Interact

· #311 most-used

Turn quiz leads into automated marketing actions

MarketingAnalyticsFormsAutomationEmail MarketingLead Generation

Interact is a quiz-based lead generation platform that lets brands build personality quizzes, assessments, and trivia to capture opt-in leads with an industry-leading 40% conversion rate. Connect Interact to Actionist and your agents can receive new quiz leads within about a minute, segment them by result tag, sync them into CRMs and email platforms, trigger personalised follow-up sequences, and analyse quiz performance — all without anyone touching a dashboard.

Try Interact with Actionist Visit Interact

Average time saved

8 hours

per person · per month

≈ 1 workdays back

Eliminates manual work. Agents eliminate the manual work of routing new quiz leads into CRMs and email lists, tagging contacts by quiz result, and checking weekly quiz performance reports by hand.

Schedule

What your Interact agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs

7Agents at work

24/7Always on

Agents

Tue–Thu

Tue

Wed

Thu

10a

11a

12p

Multi-app workflows

Interact × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows

7Apps spanned

~17 hrsSaved / week

6Personas served

For marketing

Featured5 apps

Quiz lead routed to CRM and nurture in one step

Within about a minute of a quiz submission, the lead is in HubSpot, tagged in Mailchimp for the right nurture sequence, logged in the weekly tracker, and visible to the team in Slack — no manual export or copy-paste.

~8 hrs

Time saved for your team — every week, on autopilot

The flow

Trigger·When a new quiz lead is captured in Interact

Trigger

Step 1

Interact

New Lead fires with email, name, and result tag

write

Step 2

HubSpot

Create or update contact with quiz result tag as a property

write

Step 3

Mailchimp

Add contact to the result-specific audience segment

write

Step 4

Google Sheets

Append lead row to the weekly leads tracker

write

Step 5

Slack

Post lead summary to #marketing-leads channel

Result

Create or update contact with quiz result tag as a propertyAdd contact to the result-specific audience segmentAppend lead row to the weekly leads trackerPost lead summary to #marketing-leads channel

The win

Saved per run

6 min

Runs / week

~80×

Zero quiz leads fall through — every completion routes itself

Driven byMarketing Agent

ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

Sales
25 min / week
Manual lead review and CRM entry
Reps export quiz leads from Interact, open HubSpot, manually create contacts, copy in the result tag, and add a follow-up task — easily 10 minutes per lead during a busy campaign.
Sales Agent
0 min
Agent routes high-intent leads to CRM within about a minute
The New Lead trigger fires within about a minute, the agent creates the HubSpot contact with quiz result notes, and posts a Slack DM to the rep — all before the rep checks their next notification.
Marketing
40 min / week
Manual segment export and email list upload
The marketing team filters quiz leads by result tag in Interact, exports a CSV, opens Mailchimp, uploads the list, and assigns the segment — repeated for each result type after every campaign batch.
Marketing Agent
0 min
Agent syncs leads into result-specific segments automatically
Each New Lead trigger routes the contact to the matching email segment in real time — no exports, no uploads, no manual tagging.
Customer Support
15 min / week
No quiz context available in support tickets
Support reps handle tickets from quiz-sourced customers without knowing which quiz they took or what result they received, leading to generic first replies and longer resolution paths.
Customer Support Agent
0 min
Agent surfaces quiz result in the ticket sidebar automatically
When a ticket arrives, the agent looks up the customer's email in Interact and appends their quiz result and key answers to the ticket — the rep's first reply is personalised to the customer's stated situation.
Human Resources
20 min / week
Manual tracking of candidate quiz results
HR logs into Interact to see who completed the assessment quiz, notes the result, copies the email into the applicant spreadsheet, and manually schedules a screening call — for every candidate, every time.
Human Resources Agent
0 min
Agent logs candidate and books screening call within about a minute
When the assessment quiz New Lead fires, the agent logs the candidate, retrieves their answers, and books the screening call automatically — the hiring manager sees the summary in Slack before checking their dashboard.
Finance
30 min / week
Manual cost-per-lead calculation from exports
Finance exports quiz lead counts from Interact, matches them to ad spend figures in a separate spreadsheet, and computes cost-per-lead manually — a 30-minute task that delays the budget review.
Finance Agent
0 min
Agent computes CPL automatically before the weekly budget meeting
Every Tuesday the agent pulls quiz analytics and ad spend data and writes computed cost-per-lead figures to the budget sheet — finance and marketing walk into the meeting sharing the same numbers.
Operations
20 min / week
No visibility into quiz completion health
Without a regular review, underperforming quizzes continue running and draining ad spend while the team assumes they're working — the problem only surfaces when campaign leads targets are missed.
Operations Agent
0 min
Agent monitors completion rates and flags drops automatically
The operations agent retrieves quiz analytics every Friday and posts a ranked performance digest to Slack — any quiz below the completion-rate threshold is flagged to the content team the same day.
Legal
20 min / week
Ad hoc consent language spot-checks
Legal periodically visits the Interact dashboard to manually review the opt-in language on active quizzes — an inconsistent process that misses quizzes added between audits and leaves no documented trail.
Legal Agent
0 min
Agent audits all quiz consent language on a weekly schedule
Every Friday the agent retrieves opt-in language for every live quiz and updates the compliance register, flagging any outdated language before it touches another subscriber.

