Actionist·Google Ads
Google Ads

Google Ads

· #294 most-used

Run, measure, and optimize your ad campaigns — without touching a dashboard

SalesMarketingAnalyticsFinanceAutomationLead Generation

Google Ads is Google's online advertising platform that lets businesses show ads across Google Search, YouTube, Display, Shopping, and Gmail. Connect Google Ads to Actionist and your agents can manage campaigns, build and update customer match lists, send offline conversions, pull performance reports, and react to new leads or campaigns — all from a single agent thread, with no manual dashboard work required.

Try Google Ads with ActionistVisit Google Ads
Average time saved
14 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate the manual cycle of pulling reports, updating customer match lists, toggling campaign statuses, and chasing offline conversion uploads — work that typically consumes half a day per week across marketing and sales teams.

Schedule

What your Google Ads agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

Google Ads × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
6Apps spanned
~30 hrsSaved / week
5Personas served
For sales
Featured3 apps

CRM deal close sends offline conversion to Google Ads

When a deal closes in HubSpot, the Sales Agent retrieves the GCLID stored on the lead record and sends the offline conversion with the full deal value to Google Ads — giving Smart Bidding the revenue signal it needs to shift budget toward high-converting search terms. The newly-won customer is simultaneously removed from the Prospects retargeting list to prevent wasted spend, and the conversion is logged to the attribution tracker.

~10 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a deal is marked Closed-Won in HubSpot
Trigger
Step 1
HubSpot
Detect deal stage change to Closed-Won
read
Step 2
HubSpot
Retrieve deal value, GCLID, and contact details from the deal record
write
Step 3
Google Ads
Send offline conversion with GCLID and deal revenue value
write
Step 4
Google Ads
Remove contact from Prospects customer list to suppress further retargeting
write
Step 5
Google Sheets
Log conversion event to the revenue attribution tracker
Result
Send offline conversion with GCLID and deal revenue valueRemove contact from Prospects customer list to suppress further retargetingLog conversion event to the revenue attribution tracker
The win
Saved per run
30 min
Runs / week
~20×
Smart Bidding learns which campaigns generate real revenue, not just form fills
Driven bySales Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    30 min / week
    Manual offline conversion upload

    Reps export a CSV of closed deals from the CRM, match GCLIDs manually, format the file to Google's spec, and upload it through the Google Ads dashboard — a 30-minute process that happens weekly at best.

    Sales Agent
    0 min
    Agent sends conversions automatically at deal close

    When a deal is marked Closed-Won in the CRM, the Sales Agent sends the offline conversion with the deal value within about a minute — no CSV, no manual upload, no delay in Smart Bidding receiving the revenue signal.

  • Marketing
    45 min / week
    Manual customer list CSV uploads

    The marketing team exports CRM segments to CSV, hashes email addresses, formats the file, navigates to Audience Manager, and uploads — a multi-step process repeated every time the segment changes.

    Marketing Agent
    0 min
    Agent syncs customer lists from any connected app

    The Marketing Agent reads the latest segment from Google Sheets or the CRM, adds new contacts and removes lapsed ones via the API, and posts a sync summary to Slack — audience lists stay fresh without anyone touching the dashboard.

  • Customer Support
    20 min / week
    Delayed lead form response

    Support checks the Google Ads lead form export manually or waits for a daily digest — leads can sit uncontacted for hours before reaching the right queue.

    Customer Support Agent
    0 min
    Agent routes lead form entries within about a minute

    The New lead form entry trigger fires within about a minute of submission. The Support Agent creates the contact, posts to the team Slack channel, and assigns the follow-up — no manual export or daily digest needed.

  • Human Resources
    25 min / week
    Manual recruitment campaign management

    HR manually logs into Google Ads to pause campaigns for filled roles, enable campaigns for new openings, and pull recruitment ad performance data — each task requires a separate dashboard visit.

    Human Resources Agent
    0 min
    Agent toggles recruitment campaigns from the HRIS

    When a role is filled in the HRIS, the HR Agent pauses the associated Google Ads campaign. When a new role opens, it enables the campaign. Performance reports write to the recruitment tracker automatically.

  • Finance
    45 min / week
    Manual weekly spend export and reconciliation

    Finance exports campaign spend from Google Ads, pastes it into a spreadsheet alongside the approved budget, and manually calculates variance — a process that takes 30–60 minutes every Friday.

    Finance Agent
    0 min
    Agent generates and reconciles spend reports automatically

    The Finance Agent creates the spend report in Google Ads, maps it against the approved budget in Google Sheets, and posts the variance summary to Slack — the Friday reconciliation runs without anyone opening the Ads dashboard.

  • Operations
    30 min / week
    Campaign registry maintained by hand

    Operations maintains a spreadsheet of all active campaigns by copying details from the Google Ads dashboard — campaign name, ID, budget, owner — and updates it whenever someone creates or pauses a campaign.

    Operations Agent
    0 min
    Agent auto-registers every new campaign within about a minute

    The New campaign trigger fires within about a minute of creation. The Operations Agent fetches the campaign details and appends them to the registry automatically — the spreadsheet is always current without manual entries.

  • Legal
    20 min / week
    Manual compliance-driven campaign audit

    When a product is flagged for compliance review, legal searches the Google Ads dashboard for all associated campaigns, pauses each one manually, and records the action in the compliance log — a 20–30 minute process per incident.

