Actionist·Front

Front

· #284 most-used

Manage every customer conversation across channels — together

CRMEmailCommunicationProductivitySupportAutomation

Front is the collaborative customer service platform that brings email, chat, SMS, and social messages into a single shared inbox so teams can resolve conversations faster. Connect Front to Actionist and your agents can send replies, draft messages, assign conversations, manage contacts and accounts, add tags, fetch conversation history, and react to inbound messages and rule triggers — so your team spends less time triaging and more time building relationships.

Try Front with ActionistVisit Front
Average time saved
10 hours
per person · per month
≈ 1 workdays back

Eliminates manual work. Agents eliminate the manual cycle of CRM lookups before replies, manual inbox triage, contact record maintenance, and composing routine follow-ups — the highest-volume repetitive tasks in shared-inbox support.

Schedule

What your Front agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

Front × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~17 hrsSaved / week
6Personas served
For customer success
Featured2 apps

CRM-enriched context on every new inbound message

Within about a minute of a new message arriving, the agent finds the sender's Front contact, retrieves their account details from HubSpot, and posts an internal comment on the conversation with account tier, MRR, and recent tickets. The assigned rep opens the conversation with full context already waiting.

~8 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new inbound message arrives in the support inbox
Trigger
Step 1
Front
New Inbound Message fires in the support inbox
read
Step 2
Front
Find Contact by sender email to retrieve Front contact ID
read
Step 3
HubSpot
Get contact and associated deal from HubSpot by email
write
Step 4
Front
Add Comment with account tier, MRR, and last-ticket summary
write
Step 5
Front
Add Conversation Tags based on account tier (e.g. 'enterprise', 'starter')
Result
Add Comment with account tier, MRR, and last-ticket summaryAdd Conversation Tags based on account tier (e.g. 'enterprise', 'starter')
The win
Saved per run
3 min
Runs / week
~150×
Reps respond faster and more personally — no manual CRM lookup
Driven byCustomer Support Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    100 min / week
    Manual prospect triage and follow-up

    Reps sort through the shared inbox each morning to find prospect emails, look up the sender in the CRM, and manually compose follow-up messages — adding 20 minutes of admin to the start of every day.

    Sales Agent
    0 min
    Agent enriches, routes, and drafts replies automatically

    Within about a minute of a prospect message arriving, the agent posts a CRM-enriched comment, routes the conversation to the right rep, and creates a draft reply — the rep reviews and sends in one click.

  • Marketing
    60 min / week
    Manual campaign reply tracking in Front

    After each campaign, the marketing team manually searches Front for replies from campaign recipients, counts them by hand, and updates a spreadsheet — a process that takes an hour after every send.

    Marketing Agent
    0 min
    Agent tags campaign replies and posts digest to Slack

    The agent automatically tags incoming messages by campaign source and posts a weekly reply-count digest to Slack — marketing sees campaign engagement without touching the inbox.

  • Customer Support
    90 min / week
    Manual SLA monitoring and escalation

    Support leads check the inbox each morning for conversations near their SLA breach time, manually prioritise the queue, and ping the assigned rep — a reactive process that regularly results in breaches on busy Mondays.

    Customer Support Agent
    0 min
    Agent flags near-breach conversations before the team starts

    Before the team logs in each morning, the agent scans for conversations approaching SLA deadlines, adds the 'urgent' tag, and posts an internal comment with the remaining time — the team opens a pre-sorted queue.

  • Human Resources
    40 min / week
    Manual new-hire welcome and onboarding setup

    HR manually creates a Front contact for each new hire, writes a welcome message, and ensures the conversation goes to the right onboarding partner — repeated for every hire, every week.

    Human Resources Agent
    0 min
    Agent creates contacts, sends welcome, and assigns in sequence

    When a new hire is added to the HRIS, the agent creates their Front contact, sends a personalised welcome message, and assigns the conversation to the onboarding partner — without any HR admin action.

  • Finance
    60 min / week
    Manual overdue invoice chasing via email

    Finance logs into Stripe, exports overdue invoices, looks up each customer in Front, and composes a personalised follow-up email per account — taking 30 minutes for a week's worth of overdue accounts.

    Finance Agent
    0 min
    Agent drafts overdue reminders with invoice data pre-filled

    When an invoice crosses 7 days overdue, the agent creates a draft reply in Front with the invoice number and payment link already included — finance reviews and sends the week's reminders in one sitting.

  • Operations
    45 min / week
    Manual inbox health checks and reporting

    Operations leads manually count unassigned conversations across inboxes, note the oldest open thread, and compile a weekly report in Google Sheets — a process that takes 45 minutes each Monday morning.

    Operations Agent
    0 min
    Agent audits inboxes and writes the weekly digest automatically

    Every Monday, the agent audits all shared inboxes, writes the health metrics to Google Sheets, and alerts team leads in Slack if any inbox has a backlog — operations has their Monday report before anyone even starts work.

  • Legal
    60 min / week
    Manual legal inbox categorisation and routing

    The legal admin reads every message in the legal inbox, decides whether it is a contract request, NDA, or data query, assigns it to the right lawyer, and adds a routing note — a process repeated for every inbound message.

