Hotmart

Hotmart

· #277 most-used

Sell, deliver, and scale your digital products and courses globally

MarketingAnalyticsEcommerceAutomationPaymentsEmail MarketingCourses & LMS

Hotmart is the all-in-one platform for creators and entrepreneurs selling digital products — online courses, memberships, e-books, software, and live events — to audiences in more than 188 countries. Connect it to Actionist and your agents can monitor every transaction event, catch cart abandonments within about a minute, react to subscription changes and cancellations, pull sales history for reporting, manage subscriber lists, and sync student and purchase data across your CRM, email, finance, and support stack — without anyone logging into the Hotmart dashboard.

Average time saved
10 hours
per person · per month
≈ 1 workdays back

Eliminates manual work. Agents eliminate manual revenue reconciliation, subscriber list exports, cart-abandonment follow-up, and daily sales dashboard checks that creator teams repeat every single day.

Schedule

What your Hotmart agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
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Multi-app workflows

Hotmart × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
6Apps spanned
~15 hrsSaved / week
5Personas served
For marketing
Featured4 apps

Cart abandonment recovery within the hour

When a prospect abandons checkout, the agent confirms they have not already purchased, enrols them in a personalised recovery email sequence within about a minute, creates a CRM lead record, and logs them to the retargeting audience sheet — giving marketing three recovery vectors from a single automation.

~5 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When Cart Abandonment fires in Hotmart
Result
Enrol the prospect in the cart recovery email sequence with the product name and a direct checkout linkCreate or update a CRM lead record tagged 'Cart Abandoned — Hotmart' with the product and abandonment timestampLog the prospect to the retargeting audience sheet for the paid media team
The win
Saved per run
8 min
Runs / week
~40×
Every cart abandonment triggers a recovery sequence within minutes rather than being missed entirely
Driven byMarketing Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    90 min / week
    Manual sale-to-CRM entry

    Each time a sale is approved in Hotmart, a team member copies the buyer's details into HubSpot, marks the deal as Closed Won, and sends a manual welcome email — typically done in batches at the end of the day.

    Sales Agent
    0 min
    Agent syncs every sale to CRM within a minute

    When Transaction Event fires, the agent fetches sale details, creates or updates the HubSpot contact, marks the deal Closed Won, and enrols the buyer in the welcome sequence — no one touches the CRM manually.

  • Marketing
    60 min / week
    Manual cart abandonment follow-up

    The marketing team exports cart abandonment reports from Hotmart, filters out existing buyers, and manually uploads the list to their email tool daily — a task that slips during busy periods, losing recovery opportunities.

    Marketing Agent
    0 min
    Agent enrols every abandoner in recovery sequence within minutes

    The Cart Abandonment webhook gives the agent each abandoner's details within about a minute. The agent checks they haven't since purchased and enrols them in a recovery sequence — no exports, no uploads, no missed abandonments.

  • Customer Support
    45 min / week
    Manual refund ticket creation

    When a refund request arrives in Hotmart, someone on the support team manually checks the transaction, opens a Zendesk ticket with the buyer's details, and sends an acknowledgement email — usually delayed until someone checks the Hotmart dashboard.

    Customer Support Agent
    0 min
    Agent opens support ticket within a minute of refund request

    When Transaction Event fires with REFUND_REQUEST status, the agent fetches sale details and opens a pre-filled Zendesk ticket in the refunds queue — the buyer gets an acknowledgement before a human has seen the notification.

  • Human Resources
    60 min / week
    Manual completion checking and certificate distribution

    The HR team logs into Hotmart's Members Area, exports student progress per course, identifies completions, generates certificates manually, and emails them — a weekly task that often runs 2–3 days behind completions.

    Human Resources Agent
    0 min
    Agent detects completions daily and sends certificates automatically

    The Operations Agent polls Members Area student data daily, identifies new completions, generates and emails certificates, congratulates employees in Slack, and updates the skills matrix — completions are recognised on the same day they happen.

  • Finance
    90 min / week
    Manual Hotmart report export and revenue reconciliation

    The finance team logs into Hotmart weekly, exports sales and affiliate reports, copies figures into the revenue sheet, and manually computes MRR from subscriber counts — a 90-minute process done by someone who also needs to be finishing month-end close.

    Finance Agent
    0 min
    Agent writes MRR, sales, and affiliate figures to Google Sheets weekly

    The Finance Agent calls Get Sales Summary, Get Subscriptions, and Get Affiliate Sales on a Monday schedule and writes all metrics directly to the finance dashboard — the data is there before the weekly review, with zero manual export steps.

  • Operations
    45 min / week
    Manual product catalogue and subscription status audits

    Operations manually reviews the Hotmart product list, subscriber counts, and module structures monthly — a reactive audit that catches documentation drift and configuration changes weeks after they happen.

    Operations Agent
    0 min
    Agent runs weekly product and subscriber health audits automatically

    The Operations Agent reconciles the product catalogue, counts subscribers by plan, and audits module structures weekly — discrepancies are flagged to the right team the same day rather than discovered in a monthly review.

  • Legal
    30 min / week
    Manual compliance cancellation execution and chargeback logging

    Legal requests are manually routed to ops for subscription cancellation in Hotmart, chargeback details are manually copied into the dispute log, and refund deadline compliance is tracked in a spreadsheet that someone has to update by hand each day.

    Legal Agent
    0 min
    Agent executes compliance cancellations and maintains audit logs automatically

    The Legal Agent cancels subscriptions on compliance request with a timestamped audit log entry, monitors chargeback dispute timelines, and flags refund deadline breaches — every legal action is documented without manual data entry.

