Actionist·Blaze
Blaze

Blaze

· #363 most-used

Brand-aware AI that writes, schedules, and publishes your marketing content

MarketingSocialProductivityDocumentsAIAutomationEmail Marketing

Blaze is an AI-powered marketing platform that learns your brand voice, generates content across more than 70 formats — blog posts, social captions, email newsletters, ad copy, scripts, and more — and publishes directly to your connected channels. Connect Blaze to Actionist and your agents can generate articles and outlines on demand, brainstorm campaign ideas, respond to published-document events, and stitch content creation into broader marketing workflows alongside your CRM, analytics, CMS, and project tools.

Try Blaze with ActionistVisit Blaze
Average time saved
14 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate the manual cycle of briefing writers, waiting for drafts, and manually scheduling posts across multiple platforms each week.

Schedule

What your Blaze agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

Blaze × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
7Apps spanned
~28 hrsSaved / week
5Personas served
For marketing
Featured4 apps

Keyword to published blog post, end to end

From a single keyword entry, the agent generates an outline, produces a full article, creates a review task in Notion, and notifies the content team in Slack — the writer's job starts at the review stage, not the blank page.

~12 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new keyword is added to the editorial spreadsheet
Trigger
Step 1
Google Sheets
Detect new keyword row in editorial spreadsheet
write
Step 2
Blaze
Generate an Outline from the keyword and target audience
write
Step 3
Blaze
Generate an Article using the outline as the structure
write
Step 4
Notion
Create a review task linking to the Blaze document
write
Step 5
Slack
Post draft-ready notification to #content channel with document link
write
Step 6
Blaze
Publish Document after reviewer marks task complete
Result
Generate an Outline from the keyword and target audienceGenerate an Article using the outline as the structureCreate a review task linking to the Blaze documentPost draft-ready notification to #content channel with document linkPublish Document after reviewer marks task complete
The win
Saved per run
~2 hrs
Runs / week
~8×
Writers receive briefs + outlines + full drafts, not just topic titles
Driven byMarketing Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    45 min / week
    Manual sales collateral creation

    Reps wait days for marketing to draft case studies and outreach templates, or write off-brand copy themselves — creating a bottleneck between deal close and content creation.

    Sales Agent
    0 min
    Agent drafts case studies and outreach copy on deal close

    When a deal closes in the CRM, the agent generates a case study first draft and personalised outreach copy in Blaze — the sales team has on-brand collateral within minutes of the win.

  • Marketing
    210 min / week
    Manual weekly content production

    The marketing team manually writes or briefs every piece of content, formats it for each channel, and manually publishes — consuming the bulk of the team's hours on execution rather than strategy.

    Marketing Agent
    0 min
    Agent runs the content calendar from brief to publish

    The marketing agent generates outlines, articles, and social captions on a schedule, routes drafts for review, and publishes approved content — the team focuses on strategy, not production.

  • Customer Support
    90 min / week
    Manual help article writing

    Support writers manually draft help articles after each release, often lagging days behind the product — leaving customers without answers during the busiest post-release window.

    Customer Support Agent
    0 min
    Agent updates help articles on every product release

    When a release note is published, the agent generates a help article and how-to guide draft in Blaze — the knowledge base is current by the time the first customer question arrives.

  • Human Resources
    60 min / week
    Manual HR copywriting

    HR writes job postings, policy summaries, and onboarding guides manually for every new role or update — consistent brand voice depends on individual writer skill rather than a system.

    Human Resources Agent
    0 min
    Agent produces job postings and internal comms from briefs

    When a headcount request is approved, the agent generates a full job posting and LinkedIn announcement in Blaze — HR posts the role within hours of approval without writing from scratch.

  • Finance
    30 min / week
    Manual financial narrative writing

    Finance team members manually translate spreadsheet data into investor-ready narrative prose, spending hours on writing tasks that sit outside their core expertise.

    Finance Agent
    0 min
    Agent drafts investor updates from structured data

    When quarterly data is finalized in the finance tracker, the agent generates an investor update narrative in Blaze in brand voice — the CFO reviews a polished draft rather than writing from a spreadsheet.

  • Operations
    40 min / week
    Manual content pipeline management

    Ops manually checks the content backlog, chases reviewers, copies finished content from Blaze to downstream tools, and tracks what has or has not been distributed — a recurring time sink.

    Operations Agent
    0 min
    Agent keeps the content pipeline moving without manual input

    The operations agent tracks document status across all projects, flags stale drafts, publishes approved content on schedule, and routes finished pieces — no one needs to manually chase the content queue.

  • Legal
    25 min / week
    Manual legal communication writing

    Legal teams rely on writers or their own time to translate policy changes into clear communications, creating a queue that delays the updates reaching the people who need them.

