Drip
· #313 most-usedTurn ecommerce email and SMS automation into a hands-free revenue engine
Drip is the ecommerce email and SMS marketing platform built for direct-to-consumer brands — it combines subscriber management, visual workflow automation, campaign sequencing, and deep ecommerce integrations (Shopify, WooCommerce, BigCommerce) into one purpose-built engine. Connect it to Actionist and your agents can create and update subscriber profiles, apply lifecycle tags, enrol contacts into nurture campaigns, fire custom events that trigger Drip workflow branches, and react to email events — bounces, clicks, opens, opt-outs — across all your connected systems within about a minute of the event firing.
Eliminates manual work. Agents eliminate the repetitive cycle of manually tagging subscribers, managing campaign enrolments, processing bounces and complaints, and maintaining list hygiene — tasks that consume marketing and operations time every week.
What your Drip agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Drip × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Post-purchase nurture starts the moment an order closes
When a new order is placed in Shopify, the agent updates the buyer's Drip subscriber record with order data as custom fields, applies the product-category tag, and subscribes them to the post-purchase nurture campaign — all within about a minute of the order confirmation. Revenue attribution is simultaneously logged to Google Sheets. The email sequence starts with full purchase context and zero manual setup.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales18 min / weekManual Drip enrolment per deal
Reps open Drip, search for the contact, verify their tags, and manually subscribe them to the next campaign — 4 to 6 minutes per deal, every time the pipeline stage changes.
Sales Agent0 minAgent tags and enrols new leads automaticallyWhen a deal moves stage in HubSpot, the agent applies the matching Drip tag and subscribes the contact to the corresponding nurture campaign — the sequence starts within about a minute, with no manual Drip visit.
- Marketing25 min / weekManual subscriber tagging and list management
The marketing team manually applies tags, updates segments, and subscribes contacts to campaigns via the Drip UI — consuming hours each week on list hygiene alone.
Marketing Agent0 minAgent manages lifecycle tags automaticallyTag additions, removals, and campaign enrolments happen within about a minute of the triggering event — purchase, form fill, engagement score update — with no manual Drip session required.
- Customer Support30 min / weekManual bounce and complaint processing
The support team manually monitors Drip bounce and complaint reports, exports bad addresses, and updates the suppression list in each connected system — a weekly task that easily takes 30 minutes.
Customer Support Agent0 minAgent suppresses bounced and complained subscribers cross-systemWhen a bounce or complaint fires, the agent exits the subscriber from all campaigns, updates their status field, and appends them to the cross-system suppression list — all within about a minute.
- Human Resources12 min / weekManual Drip list management for HR comms
HR manually adds new hires to the Drip onboarding list and removes leavers — a task that requires Drip access, correct tag knowledge, and 5–10 minutes per person per event.
Human Resources Agent0 minAgent enrols new hires and offboards departures automaticallyNew hires are subscribed to the Drip onboarding campaign before their start date; departing employees are globally unsubscribed on their last day — both without manual Drip access.
- Finance20 min / weekManual invoice chase emails
The finance team tracks outstanding invoices in a spreadsheet and manually sends reminder emails on day 3 and day 7 — a repetitive process that consumes time better spent on analysis.
Finance Agent0 minAgent fires invoice-reminder events automaticallyWhen invoices are generated, the agent fires a Drip custom event that triggers the payment-reminder sequence — finance never manually chases outstanding invoices by email.
- Operations35 min / weekAd-hoc manual subscriber data maintenance
Operations manually audits Drip subscriber records when data quality issues surface — usually after a campaign misfires or a report shows unexpected segment sizes.
Operations Agent0 minAgent maintains subscriber data quality on a weekly scheduleThe operations agent sweeps for missing custom fields, orphaned tags, and campaign enrolment drift every week — the database stays clean without a dedicated Drip admin.
- Legal15 min / weekManual opt-out compliance logging
Legal manually exports Drip unsubscribe reports, cross-references them with other platforms, and updates the compliance log — a process that happens weekly and can miss same-day opt-outs.
Legal Agent0 minAgent logs and propagates opt-outs cross-system within about a minuteEvery global unsubscribe from Drip is logged to the compliance tracker and propagated to HubSpot automatically — the legal team has a complete audit trail without any manual action.
Calculate what your team saves
Based on Drip's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Drip into Actionist
Pick the connection method that suits your environment.
Connect Drip to Actionist using your Drip API token — a Personal Access Token generated in Drip User Settings that gives the agent full read and write access to your account.
Log in to Drip and click your avatar in the top right. Select User Settings from the dropdown.
Scroll to the API Token section. Copy your API token — treat it like a password and store it in a secrets manager.
Paste the token into the API Token field in Actionist and click Test Connection. Actionist runs a read-only verification call to confirm access.
14 actions your agent can call
Read and write operations available to your Actionist agent.
8 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with Drip
Reusable agent skills that work well alongside this app.
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