EZ Texting

· #394 most-used

Send, receive and automate SMS marketing at scale

SalesMarketingCommunicationAutomationEmail MarketingPhone & SMSLead Generation

EZ Texting is a cloud-based SMS and MMS marketing platform used by over 165,000 businesses to send group texts, 1-to-1 messages, drip campaigns, and keyword-triggered replies via web and mobile apps. Connect it to Actionist and your agents can create and update contacts, build contact groups, send messages on schedule, and react within about a minute to every inbound text or keyword opt-in — all without anyone opening the EZ Texting dashboard.

Try EZ Texting with Actionist Visit EZ Texting

Average time saved

10 hours

per person · per month

≈ 1 workdays back

Eliminates manual work. Agents eliminate the manual work of composing and sending group texts, adding contacts one by one, and monitoring inbound keyword replies by hand.

Schedule

What your EZ Texting agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs

7Agents at work

24/7Always on

Agents

Tue–Thu

Tue

Wed

Thu

10a

11a

12p

Multi-app workflows

EZ Texting × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows

5Apps spanned

~42 hrsSaved / week

6Personas served

For sales

Featured3 apps

Web form lead converted to personalised SMS in under a minute

Within about a minute of a web form submission, the prospect is in EZ Texting as a contact, enrolled in the nurture group, and has received a personalised SMS from the rep — while a CRM record is simultaneously created and the activity logged. The rep's first impression arrives before any competitor who replies only by email.

~10 hrs

Time saved for your team — every week, on autopilot

The flow

Trigger·When a prospect submits a contact form on the website

Trigger

Step 1

Google Sheets

Detect new row in the leads intake sheet from the web form webhook

write

Step 2

EZ Texting

Create/Update Contact with the prospect's name and phone number

write

Step 3

EZ Texting

Add Contact to the active nurture group

write

Step 4

EZ Texting

Send Message — personalised welcome SMS with the rep's name and a calendly link

write

Step 5

HubSpot

Create or update the CRM contact and log the SMS send as an activity

Result

Create/Update Contact with the prospect's name and phone numberAdd Contact to the active nurture groupSend Message — personalised welcome SMS with the rep's name and a calendly linkCreate or update the CRM contact and log the SMS send as an activity

The win

Saved per run

15 min

Runs / week

~40×

First SMS contact with a new lead in under a minute, every time

Driven bySales Agent

ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

Sales
45 min / week
Manual lead follow-up texting
Reps open EZ Texting, find or create the contact, compose a message, and send — repeating for every new lead and every follow-up across the week.
Sales Agent
0 min
Agent texts every new lead within about a minute
When a lead hits the CRM, the agent creates the EZ Texting contact, sends a personalised welcome text, and logs the activity — the rep never touches the SMS platform.
Marketing
60 min / week
Manual keyword opt-in follow-up
Marketers monitor the EZ Texting inbox for keyword opt-ins, manually add contacts to email lists, and copy-paste entries into the CRM one by one.
Marketing Agent
0 min
Agent enrols opt-ins across all tools within about a minute
When the keyword opt-in trigger fires, the agent sends the welcome text, adds the contact to the email list, and creates the CRM record — no human hand-off needed.
Customer Support
90 min / week
Inbound text review and manual ticket creation
Support staff check the EZ Texting inbox periodically, decide how to route each message, manually create a ticket, and compose a reply — one message at a time.
Customer Support Agent
0 min
Agent acknowledges, tickets, and routes every inbound text
Within about a minute of a text arriving, the agent sends an auto-acknowledgment, opens a helpdesk ticket, and posts a summary to Slack — the support queue is never unattended.
Human Resources
20 min / week
Manual new-hire SMS setup
HR staff manually add each new employee's phone number to EZ Texting, enrol them in the right groups, and compose a welcome text — typically done on the day they start.
Human Resources Agent
0 min
Agent sets up new hires in EZ Texting on HRIS entry
When a new employee is added to the HRIS, the agent creates their EZ Texting contact, adds them to the correct groups, and sends a welcome text — all before their first morning.
Finance
40 min / week
Manual payment reminder texting
The AR team reviews overdue invoice lists, opens EZ Texting, finds or creates each customer's contact, and manually sends a reminder text for each overdue account.
Finance Agent
0 min
Agent sends payment reminders automatically on day 7 overdue
When an invoice hits seven days overdue, the agent sends a reminder SMS, confirms delivery, logs it in the CRM, and alerts finance in Slack if delivery fails — no AR team involvement.
Operations
35 min / week
Manual field team broadcast composition
Operations coordinators log in to EZ Texting, select the relevant group, compose the message, and send — often while also managing the schedule change itself.
Operations Agent
0 min
Agent broadcasts schedule changes to field groups within about a minute
When a schedule change is logged, the agent identifies the right EZ Texting group, sends the alert, confirms delivery, and posts a summary to Slack — all without the coordinator leaving the workforce management tool.
Legal
30 min / week
Manual opt-out monitoring and contact cleanup
The legal team periodically scans the EZ Texting inbox for STOP messages, manually removes opted-out contacts from groups, and logs each action in a spreadsheet.
Legal Agent
0 min
Agent sweeps for opt-outs and removes contacts within about a minute
The legal agent monitors the inbox for opt-out keywords, immediately removes the contact from every active group, and logs the action with a timestamp — the compliance trail writes itself.