    Legal Agent
    0 min
    Agent translates legal updates into plain-language communications

    When a policy is updated, the legal agent generates a plain-language summary in Blaze for internal and external distribution — no waiting on a writer to interpret the legal text.

+ 100s of other Blaze automations
Average time saved
50 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
18
Hours saved / year
875
Annual ROI
$65,625

Based on Blaze's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.5 hrs / person / week of admin work automated.

Connect

How to plug Blaze into Actionist

Pick the connection method that suits your environment.

Connect with a Blaze API key for programmatic content generation — good for agents that run on a schedule or in server-side workflows.

1
Open Blaze Settings

Log in to Blaze and navigate to Settings → Integrations. Your API key is listed there — generate a new one if none exists.

2
Copy the API key

Copy the key and treat it like a password. Store it in a secrets manager rather than a shared doc.

3
Paste into Actionist

Paste the key into the API key field in the Actionist connection screen and click Test connection. The agent runs a lightweight call to confirm the handshake before any content actions run.

Credentials you'll need
API key*
Blaze → Settings → Integrations → API key
Actions

15 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

1 event your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Blaze

Reusable agent skills that work well alongside this app.

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FAQs

Questions about Blaze + Actionist

How does Actionist connect to Blaze?
Go to the Apps tab, find Blaze, and click Connect. You can authenticate with an API key from Blaze Settings → Integrations, or use the OAuth flow if your Blaze plan supports it. Once connected, Actionist runs a lightweight test call to confirm the handshake before any content generation actions run. The API key path is recommended for scheduled agent tasks because it does not require a browser session to stay active.
Will the agent use my brand voice when it generates content?
Yes — Blaze's brand voice model is applied automatically whenever your agent calls a generate action. Blaze learns your tone, vocabulary, and style from the content samples you upload during Blaze onboarding. Every article, caption, email, and outline the Actionist agent generates is produced through your connected Blaze workspace, so it inherits whatever brand profile you have configured there. If your brand voice settings change in Blaze, the agent's output updates automatically on the next generation call.
Can I connect Blaze to other apps in the same workflow?
Yes — Blaze is most powerful when combined with the tools where content briefs originate and where finished content needs to land. Common combinations: trigger content generation from a new row in Google Sheets or a keyword in Notion; push published documents to WordPress, Webflow, or HubSpot; route finished social captions into scheduling tools; notify the team in Slack when content is ready for review. Any of Actionist's 200-plus connected apps can send data to or receive data from Blaze in the same workflow.
What are the most common things agents do with Blaze?
The four patterns that come up most often: (1) keyword-to-article pipelines — a spreadsheet entry triggers an outline then a full draft without a human brief; (2) publish-to-distribute chains — when an article is published in Blaze, the agent generates social captions and an email snippet in the same run; (3) event-driven content — a closed deal, a product release, or a new hire triggers a relevant document draft automatically; (4) monthly content calendar seeding — the agent brainstorms 15 to 20 topic ideas on a schedule so the planning meeting starts with material rather than a blank agenda.
Does the agent support all the content formats Blaze offers?
Actionist exposes Blaze's core API-accessible generation actions — articles, outlines, brainstorm idea lists, social captions, email copy, ad copy, video scripts, product descriptions, and meta descriptions. Blaze's 70-plus in-app templates cover additional niche formats (press releases, bios, pitch decks) that may not all be available through the API surface. Check the Blaze API documentation for the current list of supported actions if you need a specific format not listed above.
How does the Document Published trigger work, and how quickly does it fire?
The Document Published trigger fires when a Blaze document is manually or programmatically marked as Published — either by your team inside the Blaze editor or by an Actionist agent calling the Publish Document action. Once the status changes, Actionist polls for the event and picks it up within about a minute. This is the most reliable trigger point for downstream distribution: pushing to a CMS, generating a social caption set, logging to a content tracker, or notifying a Slack channel.
Can I run content generation on a schedule rather than in response to an event?
Yes — this is one of the most common patterns. You can configure a scheduled agent task (for example, every Monday at 8 AM) that calls Brainstorm Ideas, then Generate an Outline, then Generate an Article without any human prompt. The agent deposits the finished document into Blaze and optionally notifies your team in Slack. Scheduled content tasks run on the plan-gated cloud runtime when active — see the Actionist plan details for runtime availability.
What happens if the generated content needs editing before it goes live?
Generated documents land in Blaze as drafts by default. Your team can review and edit them inside the Blaze editor exactly as they would any other document. The Publish Document action only fires when your workflow is explicitly configured to publish after approval — for example, when a reviewer marks a Notion task complete or approves a step in the Actionist Approval Modes flow. Nothing is published without the review step you design into the workflow.