Keller Williams Command
· #353 most-usedRun your real estate business from one CRM — automated
Keller Williams Command is the all-in-one business platform built exclusively for KW agents and Market Centers — combining CRM, SmartPlan drip automation, opportunity pipeline, listing management, task tracking, and Market Center recruiting (MC Recruits) into a single environment used by more than 140,000 agents. Connect it to Actionist and your agents can capture inbound leads from any source, enroll contacts in SmartPlans, move deals through the pipeline, build transaction checklists automatically at contract entry, generate GCI forecasts, and manage the recruiting funnel — all without opening the Command dashboard.
Eliminates manual work. Agents eliminate manual lead entry, SmartPlan enrollment audits, pipeline report-building, and transaction checklist creation — the four highest-volume repetitive tasks in a KW agent's week.
What your Keller Williams Command agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Keller Williams Command × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Facebook lead lands in Command within a minute
When a Facebook Lead Ad fires, the agent checks Command for a duplicate, creates the contact with source attribution and agent assignment if new, enrolls them in the First-Time Buyer SmartPlan, and posts a Slack alert — all within about a minute of the form submission.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales40 min / weekManual lead entry into Command
The agent copies lead data from an email or portal notification, opens Command, creates the contact manually, assigns a plan, and creates a follow-up task — averaging 8 minutes per lead.
Sales Agent0 minAgent creates the Command contact within a minuteWhen a lead arrives from Zillow, Facebook, or a website form, the agent creates the Command contact with source, tag, assigned agent, and SmartPlan enrollment — before the listing agent sees the notification.
- Marketing60 min / weekManual SmartPlan enrollment audit
The marketing coordinator logs into Command weekly, filters contacts by SmartPlan membership, identifies unenrolled records, and individually assigns plans — taking 60-plus minutes per audit.
Marketing Agent0 minAgent audits and enrolls unenrolled contacts weeklyEvery Thursday the agent reads SmartPlan membership across the full database and enrolls contacts with no active plan in the right sequence — nurture coverage moves toward 100 percent without a dashboard visit.
- Customer Support30 min / weekManual seller status update emails
The listing agent manually pulls status details from Command for each active listing, writes an individual email update for each seller, and sends them — taking 5-10 minutes per client.
Customer Support Agent0 minAgent sends seller status updates from Command dataEvery Wednesday the Support Agent reads listing and opportunity data from Command and sends a personalised status update to each seller — days on market, last activity, next milestone — without the listing agent drafting individual emails.
- Human Resources25 min / weekManual MC Recruit data entry
The Productivity Coach manually transfers recruit names and contact details from emails or sign-up sheets into the Command MC Recruits module — averaging 10 minutes per recruit entry.
Human Resources Agent0 minAgent logs recruits from the intake sheet in minutesWhen recruit referrals arrive in Google Sheets, the agent creates the MC Recruit record, assigns the first outreach task to the Productivity Coach, and alerts leadership in Slack — all within about a minute of the referral.
- Finance45 min / weekManual weekly pipeline GCI report
The Market Center Administrator manually exports Command pipeline data, pastes it into a spreadsheet, calculates totals by stage and agent, and formats the report before forwarding it to the MC Owner.
Finance Agent0 minAgent builds the GCI forecast from Command pipeline weeklyThe Finance Agent reads the Command pipeline every Monday, sums GCI by stage and by agent, writes the breakdown to Google Sheets, and delivers the forecast to the MC Owner in Slack — no manual data pulling.
- Operations40 min / weekManual transaction checklist creation
The transaction coordinator manually creates each compliance task in Command after being notified of a new under-contract deal, calculating deadline dates from the contract date by hand — averaging 20 minutes per transaction.
Operations Agent0 minAgent creates the transaction checklist at contract entryWhen an opportunity enters the Under Contract stage, the agent reads the contract date, creates all compliance tasks in Command with correct deadlines, and blocks the close date on the TC's calendar — before the agent's post-signing call ends.
- Legal20 min / weekManual pre-close compliance review
The transaction coordinator manually reviews each pending closing in Command, checks checklist status, identifies gaps, and creates missing tasks — a process that takes 15-20 minutes per file and often happens the morning of closing.
Legal Agent0 minAgent verifies compliance tasks 5 days before every closeEvery Thursday the Legal Agent reads all closings within 5 business days, checks checklist completeness in Command, and creates any missing tasks with the correct assignee and deadline — closing-day surprises are caught days in advance.
Calculate what your team saves
Based on Keller Williams Command's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Keller Williams Command into Actionist
Pick the connection method that suits your environment.
Connect through your existing KW agent credentials via OAuth. The authorisation window opens directly inside Actionist — no API keys or developer configuration required.
Find Keller Williams Command in the Apps tab and click Connect. You will need an active KW agent account provisioned through your Market Center.
A KW Command authorisation screen opens. Sign in with your KW credentials and grant Actionist permission to read and write your contacts, opportunities, listings, SmartPlans, and tasks.
Actionist runs a read-only test call to verify the connection. Once confirmed, your agents can start reading and updating your Command data.
15 actions your agent can call
Read and write operations available to your Actionist agent.
0 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.