Hotmart
· #277 most-usedSell, deliver, and scale your digital products and courses globally
Hotmart is the all-in-one platform for creators and entrepreneurs selling digital products — online courses, memberships, e-books, software, and live events — to audiences in more than 188 countries. Connect it to Actionist and your agents can monitor every transaction event, catch cart abandonments within about a minute, react to subscription changes and cancellations, pull sales history for reporting, manage subscriber lists, and sync student and purchase data across your CRM, email, finance, and support stack — without anyone logging into the Hotmart dashboard.
Eliminates manual work. Agents eliminate manual revenue reconciliation, subscriber list exports, cart-abandonment follow-up, and daily sales dashboard checks that creator teams repeat every single day.
What your Hotmart agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Hotmart × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Cart abandonment recovery within the hour
When a prospect abandons checkout, the agent confirms they have not already purchased, enrols them in a personalised recovery email sequence within about a minute, creates a CRM lead record, and logs them to the retargeting audience sheet — giving marketing three recovery vectors from a single automation.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales90 min / weekManual sale-to-CRM entry
Each time a sale is approved in Hotmart, a team member copies the buyer's details into HubSpot, marks the deal as Closed Won, and sends a manual welcome email — typically done in batches at the end of the day.
Sales Agent0 minAgent syncs every sale to CRM within a minuteWhen Transaction Event fires, the agent fetches sale details, creates or updates the HubSpot contact, marks the deal Closed Won, and enrols the buyer in the welcome sequence — no one touches the CRM manually.
- Marketing60 min / weekManual cart abandonment follow-up
The marketing team exports cart abandonment reports from Hotmart, filters out existing buyers, and manually uploads the list to their email tool daily — a task that slips during busy periods, losing recovery opportunities.
Marketing Agent0 minAgent enrols every abandoner in recovery sequence within minutesThe Cart Abandonment webhook gives the agent each abandoner's details within about a minute. The agent checks they haven't since purchased and enrols them in a recovery sequence — no exports, no uploads, no missed abandonments.
- Customer Support45 min / weekManual refund ticket creation
When a refund request arrives in Hotmart, someone on the support team manually checks the transaction, opens a Zendesk ticket with the buyer's details, and sends an acknowledgement email — usually delayed until someone checks the Hotmart dashboard.
Customer Support Agent0 minAgent opens support ticket within a minute of refund requestWhen Transaction Event fires with REFUND_REQUEST status, the agent fetches sale details and opens a pre-filled Zendesk ticket in the refunds queue — the buyer gets an acknowledgement before a human has seen the notification.
- Human Resources60 min / weekManual completion checking and certificate distribution
The HR team logs into Hotmart's Members Area, exports student progress per course, identifies completions, generates certificates manually, and emails them — a weekly task that often runs 2–3 days behind completions.
Human Resources Agent0 minAgent detects completions daily and sends certificates automaticallyThe Operations Agent polls Members Area student data daily, identifies new completions, generates and emails certificates, congratulates employees in Slack, and updates the skills matrix — completions are recognised on the same day they happen.
- Finance90 min / weekManual Hotmart report export and revenue reconciliation
The finance team logs into Hotmart weekly, exports sales and affiliate reports, copies figures into the revenue sheet, and manually computes MRR from subscriber counts — a 90-minute process done by someone who also needs to be finishing month-end close.
Finance Agent0 minAgent writes MRR, sales, and affiliate figures to Google Sheets weeklyThe Finance Agent calls Get Sales Summary, Get Subscriptions, and Get Affiliate Sales on a Monday schedule and writes all metrics directly to the finance dashboard — the data is there before the weekly review, with zero manual export steps.
- Operations45 min / weekManual product catalogue and subscription status audits
Operations manually reviews the Hotmart product list, subscriber counts, and module structures monthly — a reactive audit that catches documentation drift and configuration changes weeks after they happen.
Operations Agent0 minAgent runs weekly product and subscriber health audits automaticallyThe Operations Agent reconciles the product catalogue, counts subscribers by plan, and audits module structures weekly — discrepancies are flagged to the right team the same day rather than discovered in a monthly review.
- Legal30 min / weekManual compliance cancellation execution and chargeback logging
Legal requests are manually routed to ops for subscription cancellation in Hotmart, chargeback details are manually copied into the dispute log, and refund deadline compliance is tracked in a spreadsheet that someone has to update by hand each day.
Legal Agent0 minAgent executes compliance cancellations and maintains audit logs automaticallyThe Legal Agent cancels subscriptions on compliance request with a timestamped audit log entry, monitors chargeback dispute timelines, and flags refund deadline breaches — every legal action is documented without manual data entry.
Calculate what your team saves
Based on Hotmart's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Hotmart into Actionist
Pick the connection method that suits your environment.
Hotmart uses OAuth 2.0 client credentials — you generate a client_id, client_secret, and Basic token inside your Hotmart developer account and paste them into Actionist. Access is scoped to your account's products, sales, and subscribers.
Log in to your Hotmart account, go to Tools → Credentials. Click Generate credentials to create a new set of API keys for your account.
Copy the Client ID, Client Secret, and Basic token shown. Store them securely — they grant full read/write access to your sales, subscribers, and product data.
Paste all three values into Actionist's Hotmart connection form and click Test connection. The agent will verify the handshake by pulling your account profile.
14 actions your agent can call
Read and write operations available to your Actionist agent.
4 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.