Hatch

Hatch

· #406 most-used

Convert more service leads with AI-powered SMS, email, and voice follow-up

CRMSalesMarketingCommunicationSchedulingAutomationPhone & SMS

Hatch is the AI-powered CSR platform for service businesses — unifying SMS, email, and voice into one conversation layer that follows up with leads, books appointments, and re-engages customers at scale. Connect it to Actionist and your agents can push leads from any source into Hatch boards within minutes, react when contacts reply inbound, log every outbound communication event to your CRM and reporting sheets, and process opt-out requests across all systems in about a minute — closing the loop between Hatch's conversation engine and the rest of your tech stack.

Average time saved
14 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate manual lead transfers into Hatch, campaign volume exports, inbox monitoring for inbound replies, and opt-out processing that service businesses handle across SMS, email, and voice every week.

Schedule

What your Hatch agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
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Thu
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12p
1p
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Multi-app workflows

Hatch × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
5Apps spanned
~23 hrsSaved / week
6Personas served
For sales
Featured4 apps

New lead pushed into Hatch the moment it arrives

When a new lead row appears in the inbound leads Google Sheet, the agent searches Hatch for an existing contact by phone number. If none exists, it creates the contact in the correct Hatch board based on the lead source column, creates the matching HubSpot record, and posts a Slack notification to the sales team — the lead is in Hatch's outreach sequence before a rep has a chance to see the form notification.

~5 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new lead form is submitted on the company website
Result
Create Contact in the correct outreach board based on lead sourceCreate matching contact record in HubSpot with lead source fieldPost new lead notification to #sales channel
The win
Saved per run
8 min
Runs / week
~40×
Every new lead enters Hatch within minutes of form submission
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    40 min / week
    Manual lead transfer to Hatch

    Reps copy lead details from forms or spreadsheets and manually create contacts in Hatch — an average of 5-8 minutes per lead before the follow-up sequence can begin.

    Sales Agent
    0 min
    Agent pushes leads into Hatch boards automatically

    When a new lead arrives from any source, the agent searches Hatch for duplicates and calls Create Contact to place the lead into the correct board — the outreach sequence starts within minutes without a rep logging in.

  • Marketing
    30 min / week
    Manual Hatch outreach export

    The marketing team logs into Hatch each week, exports communication volume data board by board, and manually compiles the figures into the campaign report spreadsheet.

    Marketing Agent
    0 min
    Agent logs every outbound event to the campaign sheet

    The New Communication Outbound trigger fires within about a minute of each Hatch send and the agent writes the event to the campaign volume log — no manual export needed for the weekly report.

  • Customer Support
    25 min / week
    Manual Hatch inbox monitoring

    Support reps check the Hatch inbox periodically throughout the day to spot new replies — busy periods mean some inbound messages wait 30-60 minutes before anyone notices them.

    Customer Support Agent
    0 min
    Agent alerts rep within about a minute of every inbound reply

    New Communication Inbound fires when a customer replies and the agent posts a Slack alert to the assigned rep with the contact name, board, and message preview — no replies go unnoticed.

  • Human Resources
    20 min / week
    Manual staff entry in Hatch

    HR manually creates Hatch contact records for new field technicians and CSR staff during onboarding — duplicating data already entered in the HRIS and adding 5-10 minutes to each new starter's setup.

    Human Resources Agent
    0 min
    Agent creates Hatch contacts for new staff automatically

    During onboarding, the HR agent reads the new-hire sheet and calls Create Contact in Hatch for each field tech and CSR — staff are in the system on their start date without HR updating two platforms.

  • Finance
    35 min / week
    Manual messaging cost reconciliation

    Finance requests a communication volume report from operations, waits for the manual Hatch export, and compiles message counts per board by hand into the billing reconciliation sheet each month.

    Finance Agent
    0 min
    Agent builds cost-per-lead from board stats automatically

    Every Friday the finance agent retrieves board stats for all active boards and calculates cost-per-lead by channel and source — ready for the budget review without anyone pulling a Hatch export.

  • Operations
    30 min / week
    Manual board performance tracking

    Operations logs into Hatch weekly to review each board's contact volume and reply rate, copies the figures into a dashboard spreadsheet, and manually identifies boards showing declining performance.

    Operations Agent
    0 min
    Agent keeps board stats current in the ops dashboard

    Every Monday the operations agent retrieves board stats for all active boards and writes them to the operations dashboard in Google Sheets — leadership sees current outreach health without a Hatch login.

  • Legal
    20 min / week
    Manual opt-out processing in Hatch

    Legal or support staff manually update Hatch contact records when opt-out requests come in via email or CRM — requests sometimes wait hours or days before the Hatch record is updated, creating compliance exposure.

    Legal Agent
    0 min
    Agent processes opt-out requests within about a minute

    When a do-not-contact flag is set in the CRM, the legal agent calls Opt Out Contact in Hatch immediately and logs the action to the compliance register — no delay, no reliance on a rep remembering to update Hatch.