+ 100s of other Interact automations

Average time saved

17 hrs / person / month

Calculator

Calculate what your team saves

Team size

5 people

Hourly rate

$75 / hr

Hours saved / week

Hours saved / year

500

Annual ROI

$37,500

Based on Interact's typical team usage — the visible tasks plus a few other automations the agent runs: ~2 hrs / person / week of admin work automated.

Connect

How to plug Interact into Actionist

Pick the connection method that suits your environment.

Connect Interact with an API Key from your account settings — the standard method for all Interact integrations.

Copy your Interact API Key

Paste into Actionist

In Actionist, find Interact in the Apps library and click Connect. Paste the API Key and click Test connection.

Verify the connection

Actionist runs a read-only verification call to confirm the key is valid. Once confirmed, your agents can receive quiz leads and read quiz data.

Credentials you'll need

API Key*

Interact dashboard → Account → Integrations → API Key

Actions

13 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

1 event your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about Interact + Actionist

How does Actionist connect to Interact?

Go to the Apps tab, find Interact, and click Connect. You'll need an API Key from your Interact account — find it under Account Settings → Integrations → API Key. Paste the key into Actionist and click Test connection. Actionist runs a verification call to confirm access, and your agents are ready to receive quiz leads and read quiz data. The whole setup takes under two minutes.

How quickly does the New Lead trigger fire after a quiz is completed?

The New Lead trigger fires within about a minute of a quiz submission. Interact sends the event via webhook when the lead opts in and the quiz completes — Actionist receives it, and your agent can immediately route the contact into a CRM, email platform, or Slack channel. There is no scheduled polling; the event arrives as soon as Interact sends it.

What data does Actionist receive when a new quiz lead comes in?

The New Lead trigger payload includes the lead's name, email address, the quiz title, the result tag they received (e.g. 'You're a Strategist'), opt-in timestamp, and the individual answers to each quiz question. Your agent can use any of these fields to segment the contact, write personalised CRM notes, or select the right nurture sequence — without a separate enrichment call.

Can Actionist send quiz leads to my CRM and email platform at the same time?

Yes. A single Interact New Lead trigger can fan out to as many downstream steps as your workflow needs. A typical pattern is: create or update the HubSpot contact, add the lead to the matching Mailchimp or ActiveCampaign segment, log a row in Google Sheets, and post a Slack notification — all in one scheduled agent task, triggered by one quiz completion.

Can I segment quiz leads by result type automatically?

Yes. The New Lead trigger includes the result tag the quiz assigned to the respondent. Your agent can use conditional logic on that tag to route contacts into different CRM pipelines, trigger different nurture sequences, or post different Slack alerts for each result type. You don't need to create separate quizzes per segment — one quiz with multiple results maps cleanly to multiple downstream paths.

How do I handle unsubscribe requests for Interact quiz leads to stay GDPR-compliant?

Use the Unsubscribe Lead action. When a contact submits an opt-out via your email platform or directly, your agent looks up the matching lead in Interact using Find Lead by Email and then calls Unsubscribe Lead to suppress them. This ensures the contact won't appear in future export lists or integration syncs from Interact, complementing the unsubscribe you've already applied in your email platform. Log the action and timestamp to your compliance record in Notion for the audit trail.

What are the most common things agents do with Interact?

Four patterns come up most often: (1) lead routing — the New Lead trigger fires within about a minute and the agent immediately creates a CRM contact and subscribes them to the right email segment; (2) result-based personalisation — agents use the quiz result tag to branch the follow-up, so 'Beginner' and 'Advanced' leads receive different first emails; (3) weekly performance reporting — agents retrieve quiz analytics and lead counts on a schedule and post a digest to Slack; (4) compliance management — agents periodically sweep quiz opt-in language into the compliance register and unsubscribe leads on request.

Can I use Actionist with Interact if I don't have a developer?

Yes. Interact connects via an API Key — no code, no OAuth apps to register. You copy the key from Interact's account settings and paste it into Actionist. From there, building workflows uses Actionist's natural-language interface: describe what you want the agent to do when a quiz lead arrives, and the agent handles the API calls. No webhook configuration or Zapier account is required.