    Legal Agent
    0 min
    Agent categorises, assigns, and comments on every legal message

    Within about a minute of a legal inbox message arriving, the agent reads it, applies the correct category tag, assigns it to the right lawyer, and adds an audit comment — the legal team only sees conversations already sorted.

+ 100s of other Front automations
Average time saved
46 hrs / person / month
Calculator

Calculate what your team saves

Team size
8 people
Hourly rate
$75 / hr
Hours saved / week
20
Hours saved / year
1,000
Annual ROI
$75,000

Based on Front's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Front into Actionist

Pick the connection method that suits your environment.

The fastest path to Front. Authorise Actionist via Front OAuth — the agent gains access to your inboxes, conversations, contacts, and rules in seconds with no tokens to paste.

1
Open the Apps tab

Find Front in the Apps library and click Connect. OAuth is the recommended option.

2
Authorise in Front

A Front OAuth window opens — sign in with your Front credentials and approve Actionist's access to your conversations, contacts, and account data.

3
Test the connection

Actionist runs a lightweight read call to confirm the handshake. You are ready to build agent tasks.

Actions

18 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

5 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

MCP servers

MCP servers that work with Front

Connect Actionist to MCP servers built for or around this app.

Front MCP

MCP server for Front: conversations, contacts, messages, tags, and inbox workflows.

FAQs

Questions about Front + Actionist

How does Actionist connect to Front?
Open the Apps tab, find Front, and click Connect. The recommended path is OAuth — Actionist opens a Front authorisation window, you sign in and grant access, and the agent can immediately read and write conversations, contacts, and accounts in your Front workspace. If you prefer a token, go to Front → Settings → Developers → API tokens, generate a token, and paste it into the API token field. Actionist runs a test call after either method to confirm the connection before any agent tasks execute.
What can the agent do in Front that I cannot automate with Front's built-in rules?
Front's native rules are powerful but operate only on logic you can express in their rule-builder — conditions based on message fields, sender, inbox, and tags. An Actionist agent can go further: it can look up external systems (CRM, billing, product usage) to make routing decisions, draft personalised replies using real customer data, create or update contacts and accounts programmatically, and chain Front actions with steps in other apps like Slack, JIRA, Google Sheets, or Stripe. The agent acts as a cross-app orchestrator that Front's built-in automation cannot replicate.
Which Front triggers are available, and how quickly do they fire?
Five triggers are available via Front's webhook system: New Inbound Message, New Outbound Message, New Comment, Rule Triggered, and New Tag Added to Message. All five fire within about a minute of the event occurring in Front. There is no trigger for individual message reads, typing indicators, or SLA threshold crossings — those require a scheduled agent task rather than a webhook-based trigger.
Can the agent send messages on behalf of a specific teammate, or only from a shared inbox?
The Send Message and Send Reply actions in Front send from the inbox or channel you specify when setting up the agent task. If the authenticated user has access to send from a teammate's personal inbox, the agent can use that inbox; otherwise it sends from a shared inbox. For most teams, sending from a shared inbox (e.g. support@, billing@) is the right approach. If you need per-rep personalisation, use Create Draft so the individual rep reviews and sends, keeping the message attributed to them.
How do I avoid creating duplicate contacts when the agent runs on every new message?
Use Find Contact before Create Contact. The Find Contact action searches Front by email address and returns the existing contact record if one exists — only call Create Contact if the search returns no result. This is the standard idempotent pattern for contact creation: check first, create only when missing. You can also use Find or Create Contact in your agent prompt logic to express this in a single step.
Can I use Front triggers to start workflows in other apps?
Yes — Front triggers are the bridge between inbox events and cross-app workflows. A New Tag Added to Message trigger can kick off a JIRA ticket, a Slack alert, and a ClickUp task in the same workflow. A Rule Triggered event can open a deal in HubSpot, schedule a Google Calendar meeting, and send a Slack message to the sales team — all within about a minute of the rule firing in Front. Front becomes the starting event for workflows that span your entire stack.
Does Actionist work with all Front plans, or only specific tiers?
The API access Actionist uses is available on Front's Growth plan and above. The Starter plan has API access but with rate limits of 100 requests per minute and a maximum of 10 automation rules, which may constrain high-volume agent tasks. Webhook-based triggers (all five available triggers) require at minimum the Growth plan. If your Front account is on Starter and you hit rate limits, reduce the frequency of scheduled agent tasks or upgrade your Front plan.
What permissions does Actionist need in Front?
For read operations (Get Conversation Last Message, Find Contact, Find Conversation, List Link Conversations), the OAuth token needs read scope on conversations, contacts, and inboxes. For write operations (Send Reply, Assign Conversation, Add Tags, Create Contact), it needs write scope. The OAuth flow requests both scopes together. If you connect via an API token, generate it from an admin account so it has full access to the shared inboxes the agent will work with. Personal API tokens scoped to a single user cannot access inboxes assigned to other teammates.