+ 100s of other Hatch automations
Average time saved
20 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
18
Hours saved / year
875
Annual ROI
$65,625

Based on Hatch's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.5 hrs / person / week of admin work automated.

Connect

How to plug Hatch into Actionist

Pick the connection method that suits your environment.

Connect Actionist to your Hatch account using the API key provided by your Hatch representative. The key gives agents access to contact management, communication event webhooks, and board statistics.

1
Request your API key

Contact your Hatch representative or the Hatch support team to obtain an API key for your account. The key is scoped to your organisation and grants access to contacts, communication history, and webhook events.

2
Paste the key into Actionist

In the Actionist Apps tab, find Hatch and click Connect. Paste your API key into the field provided and click Test connection.

3
Test and confirm

Actionist will run a read-only verification call against your Hatch account. Once the test passes, your agents are ready to create contacts, monitor communications, and trigger workflows.

Credentials you'll need
API key*
Request your Hatch API key from your Hatch representative or the Hatch support team.
Actions

13 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

3 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about Hatch + Actionist

How does Actionist connect to Hatch?
Go to the Apps tab, find Hatch, and click Connect. You will need an API key from your Hatch account — either request one from your Hatch representative or contact Hatch support. Paste the API key into the connection field and Actionist will run a test call to confirm the handshake. Once connected, your agents can create contacts, monitor inbound and outbound communications, and automate follow-up across SMS, email, and voice.
What can Actionist agents actually do inside Hatch?
Agents can create new contacts in Hatch (pushing leads from any source into a Hatch board), and they can listen for three webhook-based triggers: inbound communications from a contact, outbound communications sent from Hatch, and new contact creation events. These primitives let agents react within about a minute when a customer replies to an SMS, when Hatch sends a follow-up message, or when a new lead arrives — and then take actions in any connected app such as updating a CRM, logging to a spreadsheet, or notifying a team on Slack.
What kinds of businesses get the most value from Hatch connected to Actionist?
Service businesses running 20 or more appointments per week see the biggest impact — home services (HVAC, plumbing, roofing), home improvement (windows and doors, remodeling, flooring), and multi-location franchises. These businesses rely on high-volume outreach across SMS, email, and voice, and connecting Hatch to Actionist means every inbound reply, every appointment confirmation, and every re-engagement touchpoint can automatically update the CRM, log to a reporting sheet, trigger follow-up, or alert a sales rep without manual intervention.
Can I push leads from other sources into Hatch through Actionist?
Yes. The Create Contact action is the primary way to push lead data into Hatch from any other connected app. For example, when a new lead form is submitted in a website tool, when a Yelp or Angi inquiry arrives in a spreadsheet, or when a CRM contact is tagged as a re-engagement candidate, the agent can call Create Contact to place that lead into a Hatch board immediately. Hatch then handles the outreach — SMS, email, or voicemail — according to your configured campaigns.
How does the inbound communication trigger work and how quickly does it fire?
The New Communication Inbound trigger fires within about a minute when a contact sends a reply inside a Hatch board — whether the response comes in via SMS, email, or voice. Actionist polls the Hatch webhook on a short interval, so there is a brief delay between the contact's reply and the agent's reaction. This is suitable for follow-up workflows (updating a CRM, logging to a sheet, notifying a rep on Slack) where a minute's latency is acceptable. It is not designed for instant, sub-second real-time response at the infrastructure level.
Can Actionist help me track which Hatch campaigns are converting?
Yes, with a combined Hatch + spreadsheet or CRM workflow. When New Communication Outbound triggers fire, agents can log each outreach event — timestamp, contact, channel, board name — to a Google Sheets tracking log or to a CRM record. Over time this builds a conversion funnel: you can see how many contacts were messaged, how many replied (via inbound triggers), and how many booked appointments (if your scheduling tool is also connected). Actionist connects the data across apps; Hatch provides the raw communication events.
Does Actionist support Hatch's AI voice and messaging features directly?
The Actionist integration with Hatch works at the data layer — creating contacts and responding to communication events — rather than directly configuring Hatch's internal AI Voice, Messaging AI, or Journey Builder features. Those are set up inside the Hatch platform itself. Where Actionist adds value is in connecting Hatch's output (replies, new leads, sent messages) to the rest of your tech stack: your CRM, your spreadsheet, your project management tool, your Slack channel.
What other apps work well alongside Hatch in an Actionist workflow?
The most common Hatch + Actionist combinations pair Hatch with CRMs like HubSpot or ServiceTitan (to keep contact records in sync), Google Sheets (to log communication events for reporting), Slack (to notify sales reps of inbound replies), Google Calendar (to book follow-up calls when a contact responds), and Notion (to maintain a lead intelligence log). Because Actionist connects to hundreds of apps, any tool in your stack that should know about a Hatch communication event or receive a new lead can be wired in.