+ 100s of other EZ Texting automations

Average time saved

32 hrs / person / month

Calculator

Calculate what your team saves

Team size

5 people

Hourly rate

$75 / hr

Hours saved / week

Hours saved / year

625

Annual ROI

$46,875

Based on EZ Texting's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug EZ Texting into Actionist

Pick the connection method that suits your environment.

Connect Actionist to EZ Texting using your account username and API token. Generate a token in the EZ Texting developer settings and paste it here — the agent can then send messages, manage contacts and groups, and process inbound texts.

Open EZ Texting Account Settings

Generate an API Token

Click Generate API Token and copy the token value. Treat it like a password — store it securely.

Enter credentials in Actionist

Paste your EZ Texting username and the API token into the fields below, then click Test connection.

Credentials you'll need

Username*

Your EZ Texting account username (email address)

API Token*

EZ Texting → Account Settings → API → Generate API Token

Actions

15 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

2 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

MCP servers

MCP servers that work with EZ Texting

Connect Actionist to MCP servers built for or around this app.

EZTexting MCP

Official

Official EZTexting MCP server: SMS/MMS messaging, contacts, workflows, reports.

FAQs

Questions about EZ Texting + Actionist

How does Actionist connect to EZ Texting?

Open the Apps tab, find EZ Texting, and click Connect. You will need your EZ Texting account username and an API token. Generate the token in your EZ Texting account under Account Settings → API, then paste both credentials into the connection form. Actionist runs a test call to confirm the handshake before any agent actions run.

What can an Actionist agent do with EZ Texting?

Agents can send individual and group SMS messages, create and update contacts, build and manage contact groups, read the inbound inbox, check message delivery status, retrieve sent message history, manage keyword opt-in groups, and monitor account credit usage. Triggers fire within about a minute when a new inbound text arrives or when a contact opts in via a keyword — letting agents react to both outbound and inbound SMS events.

Can Actionist agents respond to inbound texts automatically?

Yes. When the New Inbound Text trigger fires within about a minute of a message arriving, the agent can read the message content, look up the sender in the contact list, send an automated reply via Send Message, and route the conversation to the appropriate tool — a helpdesk ticket, a CRM activity, or a Slack notification. Agents do not have a 24/7 always-on runtime by default; cloud-runtime availability depends on your Actionist plan.

How does the keyword opt-in trigger work?

EZ Texting lets you set up keywords that contacts can text to your number to opt in to a group. The New Keyword Opt In trigger fires within about a minute of a contact texting one of those keywords. Actionist can then send a welcome text, add the contact to additional groups, create a CRM record, and enrol them in email nurture — all from the same trigger event.

How do I stay TCPA-compliant when using Actionist with EZ Texting?

Actionist agents can enforce compliance steps in your workflow: searching for a contact's opt-in status before adding them to a send group, monitoring the inbox for STOP and UNSUBSCRIBE messages within about a minute of arrival and immediately removing those contacts from all active groups, logging deletion requests and calling Delete Contact as part of a data-erasure workflow, and auditing keyword opt-in language on a regular schedule. Compliance obligations remain with you as the sender — Actionist provides the automation to enforce your own policies consistently.

Can I use Actionist to send SMS as part of a multi-step workflow with other apps?

Yes — that is the core use case. Actionist can connect EZ Texting to any of its 200+ supported apps in a single agent task. Common combinations include: sending a text when a new CRM lead is created in HubSpot; texting an order status when a Shopify order ships; scheduling a reminder SMS when an event is added to Google Calendar; and routing inbound reply texts into Zendesk tickets. The agent moves data across all the connected apps in the same scheduled agent task.

What happens if an SMS fails to deliver?

After calling Send Message, an agent can call Get Message Delivery Status to check whether each recipient's text was delivered, is still pending, or failed. Failed deliveries — typically due to invalid numbers or carrier issues — can be logged to a spreadsheet, flagged in Slack, or trigger an alternative action such as sending an email or creating a follow-up call task in the CRM. EZ Texting also records opted-out numbers which you can detect and remove from future sends.

Can Actionist help me keep my EZ Texting contact list in sync with my CRM?

Yes. A common agent task runs on a schedule — daily or weekly — reads new or updated contacts from the CRM, and calls Create/Update Contact in EZ Texting for each one. New leads are added, phone numbers are updated, and churned customers are removed from the relevant send groups via Remove Contact from Group. This eliminates the manual export-import cycle that causes CRM and SMS lists to drift apart.