation

    The agent re-crawls policy-page campaigns and appends source summaries to compliance records.

+ 100s of other SEMrush automations
Average time saved
39 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$45 / hr
Hours saved / week
31
Hours saved / year
1,550
Annual ROI
$69,750

Based on SEMrush's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.1 hrs / person / week of admin work automated.

Connect

How to plug SEMrush into Actionist

Pick the connection method that suits your environment.

Use a Semrush API key for Site Audit and report requests. Semrush documents API-key authentication for these API surfaces and shows the key in the Subscription info API Units area.

1
Open API Units

In Semrush, open your account menu, choose Subscription info, and go to the API Units tab.

2
Copy the key

Copy your Semrush API key. Treat it like a password and confirm your plan has the API units needed for the calls you want to run.

3
Paste into Actionist

Paste the key into Actionist and run a read-only connection test before enabling write-capable actions such as creating campaigns or requesting re-crawls.

Credentials you'll need
API key*
Semrush account menu -> Subscription info -> API Units.
Actions

6 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

2 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with SEMrush

Reusable agent skills that work well alongside this app.

Competitor Analysis

Analyze competitor SEO and GEO signals: keywords, content, backlinks, AI citations, and traffic share gaps.

Keyword Research

Find high-value SEO keywords with search volume, difficulty, intent classification, and topic clusters.

Seo Content Writer

Write SEO blog posts, articles, and landing pages with keyword integration, header optimization, and snippet targeting.

MCP servers

MCP servers that work with SEMrush

Connect Actionist to MCP servers built for or around this app.

semrush-appcenter

Manage subscriptions, users, and send event notifications for Semrush apps.

FAQs

Questions about SEMrush + Actionist

How does Actionist connect to Semrush?
The primary path is a Semrush API key. Semrush documents API-key authentication for its API surfaces and shows the key in Subscription info under API Units. If your workspace uses the Semrush MCP server, Actionist can also connect through the MCP route when that server is available.
Which Semrush actions can agents use?
This app uses the scraped Semrush actions available to Actionist: Create a New Site Audit Campaign, Get Overview Report, Re-Crawl a Site Audit Campaign, Review Invitation Email, Review Invitation SMS, and API Request (Beta).
Can Semrush trigger an agent when an audit finishes?
Yes. The scraped Semrush triggers include Completed Site Audit and New Task for Site Audit Campaign. Actionist trigger processing should be described as happening within about a minute, not as a live push.
Does this replace the Semrush dashboard?
No. Actionist is best for routine handoffs around Semrush data: starting campaigns, pulling overview reports, requesting re-crawls, and routing tasks. Humans still review SEO strategy, account context, customer-facing copy, and destructive decisions.
Do agents need API units?
Semrush API usage can require the right subscription and available API units, depending on the endpoint. Before enabling scheduled agent tasks, confirm the API access and unit balance for the Semrush account you connect.
Can agents send review invitation email or SMS automatically?
The scraped actions include Review Invitation Email and Review Invitation SMS, but Actionist content should keep human approval in the loop for customer-facing messages. Use approval modes so the agent prepares or queues the action for review where appropriate.
Can I use the beta API request action?
Yes, when you provide a supported Semrush request template and the connected account has access. Treat the beta action as an advanced, configured request rather than a blank promise that every Semrush endpoint is available.
Which Actionist channels can receive Semrush updates?
Actionist can deliver agent updates through Telegram and Slack. Email and SMS may be app actions or external systems in a process, but they are not Actionist conversation destinations.