    Legal Agent
    0 min
    Agent pauses campaigns and logs the action in under a minute

    When legal flags a product in Notion, the Legal Agent finds all associated campaigns by name, pauses them within about a minute, posts a confirmation to the legal Slack channel, and logs the action to the compliance record automatically.

+ 100s of other Google Ads automations
Average time saved
22 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
18
Hours saved / year
875
Annual ROI
$65,625

Based on Google Ads's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.5 hrs / person / week of admin work automated.

Connect

How to plug Google Ads into Actionist

Pick the connection method that suits your environment.

The standard path for Google Ads. Actionist opens a Google OAuth flow, you grant the required scopes, and the agent gains access to your campaigns, customer lists, and conversion data with no API keys to manage.

1
Open the Apps tab

Find Google Ads in the Apps library and click Connect. OAuth is selected by default.

2
Authorise with Google

A Google OAuth window opens — sign in with the Google account that manages your Ads account and grant Actionist the required permissions. The handshake completes in under 10 seconds.

3
Test the connection

Actionist runs a read-only test call to confirm the handshake. You're ready to start running agent tasks against your campaigns.

Actions

14 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

2 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

FAQs

Questions about Google Ads + Actionist

How does Actionist connect to Google Ads?
Go to the Apps tab, find Google Ads, and click Connect. Actionist opens a standard Google OAuth window — sign in with the Google account that manages your Ads account and grant the required permissions. The connection is read-write: read permissions cover campaign data and performance reports; write permissions cover customer list management, campaign status changes, and offline conversion uploads. Actionist runs a test call to confirm the handshake before any agent tasks run.
What Google Ads permissions does the agent need?
For read-only operations (Get all campaigns, Get a campaign, Find campaign by ID/name, Find customer list, Create report) the agent needs the `https://www.googleapis.com/auth/adwords` scope with at least read access to the linked account. For write operations (Set campaign status, Add contacts to customer lists, Remove contacts, Send offline conversions) the account must grant standard access or above — not read-only. Offline conversion uploads additionally require that Google click IDs (GCLIDs) are being captured on your website or in your CRM.
Can I send offline conversions from my CRM to Google Ads automatically?
Yes — this is one of the highest-value automations available. When a deal is marked Closed-Won in your CRM (HubSpot, Salesforce, Pipedrive, etc.), the Sales Agent calls Send offline conversion with the deal value and the original GCLID captured at click time. Google Ads credits the originating campaign, ad group, and keyword with the revenue, giving Smart Bidding the signal it needs to shift budget toward searches that generate real customers rather than just form fills. The GCLID must be stored on the lead record at point of capture — if your CRM form doesn't collect it yet, enable auto-tagging in Google Ads settings and add a hidden GCLID field to your forms.
How do Customer Match lists work with Actionist agents?
Customer Match lets you upload hashed first-party contact data (email, phone, name + address) so Google can match it to signed-in Google users and target or exclude them in campaigns. Actionist agents interact with Customer Match lists via four actions: Find customer list (look up an existing list by name), Create customer list (create a new empty list), Add contact to customer list with email (hash and upload a single email address), and Remove contact from customer list (suppress or erase a specific contact). The minimum audience size for Customer Match to activate is 1,000 matched users — use Find customer list to check membership count before expecting a list to serve ads.
Can I pause campaigns automatically based on budget rules?
Yes. The most common pattern is: the Finance Agent reads current campaign spend from a scheduled report (via Create report), compares it against the approved budget in a Google Sheet or accounting system, and calls Set campaign status to Paused when spend reaches a defined threshold. You can also trigger a pause from external events — a promotion end date in your calendar, a sold-out status in your ecommerce platform, or a compliance flag in your legal tracker. Pausing via the API takes effect within about a minute; enabling a campaign again follows the same action with status set to Enabled.
What triggers are available for Google Ads in Actionist?
Two triggers are available: New campaign (fires within about a minute of any new campaign being created in your account) and New lead form entry (fires within about a minute of a prospect submitting a Google Ads native lead form). The New lead form entry trigger is particularly valuable for B2B teams — it delivers lead details to your CRM and triggers follow-up sequences without any manual export from the Google Ads dashboard. There is no trigger for individual keyword clicks or ad impressions — Google Ads does not expose those events via its API.
Does Actionist support Google Ads Manager Accounts (MCC)?
When you connect via OAuth, Actionist can work with the account you authorise. If you manage multiple client accounts under a Manager Account (MCC), you can connect individual sub-accounts separately and run agent tasks against each. The API request action supports passing a specific customer ID in the request header, which allows advanced users to operate across multiple accounts in a single agent task. For most teams managing a single Google Ads account, the standard OAuth connection is sufficient.
How can I combine Google Ads with other apps in the same agent workflow?
Google Ads works best when combined with the apps where your customer data and business outcomes live. Common combinations: HubSpot or Salesforce (sync qualified leads to customer lists; send offline conversions when deals close), Google Sheets (write campaign spend reports; track budget pacing), Slack (alert on new lead form entries; notify on campaign pauses), Stripe or Chargebee (send subscription start events as offline conversions), and Google Calendar (pause campaigns when promotional events end). Any of Actionist's connected apps can send or receive data alongside Google Ads in the same scheduled agent task.