BrandMentions

· #381 most-used

Monitor every mention, act on every signal

MarketingSocialAnalyticsAutomationLead GenerationMonitoring & Alerts

BrandMentions is a brand monitoring and social listening platform that tracks every mention of your brand, competitors, and target keywords across the web and social media. It analyses sentiment, surfaces influencers driving reach, and enables on-demand keyword searches across billions of indexed pages. Connect BrandMentions to Actionist and your agents can run daily mention digests, route negative mentions to the support queue, pull competitor share-of-voice data, identify new influencer contacts for the CRM, manage the monitoring project registry, and alert the right team within about a minute of any significant signal — all without anyone logging into the BrandMentions dashboard.

Average time saved
10 hours
per person · per month
≈ 1 workdays back

Eliminates manual work. Agents eliminate the daily manual brand monitoring routine — checking dashboards, filtering mentions, copying data to Slack or spreadsheets, and managing the project registry — replacing it with scheduled agent tasks that run without human input.

Schedule

What your BrandMentions agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
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Thu
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1p
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Multi-app workflows

BrandMentions × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
7Apps spanned
~8 hrsSaved / week
6Personas served
For marketing
Featured3 apps

Campaign monitoring project live before the first asset ships

When a campaign launch event appears on the marketing calendar, the agent checks keyword credit cost, creates a BrandMentions monitoring project for the campaign keywords, backfills three months of historical baseline data, and builds a Notion campaign tracking page — all before the first piece of creative goes live.

~2 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a campaign launch event is added to the marketing calendar
Result
AddProject — create monitoring project for campaign hashtag and product keywordsRunProjectHistorical — backfill three months for pre-campaign baselineCreate campaign monitoring page with project ID and baseline data
The win
Saved per run
45 min
Runs / week
~2×
Coverage data exists from day one — no retrospective data gaps
Driven byMarketing Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    60 min / week
    Manual competitor mention monitoring

    Reps manually check BrandMentions, try to identify who is discussing competitors, look them up in HubSpot one by one, and create contacts manually — a process most reps skip entirely.

    Sales Agent
    0 min
    Agent surfaces competitor intent signals in the CRM

    Each week the agent retrieves competitor mentions, identifies the source accounts, and cross-references them against HubSpot — new intent-signalling prospects are added as contacts with context before the rep's first call.

  • Marketing
    90 min / week
    Manual daily brand monitoring

    A team member logs into BrandMentions each morning, filters by date, sorts by reach, screenshots the top mentions, and pastes them into a Slack message — taking 15-20 minutes every single morning.

    Marketing Agent
    0 min
    Agent posts the daily brand digest to Slack automatically

    Every morning the agent retrieves yesterday's top mentions by reach, attaches sentiment labels, and posts a ranked list to #marketing — the team sees brand coverage before the first standup without opening BrandMentions.

  • Customer Support
    45 min / week
    Manual negative mention triage

    A support team member manually checks BrandMentions for negative mentions, copies the text and URL, and creates a ticket for each one — a process usually done once or twice a day at best.

    Customer Support Agent
    0 min
    Agent routes negative mentions to the support queue within about a minute

    The agent polls for negative-sentiment mentions on a schedule and creates helpdesk tickets for each one ranked by reach, so support responds to high-visibility complaints before they escalate.

  • Human Resources
    60 min / week
    Manual employer brand monitoring

    An HR team member manually checks Glassdoor, LinkedIn, and other platforms individually, compiles notes, and writes a summary — a task that takes an hour and often gets de-prioritised when the team is busy.

    Human Resources Agent
    0 min
    Agent delivers a weekly employer reputation digest to the People team

    Every Thursday the agent retrieves employer brand mentions, calculates the sentiment split, and posts a structured digest to the People team Slack — HR has a reputation pulse without a dedicated monitoring task.

  • Finance
    30 min / week
    Manual financial media monitoring

    Finance relies on Google Alerts and occasional manual BrandMentions checks to catch financial press coverage — volume spikes are often discovered after the fact, limiting the team's ability to respond proactively.

    Finance Agent
    0 min
    Agent flags financial media volume spikes to the CFO before they escalate

    The agent checks mention volume weekly against a four-week average and immediately runs a deep PostSearch when a spike is detected — the CFO receives an alert with context before the spike reaches board awareness.

  • Operations
    30 min / week
    Manual monitoring project management

    Operations manually audits the BrandMentions project list periodically, checks which projects are still active, and deletes stale ones — a task that rarely gets done on a consistent schedule.

    Operations Agent
    0 min
    Agent maintains the project registry and retires stale projects automatically

    Every Monday the agent syncs all active projects to a Notion registry, identifies zero-mention stale projects, and deletes them — the account stays lean without anyone manually auditing the project list.

  • Legal
    45 min / week
    Manual trademark mention monitoring

    Legal manually searches for trademark misuse signals across the web, compiles source URLs and context into a document, and emails it to counsel — a process that takes days and relies on someone remembering to do it.