+ 100s of other Hotmart automations
Average time saved
42 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
13
Hours saved / year
625
Annual ROI
$46,875

Based on Hotmart's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Hotmart into Actionist

Pick the connection method that suits your environment.

Hotmart uses OAuth 2.0 client credentials — you generate a client_id, client_secret, and Basic token inside your Hotmart developer account and paste them into Actionist. Access is scoped to your account's products, sales, and subscribers.

1
Open Hotmart Developer Credentials

Log in to your Hotmart account, go to Tools → Credentials. Click Generate credentials to create a new set of API keys for your account.

2
Copy your credentials

Copy the Client ID, Client Secret, and Basic token shown. Store them securely — they grant full read/write access to your sales, subscribers, and product data.

3
Paste into Actionist and test

Paste all three values into Actionist's Hotmart connection form and click Test connection. The agent will verify the handshake by pulling your account profile.

Credentials you'll need
Client ID*
Hotmart → Tools → Credentials → Generate credentials → Client ID
Client Secret*
Hotmart → Tools → Credentials → Generate credentials → Client Secret
Basic Token*
Hotmart → Tools → Credentials → Generate credentials → Basic token (used for the initial token exchange)
Actions

14 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

4 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about Hotmart + Actionist

How does Actionist connect to Hotmart?
Go to the Apps tab, find Hotmart, and click Connect. Hotmart uses OAuth 2.0 client credentials — you generate a Client ID, Client Secret, and Basic token in your Hotmart account under Tools → Credentials, then paste all three into Actionist. The agent runs a test call against the Hotmart API to confirm the handshake before any actions execute. The credentials are stored encrypted and scoped to your Hotmart account's products, sales, and subscriber data.
What permissions do the Hotmart credentials give Actionist?
The Hotmart credentials you generate inherit the permissions of the Hotmart account you generate them in. If you are the Producer on the account, Actionist can read your full sales history, subscriber list, product catalogue, Members Area student data, affiliate sales, and coupon configurations — and can execute subscription management actions like cancelling, reactivating, and changing plans. Actionist does not store payment card data; all transactions originate and settle in Hotmart's infrastructure.
What are the most useful things an Actionist agent can do with Hotmart?
The four patterns that deliver the most value: (1) event-driven onboarding — when a purchase is approved, the agent enrols the buyer in a welcome sequence, creates a CRM contact, and posts a sale notification to Slack, all within about a minute of payment; (2) cart abandonment recovery — the Cart Abandonment webhook fires within about a minute of an abandoned checkout, giving the agent time to enrol the prospect in a recovery sequence before intent fades; (3) subscriber health monitoring — the agent identifies inactive subscribers, pre-renewal at-risk accounts, and failed-payment cases on a scheduled basis; (4) financial reporting — weekly revenue summaries, MRR calculations, and affiliate payout sheets are assembled from the API and written to Google Sheets without anyone logging into Hotmart.
How quickly do Hotmart webhooks fire after an event?
Hotmart's webhook events — Transaction Event, Cart Abandonment, Subscription Cancellation, and Change Plan — typically deliver within about a minute of the triggering action. Delivery is not instantaneous; there is a short processing window on Hotmart's side before the webhook payload is dispatched. For time-sensitive workflows like cart recovery, design your sequences to activate within the first hour of receiving the event rather than counting on sub-second delivery.
Can Actionist trigger actions in other apps when a new Hotmart purchase arrives?
Yes. The Transaction Event webhook gives the agent the buyer's email, name, product details, and transaction amount the moment a purchase is approved. The agent can immediately create a contact in HubSpot or Salesforce, enrol the buyer in a Brevo or ActiveCampaign email sequence, post a Slack notification, add a row to Google Sheets, create a task in ClickUp or Notion, and schedule a Google Calendar check-in — all from a single Transaction Event firing. Any of Actionist's 200+ connected apps can receive data from Hotmart in the same scheduled agent task.
Does Actionist support Hotmart's affiliate tracking and commission management?
Yes, through the Get Affiliate Sales action. The agent can pull affiliate sales broken down by affiliate, product, and commission amount, filter by date range or transaction status, and write the output to a Google Sheets payout sheet. Typical use cases include monthly affiliate commission reports for accounts payable, top-affiliate leaderboards for the affiliate programme newsletter, and refund-rate compliance checks that flag affiliates whose cancellation rates exceed the contractual threshold before a commission run.
How can I use Actionist to reduce churn on my Hotmart subscription products?
There are three complementary scheduled agent tasks that together form a churn-reduction system: (1) a Thursday task that identifies subscribers whose renewal falls within 10 days and cross-references their Members Area login activity — inactive pre-renewal subscribers get a personalised re-engagement email before their billing date; (2) a Subscription Cancellation webhook handler that enrols cancelling subscribers in a win-back email sequence starting 7 days after cancellation; (3) a Friday task that checks all PAST_DUE subscriptions and reactivates access for any subscriber whose failed payment has since recovered. Together these cover pre-cancellation, at-cancellation, and post-payment-failure scenarios.
Can Actionist manage student progress in Hotmart's Members Area?
Yes. The Get Members Area Students action returns enrolled students with their progress percentage for a given product. Actionist agents commonly use this to identify students stuck at low-completion percentages after a set number of days (triggering a personalised motivational email), detect students who have completed the course (triggering certificate generation and a congratulations message), and compile cohort-level completion data for product and HR teams. The agent polls this endpoint on a schedule — daily for internal training courses with compliance deadlines, and weekly for commercial courses focused on engagement.