HighLevel

· #241 most-used

All-in-one CRM and sales platform for agencies and SMBs

CRMSalesMarketingSchedulingAutomationLead Generation

HighLevel (GoHighLevel) is an all-in-one CRM and sales platform designed for marketing agencies and SMBs — combining contact management, visual sales pipelines, task tracking, appointment scheduling, and automated follow-up in a single tool. Connect it to Actionist and your agents can create and update contacts from any inbound source, move opportunities through the pipeline based on real-world events like signed contracts or cleared payments, spin up follow-up tasks automatically after every deal milestone, and book appointments directly from HighLevel's calendar — keeping the CRM accurate and the team in motion without manual data entry.

Average time saved
14 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate the manual cycle of entering leads into the CRM, updating opportunity stages after calls, creating follow-up tasks, and exporting pipeline data for weekly reporting.

Schedule

What your HighLevel agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
TueThu
Tue
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Thu
7a
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10a
11a
12p
1p
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Multi-app workflows

HighLevel × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
6Apps spanned
~25 hrsSaved / week
6Personas served
For sales
Featured3 apps

Inbound demo request lands in HighLevel pipeline within a minute

When a prospect submits a demo request form, the agent creates a HighLevel contact, opens an opportunity in the pipeline, fetches the BDR's available slots, and posts the lead brief plus open times to the #inbound-sales Slack channel — all within about a minute of form submission. The BDR's only job is to click 'book' from the Slack message.

~10 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a prospect submits the demo request form
Result
Create or update contact with lead details and 'demo-request' tagCreate opportunity in 'Demo Requested' pipeline stagePost lead brief and available slots to #inbound-salesCreate follow-up task for BDR due tomorrow at 9 AM
The win
Saved per run
20 min
Runs / week
~30×
Every demo request is in the pipeline with a task before the BDR sees the alert
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    60 min / week
    Manual lead entry and pipeline update

    Reps manually copy lead details from email or forms into HighLevel, create the opportunity, set the stage, and add a follow-up task — 5 to 10 minutes per lead, every time.

    Sales Agent
    0 min
    Agent creates contacts, opportunities, and tasks from every inbound lead

    When a lead form is submitted, the agent creates a HighLevel contact, opens an opportunity in the pipeline, and assigns a follow-up task to the rep — the pipeline is current before the rep sees the alert.

  • Marketing
    90 min / week
    Manual campaign lead import

    Marketing exports leads from each ad platform, formats the CSV to match HighLevel's import template, uploads, and manually tags each batch by campaign — taking an hour or more per import cycle.

    Marketing Agent
    0 min
    Agent syncs campaign leads into HighLevel with source tags in near real time

    At the end of each campaign run, the agent upserts all leads into HighLevel with the campaign name as the source tag — attribution is clean from the first contact, with no human touching the CRM.

  • Customer Support
    30 min / week
    Manual escalation logging and scheduling

    Support leads manually find the customer in HighLevel, log the escalation, create a task, then go back and forth with the team to find a callback slot before confirming with the customer.

    Customer Support Agent
    0 min
    Agent creates an escalation task and books a callback within minutes

    When an escalation hits the Slack channel, the agent retrieves the customer's HighLevel record, creates a high-priority task, and books a callback — the customer knows when they'll hear back within about a minute.

  • Human Resources
    40 min / week
    Manual candidate CRM entry

    Recruiters manually add each candidate to HighLevel, set the pipeline stage, link the contact to the opportunity, and create the first follow-up task — 5 to 8 minutes per applicant.

    Human Resources Agent
    0 min
    Agent creates a HighLevel candidate contact and pipeline opportunity immediately

    When a candidate is added to Notion, the agent creates a HighLevel contact, opens a hiring pipeline opportunity, and assigns the recruiter a screen-scheduling task — no manual CRM entry ever.

  • Finance
    50 min / week
    Manual pipeline export for finance

    A sales ops or finance team member exports opportunities from HighLevel, formats the data in Google Sheets, calculates weighted pipeline value by stage, and shares the sheet — typically 45 to 60 minutes per week.

    Finance Agent
    0 min
    Agent extracts live pipeline value for the weekly forecast with zero manual pulls

    Every Friday morning the agent fetches all open opportunities by stage and writes the aggregated pipeline value to Google Sheets — finance and sales share the same forecast before the review call.

  • Operations
    40 min / week
    Manual weekly CRM health report

    Operations manually queries HighLevel for contact creation rates, pipeline counts, and overdue tasks, then formats the summary in a doc or Slack message — typically 30 to 45 minutes of report assembly per week.

    Operations Agent
    0 min
    Agent produces the weekly CRM health report from live data automatically

    Every Friday the agent pulls new contacts, open opportunities, and task completion rates from HighLevel and posts a formatted health report to Slack — leadership has the numbers without anyone building a report.

  • Legal
    25 min / week
    Manual contract milestone tracking

    Legal counsel manually creates contact records for each new vendor, adds reminder tasks for signature deadlines and review dates, and books calendar time separately — 15 to 20 minutes per vendor onboarded.

    Legal Agent
    0 min
    Agent creates contract milestone tasks and books review calls from the CRM

    When a new vendor is onboarded, the agent creates a HighLevel contact, creates milestone tasks with staggered due dates, and books the legal review appointment — the full contract workflow is set up in the CRM within minutes.

