Actionist·AdRoll
Adroll

AdRoll

· #278 most-used

Retarget, prospect, and optimize every ad campaign from your AI agent

MarketingSocialAnalyticsEcommerceAutomationLead Generation

AdRoll is a digital advertising platform built for retargeting and prospecting — letting businesses run personalized display ads across the web, social channels, and email to re-engage visitors and reach new audiences. Connect it to Actionist and your agents can create and configure campaigns, sync CRM audiences directly into retargeting segments, monitor creative approval status, check pixel health, fetch performance reports, and pause underperforming campaigns — all without anyone opening the AdRoll dashboard.

Try AdRoll with ActionistVisit AdRoll
Average time saved
13 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate manual audience CSV exports, weekly dashboard reporting, ad creative approval monitoring, and budget pacing checks that previously required human time in the AdRoll interface every week.

Schedule

What your AdRoll agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
Tue–Thu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

AdRoll × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
5Apps spanned
~15 hrsSaved / week
6Personas served
For marketing
Featured3 apps

New campaign configured in AdRoll at launch

When a marketing campaign is activated in HubSpot, the Marketing Agent creates the corresponding AdRoll campaign with the correct budget, date range, and conversion goal — then creates ad groups and attaches the relevant CRM audiences. The team receives a Slack confirmation with the AdRoll campaign ID before anyone needs to open the AdRoll dashboard.

~2 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a campaign is set to Active status in HubSpot
Trigger
Step 1
HubSpot
Detect campaign status change to Active
write
Step 2
Adroll
AdRoll
Create Campaign with budget, date range, and conversion goal
write
Step 3
Adroll
AdRoll
Create Ad Group with audience targeting
write
Step 4
Adroll
AdRoll
Add Segments to Ad Group from matching CRM audience
write
Step 5
Slack
Post campaign creation confirmation to #marketing-ops
Result
Create Campaign with budget, date range, and conversion goalCreate Ad Group with audience targetingAdd Segments to Ad Group from matching CRM audiencePost campaign creation confirmation to #marketing-ops
The win
Saved per run
45 min
Runs / week
~3×
Campaign infrastructure ready before the first ad creative is uploaded
Driven byMarketing Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    20 min / week
    Manual prospect list export and upload

    Sales ops manually exports CRM contacts to CSV, navigates to AdRoll's audience manager, uploads the file, and waits for processing — a 20-minute task done inconsistently every few weeks.

    Sales Agent
    0 min
    Agent syncs CRM audiences to AdRoll on a schedule

    When prospects move to SQL stage in HubSpot, the agent hashes and uploads their emails to the AdRoll retargeting segment automatically — prospects see ads within hours of entering active selling.

  • Marketing
    45 min / week
    Weekly campaign performance report assembly

    Marketing manually logs into AdRoll, pulls data for each campaign, copies numbers to a spreadsheet, formats a summary, and distributes it — 45 minutes every Monday before anyone can discuss results.

    Marketing Agent
    0 min
    Agent delivers the performance digest before Monday standup

    Every Monday the agent fetches spend, impressions, and ROAS for all active campaigns, writes the data to Google Sheets, and posts a ranked summary to Slack — the team opens Monday with data, not dashboard tabs.

  • Customer Support
    15 min / week
    Manual customer suppression list updates

    Support ops exports the new customer list monthly, uploads it to AdRoll, and checks it against the suppression segment — a quarterly task that leaves customers seeing irrelevant ads for weeks.

    Customer Support Agent
    0 min
    Agent suppresses new customers from acquisition ads within the hour

    When a contact converts to a customer in the CRM, the agent uploads their email to the AdRoll suppression segment automatically — no paying customer sees an acquisition ad an hour after converting.

  • Human Resources
    10 min / week
    Candidate retargeting audience management

    HR either doesn't retarget candidates at all or manually compiles lists from the ATS and uploads them to AdRoll — an ad-hoc task that gets skipped in busy hiring periods.

    Human Resources Agent
    0 min
    Agent syncs active candidates to employer-brand audiences weekly

    Every Monday the HR Agent exports active interview candidates from the ATS and uploads them to AdRoll's employer-brand retargeting segment — candidates see workplace culture ads throughout the interview process.

  • Finance
    30 min / week
    Manual campaign budget monitoring

    Finance checks AdRoll spend once a week in the dashboard, discovers campaigns that overspent days ago, and spends time in post-mortem conversations rather than preventing the overrun.

    Finance Agent
    0 min
    Agent flags over-pacing campaigns before budget compounds

    The Finance Agent checks every campaign's CPA and spend pacing against approved targets twice a week and pauses any campaign exceeding 2x CPA — protecting the budget without waiting for the weekly human review.

  • Operations
    40 min / week
    Weekly AdRoll account health audit

    Ops manually checks each account's pixel dashboard, reviews segment sizes, and looks for delivery issues — a 40-minute task that often gets skipped until a problem surfaces in performance data.

    Operations Agent
    0 min
    Agent runs the account health check before Monday campaigns start

    Every Monday morning the Operations Agent audits pixel health and audience segment freshness across all accounts and alerts the team to any issues — before the first campaign impression of the week.

