ACTIONIST — BRAND ASSETS
========================

Everything here is the official Actionist logo, ready to use.
Latest version: https://actionist.ai/mediakit


WHAT'S IN THE BOX
-----------------

  svg/    Vector. Use this wherever you can — it stays sharp at any size.
  png/    Raster with a transparent background, at three sizes each
          (name.png, name@2x.png, name@4x.png).


PICKING THE RIGHT FILE
----------------------

  lockup-*      The symbol plus the "Actionist" wordmark.
                Use this by default.
  symbol-*      The symbol on its own. Use only where the full lockup
                will not fit, or where the brand name already appears
                next to it (app icons, avatars, favicons).

  *-color       Full-colour, for light backgrounds.
  *-color-dark  Full-colour, for dark backgrounds. Identical to
                *-color except the centre arrow is white.
  *-black       Solid black. For single-colour printing, or where
                colour is not available.
  *-white       Solid white. For dark or photographic backgrounds.


THE RULES
---------

  DO   use the full lockup whenever there is room for it
  DO   keep the original colours
  DO   leave clear space around it — at least the height of the
       symbol on every side
  DO   use the black or white version when colour is not available

  DON'T  recolour it
  DON'T  outline it
  DON'T  stretch or squash it — scale proportionally
  DON'T  rotate it
  DON'T  place the colour version on a coloured background;
         use *-black or *-white instead
  DON'T  use the wordmark without the symbol


MINIMUM SIZE
------------

  Lockup   120 px wide on screen  /  24 mm in print
  Symbol    24 px wide on screen  /   8 mm in print


COLOURS
-------

  Pink      #FF0068    rgb(255, 0, 104)
  Magenta   #C800B3    rgb(200, 0, 179)
  Purple    #9000FF    rgb(144, 0, 255)
  Blue      #486EFF    rgb(72, 110, 255)
  Cyan      #00DBFF    rgb(0, 219, 255)

  Gradient runs pink -> cyan, left to right:
  linear-gradient(90deg, #FF0068, #C800B3, #9000FF, #486EFF, #00DBFF)


TYPEFACES
---------

  DM Sans       Headlines and body text
  Roboto Mono   Captions and labels

  Both are free on Google Fonts.


Questions, or need a format that isn't here? Get in touch via
https://actionist.ai