    Legal Agent
    0 min
    Agent runs a trademark sweep and drafts the legal brief within the same business day

    When a trademark concern is flagged, the agent immediately searches BrandMentions for misuse signals, logs all findings to the legal risk database, and drafts a briefing email to counsel — turning concern into evidence in hours.

+ 100s of other BrandMentions automations
Average time saved
36 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
13
Hours saved / year
625
Annual ROI
$46,875

Based on BrandMentions's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug BrandMentions into Actionist

Pick the connection method that suits your environment.

Connect BrandMentions to Actionist with your account API key. All API calls authenticate with the key as a query parameter. API access requires the Growing Business plan or above.

1
Open BrandMentions Settings

Log in to BrandMentions and go to Settings. You will find the API section with your API key listed. API access is available on the Growing Business plan and above.

2
Copy your API key

Copy your API key. Treat it like a password — store it in a secrets manager and do not share it.

3
Paste into Actionist

Paste the key into the API key field in Actionist and click Test connection. Actionist runs a GetRemainingCredits call to verify the key before saving.

Credentials you'll need
API key*
BrandMentions dashboard → Settings → API → Copy your API key
Actions

14 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

0 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

This app has no triggers yet.
FAQs

Questions about BrandMentions + Actionist

How does Actionist connect to BrandMentions?
Go to the Apps tab, find BrandMentions, and click Connect. You will need a BrandMentions API key, available on paid plans (Growing Business and above). Generate your key inside the BrandMentions dashboard under Settings, paste it into the API key field in Actionist, and click Test connection. Actionist runs a GetRemainingCredits call to verify the key is valid before any actions run.
What plan do I need and how do API credits work?
BrandMentions API access is available on the Growing Business plan and above. The API key you generate in the BrandMentions dashboard inherits the permissions of your account. Read operations — ListProjects, GetProjectMentions, GetProjectInfluencers, GetRemainingCredits — cost no credits. Write operations that trigger new searches or project creation — PostSearch, AddProject — consume one API credit each. Actionist shows you the remaining credit balance before running credit-consuming actions so you stay in control of usage.
Can I connect BrandMentions to other apps in the same workflow?
Yes. BrandMentions pairs naturally with any app where you act on monitoring data. Common combinations: pull project mentions and push a digest to Slack; log new negative mentions as tasks in ClickUp or Notion; sync high-influence mentions to HubSpot contacts for sales follow-up; write weekly sentiment summaries to Google Sheets; trigger a Gmail alert to the comms lead when a major press mention arrives. Any app Actionist supports can receive data from BrandMentions in the same scheduled agent task.
What are the most common things agents do with BrandMentions?
The four patterns that come up most often: (1) daily mention digest — pulling yesterday's mentions from a project each morning and posting a ranked summary by sentiment to Slack; (2) competitor pulse — running a PostSearch on a competitor's brand name weekly and comparing mention volume to your own; (3) influencer identification — calling GetProjectInfluencers on your brand project to surface accounts driving the most reach; (4) crisis early-warning — checking for a spike in negative mentions on a schedule and routing a Slack alert to the PR lead when the count exceeds a threshold.
What is the difference between PostSearch and AddProject?
PostSearch creates a one-time on-the-spot search job and returns a search hash. You then call GetProcessedMentions with that hash on a polling cadence to retrieve results as they come in, or wait for the job to complete and call GetMentions for the full result set. AddProject is different — it creates a saved monitoring project in your BrandMentions account that runs daily automatically. For ongoing brand monitoring, AddProject is the right choice; for ad-hoc research queries, PostSearch gives you results on demand.
How does GetProjectInfluencers help my team act on monitoring data?
GetProjectInfluencers returns a ranked list of sources — social accounts, blogs, news outlets — that are driving the most reach for the mentions in a project. Actionist agents can call this endpoint on a weekly cadence, extract the top 10 influencers, and cross-reference them against your HubSpot contacts to flag accounts you aren't yet engaging with. This turns passive monitoring data into an active outreach pipeline without any manual dashboard work.
When should I use RunProjectHistorical?
RunProjectHistorical lets you backfill a project with historical mention data for a specified number of months. This is valuable when you have just created a new monitoring project and want to establish a baseline — understanding mention volume and sentiment trends from the past six or twelve months before you started tracking. Actionist agents can call this endpoint once at project setup, then write the historical summary to a Google Sheets dashboard so your team has context from day one.
How do I avoid accidentally using too many keyword credits when setting up a project?
BrandMentions uses boolean expressions for project keywords. The GetMainKeywordsCount endpoint calculates how many keyword credits a given boolean expression will consume before you commit. When building a new monitoring project via Actionist, the agent can call GetMainKeywordsCount first, confirm the credit cost is within budget, and then call AddProject — preventing unexpected credit depletion when a complex boolean query is larger than expected.