  • Legal
    8 min / week
    Non-compliant audience response

    Legal sends an urgent email to the marketing team, who log into AdRoll and manually pause each affected campaign — a 30-60 minute fire drill that delays remediation and extends regulatory exposure.

    Legal Agent
    0 min
    Agent pauses non-compliant campaigns within minutes of identification

    When legal flags a non-compliant audience segment in the compliance tracker, the agent identifies every campaign using that segment, pauses them all, and logs the action with the regulation reference — all before anyone opens AdRoll.

+ 100s of other AdRoll automations
Average time saved
17 hrs / person / month
Calculator

Calculate what your team saves

Team size
5 people
Hourly rate
$75 / hr
Hours saved / week
16
Hours saved / year
800
Annual ROI
$60,000

Based on AdRoll's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.2 hrs / person / week of admin work automated.

Connect

How to plug AdRoll into Actionist

Pick the connection method that suits your environment.

The standard and recommended path. Actionist opens an AdRoll OAuth window — you sign in and grant access, and the agent connects securely without any tokens to manage.

1
Open the Apps tab

Find AdRoll in the Apps tab and click Connect. OAuth 2.0 is selected by default.

2
Authorise in AdRoll

An AdRoll authorisation window opens — sign in with your NextRoll account and grant Actionist permission to manage your campaigns, audiences, and performance data.

3
Test the connection

Actionist runs a read-only test call to confirm the connection is working. You're ready to start building agent tasks.

Actions

16 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

0 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

This app has no triggers yet.
FAQs

Questions about AdRoll + Actionist

How does Actionist connect to AdRoll?
Go to the Apps tab in Actionist, find AdRoll, and click Connect. Actionist uses OAuth 2.0 to connect — a secure AdRoll authorisation window opens, you grant permission, and the agent gains access to your campaigns, ad groups, ads, audiences, and performance data. Actionist runs a read-only test call to verify the handshake before any agent actions run. No API tokens to manage manually.
What permissions does the Actionist agent need on my AdRoll account?
The agent needs read scope to fetch campaign performance, audiences, and ad creative data. For write operations — creating campaigns, editing ad groups, uploading audiences, pausing or activating ads — it needs write scope as well. The OAuth flow requests both scopes together. If you only want the agent to run reports and audits without making changes, you can confirm the agent's task scope in Actionist's Approval Modes before it runs any write action.
Can I connect AdRoll to my CRM and other tools in the same workflow?
Yes — AdRoll is most powerful when paired with the tools where your customer data and business decisions actually live. Common combinations: sync CRM audiences from HubSpot or Salesforce into AdRoll segments; pull AdRoll campaign performance into Google Sheets for budget modelling; post spend and impression summaries to Slack; create new campaigns when product launches are confirmed in Notion; and write conversion data back to your CRM when AdRoll reports a completed goal. Any of Actionist's 200+ connected apps can send or receive data alongside AdRoll in the same workflow.
What are the most common things AdRoll agents do?
The most common patterns are: (1) audience sync — pulling customer lists from your CRM or data warehouse and uploading them to AdRoll as CRM segments on a schedule, so retargeting audiences stay fresh; (2) campaign reporting — fetching weekly spend, impressions, and conversion data and writing it to a Google Sheets dashboard; (3) campaign lifecycle management — pausing, activating, or adjusting budgets on campaigns based on schedule or external signals; (4) ad approval monitoring — checking creative approval status and alerting the team when ads are rejected or require changes.
How do I keep my AdRoll audience segments up to date automatically?
Use the Audience API's bulk segment endpoint. The agent pulls contacts from your CRM or data warehouse, formats them as a hashed user list (email SHA-256 hashes), and calls the bulk segment upload endpoint on your schedule. AdRoll de-duplicates contacts and merges the update with the existing segment, so audience sizes stay accurate without manual CSV exports. You control the cadence — daily, weekly, or triggered when contacts meet a specific CRM criteria.
Can the agent pause or activate my AdRoll campaigns automatically?
Yes. Actionist can call the Get Campaign and Get Ad Group endpoints to pull current status, then use the Pause Campaign or Pause Ad Group actions to stop them. A common pattern is to pause campaigns at the end of a fiscal period, confirm spend against budget in Google Sheets, and resume with an updated budget ceiling once approved — all as a single scheduled agent task that takes less than 60 seconds of human time to approve.
What performance data can AdRoll agents pull and where can they send it?
AdRoll's CRUD API supports performance reporting at the advertiser, campaign, and ad-group level. The agent can fetch daily, weekly, or monthly performance data — impressions, clicks, spend, conversions, CPA, ROAS — and pipe it into any downstream tool. For richer attribution and cross-channel data, the GraphQL Reporting API exposes more granular breakdowns. Agents typically combine both: the CRUD API for operational data and GraphQL for dashboards.
Does AdRoll support real-time webhooks for conversion or click events?
AdRoll does not expose click-level webhook triggers via its standard API. Instead, Actionist uses polling — the agent runs on a schedule (e.g. every morning) and calls the reporting endpoints to check for changes: new conversions, budget thresholds crossed, ad rejection notices. For near-scheduled needs, set the agent cadence to daily; for budget alerts, pair it with a Google Sheets budget model that the agent checks before reporting back.