+ 100s of other HighLevel automations
Average time saved
34 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
18
Hours saved / year
875
Annual ROI
$65,625

Based on HighLevel's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.5 hrs / person / week of admin work automated.

Connect

How to plug HighLevel into Actionist

Pick the connection method that suits your environment.

Connect via GoHighLevel OAuth 2.0 (API v2) for full access to contacts, opportunities, tasks, and calendar actions with fine-grained scopes. Recommended for all new connections.

1
Open the Apps tab

Find HighLevel in the Apps tab and click Connect. OAuth is selected by default and uses API v2.

2
Authorise in GoHighLevel

A GoHighLevel OAuth window opens — sign in, select the agency location (sub-account) you want to connect, and grant the requested scopes for contacts, opportunities, tasks, and calendars.

3
Test the connection

Actionist runs a test read on your contacts to confirm the handshake. You're ready to run agent tasks.

Actions

17 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

0 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

This app has no triggers yet.
MCP servers

MCP servers that work with HighLevel

Connect Actionist to MCP servers built for or around this app.

Funding-Machine-ghl-mcp-fundingmachine

Automate GoHighLevel across CRM, messaging, calendars, marketing, e-commerce, and billing.

ghl-mcp-server

GoHighLevel CRM for AI agents. 60+ tools for contacts, messaging, calendars, and payments.

FAQs

Questions about HighLevel + Actionist

How does Actionist connect to HighLevel?
Go to the Apps tab, find HighLevel, and click Connect. For API v2 (OAuth), Actionist opens a GoHighLevel OAuth window — sign in, choose the sub-account or agency location you want to connect, and grant the requested scopes. The agent gains access to contacts, opportunities, tasks, and calendars within that location. If you prefer API v1, generate a Location API Key inside HighLevel under Settings → Business Info → API Key, then paste it into the API key field. Either method runs a test read on your contacts before any actions are enabled.
What permissions does Actionist need on my HighLevel account?
For contacts and opportunities (read and write) the OAuth app needs the contacts.readonly, contacts.write, opportunities.readonly, and opportunities.write scopes. Task operations require tasks.readonly and tasks.write. Calendar booking and free-slot lookups need calendars.readonly and calendars.write. The OAuth flow requests all relevant scopes in a single step. If you connect via API v1 key, the key inherits the permissions of the location it was generated from — ensure that location's API access is enabled in HighLevel settings.
What is the difference between HighLevel API v1 and v2?
HighLevel uses two parallel API versions. API v1 (legacy) is accessed with a Location API Key and covers contacts and basic CRM operations. API v2 uses OAuth 2.0 with finer-grained scopes and covers contacts, opportunities, tasks, calendars, conversations, payments, and more. Actionist supports both: use api_key mode for v1 and oauth mode for v2. GoHighLevel recommends migrating to v2 for new integrations because v1 is in maintenance mode and will not receive new endpoints.
Can I connect HighLevel to other apps in the same agent task?
Yes — HighLevel becomes most powerful when combined with the rest of your stack. Common combinations: sync new HighLevel contacts to Google Sheets for reporting; create a HighLevel opportunity when a payment clears in Stripe; post a Slack message when an opportunity stage changes; book a HighLevel appointment when a prospect fills in a Typeform; update HighLevel contact tags when a deal closes in HubSpot. Any of Actionist's connected apps can send data to or receive data from HighLevel in the same scheduled agent task.
What are the most common things agents do with HighLevel?
The most common patterns: (1) contact hygiene — creating or updating contacts from inbound sources (forms, ads, chat) so the CRM stays current without manual data entry; (2) pipeline progression — moving opportunities through stages based on external events like payment receipts or signed contracts; (3) appointment coordination — fetching free calendar slots and booking appointments directly from other tools or web pages; (4) task creation — spinning up follow-up tasks automatically when an opportunity reaches a specific stage or when a contact hasn't been touched in N days.
Are there rate limits I should know about for HighLevel API calls?
HighLevel's API rate limits for v2 are 100 requests per 10 seconds per Marketplace app per resource, with a daily cap of 200,000 requests per app per resource. For high-volume contact syncs — say, thousands of contacts from an ad campaign — use the 'Get many contacts' action with pagination rather than individual 'Get contact' calls. If you're running large batch updates (updating thousands of opportunities at once), spread the operations across multiple scheduled agent tasks with appropriate pacing to stay within burst limits.
How do I avoid creating duplicate contacts when syncing from external sources?
Use 'Create or update contact' (the upsert action) instead of 'Create contact' when the same person might already exist in HighLevel. This action checks for a matching email or phone number first and updates the existing record rather than creating a duplicate. If you're ingesting contacts from a source that doesn't deduplicate — an ad lead form, a CSV import, a third-party webhook — always route them through the upsert action to keep your CRM clean. HighLevel does not have a native merge-contacts API, so prevention is easier than remediation.
Can Actionist check calendar availability and book appointments automatically?
HighLevel's calendar system exposes free slots via 'Get free slots' — you pass a calendar ID, a date range, and a timezone, and the API returns available windows. The 'Book an appointment' action then creates the booking directly in HighLevel's calendar. This means an Actionist agent can check availability and book a slot entirely without the prospect visiting a HighLevel page — useful for embedding booking into a chat flow, a post-form redirect, or a post-payment sequence where you want the appointment scheduled the moment a deal closes.