Metricool
· #454 most-usedSchedule, analyse, and grow your social presence across every network
Metricool is an all-in-one social media management platform covering scheduling, analytics, inbox management, and Google Business Profile reviews across LinkedIn, Facebook, Instagram, X/Twitter, TikTok, YouTube, Pinterest, Threads, Bluesky, and more. Connect it to Actionist and your agents can schedule posts to multiple networks simultaneously, monitor network performance metrics daily, reply to inbox conversations and post comments, respond to Google Business Profile reviews, add content to autolists, and act on triggers like new published posts, scheduled posts, failed posts, and incoming reviews — all without manually opening the Metricool dashboard.
Eliminates manual work. Agents eliminate manual post scheduling, copy-pasting analytics into reports, and manually checking and replying to every inbox conversation and review.
What your Metricool agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Metricool × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Blog post published — social posts scheduled across all channels
When a blog post is marked Published in Notion, the Marketing Agent reads the post metadata, drafts platform-specific captions for each network, and schedules posts to LinkedIn, Instagram, X/Twitter, and Threads via Metricool — all timed for each platform's peak engagement window. The #content Slack channel receives a summary of what was scheduled and when.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales25 min / weekManual DM triage and CRM entry
Sales reps check each social platform individually for incoming DMs, copy paste conversation text into the CRM manually, and draft individual replies — 10 to 15 minutes per qualified DM lead.
Sales Agent0 minAgent routes DMs to CRM and replies automaticallyWhen a new social DM arrives, the agent classifies the intent, creates a CRM lead record, sends a personalised reply via Metricool, and alerts the sales team — all within about a minute of the DM landing.
- Marketing50 min / weekManual post scheduling across each platform
Marketers log in to Metricool, paste copy, upload media, toggle each network, and set the publish time for every post — averaging 8 to 12 minutes per post across a multi-network schedule.
Marketing Agent0 minAgent schedules posts to all networks in one actionThe Marketing Agent reads approved content from the CMS and calls Schedule Post with all target network flags set, media URLs attached, and publish time configured — a full week of multi-network posts scheduled in under two minutes.
- Customer Support20 min / weekManual GMB review monitoring and manual replies
Support staff check the Metricool inbox for new GMB reviews, draft a reply for each, paste it into the platform, and repeat — every review takes 5 to 10 minutes to process and many go unanswered for hours.
Customer Support Agent0 minAgent detects and replies to GMB reviews within a minuteThe New GMB Review trigger fires the moment Metricool detects a new review. The agent drafts a personalised reply, posts it via Reply GMB Review, and escalates negative reviews to the helpdesk — all without manual monitoring.
- Human Resources30 min / weekManual employer brand scheduling and content updates
HR team members manually schedule job postings and culture content in Metricool each week, update autolists by hand, and track engagement in a separate spreadsheet — disjointed and time-consuming across multiple platforms.
Human Resources Agent0 minAgent schedules employer brand posts and maintains autolistsThe HR Agent reads the approved employer brand content queue and calls Schedule Post for job openings and Add Post to Autolist for culture content — both run automatically so the recruiter never touches the Metricool planner.
- Finance15 min / weekManual monthly social data export for reporting
The finance team requests or manually exports social analytics from Metricool at month-end, reformats the data in spreadsheets, and waits for the marketing team to provide context — creating bottlenecks in the board pack preparation cycle.
Finance Agent0 minAgent keeps the analytics dashboard current dailyThe daily metrics trigger writes network performance data to the finance team's Google Sheet automatically every morning. Board pack data is always ready — no month-end export sprint, no dependency on the marketing team for numbers.
- Operations20 min / weekManual failed post checking and resolution
Someone checks Metricool manually for failed posts, identifies the cause, attempts a retry, and logs the incident — often hours after the failure, by which point the scheduled publish window has long passed.
Operations Agent0 minAgent detects, alerts, and retries failed posts automaticallyThe New Failed Post trigger fires within about a minute of a failure. The agent alerts the team in Slack, logs the failure, and retries the post automatically — publish gaps are minimised without anyone manually monitoring the planner.
- Legal25 min / weekPeriodic spot-checks of scheduled social content
Legal team members periodically review the Metricool content calendar for compliance issues — but only when flagged by marketing, and often only after content has already published, making remediation reactive rather than preventive.
Legal Agent0 minAgent pre-screens all scheduled posts before publishEvery week the Legal Agent retrieves the scheduled posts list and scans each post for compliance keywords. Flagged posts are moved to draft and a legal review task is created with a deadline before the scheduled publish time — compliance is proactive, not reactive.
Calculate what your team saves
Based on Metricool's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Metricool into Actionist
Pick the connection method that suits your environment.
Authenticate via Metricool's API token. You will need an Advanced plan or higher to generate an API token in Metricool. The token is passed in the X-Mc-Auth header alongside your userId and blogId.
API access requires the Metricool Advanced plan. If you are on a lower tier, upgrade first at metricool.com/pricing.
In Metricool, go to Settings → API & Integrations. Click Generate token. Copy the token and your User ID — you will need both.
Enter the API token and User ID below and click Test connection. Actionist will make a read-only call to confirm the handshake before any actions run.
13 actions your agent can call
Read and write operations available to your Actionist agent.
8 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with Metricool
Reusable agent skills that work well alongside this app.
Write viral, persuasive, engaging tweets and threads. Uses web research to find viral examples in your niche, then models writing based on proven formulas and X algorithm optimization. Use when creating tweets, threads, or X content strategy.