Marketo

Upsert a lead record in Marketo by email address or another lookup field. Creates the record if it does not exist; updates existing fields if it does.

Look up a lead in Marketo by email address. Returns the lead record including all standard and custom fields.

Search for leads in Marketo using any indexed field — phone, company name, custom field — beyond just email. Returns matching records up to the API page limit.

Return an existing lead matching the given email, or create a new one if no match is found. The idempotent lead-creation operation that prevents duplicates.

Add one or more lead records to a static list in Marketo. Used to enroll leads into nurture programs, segment audiences, and trigger list-based smart campaigns.

Upsert a company record in Marketo. Creates the account if it does not exist; updates fields if it does. Supports ABM-style account-level data management.

Search for a company record in Marketo by name or external key. Returns the full company record including custom fields and associated metadata.

Return an existing company record by external key or name, or create it if none is found. The idempotent account-creation operation.

Create a new program in Marketo — email, engagement, event, or default type — with a specified name, description, folder, and tags. Used to set up campaign infrastructure automatically.

Update an existing Marketo program's name, description, tags, or costs. Used to keep program metadata synchronized with campaign planning systems.

Send a custom authenticated REST API request to any Marketo endpoint not yet covered by a dedicated action. Supports GET, POST, and DELETE with full control over path and body.

Retrieve the activity log for a specific lead — emails sent, forms filled, web page visits, score changes, and more. Returns chronological activity records for a given date window.

Retrieve the list of leads enrolled in a specific Marketo program, including their membership status and progress through the program.

Retrieve deliverability and engagement metrics for a Marketo email asset — sends, opens, clicks, bounces, and unsubscribes — for a given date range.

Remove one or more lead records from a static list in Marketo. Used for unsubscribe handling, audience exclusion management, and list hygiene.

Fires within about a minute when a prospect submits a Marketo form — gated content, demo requests, contact us — giving downstream systems immediate access to the submitted data.

Fires within about a minute when a brand-new lead record is created in Marketo — whether via form, API, list import, or CRM sync — giving you a real-time hook on every net-new contact.

Fires within about a minute when any field on a lead record changes in Marketo — score updates, status transitions, field corrections — enabling downstream systems to stay in sync without polling.

Fires within about a minute when a new program is created in Marketo. Used to trigger downstream setup tasks, notify the operations team, and ensure every new program follows the required configuration checklist.

Fires within about a minute when a lead reaches a Self-Service Flow Step in a Marketo Smart Campaign — a webhook-based trigger that lets any external system respond to in-campaign lead transitions.