Plivo
· #271 most-usedSend SMS, make calls, and automate communications at scale
Plivo is a cloud communications platform (CPaaS) that gives businesses programmable APIs for SMS, voice calls, phone number management, and identity verification. Used by thousands of businesses across 190+ countries, Plivo lets your Actionist agents send transactional messages, trigger outbound calls, manage phone numbers, retrieve call recordings, and respond to inbound messages — all without touching a dashboard.
Eliminates manual work. Agents eliminate manual SMS drafting, outbound call placement, phone number console maintenance, and delivery confirmation logging across sales, support, finance, HR, operations, and legal.
What your Plivo agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Plivo × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Inbound lead SMS follow-up, seconds after form submit
When a new lead submits the contact form in HubSpot, the agent looks up the phone number to confirm it can receive SMS, sends a personalised text from the assigned rep's Plivo number, logs the activity on the HubSpot contact timeline, and records delivery status in the leads tracker — so no lead waits for a follow-up that depends on someone being at their desk.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales30 min / weekManual SMS follow-up, hours after lead arrives
Reps receive a new-lead email, open their phone, compose an individual text, and send it — typically 2–4 hours after submission, by which time the lead's interest has cooled.
Sales Agent0 minAgent sends validated SMS follow-ups within about a minute of lead submissionThe agent looks up each lead's number for mobile validity and sends a personalised SMS from the assigned rep's Plivo number — triggered the moment the form is submitted, with delivery logged to the CRM.
- Marketing45 min / weekManual list hygiene and manual SMS scheduling
The marketing team manually exports subscriber lists, removes obviously bad numbers by eye, uploads to the SMS platform, and schedules the send — a process that takes 30–60 minutes and still misses landlines and VoIP numbers.
Marketing Agent0 minAgent validates subscriber list and sends SMS campaign automaticallyBefore each send, the agent runs Lookup on the subscriber list to remove landlines and invalid numbers, then fires the campaign via Plivo — improving deliverability and reducing wasted sends without any manual list hygiene.
- Customer Support90 min / weekAgents manually notify customers at each ticket stage
Support agents copy ticket details into a text, send it from a shared phone, and manually note the send in the ticket — an error-prone 3-minute task repeated at every status change across hundreds of tickets a week.
Customer Support Agent0 minAgent sends ticket-status SMS at every state change automaticallyEach time a ticket changes status in Zendesk, the support agent sends a contextual SMS update to the customer and logs delivery confirmation as an internal note — customers stop calling to check status.
- Human Resources20 min / weekHR manually sends onboarding SMS to each new hire
An HR coordinator finds each new hire's number, writes a welcome message, sends it, then sets a calendar reminder to send a day-before text — 15–20 minutes per hire, prone to being forgotten in a busy hiring week.
Human Resources Agent0 minAgent sends welcome and day-one SMS reminders to every new hire automaticallyWhen a new hire record is created, the agent validates the number, sends a welcome SMS, and queues a day-before reminder — consistent touchpoints for every new hire without HR manually composing messages.
- Finance40 min / weekFinance team manually contacts overdue accounts
A finance team member checks the overdue report, finds the billing contact, calls them, then follows up with a manual email or text — a 20-minute process per account that only happens when someone has capacity.
Finance Agent0 minAgent sends overdue SMS and automated call the day a threshold is crossedWhen an invoice reaches 14 days past due, the finance agent fires both an SMS and an outbound call within about a minute of the threshold being crossed — no manual review queue required.
- Operations45 min / weekManual phone number inventory review
Someone on ops logs into the Plivo console, scrolls through all rented numbers, checks a spreadsheet for active assignments, and manually unrents unused numbers — a 45-minute task that gets skipped most months.
Operations Agent0 minAgent audits and releases unused phone numbers on a scheduleOn the first of each month, the operations agent lists all rented numbers, cross-references project assignments, and releases orphaned numbers — stopping billing on lines no one is using without anyone logging into the console.
- Legal25 min / weekLegal team manually tracks notice delivery and recordings
A legal team member logs the send manually, screenshots the Plivo console delivery status, downloads recordings from the console, and uploads everything to the compliance folder — 25 minutes per notice, with no audit trail of the audit process itself.
Legal Agent0 minAgent captures delivery proof and recording URLs in the compliance log automaticallyAfter sending a regulatory notice via SMS, the agent fetches the delivery timestamp and message UUID from Plivo, retrieves relevant recording URLs, and writes the full evidence trail to the compliance log — all without a manual step.
Calculate what your team saves
Based on Plivo's typical team usage — the visible tasks plus a few other automations the agent runs: ~1.5 hrs / person / week of admin work automated.
How to plug Plivo into Actionist
Pick the connection method that suits your environment.
Plivo uses HTTP Basic Authentication with your account Auth ID as the username and Auth Token as the password. Both are available on the Plivo Console Overview page.
Log in to the Plivo Console at console.plivo.com. On the Overview page, find your Auth ID and Auth Token.
Copy your Auth ID (a long alphanumeric string beginning with 'MA') and your Auth Token. Treat the token like a password.
Paste both values into Actionist and click Test connection. Actionist runs a read-only account check to confirm the handshake.
15 actions your agent can call
Read and write operations available to your Actionist agent.
0 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.